Good morning. It’s Friday, December 3, 2004, and this is your first early morning briefing.
A wildly competitive final night of sweeps found CBS in front by a single tenth of a rating point, tho tied in share, posting an overall 5.1/13 A18-49 rating according to Final Ratings from Nielsen Media Research. ABC was #2 with a 5.0/13, followed by NBC 3.9/10, Fox 2.9/7, UPN 1.8/5, WB 1.7/4. At 8pm ABC was well in front with Lost earning a 5.9/14, though Rudolph the Red Nosed Reindeer did pose some threat with a 5.2/14. The OTO airing of The Apprentice at 8pm on NBC failed to stir much interesting with a mild 2.8/7. ABC’s Nick &Jessica’s Family Christmas dealt the network a 5.1/12. CBS’ King of Queens actually beat ABC with a 5.1/13, but at 930p Center of the Universe dipped to a 3.8/9. NBC’s West Wing earned a 4.0/10. The 10p hour was just as competitive as the first two hours of primetime: CSI: NY 5.5/14, Law & Order 4.8/13, Wife Swap 4.1/11. Heck of a finish. Aside from That 70’s Show which beat the hourly average on NBC at 8pm with a 2.9/8, Fox, WB and UPN were not playing in the same game as ABC, NBC and CBS on Wednesday night.
FINAL November Sweep numbers from Nielsen Media Research – and the Hat Trick officially goes to CBS. A18-49: CBS 4.5/12, ABC 4.0/11, NBC 4.0/10, Fox 3.0/8, WB 1.6/4, UPN 1.5/4 A25-54: CBS 5.5/13, ABC and NBC 4.6/11, Fox 2.9/7, WB and UPN 1.5/4 Total Viewers: CBS 14.3 million, NBC 10.74 million, ABC 10.71 million, Fox 7.0 million, WB 3.9 million, UPN 3.7 million
Casting / Development / Production
Mimi Rogers has been cast in Fox pilot project, as yet untitled, from exec prod Will Gluck and Pam Brady about a group of just graduated college friends. The story picks up in the group’s lives just as the first of the group lands his first real job. Rogers plans a VP at a corporation where he works.
MTV has picked up an additional season of both Newlyweds: Nick and Jessica (surely they can’t still be newlyweds) as well as The Ashley Simpson Show for next season, both returning in January 2005. MTV has also ordered up two new series,The Nick Lachey Project (working title) follows Nick around as he works on launching his single career; and Meet the Barkers, the day-in-and-day-out series about the lives of Travis Barker (Blink 182) and his wife Shanna Moaklar (former Miss USA).
20th and Imagine TV are currently recasting the pilot project The Inside about a woman undercover agent. In the original pilot, the woman is played by Rachel Nichols, who will stick around for the remake. The role of her boss, originally played by Peter Facinelli, will be recast after he opted out of the project.
ABC is considering a dramedy project titled Mr. and Mrs. Doe (Touchstone), a married couple who work undercover for the FBI from writers Ron Hanning and Amy Welsh.
Take Lost and put it on the moon and you get Darkside (20th). In this tale currently in development at Fox, a group of astronauts who are missing after looking into a mayday signal from the darkside of the moon. The story also follows the Earthbound POV as the government tries to hush up the loss.
NBC Universal owned USA and Bravo cable networks have jointly purchased the off-net syndication rights to NBC’s Law & Order: Criminal Intent (Wolf Films/NBC) for the record amount ofapprox $2m per ep, 89 eps plus additional seasons as produced. Starting in 4th qtr 2005, L&O: CI will air on both nets, with Bravo limited to weekend only plays (effectively knocking out a bcst syndication deal). USA currently has the repurposing rights to L&O: CI.
According to the Wall Street Journal, McEnroe may soon be out at CNBC and Madison Avenue magnet Donny Deutsch may be in. Deutsch has a show on CNBC called The Big Idea with Donny Deutsch, currently airing twice a week in primetime – Sundays and Wednesdays. That commitment may be extended to five nights.
