Cynopsis: DIGITAL
02/01/08
Good morning, it’s Friday, February 1, 2008, and this is your first early morning digital briefing.
ABC News added a real-time election results feature to its mobile web site, providing instant primary and caucus results. ABC News also streams video to the site and optimizes video content for the iPhone, iPod Touch and Blackberry devices.
Showtime has set up a secure website with online video services provider Brightcove to stream full seasons of its original shows to TV Academy members, including Weeds, Dexter and Californication. The company says eliminating the need to send out bulky Emmy DVD packages will cut down on piracy and environmental impact.
The web has incubated another high profile TV drama. The HD online series Sanctuary, down in the Guinness Book of World Records as the biggest budget project ever made for the internet, has been picked up by Sci Fi Channel for a season of 13 one-hour episodes. Like the CGI-laden web series, Sanctuary will utilize live actors in front of a green screen, as in the feature films 300 and Sin City. It will also feature the same cast that appeared in the online version, led by Sci Fi Channel regular Amanda Tapping (Stargate SG-1, Stargate Atlantis).
CAN Communicate and FIFA will utilize Narrowstep‘s IPTV platform to offer download services to more than 250 TV networks worldwide, providing access to CAN’s Football’s Hidden Story series free of charge. Broadcasters can also access additional B-roll footage, as well as scripts and separate audio files for radio or podcasts.
Application developer Wallop is enabling content providers MTV, Paramount and Fox to host TV viewing parties on Facebook and Bebo with a widget called Party On. Users can invite their friends by sending customizable invitations, helping studios build buzz around new shows, movie premieres, season premieres and DVD releases.
Will Hartman’s sardonic Tough Love and Nick Hagen’s mocumentary The Paranormalists have emerged as the grand prize winners of The Storyteller Challenge, sponsored by MySpaceTV, FOX and the Producer’s Guild of America.
Amazon acquired spoken word digital audio company Audible for $300 million, adding a potential new content provider for its Kindle digital book device. Audible has compiled a catalog of over 80,000 digital programs from famous authors and more than 520 content partners including The New York Times, The New Yorker, Fresh Air and Charlie Rose. Audible.com, a big iTunes supplier, offers programs a la carte or through a monthly or annual subscription plan.
Yahoo is ready to acquire video hosting company Maven Networks for about $150 million, reports TechCruch. Maven handles video streaming duties for clients such as Fox News, CBS Sports and Scripps and operates a new Internet TV Advertising Platform designed to maximize dynamic ad insertion revenue.
The four men who operate the defiant file-sharing site The Pirate Bay have been charged with conspiracy to violate copyright law in Sweden. The lawsuit names Warner Bros., MGM, Columbia Pictures, 20th Century Fox, Sony BMG, Universal and EMI as plaintiffs, accusing the site of profiting by offering downloads of copyright-protected content. The Pirate Bay, which is still operating despite the charges, claims a user base of over 2.5 million active registered users.
The comeback of the PlayStation3 helped boost Sony‘s earnings by 25% during Q4, as PS3 sales more than tripled from the previous quarter. Electronics sales rose 10% to 2.1 trillion yen.
Google‘s Head of Ad Sales Tim Armstrong suggested TV advertising would resemble web-based direct response models in the near future during a panel discussion at NATPE, after image and video search functionality get baked into the TV platform. Preliminary set top data trials with EchoStar’s Dish Network indicate commercial zapping is even more prevalent than previously thought, he said.
Adify announced that it’s Build Your Own Network (BYON) of more than 90 publishers completed the Internet Advertising Bureau’s impression auditing and certification process. A dozen networks have now been certified by the IAB, including DoubleClick, AOL’s Adtech and Microsoft’s Atlas.
The Bush Administration tried to convince critics the state of broadband penetration in America has vastly improved under his watch in a new report issued by the National Telecommunications and Information Administration. FCC numbers indicate broadband subscribers have grown from 6.8 million in Dec. 2000 to 82.5 million in Dec. 2006. But here’s the catch: the FCC defines broadband as 200 k/sec. at a time when developed European and Asian nations are enjoying speeds of 4-6 gigabytes/second. FCC Chairman Kevin Martin has used the excuse that American’s vast rural areas present a unique challenge to the broadband infrastructure in the U.S. But critics worry the lack of bandwidth is placing America at a serious competitive disadvantage.
Engagement numbers on America’s leading social networks are trending downward, according to the latest ComScore data, suggesting the social networking fad may finally be waning. Even on Facebook, which increased its user base from 19.1 million to 34.7 million in the past year, users averaged 169.4 minutes on the site for the month of Dec. 2007, after averaging 195 minutes two months earlier.
