Friday, February 19th, 2010


At truTV , we don’t lie about our age.
This is probably because our audience keeps getting YOUNGER!

(January ’10 prime median age: 45, two years younger than January ’09)


Source: Nielsen Media Research, M-Su 8-11pm, 12/29/08-1/25/09, 12/28/09-1/31/10, median age base: P2+.  Reported data is based on a blend of the most current data available:  Live + 7 (12/29/08-1/25/09, 12/28/09-1/17/10), Live + Same Day (1/18/10-1/31/10).


Good morning! It’s Friday, February 19, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
HBO: The Ricky Gervais Show at 9p; The Life & Times of Tim at 930p; Real Time with Bill Maher at 10p; Funny or Die Presents at 1159p
Comedy Central: Comedy Central Presents at 11p

Sunday’s Premiere:
BET: The Family Crews at 9p

Sunday’s Finale:
E!: Keeping Up with the Kardashians at 10p


ID, America’s leading investigation network, goes for gold …

Last week, ID achieved its best week ever in HH delivery, garnering a 0.6 HH rating
that beat or tied such fully distributed networks as TVLD, Oxygen, LMN,

ID also wins best in show…
ID’s new original series, Disappeared  and I (Almost) Got Away With It,  regularly
beat fully distributed networks Hallmark, NGC, HLN, LMN, E!, Travel, AMC,
MSNBC and WE in W25-54 delivery during the month of January.
Click here for source info.


Comedy Central renewed the 30m, late-night series Atom TV for a third season from Additionally, MTV2 will debut a new 15-minute original series The Atom Show, showcasing the best of Atom TV will premiere on Comedy Central this spring, airing Monday nights at 230a and the Atom Show on MTV2 will air Friday nights at 1115p. Specific premiere dates will be announced later. Both shows will feature original web content created exclusively for Atom by comedians, viral videos, sketch comedians, animators and independent filmmakers.

In other Comedy Central news, the network is teaming with the live entertainment company, Live Nation on monthly Comedy Central’s House of Comedy Live from House of Blues branded stand-up performances at House of Blues venues throughout the US. Comedy Central will also tape two one-hour stand-up specials from House of Blues locations with the first one happening in Boston on April 16.

After getting a taste of Canada with the 2010 Vancouver Winter Olympics, PBS will air Visions of Canada with an exclusive broadcast premiere on WLIW/New York March 1 at 9p and nationally via PBS throughout March (check local listings). The program, Visions of Canada showcases our neighbor to the north, traveling east to west and offering hi-def aerial and ground footage along with music and informational narration. Produced by WLIW21 for WNET.ORG, this is the 24th edition of the Visions series.

A poll conducted by GfK Roper Public Affairs & Media found 40% of Americans trust PBS and its news and public affairs programs the most with Fox News second at 29% and CNN in third place at 27%. The poll also asked participants to select if different news coverage by various outlets were “liberal,” “mostly fair” or “conservative,” and 40% said PBS was “mostly fair” while ABC and NBC tied for second at 33% each with CNN at 31%, NPR at 29%, Fox News at 25% and MSNBC at 24%. The survey was conducted nationwide last month from January 4-18 and included 1,002 participants age 25+.

Telemundo’s Monday debut of telenovela El Clon attracted 1.4 million total viewers and 770,000 A18-49 viewers.

Tonight’s 2010 Winter Olympic Games Schedule
NBC Daytime
:  3-5p – Women’s Cross Country
NBC Primetime: 8-1130m – Ice Dancing; Men’s Super G; Ski Jumping; Women’s Skeleton
USA:  12-3p – Women’s Curling;
MSNBC:  3-530 – Men’s Hockey
CNBC: 5p-1a – Men’s Curling; Men’s Hockey; Women’s Curling
Universal Sports:  10a-3p – News & Highlights

Check for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.


Outdoor Channel Holdings, Inc. said its Outdoor Channel is now available in the Phoenix market via Cox Communications’ Sports tier.


NBC’s Peacock Productions signed celebrity hair stylist Nick Arrojo for a new reality series in development. Arrojo previously appeared on TLC’s series What Not to Wear and has had his work featured in top fashion magazines and made guest appearances on NBC and ABC.

