Friday, February 26th, 2010


OPERATION REPO continues to SHATTER records for truTV!
February 22nd episode was the MOST-WATCHED telecast
in the history of the network for:
 A18-49              1,401,000
M18-49                837,000
#2 ranked entertainment program
in its TIME PERIOD for A18-49, M18-49, A18-34 and M18-34!

Source: Nielsen, 3/28/94-2/22/10, 8-11p program averages, A18-49, M18-49 (000); ranker: 2/22/10, 9:30-10p, ad-supported cable networks excluding sports programming, A18-49, M18-49, A18-34, M18-34(000), live+sd data.



Good morning! It’s Friday, February 26, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Sundance Channel: Live from Abbey Road at 8p
TLC: Four Weddings at 10p

Saturday’s Finale:
Animal Planet: Pit Boss at 10p

Sunday’s Premiere:
Spike TV: Unique Autosports: Miami at 1030p


HISTORY is being MADE on Mondays
with its HIT SERIES

Pawn Stars #1 Non-Fiction Series
American Pickers #1 New Series

Tune in Mondays at 9p/8pC on HISTORY to see why everyone is addicted!

Source: Nielsen MultiTrak, Prime (M-Su/8p-12a); Year-to-date (12/28/09-2/17/10); L+SD; Rank based on A25-54 impressions, premieres only for cable programs. “New” = launched since 12/28/09.


Actor Andrew Koenig was reportedly found dead in Vancouver’s Stanley Park around noon yesterday. Koenig was reported missing by his parents after he didn’t return home to Los Angeles last week. He was last seen in Vancouver on February 14. The 41-year old Koenig is best known for playing the character “Boner” on the family sitcom Growing Pains. Koenig’s father, Walter Koenig, also an actor starred in the original version of Star Trek.

VH1 brings back a second season of Sober House with Dr. Drew, documenting patients during the crucial transition period outside the rehab center as they try to merge back into society. The series’ second season follows patients from both Celebrity Rehab 3 and S*x Rehab with Dr. Drew including Tom Sizemore, Heidi Fleiss, Dennis Rodman, Jennifer Ketchan, Seth “Shifty” Binzer, Kendra Jade Rossi, Mike Starr and Kari Ann Peniche. Sober House 2 with Dr. Drew premieres on March 11 at 10p and is produced by Irwin Entertainment.

As the 2010 Vancouver Winter Olympics on NBC winds down this weekend, Nielsen released a profile of the US demographics watching the games during primetime. Nuggets of information include:

  • More females have been watching the Olympics at 56% compared to men at 44%
  • Primetime ratings among 55+ viewers are +82% higher than the national average, and on the flip side ratings among teens are -57% lower than the average
  • Hispanic and African-American ratings are each -74% lower than the national average
  • Olympics primetime ratings are the highest in the West Central region of the US and the lowest in the Southwest
  • Ratings in HD-capable homes are +14% more than the national average while in DVR households the ratings are +12% higher than the national average

Nielsen also asked Olympics viewers which ads they liked most and six out of the ten most favored ads had an Olympic theme. In Olympics primetime coverage on NBC through February 20, viewers cited ads by Visa, McDonald’s, Coca-Cola and Procter & Gamble which had a direct mention about the Olympics or some type of imagery tied to the Games.

BBC America will debut the US premiere of BBC’s drama series Doctor Who on April 17, following the UK broadcast. In this new reincarnation of the iconic series, Matt Smith stars as the eleventh Time Lord along with a new traveling companion, Amy Pond (Karen Gillan).

Joan Rivers reprises her hosting role on TV Land’s reality series How’d You Get So Rich?, premiering a second season on May 5 at 10p. The original series takes viewers inside the extravagant homes of mega-millionaires while Joan asks blunt questions about how they made their fortunes. The six-episode series is produced by Mark Burnett Productions and Zoo Productions, Inc.

Syfy scheduled its dramedy Warehouse 13 for a second season comeback beginning July 13. The series will have 12 new episodes airing throughout the summer without reruns.

Spike TV reupped its college football comedy series Blue Mountain State for a sophomore season, per THR. Lionsgate TV and Varsity Pictures produce the series that is similar to Animal house about three frosh guys who attend the fictional college powerhouse college Blue Mountain State and try to balance football, women and classes.