Average Minutes per Month Spent on Social Networking Sites
(Home/Work/University U.S. Users)
Site Dec-06 Oct-07 Nov-07 Dec-07
___________________________________________________________________
MySpace.com 234.6 192.9 196.0 179.3
Bebo.com 213.3 231.8 246.8 173.9
Facebook.com 150.4 195.6 189.7 169.4
HI5.com 22.7 53.6 62.5 56.6
Friendster.com 39.5 109.2 69.8 39.2
Windows Live Spaces 17.3 14.0 13.2 14.9
Linkedin.com 8.0 8.7 9.9 7.1
Source: ComScore Media Metrix
TNS Media Research launched yet another set top box measurement service culling data from 100,000 willing DirecTV households. Describing itself as the largest US audience measurement panel ever, TNS DirecTView will provide second-by-second measurement of live and time-shifted DVR program and commercial viewing.
Meanwhile CBS became the second major broadcast network to subscribe to Tivo’s Stop||Watch DVR measurement service.
Mark Cranwell was named Director of Content Acquisition for Babelgum. He will report directly to Simon Kenny, Babelgum’s Head of Content Strategy and Advertising, and will be based in the company’s London offices.
NATPE pulled out all the stops this year to try and remain relevant and help the industry meet the challenges presented by the digital age. There were dozens of digitally-themed panels, prominent speakers from all over the space and even mobile alerts sponsored by Hip Cricket to inform attendees of last minute venue changes. Heck, they even put together a viral video screened at the opening session combining classic TV and internet moments. Now if NATPE can figure out how to sell video streams of the sessions instead of relying on snail mailed DVDs (not shipping until Feb. 19), they’d really be with it.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.01.08
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JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email: [email protected]. EOE (2/8)
JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: sonypicturesjobs.com (2/8)
JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory; knowledge of website analytical software. Develop inventory strategy www.disneycareers.com req # 132794 (2/8)
JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply: [email protected] (2/8)
JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at www.foxcareers.com (2/7)
JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: [email protected] (2/7)
JOB OPENING: DIR AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter: [email protected] (2/7)
JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 5057BR (2/7)
JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring, meas. & anlys. of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, analytical, wrtng & mgmt. skills. Res: [email protected] (2/7)
JOB OPENING: DIRECTOR/AD SALES MKTG/NY & KNOX: Develop and implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 years sales promotions required. Apply at: www.scrippsnetworks.com (2/6)
JOB OPENING: AD SALES ACCT MGR/DISCOVERY, NY: Seeks a talented sales professional w/ 5+ yrs exp. in electronic media; pref. selling broadcast/cable advertising w/ exp. in US Hispanic market. Contact: [email protected] (2/6)
JOB OPENING: ASSOC WEB PROD/(In-house)/Nicktoons Network/NY: Create, dvlp & execute new online projects. Help Web Prod. & other depts. w/projects- inception thru completion. Details/apply: www.nicktoonsnetwork.com/apply (immed) (2/6)
JOB OPENING: DIR, SALES/CNN ImageSource/ATL: Lead AEs to exceed targets licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg pref’d. Res/Cvr letter to [email protected]. Apply: www.turnerjobs.com (2/6)
JOB OPENING: SALES AE/CNN ImageSource/ATL: Join new team licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg exp pref’d. Res/cvr letter to [email protected] Apply: www.turnerjobs.com (2/6)
JOB OPENING: AE /Luxury Link/NY: Seeking online sales AE. Contacts and/or experience within the online advertising industry are preferred. Send resume to: [email protected] (2/6)
JOB OPENING: DEPT ASST, CREATIVE RESOURCES/NYC: Provide admin support. Travel arrangements, scheduling, filing, mng licensee product samples.Office exp a must. Photoshop Illustrator & PP. Res to: [email protected] (2/6)
JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard & custom reports on Nielsen/MRI/Simmons. See full posting and apply @ www.hallmarkchannel.com (2/6)
JOB OPENING: DIRECTOR/ORIG PRGRMG/HGTV/NY: Develop program concepts, supervise prgrm production, establish budgets, production agreements and strategies. At least 7 yrs major mkt television prod exp. Apply at: www.scrippsnetworks.com (2/5)
JOB OPENING: PLANNING & PRICING MGR/ NBCU, NY: Ensure pricing, approve plans&manage planners. BA/BS 5+ yrs planning exp. www.nbcunicareers.com # 757887 (2/5)
JOB OPENING: INVENTORY ANALYST/ NBCU, NY: Manage& maintain USA/SFC inventory&selling schedule, fulfill agency/client req’t. BA/BS 3+ yrs sales exp. www.nbcunicareers.com # 758319 (2/5)
JOB OPENING: MEDIA RESEARCH POSITIONS @RPA: Exciting opportunities at respected Santa Monica, CA ad agency! Manager (5+yr exp) and Analyst (1yr). See descrip. & apply @ www.rpa.com . EOE (2/5)
