Friday, January 18th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday, January 18, 2008, and this is your first early morning digital briefing.

That was fast. The Directors Guild of America reached a tentative 3-year contract agreement with the studios after just 5 days of negotiations, putting pressure on writers to end their walkout after 11 weeks of work stoppage. The deal gives DGA jurisdiction over programs produced for online distribution and establishes new residuals formula for paid download-to-own sell-throughs that “essentially doubles” the current rate paid by employers. (Sell-through residual rates will be .70% for TV downloads and .65% for film downloads, based on distributors gross.) For ad-supported streaming product, companies must pay 3% of the residual base (approx. $600 for 1 hour of prime time) for 26 weeks of streaming, after an initial 17-day window of free promotional streaming. The agreement does not cover lower budget projects that cost less than $15,000 per minute, $300,000 per program or $500,000 per series (whichever is lowest.) For all the nuts and bolts of the deal, characterized by head DGA negotiator Gil Cates as “groundbreaking and substantial,” go to


Turner greatly broadened its digital rights deal with the NBA to allow TBS to jointly manage a broad portfolio of the NBA’s digital businesses out of its Atlanta production facility. The deal, which will run from this season all the way through 2015-16, gives TBS control over:

  • NBA TV’s programming, marketing and technical operations
  • Hosting and operations of, and
  • Out-of-market game package NBA League Pass
  • The NBA’s broadband and wireless businesses

On-air talent from TNT will now appear on NBA TV and Secaucus, N.J.-based production arm NBA Entertainment will continue to provide content for the NBA’s digital businesses.
Political themed websites are all the rage this week:

  • Scripps debuted to serve as a public forum on the issues featuring user-generated content, blogs, personal profiles and videos
  • AOL‘s Truveo election video site allows users to grab video feeds from the more than 100 million videos it indexes and filter by politician, date, ranking and relevance
  • Lin TV launched local political sites in each of its 17 markets including, and

NBC Universal Domestic Television Distribution‘s syndicated series The Steve Wilkos Show is putting on a web-only concert at 9 pm ET on Sunday, Jan. 20 on Wind-up Records’ Finger Eleven will play a set to commemorate the final stop of Wilkos’ two-week tour to benefit underprivileged children, families in need and veterans.
ABC-operated plans to stream the Oscar nominations live on the web for the first time next Tuesday at 8:30 am ET, reported MediaPost. has collected more than 20 million signatures on its site in support of eliminating the dangerous practice of “drive-through” mastectomies, a much criticized practice that releases patients from the hospital sometimes only hours after their surgery.


Google is living up to its Don’t Be Evil mantra pledging nearly $30 million in new grants and investments to a wide variety of non-profits and philanthropic initiatives.
Online TV network Revision3 launched a new program showcasing user-generated videos submitted to content discovery site Feeds are available in a variety of formats including Quicktime HD.
Video sharing site Broadband Enterprises received a $10 million equity investment from Velocity Interactive Group. The inaugural investment will be used to accelerate the company’s strategic growth initiatives, including expanding the breadth and depth of content.


Unhappy with the company’s sagging stock price and prospects for the future, institutional investor Chieftain Capital Management is calling for the ouster of Comcast CEO Brian Roberts, reports The Wall Street Journal. Chieftain also wants the company to return cash to shareholders and revise its voting structure that allows the Roberts family to control the MSO, despite holding a tiny share of the company stock.
Time Warner Cable
is planning to test a bandwidth consumption-based billing plan in its Beaumont, Texas system later this year as way to charge heavy internet users their fair share. News of the trial broke in a leaked memo on a forum posting.
Tivo struck a deal with online film distributor allowing Tivo subscribers to access and download thousands of films from its library. Viewers will be given the option to rent or purchase movies with pricing starting at $1.99 per title. Jaman has similar agreements in place with SanDisk’s TakeTV and DivX. subsidiary Internet Movie Database agreed to acquire web-based media shop Withoutabox. Withoutabox provides tools to manage and promote film festivals online.