Courtney Thorne-Smith, last seen on ABC’s According to Jim for eight seasons, will next appear in a recurring role on CBS’ Two and a Half Men. Thorne-Smith will play Alan’s (Jon Cryer) new crazy girlfriend, Lindsay who is recently divorced and has a rotten 16-year old son.

Jay Harrington, star of ABC’s Better Off Ted, may shift networks as he has been chosen as the lead in NBC’s comedy pilot Nathan vs. Nurture. The comedy’s plot, produced by Sony TV is about an overly-ambitious heart surgeon (Harrington) who finds his birth father and his underachieving brothers 35 years after his adoption. This new role for Harrington is in second position after ABC’s Better Off Ted, though the sophomore series is not expected to be renewed by ABC.

The CW has two reality series in the works with one centering on celebrity fitness trainer, Tracy Anderson who was Madonna’s former personal trainer, cites THR. Anderson is partnering with Ryan Seacrest Productions on the docu-soap project which would follow Anderson in New York as she works with her A-list celebrity clientele such as Jennifer Aniston, Courteney Cox, Gwyneth Paltrow, Kate Hudson and Shakira. The CW’s second project titled Lost Weekend is a scavenger hunt from producers Justin Hochberg and Brett Ratner.

Spike TV ordered a single-camera pilot titled Back Nine, starring John Schneider (The Dukes of Hazzard) as Ronnie Barnes, a has-been former US Open champ who travels the US competing in small-time tournaments in hopes of qualifying for the PGA Tour, reports THR. Traveling with Ronnie is Tiger, his sex-addicted caddy and Miguel Nunez is in talks to take on this role. Jason Filardi and Mark Perez are writing the project as well as direct the pilot and executive produce with John Lynch. Spike TV originally okayed the Back Nine script a year ago with the sex-addicted character named Tiger as part of the plot early on.

Casting Call: The series Great Yoga Teachers is due to re-launch and is looking for yoga teachers who have acting experience to host upcoming episodes. The show needs teachers of all styles for all markets. Interested applicants should send an email to [email protected] and include your name, age, yoga background, on-camera experience, city/town, a recent photo and contact numbers.

Casting Call: A new competition series featuring a top Hollywood entertainment career coach, seeks skilled professionals in the entertainment industry who are interested in increasing their number of new contacts and jobs. The show is looking for outgoing, ambitious candidates who are actors, directors, writers, production designers, camera operators, editors, costumers and more. Participants must be available between April 27 to May 10 and live in Los Angeles. Those interested, can send an email to [email protected] and include name, age, classification(s) and why you would be great on the show in addition to a recent photo and contact numbers.


Top 10 M-F Syndicated Strip Series for the week of 2/1-2/5/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.5 AA
Jeopardy (CTD)                                               6.3 AA
Oprah Winfrey Show (CTD)                               5.6 AA / 5.7 GAA
Two and a Half Men (WB)                                 5.5 AA / 7.5 GAA
Entertainment Tonight (CTD)                            4.9 AA / 5.0 GAA
Judge Judy (CTD)                                            4.8 AA / 7.5 GAA
Family Guy (2/T)                                             3.5 AA / 4.1 GAA
Inside Edition (CTD)                                         3.3 AA / 3.4 GAA
Dr. Phil Show (CTD)                                         3.1 AA / 3.2 GAA
The Office (NBU)                                              3.0 AA / 3.7 GAA
Dr. Oz Show (SPT)                                           3.0 AA / 3.1 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 2/1-2/5/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.9 AA / 3.9 GAA
Family Guy (2/T)                                             2.5 AA / 2.9 GAA
The Office (NBU)                                             2.3 AA / 2.7 GAA
Wheel of Fortune (CTD)                                   2.1 AA
Oprah Winfrey Show (CTD)                              1.9 AA / 1.9 GAA
Jeopardy (CTD)                                               1.7 AA
Seinfeld (SPT)                                                 1.7 AA / 2.0 GAA
Entertainment Tonight (CTD)                            1.7 AA / 1.7 GAA
Judge Judy (CTD)                                            1.6 AA / 2.4 GAA
Friends (WB)                                                   1.5 AA / 1.9 GAA
King of the Hill (2/T)                                        1.5 AA / 1.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: In the competition between entertainment and sports, FOX won Tuesday night with the A18-49 demo at 9.2/23, according to final national ratings from Nielsen. At 8p, American Idol on FOX tallied an 8.9/23 followed by NBC’s Winter Olympics at 4.5/11. During the 9p hour, FOX and the second half of American Idol surged to a 9.4/22, handily beating NBC’s Olympics at 5.6/13. NBC and its Winter Olympics coverage took control during 10p though with a 6.2/17 while ABC’s The Forgotten placed a distant second at 1.7/4.

