Friday, February 5th, 2010



Pageants, Parenthood, and Performance!

Miss America 2010 had the highest ratings and delivery of any Miss America telecast on ad supported cable ever!*

And, Miss America** and 19 Kids and Counting Baby Special*** were the
#1 ranked telecasts for both Saturday and Sunday nights!

For full source information, click here.




Good morning! It’s Friday, February 5, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Special:
BET, Centric, MTV and VH1: SOS Saving Ourselves  Help for Haiti at 8p

Tonight’s Premiere:
Investigation Discovery:
Main Street Mysteries at 9p

Saturday’s Premiere:
Investigation Discovery: Living with the Dead at 8p

Sunday’s Specials:
Animal Planet: Puppy Bowl VI at 3p
CBS: Super Bowl XLIV: New Orleans vs. Indianapolis Pre-Game activities at 6p with game beginning at approx. 6:25p

Sunday’s Premiere:
CBS: Undercover Boss at 10p


FOX announced its dance series So You Think You Can Dance opens a seventh season with a two-hour premiere episode on May 27 at 8p. Host Cat Deeley also returns to the show produced by 19 Entertainment, Ltd. and Dick Clark Productions.

HBO granted a fifth season to its drama Big Love, giving it a 10-episode order. The series starring Bill Paxton is expected to begin production on the new season this summer with a winter premiere. HBO Entertainment, Playtone and Anima Sola Productions produces.

Spike TV adds an original comedy to its schedule as Players debuts on March 2 at 1030p. The half-hour sitcom is about two brothers, Bruce and Ken Fitzgerald, played by Matt Walsh and Ian Roberts respectively, who run a successful sports bar even though they have opposite personalities. The series was created by Matt Walsh, one of the founders of the improvisational comedy group, the Upright Citizens Brigade. Walsh, Roberts and Jay Martel serve as executive producers along with Peter Principato, Paul Young, Tucker Voorhees and John Lynch of Devlin Entertainment. Jason Woliner, who is directing the presentation and several episodes, will be the show’s co-executive producer.

Sundance Channel launches the eight-episode comedy series Chandon Pictures, starting March 26 at 9p, as part of the network’s Friday night comedy block dubbed Knock Knock. The series, created and written by Australian filmmaker, Rob Carlton, who also stars as the lead, Tom Chandon, a documentary filmmaker and founder of the beleaguered video production company Chandon Pictures. Despite pitching himself as a “documenteur” Tom’s video productions primarily include wedding and children’s birthday party videos. Sundance Channel will air the first season over four weeks, with two 30m episodes airing back-to-back at 9p and 930p each Friday until April 16.

BBC America is moving quickly to premiere season two of The Inbetweeners on February 24 at 930p, just a week after the first season finale airs on February 17 at 930p. The series follows four awkward teen guys as they try to act cool.

As the Vancouver 2010 Olympic Winter Games concludes, Canadian broadcaster CTV will debut three new original series. Starting March 1, CTV will expand its comedy block on Monday nights to two hours including the new series Hiccups at 8p and Dan For Mayor at 830p. Both comedies will be joined by Two and a Half Men at 9p and The Big Bang Theory at 930p. On March 5, CTV’s new 60m cop drama series The Bridge from E1 will launch at 9p. The Bridge will move to its regular time slot of Fridays at 10p beginning March 13 on CTV.

Season three of Shear Genius opened on Bravo Wednesday night attracting 655,000 A18-49 viewers and nearly 1.1 million total viewers. These viewer numbers were up +17% with A18-49 and +23% with total viewers compared to the season two premiere.

Morning News Weekly Average Ratings (week of January 25, 2010)
NBC: 5.82 million total viewers; 2.2/15 and 2.71 million A25-54
ABC: 4.46 million total viewers; 1.6/11 and 1.95 million A25-54
CBS: 2.80 million total viewers; 0.9/6 and 1.16 million A25-54
Source: Nielsen, NTI

Veteran soap opera actress Frances Reid, 95, died Wednesday. Frances appeared for more than 40 years on the NBC daytime drama Days of Our Lives as Alice Horton, the matriarch of the show’s pivotal family. Due to her declining health, she appeared on the show less and less though was referred to often by the other characters. Ken Corday, executive producer of Days of Our Lives released this statement, “This is a very sad day, indeed; not only for me personally, but for the ‘Days of our Lives’ family and the entire Hollywood community. From day one until she taped her last scene, Frances epitomized the past, present and future of the show. Frances was truly one of a kind. Her class cannot be matched and her shoes cannot be filled … we will miss her all the rest of our days.”

