Friday, January 29th, 2010

Cynopsis: Kids!

Good morning. It’s Friday, January 29, 2010, and this is your first early morning Kids briefing. 

Disney Studios officially shutters the doors of indie movie studio Miramax. In October 2009 Disney announced a restructuring of Miramax, which was found by brothers Harvey and Bob Weinstein in 1979 and acquired by Disney in 1993, including reducing the number of annual film releases, the consolidation of certain operations into Disney Studios, and that Daniel Battsek would leave his post as President, Miramax effective January 2010.  In addition to the many popular movies released by Miramax (Pulp Fiction, The English Patient, Good Will Hunting, Shakespeare in Love, The Queen, There Will Be Blood, No Country For Old Men, etc.), the studio also released a handful of kid/family movies, including Ella Enchanted, several Pokemon and Bionicle movies, and The Boy in the Striped Pyjamas.  The Weinstein’s established their new company, The Weinstein Company, in 2005 after leaving Miramax.


Martha heads to White House in a new special two-part episode of Martha Speaks debuting Presidents Day, Monday, February 15 (check local listings) on PBS Kids.  In the special Martha looks to help the new President of the United States find the right local dog to live at the White House with the First Family, along the way underlining themes including animal shelters and animal adoption, as well as learning about how the country works and introducing government themed vocabulary words.  In addition to the White House special, four new Martha Speaks episodes will premiere during the week of Presidents’ Day, February 15-19.  Martha Speaks is produced by WGBH Boston and Studio B Productions, a division of DHX Media Company. Funding for the series is provided by CPB.

Warner Bros. Consumer Products celebrates the 20th anniversary of Bugs Bunny on Broadway, the 1990 orchestra-and-film concert, with a new concert sequel, Bugs Bunny at the Symphony.  Like the original, the new concert event features a live symphony orchestra accompanying the Looney Tunes on screen and is created and conducted by George Daugherty, and produced Daugherty, David Ka Lik Wong and their IFX Productions.  Bugs Bunny at the Symphony will debut this spring and makes its way around the world including a double premiere at Australia’s Sydney Opera House with the Sydney Symphony Orchestra (May 7-9), in the US at LA’s Hollywood Bowl (July 16-17), and Washington DC’s The National Symphony Orchestra at Wolf Trap Filene Center (August 6-7), among other stops.  In addition to a number of Looney Tunes, including Chuck Jones’ What’s Opera, Doc? And The Rabbit of Seville, and Tweety, Sylvester, Pepe Le Pew, as well as popular animated Hanna-Barbera character’s such as Tom & Jerry, The Flintstones, The Jetsons, and Scooby-Doo.


HIT Entertainment completes a range of new licensing deals for new Thomas & Friends products across an array of categories.  New Thomas & Friends licensees include:

  • Added Extras signs on to create a line of Thomas branded health and beauty products (e.g. shampoo, conditioner, body wash, soap, body lotion, adhesive strips, wash cloths, bath caddies, etc.) for fall 2010.
  • Tara Toys is working on a new arts and crafts line (e.g. magnetic sets, rolling art desks, activity cases with pads, markers, crayons and stampers, giant activity floorpads, etc.) for fall 2010.
  • The Tin Box Company is set to launch Thomas & Friends tin items (e.g. buckets, catchall cases with lids, carry-alls, waste bins) in spring 2010.
  • Think Wow Toys is creating themed pools, pool toys and accessories (e.g. kid goggles, swim vests, swim rings, arm floaties, noodles, rafts, kick boards, etc.) for summer 2011.
  • The Toy Workshop is creating and distributing a line of wooden room decor items (e.g. hangers, growth charts, book cases, clothing racks, benches, toy boxes etc.) solely for the specialty market.
  • Upper Deck will produce collectible trading cards that will include pop-up, sticker and temporary tattoo trading cards for preschoolers, debuting from June 2010.