Top 10 M-F Syndicated StripSeries for the week of November 15-21, 2004 ranked by HH Rtg Wheel of Fortune (King World) 9.1 AA Oprah (King World) 8.1 AA / 8.3 GAA Everybody Loves Raymond (King World) 7.6 AA / 9.7 GAA Jeopardy (King World) 7.5 AA Seinfeld (Sony) 6.2 AA / 7.7 GAA Friends (Warner Bros.) 6.1 AA / 7.8 GAA Entertainment Tonight (Paramount) 5.5 AA / 5.7 GAA Dr. Phil (King World) 5.5 AA / 5.5 GAA Judge Judy (Paramount) 5.1 AA / 7.7 GAA Inside Edition (King World) 3.7 AA / 3.7 GAA Source Nielsen Media Research
Top 10 M-F Syndicated Strip Series for the week of November 15-21, 2004 ranked by A18-49 Everybody Loves Raymond (King World) 4.6 AA / 5.8 GAA Seinfeld (Sony) 4.2 AA / 5.1 GAA Friends (Warner Bros.) 4.2 AA / 5.3 GAA Oprah (King World) 3.3 AA / 3.4 GAA Wheel of Fortune (King World) 2.6 AA Entertainment Tonight (Paramount) 2.5 AA / 2.5 GAA That 70’s Show (Carsey-Werner) 2.3 AA / 2.9 GAA Dr. Phil (King World) 2.2 AA / 2.2 GAA Will & Grace (Warner Bros.) 2.2 AA / 2.7 GAA Jeopardy (King World) 2.1 AA Source Nielsen Media Research
Viacom will purchase the CBS affiliate in Sacramento KOVR from the Sinclair Broadcast Group for a sum of $285 million. The acquisition, as all station acquisitions, is subject to FCC approval. The station will give Viacom its ninth duopoly – it already owns KMAX, the UPN station in the market. Other Viacom duopoly markets include LA, San Francisco, Detroit, Miami, Philadelphia, Pittsburgh, Boston and San Francisco.
Top 5 Broadcast Spanish Language Primetime Programs for the week of November 22-28, 2004 ** UNIV Amor Real (M-F 9p) 24.8 NHTI HH Rtg UNIV Rubi (M-F 8p) 23.8 NHTI HH Rtg UNIV Cristina (Mon 10p) 19.4 NHTI HH Rtg UNIV Mujer de Madera (M-F 7p) 18.3 NHTI HH Rtg UNIV Veremos Todo Miurka Bobby (Tue 10p) 17.4 NHTI HH Rtg Source: Nielsen Media Research Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes ** Please note that Nielsen Media’s rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.
Top 10 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of November 22-28, 2004 ABC Desperate Housewives (Sun 9p) 8.5 NHTI HH Rtg FOX Fox Movie Special (Sun 7p) 6.3 NHTI HH Rtg CBS CSI: Miami (Mon 930p) 6.1 NHTI HH Rtg ABC George Lopez (Tue 830p) 5.9 NHTI HH Rtg ABC Extreme Makeover: Home Edition (Sun 8p) 5.7 NHTI HH Rtg NBC Law & Order: SVU (Tue 10p) 5.6 NHTI HH Rtg FOX Simpsons (Sun 8p) 5.1 NHTI HH Rtg ABC According to Jim (Tue 9p) 5.0 NHTI HH Rtg ABC NFL Monday Night Football (Mon 9p) 5.0 NHTI HH Rtg CBS Two and a Half Men (Tue 8p) 4.8 NHTI HH Rtg NBC Biggest Loser (Tue 8p) 4.7 NHTI HH Rtg Source Nielsen Media Research Note NHTI Ratings are based on 10.57 million Hispanic TV Homes
African American television homes in the US represent 13,170,000 households. Here are the rankings for the week of November 22-28, 2004 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research UPN Girlfriends (Mon 9p) 17.1 HH Rtg UPN Half & Half (Mon 830p) 15.9 HH Rtg UPN Second Time Around (Mon 930p) 15.7 HH Rtg UPN One on One (Mon 8p) 13.8 HH Rtg ABC Desperate Housewives (Sun 9p) 12.9 HH Rtg UPN Eve (Tue 830p) 12.8 HH Rtg ABC NFL Monday Night Football (Mon 907p) 12.7 HH Rtg UPN All of Us (Tue 8p) 12.1 HH Rtg UPN America’s Next Top Model 3 (Wed 8p) 12.1 HH Rtg CBS CSI: Miami (Mon 10p) 12.0 HH Rtg Source Nielsen Media Research
Judson Beck has been named VP/GSM of WFLD and WPWR in Chicago. Jud was upped from VP/Regional manager at Fox Station Sales, a position he has been in since he opened the Chicago office in June 2001.
