Friday, January 8th, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, January 8, 2010, and this is your first early morning digital briefing from CES in Las Vegas.
Microsoft CEO Steve Ballmer introduced two big next-generation products (or lines of products) during a Wednesday night pre-opening keynote at CES that should help Microsoft compete on both the gaming and computing fronts in the coming years. (Hopefully they’ll perform better than the presentation, which suffered from a 20-minute power outage.) “Windows PCs will offer the greatest variety and the most interesting content and entertainment experiences in the world,” he promised. Mr. Ballmer showed off three “Slate PC” prototypes due out later this year including a small HP touchscreen computer running the Kindle software for PC, a mid-sized “Archos” tablet, and a large “Pegatron” tablet designed to showcase full-sized newspaper and magazine pages. More buzzworthy was what Microsoft shared about the Xbox Live platform, likely to be the company’s Trojan Horse in terms of delivering content to the home. The newly revamped Microsoft Mediaroom software suite, which fully integrates with Xbox Live, brings full cloud-based DVR capabilities, a transactional on demand interface and interactive apps to the device’s large established base (39 million worldwide and counting). The Xbox’s new “Project Natal” controller is also due out by Christmas of 2010, utilizing a 3D motion camera to allow gamers to control the action on screen using body movements and voice commands.


Qualcomm’s FLO TV service is teaming with iPhone accessory maker mophie to bring a live TV service to the iPhone and iPod touch platform. Utilizing FLO TV’s recently acquired spectrum, the application and antennae skin will receive TV signals independent of carrier’s networks, eliminating the costly network fee now passed on to consumers. No word yet on what the service, planned to launch later this year, will cost. FLO also announced a robust line up of sports programming for this year, including more than 90 NBA games, 76 MLB games, nearly 200 NCAA football games, including 25 Bowl games and nearly 350 NCAA basketball games.
is teaming with ActiveVideo Networks to utilize its cloud-based interactive video- platform to build a new content delivery service. The deal will add web-based interface features to the Blockbuster On Demand movie service across multiple connected platforms. The idea is to build an interface than can be deployed to virtually any digital set-top or any broadband-connected CE device.
The CW Network is presenting a special sneak peek of the first ten minutes of its new series Life Unexpected on Facebook, beginning Mon., Jan. 11 – a week prior to making its on-air debut on Jan. 18. Ustream will power the video.


Netflix announced new agreements with five global CE manufactures to introduce Netflix-ready devices later this year. Funai (whose brands include Philips, Magnavox, Sylvania and Emerson,) Panasonic, Sanyo, Sharp and Toshiba will each introduce Blu-ray players or digital televisions that can stream Watch Instantly movies and TV episodes from Netflix to the home.


Recognizing “television with a conscience” — programs that educate, motivate, inspire and change lives.

Will your program be honored in 2010?

Final Deadline for Entry: Jan. 12 (for programs airing through Dec. 31, 2009)


For complete details, go to
Or, call John Leverence @ 818-754-2871 ([email protected] )


After learning much from its digital push during the Beijing games, NBC is gearing up to better monetize thousands of hours of Vancouver Winter Olympics coverage next month, according to Perkins Miller, SVP/Digital Media and GM, Universal Sports, NBC Sports & Olympics. Follow up research from the summer games confirmed that advertisers who bought TV and Digital together during the games saw 31% in brand recognition and a 41% increase in message recall, he said. A big thank you to the NBC Digital Media and NBC Agency folks, who provided the bandwidth necessary to get this edition of Cyn Digital out from the show floor. Check out Blogger Lounge coverage at or on twitter at
Tremor Media ranked as the #1 video ad network in Nov. with a potential reach of 85 million viewers, or 49.8% of the total viewing audience, according to ComScore. Video Network ranked second with a potential reach of 80 million viewers (47.1% penetration) followed by YuMe Video Network with 73 million viewers (43.0%). Tremor was also tops in terms of actual reach with 20% penetration of online video viewers, followed by BBE with 17.5%, and BrightRoll Video Network with 16.6%.
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers- Nov. 2009
Property                                            Unique Viewers (000)     Viewer Penetration
Total Internet : Total Audience                           170,647           100.0%
Tremor Media – Potential Reach                            84,977            49.8% Video Network – Poten. Reach       80,403            47.1%
YuMe Video Network – Potential Reach                   73,419            43.0%
SpotXchange Video Ad Network – Poten. Reac         66,090            38.7%
BBE – Potential Reach                                          55,562            32.6%
BrightRoll Video Network – Potential Reach              49,754            29.2%
TidalTV – Potential Reach                                     39,944            23.4%
ScanScout Network – Potential Reach                     33,531            19.6%
Digital Broadcasting Group (DBG) – Poten. Reach       26,283            15.4%
Nabbr – Potential Reach                                        17,646            10.3%
Source: comScore Video Metrix