One of early television’s female pioneers, Frances Buss, 92, died January 19 in Hendersonville, NC following a stroke. Frances began her television career in 1941, by taking a temporary job at CBS. The aspiring actress was put on the air almost immediately, taking on a Vanna White-type role where she held props and kept score for TV’s first broadcast game show, CBS Television Quiz. She made other on-camera appearances then moved into directing TV dramas including Sorry, Wrong Number and other game shows such as What’s It Worth?, sports events, an early cooking show called To the Queen’s Taste, the talk show Mike and Buff starring Mike Wallace and his then-wife Buff Cobb, a daily interview show called Vanity Fair and a children’s series. In 1951, Frances became co-director of the CBS program Premiere, one of the first programs to be regularly broadcast in color, and retired from television in 1954.


New premium entertainment network, Epix made a carriage deal with Charter Communications. Financial terms were not disclosed. When Epix launches this May, it will be available to almost 16 million homes. Epix, a joint venture of Viacom Inc., MGM and Lionsgate, made previous distribution deals with Cox Communications, Verizon’s FiOS TV and Mediacom Communications.

Syfy picked up the basic cable rights for all 26 episodes of the series Merlin from FremantleMedia Enterprises (FME). The deal includes the US TV premiere of season two of Merlin which has never before been seen in America. Syfy will premiere the series this April. Originally, season one of Merlin aired on NBC last summer and seasons one and two aired on BBC One in the UK during 2008-09. BBC is moving forward with a third season, slated to air in September. FME is also involved with brand licensing and home entertainment for the series.

Classic Media acquired the international distribution rights for all global media for the animated tween kids series My Life Me, produced by CarpeDiem Film & TV of Canada and ODM of France. The series has 52 11-minute episodes that were also co-produced by Canadian kids’ broadcaster, Teletoon Canada inc and French broadcasters, FranceTelevisions and Canal J. Each broadcaster will premiere the series this year.


HBO’s True Blood series has cast its last major new role for the upcoming third season. Actress Brit Morgan (ABC Family’s The Middleman) will portray Debbie Pelt, the psycho ex-girlfriend of werewolf Alcide, played by Joe Manganiello.

TBS tapped Gary Cole to helm its 60m comedy pilot Uncle Nigel. Cole will play Nigel Wells, a longtime Philadelphia homicide detective who takes on his incompetent, rookie nephew as his partner. This casting has lifted the contingency on the project that is written and executive produced by Andy Breckman, creator of Monk.

Emily Rose, known for her previous role on NBC’s ER, will headline Syfy’s drama series Haven, based on the Stephen King novella The Colorado Kid. Rose will play Audrey Parker, an FBI agent who lands in the small town of Haven, Maine to solve a murder. She soon discovers the town in a refuge for people with supernatural powers and secrets including secrets to her own past. The series is produced by E1 Entertainment and production on the ordered 13 episodes will likely begin this spring and premiere on Syfy yet this year. Haven will also be distributed to Syfy’s pay channels worldwide with E1 involved in the international distribution.

PTV Productions got the approval to produce an additional 13 episodes of the series Star Portraits which will air on Bravo! in Canada this fall. The series will highlight 13 new Canadian celebrity artists as it combines portraiture with celebrity biography. 

Casting Call: Several audition dates for the seventh season of FOX’s So You Think You Can Dance series are set for next month: Dallas on March 10; Nashville on March 14; Chicago on March 18; and Los Angeles on March 26. For the most up-to-date information on the venues as well as eligibility rules, applicants should visit