TuTv, a joint venture of Grupo Televisa, S.A.B. and Univision Communications Inc. and a distributor of five television networks throughout the Spanish-speaking countries, announced its Bandamax network featuring Regional Mexican music introduces a new schedule of original series. A couple of the series include:

  • Pa’La Banda Night Show (For the Band Night Show) Cynthia Urias hosts a live music and interview show highlighting guests popular within the Regional Mexican music world. The show airs on Mondays at 11p ET.
  • Sergio me las pone (Sergio Plays the Hits) Brazilian Sergio Machado hosts this new show where he plays viewers’ on-air requests. The show airs on Mondays, Wednesdays and Fridays at 730p ET.

The remainder of Bandamax’s new shows can be found at .

Tonight’s 2010 Winter Olympic Games Daytime/Primetime Schedule
NBC Daytime: 
3-5p – Men’s Hockey
NBC Primetime:
8-1130p – Women’s Slalom, Bobsled, Short Track
12-3p – Women’s Curling
330-530p – Speed Skating
6-12a – Women’s Curling, Men’s Hockey
Universal Sports:
10a-3p – News & Highlights

Check for the current primetime broadcast schedule, as well as Sports, International and more general industry news … and a new discussion board – join the conversation!


NBC opted to postpone production on the Prime Suspect remake pilot because the network could not find the right leading actress. In the original BBC award-winning series, Helen Mirren played the lead. NBC pushed the project to June.

Jason Jones, known to fans as a correspondent on Comedy Central’s The Daily Show With Jon Stewart, is getting his own show as he landed the lead in ABC’s comedy pilot How to Be a Better American. Jones will play a father on a journey to better himself taking his reluctant family along.

Gillian Zinser who has a recurring role on The CW’s 90210 playing Ivy Sullivan just got a promotion to become a regular on the show, per THR.

Casting Call: A television series for a major cable TV network is looking for engaged couples getting married this spring who want to work with three expert wedding planners for a dream-come-true wedding. The couples will have three wedding designers to chose from, plus receive $10,000 toward their wedding budget. Send an email to [email protected] and include names and ages of the couple, contact numbers, emails, your story and why you would like to appear on the show along with two photos of the engaged couple.

Casting Call: A wedding show on a major cable TV network is casting for wedding designers/planners who have personality-plus and creative visions working in the Southern California area. Wedding planners/designers who are interested in competing with others in their profession to create a dream-come-true wedding for a couple should send an email to [email protected] and include name, company name, number of years in business, contact numbers, email, city and state and why they would be great on the show.


Wednesday  A18-49 Analysis: FOX was in charge Wednesday night with the A18-49 viewers at 8.7/23, according to final national ratings from Nielsen. There was no stopping American Idol on FOX during 8p as the competition show posted a winning 8.1/22 followed by NBC’s Olympics coverage beginning at 830p with a 4.5/12. FOX and American Idol swept through the 9p hour with a 9.2/23 while NBC’s Olympics came in second at 5.6/14. NBC’s Olympics coverage had a clear shot to regain the #1 spot at 10p with a 5.9/16 followed by CBS’ CSI: NY repeat at 1.7/5.

Live + Same Day Household Ratings: Wednesday, February 24, 2010 (February Sweep Day 21) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 12.8/20      American Idol 12.8/20

NBC: 12.1/19       2010 Vancouver Winter Olympics 11.9/19

CBS: 4.2/7           Old Christine [r] 3.0/5, Gary Unmarried [r] 2.2/3, Criminal Minds [r] 4.8/7, CSI: NY [r] 5.3/9

ABC: 2.4/4             Modern Family [r] 2.6/4, The Middle [r] 2.5/4, Modern Family [r] 2.8/4, The Middle [r] 2.2/3, Cougar Town [r] 2.1/3, Cougar Town [r] 1.9/3

UNIV: 2.0/3         Hasta que el Dinero Nos Separe 2.1/3, Corazon Salvaje 1.9/3, Don Francisco Presenta 1.9/3

ION: 0.7/1            Ghost Whisperer 0.7/1, Ghost Whisperer 0.7/1, Criminal Minds 0.8/1

TELE: 0.7/1         El Clon 0.7/1, Perro Amor 0.7/1, Junto Al 0.6/1, Antesala 0.5/1, Rumbo Al Mundial 1.1/2