JOB OPENING: ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: [email protected] (2/5)
JOB OPENING: SALES DIR/Gas Station TV/Chicago: IP-based digital TV ntwrk. Delivers targeted content thru 20″ DTV’s integrated into gas pumps. Motivated & est. client/agency Rolodex & proven media sales record. Res: [email protected] (2/5)
JOB OPENING: SALES ASST/Comcast Nets/NY: Support AEs w/daily sales activities. Det oriented, MS Office, time mgmt, math skills & Bachelor’s req’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59701BR (2/5)
JOB OPENING: TRAFFIC COORD/Comcast Nets/NY: Resp for commercial copy for VERSUS. College degree + 3 yrs exp. BMS/VCI pref’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59765BR (2/5)
JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: MGR AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: RESEARCH MGR/BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (2/5)
JOB OPENING: WEB DVLPR/WordWorld/NY: Tech savvy & detailed oriented. Resp for dvlpmnt, maint, & enhancement of our website. Provide support for our online mktg & outreach efforts. 5 yrs exp. Res/sal reqs: [email protected] (2/2)
JOB OPENING: MEDIA BUYING ASSISTANT/NY: Seeking Media Buying Assistant with 1-2 years experience. Excellent benefits. 401K, Pension, Medical & Dental Send resume to: [email protected] (2/2)
JOB OPENING: TEMP ON-AIR PRODUCER/truTV. NYC. Must have experience w/ live talent, solid writing skills & the ability to supervise edits for hosted wrap-around show. Send resumes & compelling links to: [email protected] (2/2)
JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/2)
JOB OPENING: MARKETING MGR/NY: Dev saleable mrktng opps to generate dig rev,write proposals, present pkgs, coord communication with site pub,ad serving team, online media buying/planning/sales exp. Req #135192 www.disneycareers.com (2/2)
JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC. 6+yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (2/2)
JOB OPENING: SALES ASST/CABLEVISION/Bronx, NY: 2+ yrs exp in mrkt, adv or bus related field. Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 5183BR (2/2)
JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/ Jericho, NY: Min. 4 yrs Traffic experience. Working knowledge of Open TV/Eclipse Traffic & Billing. View full posting and apply to www.cablevision.jobs req id #5027 (2/2)
JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Brooklyn NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 4802BR (2/2)
JOB OPENING: PLANNING ACCOUNT EXECUTIVE/Rainbow Ad Sales/Interconnect, NY,NY: Min 5 yrs media sales at cable network or similar. See full posting and apply to www.cablevision.jobs req 5065BR (2/2)
JOB OPENING: FREELANCE WEB DESIGNER/(In-house)/Hallmark Channel/LA – Maintain & create online identity & online marketing materials. See full posting/ requirements/apply @ www.hallmarkchannel.com (2/2)
JOB OPENING: FREELANCE WEB PRODUCER/(In-house)/Hallmark Channel/LA: Deliver small to large-scale web-based projects from inception to completion. See full posting/ requirements/apply @ www.hallmarkchannel.com (2/2)
JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply: www.disneycareers.com, Req #127799. (2/2)
JOB OPENING: STRAT PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports4sales mgmt, deal approvals. 1-2 yrs exp in ad sales indstry, proficient in Excel&media math. Web/Dig exp a+ www.turner.com/careers/#91958BR (2/2)
JOB OPENING: DIGITAL RSRCH MGR/MTV Int’l/NY: 3-5 yrs online media experience, excellent comm & presentation skills. Bachelor degree Exp w/ Comscore/M:Metrics. Strong analytical skills EOE/M/F/D/AAP. Apply at www.mtvncareers.com (2/2)
WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SPRING INTERNSHIP CREDITS ONLY: Authentic Entertainment, a busy TV production co., is looking for an intern. Must be highly organized, reliable and enthusiastic. Send resume to [email protected] Write “Development Intern” in subject line (2/6)
SPRING INTERNSHIP CREDITS ONLY: PROD DVLPMNT /TV GUIDE/NYC: Perform mkt rsrch & competitive analysis on advanced TV advrtsng mktplace, looking at activities of major TV srvc providers/prgrmrs. CURRENT STUDENT JR or SR only. [email protected] (2/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (2/7)
SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact: [email protected] (2/7)
SITUATION WANTED: VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER: Award winning creative leader is looking to join your team. Experienced in Film/TV, interactive new media and games. Contact [email protected] (2/7)
SITUATION WANTED: VP OF PRODUCT DEVELOPMENT/M&L: Multi award-winning merchandising & licensing product development and design expert. 18 years of experience. Contact: [email protected] (2/6)
SITUATION WANTED: SEASONED LINE PRODUCER specializing in Studio Game, Docu-reality, variety. & scripted seeking next project. Also freelance budget work on EP, MM, or Axium. Contact: [email protected] (2/5)
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