Live + Same Day Household Ratings: Tuesday, February 16, 2010 (February Sweep Day 13) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 13.1/20     American Idol 13.1/20

NBC: 12.2/19      2010 Vancouver Winter Olympics 12.2/19

CBS: 6.3/10        NCIS [r] 7.6/11, NCIS: Los Angeles [r] 5.9/9, The Good Wife [r] 5.2/9

ABC: 3.9/6          Lost [r] 2.8/4, Lost 5.7/8, The Forgotten 3.2/5

UNIV: 2.3/4         Hasta Dinero Separe 2.1/3, Sortilegio 2.9/4, Aqui y Hora 1.7/3

ION: 0.8/1          Ghost Whisperer 0.5/1, Criminal Minds 0.8/1, Criminal Minds 1.1/2

CW: 0.5/1           90210 [r] 0.5/1, Melrose Place [r] 0.4/1

TELE: 0.5/1         El Clon 0.7/1, Perro Amor 0.4/1, Sin T-T-S No Hay Paraiso 0.4/1

A18-49: FOX 9.2/23, NBC 5.5/14, ABC 2.6/7, UNIV 1.9/5, CBS 1.8/5, ION 0.4/1, TELE 0.4/1, CW 0.3/1

Wednesday  A18-49 Analysis: NBC resumed its place on the winner’s pedestal Wednesday night by delivering an 8.9/23 A18-49, according to final national ratings from Nielsen. At 8p, NBC’s Winter Olympics coverage won with 7.6/21 followed by FOX’s Human Target at 2.1/6. NBC’s Olympics ratings grew steadily through 9p to 9.0/22 topping the usual time period champ FOX’s American Idol in #2 with 7.0/17. NBC, offering more Olympics in primetime, increased its ratings to a 10.0/26 at 10p with the CBS CSI: NY encore next at 2.0/5.

Live + Same Day Household Ratings: Wednesday, February 17, 2010 (February Sweep Day 14) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 16.6/26      2010 Vancouver Winter Olympics 16.7/27

FOX: 7.5/12          Human Target 4.4/7, American Idol 10.6/16

CBS: 4.5/7           Old Christine [r] 3.2/5, Gary Unmarried [r] 2.8/4, Criminal Minds [r] 5.2/8, CSI: NY [r] 5.2/9

ABC: 2.5/4             Modern Family [r] 3.3/5, The Middle [r] 2.9/5, Modern Family [r] 2.8/4, The Middle [r] 2.1/3, Cougar Town [r] 2.2/3, Cougar Town [r] 1.9/3

UNIV: 2.2/4          Hasta Dinero Separe 2.1/3, Sortilegio 3.1/5, Don Francisco Presenta 1.5/2

ION: 0.8/1            Ghost Whisperer 0.7/1, Ghost Whisperer 0.7/1, Criminal Minds 0.8/1

CW: 0.6/1            Life Unexpected [r] 0.8/1, Gossip Girl [r] 0.4/1

TELE: 0.4/1         El Clon 0.6/1, Perro Amor 0.4/1, Futbol Estelar: Toluca vs. America 0.4/1

A18-49: NBC 8.9/23, FOX 4.5/12, UNIV 1.8/5, CBS 1.7/5, ABC 1.5/4, CW 0.4/1, ION 0.4/1, TELE 0.4/1



Effective March 1, Patrick Roberts will take on the new position of SVP/International Sales for Digital Rights Group (DRG). Patrick will supervise the daily operations of the DRG sales team.