In other Martha Speaks news, this month Houghton Mifflin Harcourt debuts the first titles in its new Martha Speaks television tie-in books (e.g. picture books, early readers, chapter books). Created with author Susan Meddaugh, each book reflects an episode of the TV series includes vocabulary activities.  The first titles in the series include Martha Says It with Flowers, Shelter Dog Blues, and Martha on the Case.


Bestseller Children’s Picture Books (top 10), Week of January 18, 2010: Title; Author (Publisher)

LEGO Star Wars: The Visual Dictionary; Simon Beecroft (DK)
Waddle!; Rufus Butler Seder (Workman)
Gallop!; Rufus Butler Seder (Workman)
Skippyjon Jones, Lost in Spice; Judy Schachner (Dutton)
The Lion and the Mouse; Jerry Pinkney (Little, Brown)
The Little Prince Pop-Up; Antoine De Saint-Exupery (Houghton Mifflin Harcourt)
Listen to the Wind; Greg Mortenson (Dial)
Nubs: The True Story of a Mutt, a Marine & a Miracle; Brian Dennis (Little, Brown)
Otis; Loren Long (Philomel)
14 Cows for America; Carmen Agra Deedy (Peachtree)

Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Relativity Media appoints Geoffery Ammer as the new Worldwide President of Marketing. Ammer most recently served as President/Worldwide Marketing, Theatrical and Home Entertainment division of Marvel Studios.  He was previously President/Worldwide Marketing, Sony Pictures Entertainment.

Jupiter Entertainment names Erin Copen as Director/Development.  Based in LA, Copen will coordinate the company’s development and new projects as well as oversee casting for its projects.


Final K6-11 Ratings for Saturday, January 23, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/4 Avg. (9a-1p)
The Emperor’s New School 0.6/2; The Replacements 0.8/3; That’s So Raven 1.0/4; That’s So Raven 1.4/6; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.6/7; Mighty Morphin Power Rangers 0.6/3; Mighty Morphin Power Rangers 0.5/2
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.4/3; Rollbots 0.5/3; Dinosaur King 0.8/4; Yu-Gi-Oh 0.9/4; Yu-Gi-Oh 0.9/4; Sonic X 1.2/5; Sonic X 1.0/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.7/3
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.3/1; Busytown Mysteries 0.5/2; Noonbory and the Super 7 0.3/1; Sabrina: The Animated Series 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.4/2; 3-2-1 Penguins 0.2/1; Babar 0.1/0; Willa’s Wild Life 0.1/0; Jane and the Dragon 0.1/1

Final K6-11 Ratings for Saturday, January 23, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 5.0/25 Avg. (7a-1p)
All Grown Up 2.0/21; Jimmy Neutron 2.7/22; Fairly OddParents 3.5/22; Fairly OddParents 4.4/24; SpongeBob SquarePants 6.0/26; SpongeBob SquarePants 6.7/28; Penguins of Madagascar 5.9/25; Fanboy & Chum Chum 5.2/22; SpongeBob SquarePants 5.6/23; SpongeBob SquarePants 4.8/21; iCarly 6.7/30; Big Time Rush 5.8/27
DISNEY CHANNEL 2.3/11 Avg. (7a-1p)
My Friends Tigger & Pooh 2.0/22; Chuggington 2.1/17; Special Agent Oso 2.0/13; Handy Manny 2.1/11; Mickey Mouse Clubhouse 2.3/10; Mickey Mouse Clubhouse 2.2/9; Imagination Movers 2.3/10; Handy Manny 2.2/9; Phineas and Ferb 2.8/12; Phineas and Ferb 3.1/13; The Even Stevens Movie (1×100) 2.3/11
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl: Galactic Battle 1.1/12; Yu-Gi-Oh 5Ds 1.1/9; Ben 10: Alien Force 1.6/10; Star Wars: Clone Wars 1.8/10; Hot Wheels: Battle Force 2.2/10; Johnny Test 2.5/11; Grim Adventures of Billy & Mandy 2.2/9; Grim Adventures of Billy & Mandy 2.0/8; Chowder 2.3/10; Chowder 2.6/11; Garfield Show 2.1/9; Garfield Show 2.2/10
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/3; Zeke and Luther 0.7/5; Suite Life of Zack & Cody 1.1/7; Zeke and Luther 1.1./6; Suite Life of Zack & Cody 1.2/5; Zeke and Luther 1.1/4; Suite Life of Zack & Cody 1.2/5; Zeke and Luther 1.0/4; Suite Life of Zack & Cody 0.9/4; Zeke and Luther 0.6/3; Suite Life Zack & Cody 1.0/4; Zeke and Luther 0.8/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1119; K6-11 413; TWEENS 9-14 310
DISNEY CHANNEL:     K2-11   873; K6-11 520; TWEENS 9-14 386
CARTOON NETWORK: K2-11   485; K6-11 299; TWEENS 9-14 193
DISNEY XD:               K2-11     92; K6-11   63; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The Japanese word for chef, itamae, literally means “in front of the cutting board.”

