Cynopsis: DIGITAL
02/10/12
Good morning. It’s Friday, February 10, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Apple will debut the iPad 3 in the first week of March, according to AllThingsD. As is usual for the company when it unveils a new product, the event will be held in San Francisco, most likely at the Yerba Buena Center for the Arts, where Apple has hosted many previous events. No indications have been given as to when the next iteration of the popular tablet device will be available to the public. AllThingsD predicts that it will probably be available a week after the announcement, similar to last year’s timeframe between the iPad 2’s announcement and release date. The iPad 3 will most likely be running on a faster chip, and will feature an enhanced graphics processing unit and a new retina display.
Amazon Prime Instant Video, which is currently only offered as an additional component of the $79 yearly Amazon Prime membership program, will not be split off into a separate service anytime soon. This is according to an interview conducted by GigaOM with Amazon’s head of digital video content acquisition Brad Beale, who said, “The way Prime Instant Video is offered today — we’re going to continue that approach at least into the near future.”
The Nerdist Channel on YouTube is a partnership between Nerdist Industries, The Jim Henson Company and Broadway Video, as well as the latest announced participant in YouTube’s original programming initiative. The channel will officially launch on April 1, and will offer “nerd-centric programming” featuring people such as Chris Hardwick (who announced the launch on YouTube’s official blog), Neil Patrick Harris, Rob Zombie, Awkward Family Videos and The Kids in the Hall, among others. Programs on the channel will cover gaming, science, technology and cosplay.
Facebook’s fbStart program is designed to court early-stage investment firms that have developers of social media tools and services in their portfolios, according to a report from the Wall Street Journal. Developers at companies backed by firms participating in the program will get early previews of tools and features Facebook is developing for its platform. They can then build apps, services and businesses around these tools and features. For Facebook, the idea is to then take a cut of all revenue generated from such services for/on its platform. Current partners in the fbStart program include Seedcamp, sFund, TechStars and Y Combinator. TechStars, an accelerator based out of Boulder, Colo., says almost half of its portfolio of over 80 “active” companies plan to take advantage of the fbStart program, according to the Journal.
Internet Broadcasting and Exact Drive are teaming up to offer political and national advocacy campaign advertisers an end-to-end digital advertising solution. The companies have jointly announced that advertisers will be offered a high-quality, video-embedded online ad creative that will be digitally distributed by Exact Drive via the company’s ad delivery technology, which enables micro-niche targeting at the domain, category, contextual and behavior levels. Internet Broadcasting’s publishing solutions include a SaaS-publishing platform, original syndicated content and local advertising designed for local TV and major media companies. Its clients include Hearst Television, CNN, Turner Broadcasting and more.
ClearSaleing, a provider of an advertising analytics and attribution platform, has published a digital marketing study, which drew from the company’s attribution analysis of over 56 billion ad impressions and $13 billion in resulting revenue, in an effort to identify trends for 2012. The study finds that social media drives more revenue than paid search. Specifically, it finds that the presence of social media in a “purchase path” drives higher value orders, in terms of revenue per order ($280), than natural search and paid search combined ($230.07), although social media is not the highest traffic channel. Furthermore, when social media was introduced in the purchase path, the social media click accounted for $5.24 in revenue, a 20% increase over paid search ($4.38) and an 84% increase over natural search. However, it’s not necessarily doom and gloom for paid and natural search. When compared to the company’s previous ad analysis, paid search and natural search saw an 8.8% and 10.91% order lift, respectively.
Per a new agreement, A+E Networks will deploy FreeWheel’s Monetization Rights Management (MRM) technology across all of the network’s mobile properties. FreeWheel offers media companies, such as FOX, ESPN, Turner, VEVO and now A+E, technology and services that help manage advertising and operations across multiple devices. Its MRM software will be used by A+E to monetize premium mobile content by enabling TV-like commercial break ad loads on A+E’s mobile VOD offerings. The network will also be able to optimize ad loads based on criteria such as highest CPM and frequency. The technology will be deployed for short- and long-form episode content on A+E Networks’ mobile sites and properties, including A&E, HISTORY, Lifetime and Biography, as well as all branded apps on iOS.
In other Facebook news, the company has signed a deal with Bango, a U.K.-based mobile payments company. The terms of the deal were not disclosed. According to the statement announcing the agreement, Bango’s board “believes it is too early in the relationship to accurately forecast the level of business which it may generate.” But it is safe to say that the deal is geared toward helping Facebook monetize its mobile offering, which currently boasts 425 monthly active users, as reported by the company in its S-1 filing ahead of its upcoming IPO. Bango already powers mobile payments on BlackBerry smartphones via a partnership with RIM.