Top 10 M-F Syndicated Strip Series for the week of 1/18-1/22/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.5 AA
Jeopardy (CTD)                                               6.4 AA
Two and a Half Men (WB)                                 5.5 AA / 7.4 GAA
Judge Judy (CTD)                                            4.9 AA / 7.6 GAA
Oprah Winfrey Show (CTD)                               4.8 AA / 4.9 GAA
Entertainment Tonight (CTD)                            4.7 AA / 4.7 GAA
Family Guy (2/T)                                             3.5 AA / 4.2 GAA
Inside Edition (CTD)                                         3.3 AA / 3.3 GAA
Dr. Phil Show (CTD)                                         3.1 AA / 3.1 GAA
The Office (NBU)                                              3.1 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 1/18-1/22/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.8 AA / 3.8 GAA
Family Guy (2/T)                                             2.7 AA / 3.1 GAA
The Office (NBU)                                              2.4 AA / 2.9 GAA
Wheel of Fortune (CTD)                                   1.9 AA
Jeopardy (CTD)                                               1.7 AA
Seinfeld (SPT)                                                 1.7 AA / 2.0 GAA
Judge Judy (CTD)                                            1.6 AA / 2.4 GAA
Friends (WB)                                                   1.6 AA / 2.0 GAA
Entertainment Tonight (CTD)                            1.6 AA / 1.7 GAA
Oprah Winfrey Show (CTD)                              1.6 AA / 1.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Wednesday  A18-49 Analysis: FOX led the A18-49 demo Wednesday night with 5.1/14, according to final national ratings from Nielsen. At 8p, CBS won with its special Super Bowl’s Greatest Commercials at 2.9/9 with ABC’s comedies the repeat Modern Family and The Middle averaging a second place at 2.5/7. FOX had no trouble placing first at 9p with American Idol at 7.8/21 while CBS’ Criminal Minds was #2 at 3.8/10. CBS ended the night a champ with CSI: NY at 3.4/10 with ABC’s Ugly Betty next at 1.4/4.

Live + Same Day Household Ratings: Wednesday, February 3, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 8.3/13         Human Target 4.7/8, American Idol 11.9/19

CBS: 8.2/14           Super Bowl’s Greatest Commercials 6.8/11, Criminal Minds 9.1/14, CSI: NY 8.8/16

ABC: 4.0/7             Modern Family [r] 4.3/7, The Middle 4.4/7, Modern Family 5.5/9, Cougar Town 4.0/6, Ugly Betty 2.9/5

NBC: 3.3/5           Mercy 4.1/7, Law and Order: SVU [r] 3.0/5, The Jay Leno Show 2.8/5

UNIV: 2.1/3          Hasta Dinero Separe 1.9/3, Sortilegio 2.7/4, Don Francisco Presenta 1.6/3

ION: 0.7/1            Ghost Whisperer 0.7/1, Ghost Whisperer 0.6/1, Criminal Minds 0.9/2

CW: 0.6/1            Life Unexpected [r] 0.9/1, Gossip Girl [r] 0.3/1

TELE: 0.6/1          Mas Sabe El Diablo 0.8/1, Perro Amor 0.5/1, Victorinos 0.4/1

A18-49: FOX 5.1/14, CBS 3.4/10, ABC 2.5/7, UNIV 1.7/5, NBC 1.2/4, TELE 0.6/2, CW 0.4/1, ION 0.3/1




Adconion Media Group named Ramazan Demir as Chief Advisory Science Officer and promoted Patrick Meininger as Chief Strategy Officer. Ramazan will lead the company’s Science Team in creating new targeting products to manager consumer experience and advertiser’s ROI. Patrick will be in charge of developing strategic partnerships and mergers and acquisitions in addition to new business and efficiency measures. Both Ramazan and Patrick will be part of Adconion’s executive management and advisory team. 

Katz Radio Group elevated four executives in its Chicago office: for Katz Radio, Ted Rosen becomes VP/Manager and Kristina Presern was appointed VP/Sales. For Eastman Radio, Chris Shellgren was named VP/Manager and Sam Vangelovski takes on the new role as Senior AE.

As of February 1, Kerry Kruckel Gibbs began a new position with WNET.ORG as VP/Development. Kerry has responsibility over fundraising efforts for the entity including membership, major gifts, foundation support and national and local underwriting.


Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands.

Learn what it takes to create a media super brand at:
*** Branding in Media and Entertainment ***
April 20-22 in Manhattan (executive education)
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Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies.

Friday Fun Fact: 
According to a recent Gallup poll, 11% of the US population believes in ghosts or other supernatural entities

This day in History:   1924 – The BBC time signals, or “pips”, from Greenwich Observatory were heard for the first time. They are broadcast every hour.