NBC Universal advanced Robert Liu and Benoit Landry both to the position of Director/Consumer and Market Intelligence, NBCU. Both Robert and Benoit will report to Sumithra Barry, SVP/NBC West Coast Program Research, NBCU. Benoit will continue to oversee primary research for NBC’s late-night shows as well as primetime comedies and specials while Robert will supervise primary research for other NBC primetime series including Chuck, Heroes and Mercy as well as research for the Alternative Programming and Specials unit and for the daytime program Days of Our Lives.

Shaun Quigley was upped to VP/Digital Practice Director with independent advertising agency Brunner. Shaun, based at the company’s Washington, D.C. office will continue to manage several accounts including GlaxoSmithKline, amFAR, and American Bankers Association in addition to growing Brunner’s digital division.


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Thursday, February 25th6:00pm-10:00pm
New Location: The Highline Ballroom, 431 West 16thStreet

* Open Bar sponsored by Patron Tequila * New Industry Bands * All New Restaurants * Playlist Contest * Raffle * DJ Brian Morse *

For tickets and event information, visit

Friday Fun Fact: 
Ernest Hemingway revised the final page of A Farewell to Arms no less than 39 times

This day in History:   1987 – The controversial, anti-smoking PSA with Yul Brynner aired for the first time on television. Brynner filmed the ad shortly before dying of lung cancer and made it clear in the ad that he will have died from cigarette smoking before ad aired.

Answer to Yesterday’s Trivia Question: What notable accessory was widely known to cost just $1.98?  MINNIE PEARL’S HAT  Kudos to: Susan Brovont-ABC TV Network/Southfield; LeEllen Hannon-LeEllen Hannon Media/Atlanta; Robert Wimbish-Scripps Networks/Knoxville; Lauren Hyland-CTG Inc/Washington DC; Jim Hall-truemedia/Columbia; Kathy Yarbrough-Touchpoints Marketing/Gretna LA; Yvette Clark-Azteca America/Dallas; Judy Margolis-The Ad Place/Dallas; Toni Perling-Perling PR/Toluca Lake; Rob Maron-I’m Serious Prods/LA; Greg Carroll-IMG Big Fish Ent/Santa Barbara; Heidi Flydal-KFMB/San Diego

Today’s Trivia Question:  Who am I?  I live at the Hotel Carlton; I charge a flat fee of $1000 for my services, and I have one rule – never go anyplace without my gun.  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Check for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Join us and “create what’s next” at Disney/ABC Television Group!

Now Hiring: ABC Family – Sr. Manager – Media Strategy

ABC Family seeks a Senior Manager, Media Strategy (REQ 228581) Burbank, CA.
Working with internal/external partners will strategically develop off-channel marketing plans,
execute paid media plans, develop tactics with vendors.7+ years media planning
at agency is preferred (and/or client side). Digital experience (incl. Search) is required.2 years media supervising desired.

Apply now at

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: RESEARCH ANALYST/ABC FAMILY/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID 228606 (2/26)

JOB OPENING: SR OFFLINE MKTG MGR/Vonage/Homdel NJ: Dvlp/implement off-line media plans. Work w/agency & cross functionally w/in mktg from strategy, exec to analysis. Exc knwldg of media req’d.Resume: [email protected] (2/26)

JOB OPENING: DESIGN DIR/(Syfy)/NBCU/NY: Will work under VP Creative to art dir, maint & grow the “look & feel” of Syfy brand, on-air, & also extending onto new media platforms & into adjacent bus. as req’d.   1147114 (2/26)

JOB OPENING:  DIRECTOR, BUSINESS & LEGAL AFFAIRS at The Hub/LA. Must have TV acquisition and development experience. Apply at: req # 9490   (2/25)

JOB OPENING: SALES ASSISTANT/Gameshow Network/NYC:  Report to VP Sales and Operations. Data entry in Dealmaker system. Please send resume and CL to [email protected]  (2/25)

JOB OPENING: VP DEV & PRGMNG HISTORY/A&E TV/NY: Direct dvlpmnt & prod process for History prgmng inc series, docs & orig films. 7 yrs dev/prgm exp reality, docs, special or series. 2+ yrs mgng staff. Apply: (2/24)