The Justice Department is likely to approve Google’s proposed acquisition of Motorola Mobility for $12.5 billion. The decision can come as early as next week. If approved, the deal would give Google ownership of over 17,000 patents for mobile technology. In similar news, the DOJ is also likely to approve a sale of over 6,000 wireless technology patents from Nortel Network Corp. to a group led by Microsoft and Apple, and including RIM, Sony, Ericsson AB and EMC. The price for this deal is $4.5 billion. A possible date for the DOJ approval is not clear yet.
comScore has released its 2012 U.S. Digital Future in Focus report, which provides an overview of annual trends in social media, search, online video, digital advertising, mobile and e-commerce. Among the highlights:
- Social networking accounted for 16.6% of all online minutes at the end of 2011, with Facebook grabbing the largest share of online minutes across the web.
- Google is still the king of search; However, Bing made some impressive gains, leaping past Yahoo! to become the number two core search engine.
- More than 100 million Americans watched online video content on an average day at the end of 2011, a 43% increase over 2010.
- 4.8 trillion display ad impressions were delivered across the web in the U.S. in 2011.
- By the end of 2011, more than 8% of all “digital traffic” was consumed via devices such as tablets and smartphones.
- Total U.S. retail and travel-related e-commerce reached $256 billion, up 12% from 2010.
According to the latest Nielsen Cross-Platform Report, even though they only constitute 4.5% of TV households, the number of homes that have broadband internet, but also only free, broadcast TV, has grown 22.8% over previous year. Interestingly, Nielsen finds that roughly the same percentage of consumers in these broadband/broadcast-only homes watch traditional TV, stream video on the web or use the internet in general as consumers living in “cross-platform” homes. The difference, apparently, lies in the amount of time spent on these activities. In broadband/broadcast-only homes, consumers spend an average of 122.6 minutes per day watching traditional TV, and 11.2 minutes streaming video. In cross-platform homes, consumers spend on average 256.5 minutes every day watching TV, while only 5 minutes streaming video content. In addition, the percentage of consumers who pay for both TV (90.4%) and broadband (75.3%) has increased 5.5% over the previous year. The report covered the third quarter of 2011.
The use of game consoles as a connected TV platform is rising, according to Deloitte and Harrison Group‘s 2011 “Changing the Game: State of the Media Democracy” report, per eMarketer. Watching television live, recorded via a DVR, through a cable provider’s on-demand offering, via a free online video service or on a show’s website are still the five predominant methods for watching television content. However, accessing TV shows from a web-connected service on a gaming console has seen a spike over the last two years, from 3% of survey respondents who have utilized this method in 2009 to 9% in 2011. This growth is being driven by the 14 to 22 age demographic (“trailing millennials”) and the 23 to 28 age demographic (“leading millennials”), with 18% of both types of millennials responding they have used game consoles to watch television content. Only 8% of Generation X and 3% of Baby boomers indicated the same, while no one above 65 watched TV on a game console according to the report. When the survey asked users what their preferred method of watching TV was, only 3% chose game consoles. However, on this end, the “trailing millennials” led the way at 8%.
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As you might have already heard, next week is Social Media Week, a five-day conference that offers “a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.” This year, the event is taking place in 21 cities worldwide (including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paolo, London, Paris, Rome, Milan, Berlin, Tokyo and Hong Kong, just to name a few, or 14) and is expected to attract around 60,000 attendees across thousands of individually organized events, as well as an additional half million connecting to the conference online and/or through mobile. Check out its official site for all updates regarding the conference if you plan to attend or participate in some form. And while you’re at it, check out this video created in honor of the event that has some old-aged hipsters from the future (year 2062) talking about what social and digital media was like way back in 2012.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.10.12
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JOB OPENING: VP, CREATIVE DIR/Comedy Central/NY: SEEKING AWESOME. Excellent creative abilities, production sense and aesthetic judgment. Develop, lead and guide execution. Apply: www.mtvnetworkscareers.com (2/17)
JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (2/17)
JOB OPENING: SR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 2-3 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: http://careers.own.tv/ (2/17)
JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (2/17)
JOB OPENING: RIGHTS CLEARANCES COORD/BBC WW/NYC: Spprt US & Lat Am progrm sales to TV, Digital clients by mng info on prgrm rts, costs. Maintain content & rts data. 1+ yr exp + strg wrtg, math. www.bbcamerica.com/jobs & [email protected] (2/17)