CEA President/CEO Gary Shapiro forecast slight growth for the consumer electronics industry in 2010 at his opening CES keynote after a tough 2009, when sales fell by nearly 8%. Driving sales will be smartphone shipments – which will comprise more than 30% of total phone shipments this year, netbook sales, Blu-ray adoption and flat panel TV upgrades. The CEA is projecting sales of more than 4 million 3D sets in 2010, despite sticker-shocking prices.
Auto manufactures are positioning the car to be the next big media platform this year. Ford CEO Alan Mullally outlined his company’s vision during his Thursday morning keynote. Ford’s solution includes launching an apps platform that will interface with drivers’ smartphones, allowing them to listen to internet radio or utilize Ford’s voice activated Sync Technology to request GPS-powered directions.
DISH Network struck a deal with IPTV service provider NeuLion to distribute certain DISH Network international channels using NeuLion’s IPTV service. NeuLion’s platform is built to deliver live and on demand content to the TV, PC and mobile devices.


released some handy digital media factoids heading into CES.
Internet: There are:

  • 195M active U.S. internet users and 160.3M people who accessed the internet via a broadband connection: (that’s 82.2% penetration up 16% from 2008)
  • 138.4M Unique viewers of video (up 11.4% from 2008)
  • 11.2B Total online video streams viewed monthly (up 17% from 2008)
  • 200.1 minutes Average time spent viewing online video per viewer monthly (up 12.5% from 2008)

Social Networking

  • Facebook reaches 56% of the active U.S. internet universe with an average usage of 6 hrs a month per user
  • Facebook is the #3 site visited by users 65 and older
  • Twitter grew 500% year-over-year
  • Time spent on social networking sites in the U.S. increased 277%
  • The average U.S. worker spends 5 hrs/month visiting social networks at the office
  • 32% of all mobile web users visited a social network

Top Social Networking Sites Year-over-Year Trend (Unique Audience)
Site                Nov. ’07     Nov. ’08    Nov. ’09
Facebook          21.97m    47.54m     109.7m
MySpace           57.39m     59.12m      50.92m
Twitter                 n/a        3.17m      19.07m
Classmates       11.46m      14.6m       12.13m
LinkedIn             5.44m     11.64m     12.13m
Source: the Nielsen Co., Nov. 2009  


One of the cooler new touchscreen mobile devices spied at CES was the new Lenovo IdeaPad U1 hybrid notebook running Windows 7. It has both a keyboard and a detachable screen with it’s own processor, giving users both a small netbook and a media player/web tablet to play with. The company hopes to release it later this year for under $1,000.
CBS News and CBS Mobile launched a free iPhone app to aggregate Katie Couric’s reporting from the various CBS shows and webcasts she appears on including CBS Evening News, 60 Minutes and
Amid a flood of location-based apps, EveryBlock launched of “Notify Your Neighbors,” a new service that allows users to share updates of what’s happening in their neighborhoods and on their blocks. (It sounds like a useful way to keep an eye on your house when you’re on vacation.) The service is currently available in each EveryBlock city: Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, San Francisco, San Jose, Seattle and Washington, D.C.


Comcast Network Advertising Sales has upped Jes Santoro to VP/Sales and Advanced Advertising. Jes leads ad sales for G4, as well as advanced advertising applications across Comcast’s entertainment properties, including E! Entertainment, Versus, The Style Network, G4, Sprout and ExerciseTV.


Mind-Blowing, Heart-Stopping Perspectives on the 21st Century!
*Cast of MODERN FAMILY *Kevin Beggs *Michael Eisner *Jeff Gaspin *Irwin Gotlieb *David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Jillian Michaels *Ken Mok *Elisabeth Murdoch
*Judge Judy *Curtis Stone *Donald Trump *David Zaslav *And more …
See full list online! Speakers as of 1/4/10.
NATPE 2010
: January 25-27, 2010 * Mandalay Bay Resort, Las Vegas
Cynopsis Readers Use Promo Code NATPECYN
Save $100 on 3-Day Registration


Despite a huge 3D push by the consumer electronics industry (most TV booths here in Vegas are showcasing expensive 3D models,) the jury is still very much out on whether or not a critical mass of consumers will ever trade up to the format. (The glasses, for one, continue to be a challenge.) Like any other push in this business, it will likely come down to compelling content and the ability to rent a 3D movie at the video store will help proliferation. Sony is doing its part announcing a new stand-alone 3D Blu-ray player with all the other bells and whistles we’ve come to expect from next generation devices, including access to the (slowly expanding) Bravia Internet Video platform, which includes YouTube Netflix, Amazon Video on Demand, Pandora, Slacker, and NPR streaming. (Thanks to for the image.)