Answer to Yesterday’s Trivia Question:  Guido Panzini, an heavy-accented Italian golf aficionado with a penchant for exaggeration, was a character some times seen on the Tonight Show and played by whom?  PAT HARRINGTON Kudos to: Gabe Alfaya-XL Worldwide NYC/NY; Linda Davis-Immediate Media/NY; Joel Gibbs-Joel Gibbs Prods/Philadelphia; Kevin Day-Zenith Media/NY; Bob Sieber/Birmingham; John Kukla-KDFW/Dallas; Bob Quigley-KJZZ/Salt Lake City; Rich Koz-WCIU/Chicago; Talia Rodriguez Shakur-Streetropical Media/LA; Richard Lawrence-Rebel Entertainment Partners/LA; Tony Munoz-CBS Studio Center/Studio City; Loren Steck-Loren Steck & Assoc/Carmel; John Feeney-PVTV/Delray Beach; Bernard Bourret-Intent Pictures/Toronto

Today’s Trivia Question:  Who lives on Bridal Veil Mountain? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Hoboken, NJ:   Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 9453BR (2/12)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/OAKLAND NJ:   Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 9446BR (2/12)

JOB OPENING:  IPC CONTENT MGR/NY/MTVN International: Req: Program scheduling, programming acquisitions & budgeting exp. Attention to detail. Production mgmt exp. Apply: . An EOE/M/F/D/AAP  (2/12)

JOB OPENING:  DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (2/12)

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/Miami: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected]   Info: (2/11)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11)

JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit for more info and to apply (2/11)

JOB OPENING:  SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply: (2/10)

JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: (2/10)

JOB OPENING:  DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; m #225205 (2/10)

JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales ref. FNG17870 (2/10)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (2/10)

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (2/9)

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/8)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLY:  Interactive Sales Intern Assist Rainbow Advertising Sales team. Woodbury NY Pref. Majors Ad./Comm./Film/Tv/Mktg./Bus. Apply to req 10523BR (2/12)

SPRING INTERNSHIP CREDITS ONLY:PRODUCTION INTERN/NYC: Looking for motivated intern to assist producers w/ all aspects of prod. for science/tech docu-series. 2-3 days/wk. Paid MetroCard. Cover/resume to [email protected] (2/12)

SPRING INTERNSHIP CREDITS ONLY: EDITING/DEVEL INTERNSHIP LA- spring sem for credit/written commitment of 2-3 days. Edit and development unscripted/docs/promo at small production company. Edit on FCP a must. Email: [email protected]  (2/12)

SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.  Must be interested in the business of TV. Cover/resume to: [email protected]   (2/10)

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on (2/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SENIOR ADV SALES/MARKETING EXEC experienced in Domestic cable/syn and International cable. Successful track record in Biz Dev and Strategic Media Implementation- refs/contacts available. [email protected] (2/12)

SITUATION WANTED: PRODUCTION ASSISTANT/DEVELOPMENT/ENTRY-LEVEL/NY : Intern exp. in development & post production. Past Assoc. Prod. for A&E Biography. Creative, passionate, fast-learner. Willing to relocate. [email protected] (2/12)

SITUATION WANTED: FREELANCE ACCOUNTING/BOOK KEEPING/LA:set-up, rebuild or update on QuickBooks and Excel on a ‘per project’ basis. Email: [email protected] (2/12)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/11)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. To choose your FREE samples, visit (2/11)

SITUATION WANTED: SEO & SEM Expert (NY/Remote): 7+ yrs exp – AdWords Qualified, Google Analytics Qualified, Experience improving comScore and Quantcast rankings. Social Media exp as well – Freelance or P/T: [email protected] (2/10)

SITUATION WANTED: SENIOR COPYWRITER/PRODUCER/NY: Experienced package goods writer for TV and radio commercials. Plus expert interviewer for testimonials.  [email protected] (2/10)

SITUATION WANTED: MERCENARY WRITER  Marketing/Publicity/Pitches/Scripts. Theatrical, television, cable and interactive. You name it, I write it. Writer of FoxPop content for Fox. Contact [email protected] (2/10)

SITUATION WANTED: MKTG or ADVERTISING/EXEC-ASST or COORDINATOR/NYC: 2008 UPenn grad, 2 yrs experience as Exec-Asst, internship experience with VH1 and Lincoln Center; Innovative, articulate, creative & meticulous; [email protected] (2/10)

SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.



ABC:  Supernanny, Shark Tank, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer, Medium, Numb3rs
CW:   Smallville
FOX:  House [r], Kitchen Nightmares
ION:   Movie: Unbreakable (7-9p), Criminal Minds, Criminal Minds
NBC:  Law & Order [r], Dateline NBC, Jay Leno Show
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Prince Among Slaves
TELE: Mas Sabe el Diablo, Perro Amor, Victorinos
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Rosa de Guadalupe

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