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JOB OPENING: NBCU/LA/SENIOR PUBLICIST, E! Entertainment: Publicize and promote E! Entertainment Television’s various News and Information programming. To apply, go to www.nbcunicareers.com #4359BR (2/17)
JOB OPENING: SPONSORSHIP SALES MGR/RNN TV/Rye Brook, NY: Drive new bus. dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (2/16)
JOB OPENING: DIG. SITE PRODUCER/Spike/Santa Monica: For Gametrailers.com. The Site Producer assists with the production, digitization, uploading and managing content on the website. Apply www.mtvnetworkscareers.com (2/16)
JOB OPENING: SR MEDIA RSRCH/NY: Cable &/or Nielsen rtgs & analysis exp & kwldg of digital & Hispanic rsrch a plus. Strong analysis & writing skills. Kwldg of NPower. 5+ yrs exp. Resume to [email protected] (2/16)
JOB OPENING: DIRECTOR, DIGITAL SALES STRATEGY/ABC FAMILY/NY: Responsible for all digital ad sales strategy including digital ad operations and revenue planning. 5-7 years digital exp. Apply at: www.disneyabcjobs.com (ID 24982) (2/16)
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JOB OPENING: DIR, SCRIPTED PROG/AMC/Los Angeles: Cover development of ongoing series. Support future pilot development. Work with Marketing, Business Affairs, P.R., etc. Submit res to [email protected] (2/16)
JOB OPENING: SOCIAL MEDIA SPECIALIST/RNN TV Rye Brook, NY: web content writing exp, strong skills in Facebook, Twitter, Google +; motivated and creative, driven to get results. Resume: [email protected] (2/16)
JOB OPENING: SR AP/BOOKER/NYC: Conflict Driven Talk show hiring ASAP. Must have strong booking abilities for conflict/resolution storylines. Min 5yrs talk -Resume: [email protected] (2/15)
JOB OPENING: DIRECTOR & MANAGER S&P/DISNEY/BURBANK: Revw original/acquired content, online. Kids S&P exp pref, Brand, Research, Programming bckgrnd an option. Please visit www.disneycareers.com REQ 21125 and 10437 more info (2/15)
JOB OPENING: DIGITAL SENIOR RESEARCH ANALYST/Travel Channel/Chevy Chase, MD: 3+yrs, analytics/Omniture/College Degree req’d. Apply/more info: http://www.scrippsnetworks.com #2794 (2/15)
JOB OPENING: RSCH ANALYST/A+E Networks/NY: Colg grad, 2-3 yrs TV research; exp w/Nielsen/MRI/Simmons. Excl. analytical/written skills, strong computer skills req. www.aetn.com/careers.html, #120268 (2/15)
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JOB OPENING: FREELANCE RESEARCHER/WRITER/BOOKER/NYC: Rsrch latest in gaming, tech, comics & sports for weekly tv pgrm. Pre-intv/book guests. Assist in writing pitches/onair segs. Relevant exp/contacts req.apply: [email protected] (2/15)
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JOB OPENING: ASSOC PROD/NYC: AP for feature doc on animal cruelty. 5+ years solid journalism, research, archive, undercover, strong writing, must be passionate about subject. Cov letter [email protected] (2/15)
JOB OPENING: DIR-DISTRIBUTION/AFF SALES/MKTG/MLB NETWORK/SECAUCUS NJ: Provide sales, mktg & analytical svcs to help expand the dist of Ntwrk. Min 8 yrs exp cable affiliate sales/mrktg and/or sports mktng. Res to: [email protected] (2/14)
JOB OPENING: DIR, AD SALES/OXYGEN/NY: Strong Ad sales exec. with min. 6 years exp, accountable for NY sales teams, coordinate with digital sales goals, manage sales tracking, BA reqd. Apply: www.nbcunicareers.com Job#: 4213BR (2/14)
JOB OPENING: MANAGER, PROGRAMMING RESEARCH/VH1/NYC: 5 yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (2/14)
JOB OPENING: FREELANCE DEVELOPMENT PRODUCERS/NY pref, LA OK: Develop, shoot docu-series sizzles for estab prodco. Proven track record must. Amazing opptny. [email protected] (2/14)
JOB OPENING: TALENT DVLPMT SPECIALIST/Nat Geo TV/: Exp’d talent dev person to oversee casting, targeted talent & dev search. Success in finding talent, hosts & char for non-fic TV series. Apply www.nationalgeographic.com ID 4866 EOE (2/11)
JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (2/11)
JOB OPENING: SHOWRUNNERS, FIELD PRODUCERS, POST PRODUCERS & AP¹s/ATLAS MEDIA CORP/NYC: for a Lifestyle/Auction series & a True Crime series. Must have strong story/writing skills, prior related exp. Res to: [email protected] (2/11)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
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SITUATION WANTED: PROJECT MANAGER-DIRECTOR/LA: 15 years in film and television as a writer, director and producer, and experienced at multimedia and digital. Knows how to make the most with a little. [email protected] 818.252.1815 (2/17)
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SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809 (2/16)
SITUATION WANTED: Sarah Katz, Exp. INTL. AND DOMESTIC ASSOCIATE PRODUCER/DC: 11 yrs story development, field production, media management, camera, rights clearance; 40+ Credits: Nat Geo, History, Lifetime, Discovery- [email protected] (2/15)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/14)
SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/14)
SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/14)
SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. http://www.linkedin.com/in/bretthouse / [email protected] (2/11)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/11)
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