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: CROSS MEDIA PROJECT MANAGER (Syfy)/NBCU/NY:  Oversee production of marketing materials for original programming, assist w/ ensuring deadlines are met. BA, 3 yrs on-air production exp. , #1117560 (1/15)

JOB OPENING: COMMUNICATIONS MGR/NY, MTVN International:  Need 4 yrs entertainment/media comms exp., handle corp comm, brand support, PR/event mgmt. Apply: . An  EOE/M/F/D/AAP  (1/15)

JOB OPENING: DIR. PROGRAMMING/FOOD NETWORK/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. (1/15)

JOB OPENING:   CMO/DIR MKTG/ Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (1/15)

JOB OPENING: VP SCHEDULING AND ACQUISITIONS/Santa Monica Cable network seeks Experienced VP Scheduling and Acquisitions. Please include resumes and salary history/requirements. Submit resumes to [email protected]  (1/14)

JOB OPENING: SR ACCT EXEC/IPG Ad Sales/NYC: Sale of ads in interactive program guide.8 yrs of media selling exp in TV or interactive ad sales w/ est’d relationships in Entertainment job 8537  (1/13)

JOB OPENING: DIRECTOR, ONLINE MARKETING/ANIBOOM STUDIOS/NYC: 5+yrs Online Mktg exp with media/entertainment co; strong SEO/analytics/email/Google/site design & copy/PR skills. Intense atmosphere Res: [email protected] (1/13)

JOB OPENING:  DIRECTOR, ADVERTISING & PROMOTION/HBO/NY: 8-10 yrs of direct exp within entertainment – a MUST. To apply: (1/13)

JOB OPENING: NETWRK SALES PLANNING MGR/V-me TV/NY: Dev media plans & sales strategy; Mng/trk inventory; Prof w/DealMaker. Strg analytic/org skills; Min 3 Yrs Media Planning w/Bcast or Cable TV. LTR/resumes: [email protected] (1/12)

JOB OPENING: REALITY CASTING WIZ Can you develop / cast a show from scratch a la “Housewives” or “Cake Boss”? Must have: great rolodex, proven instincts for compelling docu-soap characters. For NY prod co. [email protected] (1/12)

JOB OPENING: AD SALES PLANNER/RMG NETWORKS/NY: Build sales proposals, post analysis, research. BA & 1-2 yrs agency/b’cast exp. Send resume: [email protected] (1/12)

JOB OPENING:  LONG FORM ACCT EXEC/ION Media/Burbank, CA: Nat’l TV station group seeking exp’d long form sales rep with positive sales track record & excellent communication. (1/12)

JOB OPENING: VP PROG & DEV/NY: Develps, Producs & scheds org cntent on MSG/ MSG+. 10 yrs exp sprts/ent tv prod. 5 yrs as netwk exec. Relationships with agnts, prod companies and wrters. Rez to: [email protected] “VPPD” in subj (1/9)

JOB OPENING: ACCT EXEC/Radio Disney/FL: Motivated AE to sell local advrtsng, sponsrshps & events in Miami mkt. Will prep/execute sales plan, present to clients, supv programs. 2+ yrs sales. Apply: (ID 216440) (1/9)

JOB OPENING: SR BUYER LOCAL TV/Active Int’l in Pearl River, NY (15 miles from NYC):  Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943 (1/9)

JOB OPENING: WRITER/PRODUCER (Syfy)/NBCU/NY:Create promos& campaigns, collaborate w/ Creative Director on overall needs of the network. BA &2 yrs on-air promo exp with a TV network. , #1121020 (1/9)

JOB OPENING: STRATEGIC MARKETING MANAGER (USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform marktng opportunities for potential & current clients, support USA network’s sales goals. BA, 5 yrs exp. , #1109143 (1/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/BUSINESS INTERN/The Kitchen/Los Angeles: Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/AUDIO INTERN/The Kitchen/Miami:  Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:   PRODUCTION INTERN/GSN The Gameshow Network Production Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   MARKETING INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   GRAPHIC DESIGN INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/Parenting magazine/NYC: For college credit. Need a proven interest in magazine publishing & ability to work in a fast-paced environment. Cover letter, resume to [email protected]. (1/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SHOW RUNNER/PRODUCER/WRITER/LA: 7 years experience in pop-culture documentary and reality for both network and cable, seeking immediate gig. Email: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/14)

SITUATION WANTED: ASSOCIATE PRODUCER(L.A.): 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots.Valid passport. Willing to travel. [email protected] (1/14)

SITUATION WANTED: PUBLICIST/MEDIA RELATIONS EXECUTIVE: 5+ yrs exp in agency, entertainment and non-profit. Seeking work in television, movie studios or PR agencies on east coast.For inquiries, contact [email protected] (1/13)

SITUATION WANTED:RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/13)

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/12)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER– in ATL seeking freelance. Great w/ clients.15yr exp. in promo/creative TV.  Also ON-AIR HOST-see (RoadTrip) [email protected] website: (1/12)

SITUATION WANTED:Hard working, organized, self-starter with 18+ years experience, seeking PRODUCTION MANAGER position where all my ?assets can best be put to use. [email protected] (1/12)

SITUATION WANTED: ADVERTISING, BRANDING & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (1/12)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA:  10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production.  Seeking next great project. [email protected]   (1/12)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/12)

SITUATION WANTED: Organized and motivated USC MBA looking for a MARKETING POSITION in entertainment. 3+ years of experience in project management, digital marketing and PR. Eager to start working asap. Contact [email protected] (1/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/9)

SITUATION WANTED: AUDIO PROFESSIONAL 15+ yrs industry/ NBC Agency experience. Protools, Music Composition, etc (1/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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