Answer to Yesterday’s Trivia:   Cherie was what title character’s best friend?  PUNKY BREWSTER  Kudos to:  Bonnie Bluemke-Fisher Price/NY; Jessica McCadden-Nickelodeon Preschool/NY; Jessica D’Amico-The Morris + King Company/NY; Hayley Steckler-Active Int’l/Pearl River; Odette Felix-Dark Horse Media/Tucson; Kayte Kuch/LA; Sandra Mueller-KTLA/LA; Damon Parry-Horizon Media/LA; Emily Little-GSN/Santa Monica

Today’s Trivia Question:  What was the name of Dr. Hinkley’s book?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (2/5)

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JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed:   Resumes should be sent no later 2/5 to: [email protected] (2/5)

JOB OPENING:  EPG COORDINATOR/CURRENT TV LA: Manage EPG presence. Watch shows, research material to create descriptions/titles that will catch our viewers’ attention. for more details. [email protected] (2/2)

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JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC: Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/ Spanish fluent a plus send resume: [email protected] EOE (2/2)

JOB OPENING:  NAT’L ACCT EXEC/NYC: Newly formed Outside Television (partnership between RSN Resort TV & Outside magazine): Ad sales/sponsorship/content/web – 5 yrs TV sales/est’d relationships w/ buyers/clients.  Resume:  [email protected]   (2/2)

JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP (1/30)

JOB OPENING: Bravo is looking for a DIRECTOR, RESEARCH: Please visit site for more information and apply, job#1134456 (1/30)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply (1/30)

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SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website: (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected]   (2/3)

SITUATION WANTED: WRITER/DIRECTOR/EDITOR: with a diverse background in Hollywood and Bollywood.Latest Reel Snehal Patel [email protected] (2/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable.
Fast, frugal and fun! [email protected] (2/3)

SITUATION WANTED: FREELANCE DIGITAL MEDIA PLANNING AND BUYING/NYC: 13+ years experience in Direct Response & Brand Digital Advertising including Social Media, Mobile and In-Game. [email protected] (2/3)

SITUATION WANTED: ANIMATION PRODUCER/LA: 13+yrs / 220+ episodes of award winning network prime-time shows. Experienced in pre-production to Post, tapeless workflows & international pipelines. [email protected] (2/3)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (2/3)

SITUATION WANTED: WEB EDITOR/EDITORIAL ASST/ENTRY-LEVEL POSITION/LA:  2010 UC grad, past intern at NBC UNI, Editor in Chief of school magazine. Motivated, enthusiastic and responsible! [email protected] (2/2)

SITUATION WANTED: ART/CREATIVE DIRECTOR/NYC:Concept through completion. Portfolio: Email: [email protected] (2/2)

SITUATION WANTED: PRODUCTION MANAGER/NY: Hard working, organized, self-starter with 18+ years experience, seeking new position where all my assets can best be put to use. [email protected] (2/2)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA:to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (1/30)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

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