CBS Outernet reached an agreement to add the Ripple network of interactive public screens to its out of home ad network. The agreement grows CBS Outernet’s reach to 1,500 public locations including retailers Borders, Coffee Bean & Tea Leaf and Tully’s. CBS also announced an alliance with the Automotive Broadcasting Network to form a new marketing channel via the private television network piped to dealerships around the country. CBS will provide clips of CBS programming from shows such as Entertainment Tonight and 60 Minutes to be interspersed with ABN’s automotive-themed shorts designed to educate consumers and increase sales.
SinglePoint is partnering with mobile rich multimedia messaging company Tapioca Mobile to offer an enhanced suite of mobile advertising services, including the development of ad-supported mobile campaigns.
Euro RSCG New York subscribed to Tivo‘s second-by-second Stop||Watch DVR measurement service, derived from a sample of 20,000 Tivo subscribers.


YouTube increased its dominance in the online video space in November, according to comScore, registering 2.9 billion video views accounting for 30.6% of all videos viewed on the net. More than 75% of U.S. internet users watched a least one video during the month, with consumption averaging 3.25 hours of video per person.
Top U.S. Online Video Properties by Videos Viewed November 2007
Total U.S. – Home/Work/University Locations
                                     Videos            Share (%)
Property                  Viewed(MM)     of Videos
Google Sites               2,966             31.3%
Fox Interactive Media    419                4.4%
Yahoo! Sites                 328               3.5%
Viacom Digital              245                2.6%
Time Warner Network   184                 1.9%
Microsoft Sites              181               1.9%
Disney Online                96                 1.0%                      88                 0.9%
ESPN                            87                0.9%                    47                 0.5%
Total Internet             9,491            100.0%
Source: comScore Video Metrix


Bravo digital guru Jason Klarman was named GM of newly acquired Oxygen Media. Working closely with Bravo and Oxygen President Lauren Zalaznick, Jason will oversee marketing, digital, communications & sales strategy for the female-focused network as well as its websites,,, and SheDidWhat.TV.
Chuck Dages has the new title of EVP/Emerging Technology at Warner Bros. Home Entertainment Group, reporting to Kevin Tsujihara, President. In his new dual role he will continue to oversee Motion Picture Imaging and Advanced Media Editorial as well as lead projects relating to digital repurposing of the studio’s assets.
AtomicOnline’s hired new sales executives in 3 cities: Aimee Gerry will be based in Los Angeles and responsible for leading sales efforts as West Coast Director of Sales; Martha Goebel will be based in New York as East Coast Account Executive; and Tara Tomlinson will be based in Chicago as Midwest Account Executive.


~ WEBSITE OF THE DAY ~ will try to keep film fans up to date with the comings and goings at this year’s Sundance Film Festival (Jan. 18-27) with a new minisite that will be updated several times a day during the fest. Look for roving reporter updates, interviews with competition filmmakers a cool new “festival update” widget featuring the latest video, news and blog posts embeddable anywhere and everywhere on the web.
We’re off on Monday in recognition of Martin Luther King Day – back here on Tuesday 1/22
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  AFFILIATE MANAGER MARKETING/ESPN/BRISTOL CT: 3+ years of relevant marketing experience to the cable industry. Send resume to [email protected] (1/26)

JOB OPENING: PRICING & INVENTORY MANAGER/NYC: Responsible to max revenue by wrkng w/ Sales to develop deal & price strategies.4-6yrs Ad Sales Planning req. Dealmaker/VCI/MSA /Starpost a plus. #VSA559 (1/26)

JOB OPENING: SR DIR OPS (Temp to Staff)/Sundance Ch/NY: Manage all net ops & run dept. Set up new systems incl DAM & upgrade b’cast tech. A+ communicator/ self-starter. 10+ yrs channel ops exp. Res: [email protected]. (1/26)

JOB OPENING: GEN SALES MGR/NY or Chi: First Business nationally synd. strip w/150+ mkts/70% US TVHH. Cbl/syndication sales exp a + also direct client contact exp w/ability to sell customized content/Internet [email protected] (1/26)