CABLEready has named John Casey as its new Director/Finance and Planning. John makes the move to CABLEready from Outdoor Life Network and Speedvision.
Sandra McKee has been named VP/Sales Planning and Product Management, NBC Universal Television Distribution. Additionally, Sandy Perkins has been named VP/Sales Administration. The announcement were made by Bill Vrbanic, SVP/Global Distribution Services, NBC Universal Television Distribution, to whom both report. McKee will oversee a worldwide product management initiative, acting as principle liaison with content producers to provide sales executives with updated production and development plans to further increase sales opportunities.
Kevin Berg has been upped to EVP/Production, CBS Paramount Network Television Entertainment Group. He reports to Nancy Tellem, President, CBS Paramount Network Television Entertainment Group. Kevin will oversee production of dramas, comedies, specials, longform and reality series produced by CBS, Paramount Network Television and UPN.
Wednesday, December 1, 2004.FINAL Ratings for all Networks – program averages.Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
ABC 8.4/13Lost 10.8/17, Nick & Jessica’s Family Christmas 7.8/12, Wife Swap 6.5/10
NBC 8.1/13 The Apprentice 5.2/8, West Wing 8.9/13, Law & Order 10.2/16
CBS 8.0/13 Rudolph the Red Nosed Reindeer 8.1/12, King of Queens 7.9/12, Center of the Universe 6.5/10, CSI: NY 9.8/16
FOX 4.3/7 That 70’s Show 4.0/6, Quintuplets 3.1/5, Nanny 911 5.1/8
UPN 2.7/4 Top Model 3.4/5, Kevin Hill 2.1/3
WB 2.4/4 Smallville 3.2/5, Jack and Bobby 1.6/2
A18-49 CBS 5.1/13, ABC 5.0/13, NBC 3.9/10, Fox 2.9/7, UPN 1.8/5, WB 1.7/4
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
SHINING BRIGHT IN SEASON 2 ONE TREE HILL
Primetime’s Fastest Growing Series Year-to-Year: +77% F18-34, +59% P18-34 +76% F18-49, +62% P18-49
The WB’s #2 Series (U.S. Rating): F12-17 (6.3), F12-34 (4.6), F18-34 (3.9), P12-17 (3.9) & P12-34 (3.0)
ONE TREE HILL Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, Premiere-to-date 9/20-11/30/04 & 9/22-11/30/03. % US Rtg Gain. Primetime=broadcast prime. WB Rank-ties 7th Heaven with F12-34/F18-34, ties Smallville with P12-34.
Friday Fun Fact: Frankly, I’m question this one – In 1995, a NASA employee bought six plastic owls at Wal-Mart to protect the space shuttle from woodpeckers.
The History Channel presents This Day in History: 1968: Pitcher Bob Gibson’s dominance leads to a rare adjustment of baseball rules: the height of the pitcher’s mound is lowered from 15 inches to 10 inches, and the strike zone is reduced in size. Before this date, the strike zone extended from shoulders to knees; afterwards, from armpits to the top of the knee. Famously traditional baseball tinkered again with its rules by allowing the American League to “experiment” with the designated hitter in 1973, an experiment that its supporters view as a necessary evil and its detractors view as an abomination.