JOB OPENING:  DIR PR HISTORY/A&E TV/NY:Dev/implement results-driven PR strat & campaigns for both prgrmng & brand.8 yrs exp TV pgrm publicity or media relations.Exc written verbal presentation skills.  Apply: (2/24)

JOB OPENING:  SENIOR ACCT EXEC/LATV NETWORK/TX-CHI: Sell nat’l ads for Hispanic network and 2 Synd TV shows; 5-10 yrs sales exp req. Fast growth opp in an entrepreneurial environment . Travel req. Info: (2/24)

JOB OPENING:  DIR OF DVLPMNT/GO GO LUCKEY ENTERTAINMENT/LA: Must be exp’d & highly orgnzd. Creative w/good writing & format skills. Able to take projects from start to pitch ready. Good references a must. Resume: [email protected] (2/24)

JOB OPENING: AP’s/PRODUCERS/WRITERS/SHOW-RUNNERS: NY prod co seeking for science based and reality shows, in-style of Kardashians/Housewives. Please email [email protected] (2/23)

JOB OPENING: DIRECTOR RESEARCH/OWN: THE OPRAH WINFREY NETWORK/LA: Story-teller who uses data to inform, inspire & connect to our audience. Expert in core & 3rd party ratings systems. Digital a huge +. Apply @ (2/20)

JOB OPENING: DIR TV SLS & COPRO DRAMA/BBC/NYC: Mng Drama TV Sls & Copro, sell, license & Coprod BBC Catalogue in US. Strong rltnship mngmnt w/ buyers, know mkt landscape, strong negotiation skills. (2/20)

JOB OPENING: ONLINE WRITER/PROD/BBC/DC: US edition of BBC News website, originate & prod PS of multi-media news/analysis/background. Understand what appeals to US audience, strong writing skills. (2/20)

JOB OPENING: ONLINE REPORTER/BBC/DC: Generate news mat for, take photo, text & audio/Vid reports. Strong writing, editorial & judgment skills. To apply: (2/20)


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Issues are:
Kids!, Cable, Syndication, Spanish Language, Broadcast

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  GSN The Gameshow Network/Graphic Design Unpaid Internship: Proof of school credit req. Send resume and Cover letter to [email protected] (2/26)

SPRING INTERNSHIP CREDITS ONLY:  NYC TV PRODUCTION COMPANY INTERN: Learn show development, story producing and biz dev. Across variety of network/Cable shows for NY based International Prod Co. Apply to [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: To dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch. Email: [email protected] (2/25)

SITUATION WANTED:  MARKETING COORD/NY: 3+ yrs exp at tv companies including MTV & Fuse; organized, creative, sense of humor, great at ppt; strong refs available [email protected]  (2/24)

SITUATION WANTED:  EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA: tired of shoveling snow @ work? 10 yrs TV & Movie exp diligently clearing driveway. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (2/24)

SITUATION WANTED:  PRGRMNG/PROD ASSIST/LA: A creative, multi-tasking quick learner – with a “fire in belly” desire; to continue growing 3yrs experience in Film/TV. LA Native, currently in GA will relocate. [email protected] (2/24)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:  [email protected] (2/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED:  MEDIA SALESMAN WITH RECORD SALES TRACK. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients. 646-300-0546 or email [email protected] (2/24)

SITUATION WANTED: Looking for Entry-level work in television production.Experienced and versatile, with over 2years experience. [email protected] (2/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/23)

SITUATION WANTED:  MAKEUP ARTIST/NY: Over 20 years experience, including keying several top network and cable TV programs. Competitive rates, resume available upon request. Contact Michelle 917-359-0452  (2/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Movie:  Meet the Fockers; 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer [r], Medium [r], Numb3rs [r]
CW:   Smallville, Smallville [r]
FOX:  House [r], Kitchen Nightmares [r]
ION:   Movie: Once Upon a Time in Mexico (7-9p), Criminal Minds, Criminal Minds
NBC:  Winter Olympics Games
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Craft in America [r]
TELE: El Clon, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV: Hasta que el Dinero Nos Separe, Lo Que No Vio de Premio Lo Nuestra

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