JOB OPENING: FREELANCE PUBLICIST/LIFETIME NY: Resp. for mkting, digital, sales & prog. initiatives & PA campaigns for Lifetime TV, Lifetime Movie Network & Lifetime Digital/ Apply at: (1/26)

JOB OPENING: SR PRODUCER BRANDED ENT/Sundance Ch/NY:Create hi-concept interstitial series/promos for BE/Sponsorship. A+ copywriting; promo prod; quick idea generation; 7+ yrs exp. Res: [email protected]. (1/25)

JOB OPENING: ONLINE PRODUCER/ LIFETIME TV NY: Looking for a creative and experienced online producer to oversee the development of show and movie websites for Apply at: (1/25)

JOB OPENING: SCHEDULING ASST/Lifetime: Admin Asst to SVP, Scheduling. Budget prep, phones, travel plans, prepare invs, attend mtgs, asst w/ presentation, etc. Exp in TV/cable & PC knwlg.Apply: [email protected] (1/25)

JOB OPENING: REGIONAL ACCT DIR/Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req., regional travel req. Apply online at: (1/25)

JOB OPENING:  MGR, INDUSTRY SERVICES/ Interactive Advertising Bureau/NY:  Experience w/ project mgt/strategic planning/strong written & oral communicator/2+ years experience interactive ad space. Please send resumes to: [email protected] (1/25)

JOB OPENING: SALES ASSISTANT/BET, NY:Entry level position, detailed-oriented, organized, multi-tasker.Bachelors degree req. 1-2yrs sales exp. preferred Email resume: [email protected] (1/25)

JOB OPENING:  DIR, WEB OPERATIONS/KidRo Prods/NYC: Asst w/ dvlpmnt & lead implementation of a holistic strategy for celeb’s web site. Dynamic, self-motivated ind. w/ exp & skills in web content   Res:  [email protected] (1/24)

JOB OPENING:  ONLINE PRODCTN ASSOC/NYC: Work w/site planning, content development, HTML coding, Flash, graphic design & CMS skills. Exp w/video editing, webcams or writing/editing all huge +.. Resume: [email protected] (1/24)

JOB OPENING: RESEARCH PROJECT MANAGER/TURNER ENTERTAINMENT NEW MEDIA/NYC: Leadership opportunity. New media ad sales research projects/positioning/trending/reporting. 5 yrs media research exp. Apply: [email protected] (1/24)

JOB OPENING:  TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (1/24)

JOB OPENING:  SALES ASST/DISCOVERY NEW MEDIA/NY: Provide general support and account maintenance for NY AE’s. New Media group is responsible for on-line, mobile, podcasting and VOD ad sales. Apply: #7195  (1/24)

JOB OPENING: MGR, SYNDI CONTENT & PROMOS/MEDIA STORM/NY or CT: Create/execute/mng content strategy of clients to achieve max exposure/results. Exp: 5+ yrs Cable, Brdcst and/or Online. Resume to:  [email protected] (1/23)

JOB OPENING: MGR NEW MEDIA RESCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d [email protected] (1/23)

JOB OPENING: ACCT EXEC/DIRECTV/El Segundo CA: Sell commercial time on regional sports networks in the great LA area.Report into the VP of Ad Sales. For immediate consideration, please send resume to: [email protected]  (1/23)

JOB OPENING: FREELANCE WRITER/PROD/Voom HD Ntwrks/NY:Seeking top creative to prod promo & interstitial material for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a +. [email protected] (1/23)

JOB OPENING: VP, PRINT ADVERTISING/LIFETIME TV/LA/Extensive exp. running print dept. in cable network or ad agency.  Strong management and team building skills.  Apply to:  [email protected]  (1/23)

JOB OPENING: VP, GRAPHICS/LIFETIME TV/LA:  Exp. in on-air graphic design within broadcast or cable industry. Strong leadership skills req. Apply to: [email protected] (1/23)