CW: 0.6/1            Life Unexpected [r] 0.7/1, Gossip Girl [r] 0.4/1

A18-49: FOX 8.7/23, NBC 5.5/15, CBS 1.5/4, UNIV 1.4/4, ABC 1.3/4, TELE 0.6/2, CW 0.3/1, ION 0.3/1



Turner Entertainment Ad Sales and Marketing tapped Dan Riess as SVP/Promotions and Marketing to spearhead a creative team based in New York, Chicago, Atlanta and Los Angeles. The team is responsible for developing and implementing marketing and promotional efforts for clients annually for TBS, TNT and truTV. Based in New York, Dan will report to Linda Yaccarino, EVP/COO, Turner Entertainment Ad Sales/Marketing and Acquisitions.

WNET.ORG named Shelley Lewis as Executive Producer for Need To Know, a new cross-media current affairs magazine produced by Creative News Group (CNG) for WNET.ORG. Need To Know is scheduled to premiere May 7 at 830p on PBS. In her new role, Shelley will supervise the production team to gather and develop original news content for the show and its web site.

Larry Mendte was hired by WPIX/New York, the CW affiliate owned by Tribune Broadcasting as a Contributing Commentator. Larry will offer commentary on current topics weeknights for PIX News at Ten starting next Monday. Most recently, Larry was lead anchor for KYW/Philadelphia.

Victor Kong was named VP with CNN Radio where he will oversee CNN Radio in the areas of engaging new audiences, partnerships and content for digital platforms along with the continuation of providing original audio news programming to CNN’s radio affiliates. Based at CNN’s Atlanta offices, Victor will report to Susan Grant, EVP/CNN News Service.

Nicole Smith joined PETA (People for the Ethical Treatment of Animals) as Partnership and Strategic Marketing Specialist for the organization’s Corporate Affairs Department. Nicole is charged with increasing PETA’s corporate partnerships and executing strategies for new marketing initiatives. Previously, Nicole worked for Omnicom’s Full Circle Entertainment where she was a Branded Entertainment Executive.


Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands.

Learn what it takes to create a media super brand at:
*** Branding in Media and Entertainment ***
April 20-22 in Manhattan (executive education)
Limited seats. Learn More >>

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies.

Friday Fun Fact:   At the 1996 Summer Olympics in Atlanta, Tom Malchow was the youngest member of the U.S. men’s swim team at age 19. Malchow was nicknamed “Puppy Chow” by his older teammates. Four years later, at the Olympics in Sydney, he was the 200-meter butterfly gold medalist. Malchow’s time of 1:55.35 was the third-fastest performance ever. His nickname changed to “Top Dog” and “Big Dog.”

This day in History:  1870 – In New York City, the first pneumatic-powered subway line was opened to the public.

Answer to Yesterday’s Trivia Question:   What TV character was said to try to wear an allergy tag around his neck as a child, but was allergic to so many things that his head was too weak to support the tag.  NILES CRANE on FRASIER  Kudos to: Rick Clifford-R&R Television Prods/Westwood NJ; Synda Kollman-Charter Marketing Group/Boca Raton; Bob Lynch-Davis Adv/Worcester; Elyse Lehrfeld-Time Warner Global Media Group/NY; Judy Margolis-The Ad Place/Dallas; Candace Heathington-Comcast Spotlight/Houston; Tim Rank-Cox Reps/St. Louis; Bob Quigley-KJZZ/Salt Lake City; Lorrie Shilling-DirecTV/El Segundo; Jon Rowlands-Rengade Pictures/London

Today’s Trivia Question:  This item seemed like it was a good idea, but never really worked quite right.  That’s perhaps because it was purchased by a discount warehouse.  When this didn’t work, one of the backup plans was to use the Secret Word File, used like flash cards.  What was this item?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Issues are:
Kids!, Cable, Syndication, Spanish Language, Broadcast

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING:  DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @   (3/5)

JOB OPENING:  DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. #1403 (3/5)

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to Position number 4741 (2/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at (3/4)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Movie:  Blades of Glory; 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer [r], Medium [r], Numb3rs [r]
CW:   Smallville, Smallville [r]
FOX:  NAACP Image Awards
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Winter Olympics Games
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Craft in America [r]
TELE: El Clon, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje (9-11p)

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