JOB OPENING: SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network.   Apply to: [email protected] (1/23)

JOB OPENING: ONLINE MKTG ASSOC/EXERCISE TV/LA: Write promot’l copy for banners, newsletters & web site.  Mng message boards & blogs.  BS/BA req’d (pref Bus/mktg) 1-3yrs exp online mktg/advrtsng. Apply: (1/23)

JOB OPENING: FREELANCE WRITER/PRODUCER/Voom HD Networks/NYC:Top creative to produce promos for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a plus. [email protected] (1/23)

JOB OPENING: MGR DISTRIBUTION/CHICAGO/GSN, The Network for Games: Report to Exec Dir Dist. Mng Sales Activities & Mark/Sales Promotions. 3+ yrs. exp in Mktg/Sales. BA/BS degree in related field. Send Res/Cov Letter: [email protected]   (1/23)

JOB OPENING:  SENIOR INTERACTIVE RESEARCH ANALYST/Scripps Networks/Knox: Research support for all SN Websites. 3+yrs exp in on-line or mkt research. Field mgmt and data analysis is reqd. Apply at EOE. (1/19)

JOB OPENING: INTERACTIVE MKTG ADMINISTRATOR/WB Pictures/NY: Organized, 3-5 yrs. exp. digital mktg/media at agency/media co. Need exp. with plan/buy online media and ad creative. Email: [email protected] RE: UCTC/93360BR (1/19)

JOB OPENING: SPORTS SLS COORD /Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knwldg a +, EOE.  Res: [email protected] (1/19)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377 (1/28)

JOB OPENING: DIRECTOR OF STRATEGIC PLANNING/Turner Entertainment New Media (NY):   5-7 yrs exp in ad sales industry; must have DIGITAL & mgmt exp; analytical & presentation skills. Apply online , Req#92471. EOE (1/19)

JOB OPENING: SR WRITER/PRODUCER/iN DEMAND/NYC:  Write, research & produce promo spots monthly.  Manage edit & audio sessions. 3-5 yrs on-air promo exp.  Reel required.  Apply [email protected] .  EOE. No relo. (1/19)

JOB OPENING: ACCT EXEC/FOX/NYC: BS/BA/Min 5 yrs ad sales exp at media firm or network. Working with the National Geographic Channel. Please apply at (1/19)

JOB OPENING: COPYWRITER /In DEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (1/19)

JOB OPENING: PM SCHEDULER/POST PROD/LIFETIME/NY: 2-3 yrs related exp in TV or film/Degree in Broadcasting and/or exp in a hands-on tech broadcast environment/ See full posting and apply at: (1/19)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: is looking for interns interested in acquiring hands on exp in Digital Media. If you have a passion for producing, are creative & web savvy we are looking for you.  Res/cvr ltr: [email protected] (1/26)

SPRING INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit – locations in NY, MD, LA and IL. Please visit us at for details (1/26)

SPRING INTERNSHIP CREDITS ONLY: Immediate opening!/NYC (NO HO):  Boutique Entertainment & Lifestyle PR firm seeks motivated, bright intern. College Credit Only. Hands-On experience. Fun environment.  Apply to:  [email protected]  (1/25)

SPRING INTERNSHIP CREDITS ONLY: Rowdy Television & Film/ATL: TV & Film Production company looking for a fast paced assistant to work with the exec. assistant in production and administrative activities.  Email Brittany: [email protected]  (1/25)

SPRING INTERNSHIP CREDITS ONLY: True Entertainment/NYC: TV Production facility looking for hard working, versatile interns for production, post prod & administration. Please email resume: [email protected]   (1/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Brian N. Potter, owner of LA-based premiere full service rights & clearances co. is avail. for hire for TV, film & new media prods.Visit for more info.  Contact: 310-709-7909  (1/24)

SITUATION WANTED: Former long time MTV staffer looking for work in TV & film prod industry. Exp in music composing/prod, music video, direction, & documentary film making. Vast ntwrk of connections & interesting res. [email protected]  (1/19)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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