Answer to Yesterday’s Trivia Question: Sam Waterston starred in the 1982 drama series Q.E.D., as a London scientist and amateur sleuth. Q.E.D. were Waterston’s character’s initials – what was his name? QUENTIN E. DEVERILL. Kudos to: Marge Pistulka-Empower MediaMarketing/Coral Springs; Chip Green-Mediaedge:cia/NY; Kevin Day-Mindshare/NY; Susan Grondin-Nelvana LTD; Sara Sacks-Empower MediaMarketing/Oro Valley AZ; Dan Whitford-RPA/Chicago; Cary Minor-Showcase Cable Sales/Houston; Dan Birman-Dan Birman Prods/Glendale; Phil Kellard-Drallek/Pacific Palisades; Veronica Zelle-Rightous & Blonde Prods; Wendy Tateishi-PHD/LA; Gregory Lovett-Yarosa Ent/The Netherlands; David Stern-Bard Ent/Cairo Egypt; Julie King-McIlroy & King Comm/Toronto.
Today’s Trivia Question: What career commonality do Clark Gable, Mel Gibson, Errol Flynn and Marlon Brando share? (click here with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
A MESSAGE FROM COURT TV
Shock. Anger. Outrage. A lawsuit.
All because of…a poem?
First Amendment Project Special:
Produced in partnership by Court TV and Sundance Channel
Mario Van Peebles focuses on issues concerning state-sponsored art in “Poetic License,” a stirring short film in Court TV’s First Amendment Project series.
December 7th & 14th at 10PM on Court TV.
Later — Cyn 12.03.04 5:06am
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JOB OPENING: ABC, INC./NY – TEMP/ON-LINE AD SALES RESEARCH DIRECTOR. Proficient in NetRatings, Media Metrix systems, analysis. 3-6 yrs On-line rtgs/analysis exp. Resume: , Subj: Ref #1201AA (12/10)
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JOB OPENING: SR. RESEARCH ANALYST, MTVN-LA. Self-starter w/2+ yrs media research exp or related field to support Ad Sales using trad’l research & innovative category/consumer resources. www.mtvncareers.com. EOE/AAP (12/10)
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JOB OPENING: ADMIN. ASST., NBC Universal TV Distribution (Dallas): Provides support to two VPs that frequently travel to license shows & TV stations in SW Region. Apply online: www.universalstudios.com/jobs (keyword: 388753) (12/8)
JOB OPENING: ADMINISTRATIVE ASSISTANT, AD SALES, TV One/ NY office. Please see our web site for a detailed job description and other exciting career opportunities. www.tv-one.tv (12/8)
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JOB OPENING: PR ACCT. EXEC./Sí TV – L.A. Strong media contacts, 2-4 years TV exp, & college degree req. Pitch trade/regional/national media, write press releases, assist in all media relations. Cover & resume: (12/4)
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JOB OPENING: MANAGER, CONSUMER RESEARCH-iN DEMAND/NY. Manage all phases of primary research, incl. surveys & focus grps. Bachelor’s degree; 3-5 yrs. TV mrkt. research exp. Email: . (12/4)
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ABC 8 Simple Rules, Complete Savages, Hope & Faith, Less than Perfect, 20/20 CBS Frosty the Snowman, Frosty Returns, Olay Presents Ice Wars 2004 FOX That 70’s Show, Quintuplets, Bernie Mac Show, Bernie Mac Show NBC Dateline, Third Watch, Medical Investigation PAX Talented Kids, MGM Movie: A Fish Called Wanda UPN Star Trek, Top Model [r] WB What I Like About You [r], Grounded for Life [r], Reba [r], Blue Collar TV [r] TELE Prisionera, Gitanas, Te Voy a Ensenar a Querer UNIV Rubi, Amor Real, La Escuelita, La Casa de la Risa
A MESSAGE FROM THE HISTORY CHANNEL
BEN FRANKLIN Ambassador. Scientist. Ladies’ Man.
He sparked a revolution, tamed a bolt of electricity and powered his own stardom.
Meet the one and only Inventor, Patriot and yes, Playboy.
Ben Franklin As only The History Channel can bring you.
Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]
Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]
A CYNOPSIS MESSAGE FROM WARNER BROTHERS DISCOVERY WBD IS THE #1 SEED IN AD-SUPPORTED CABLE WITH A 51% SHARE OF VIEWING THURSDAY 3/16 – SUNDAY 3/19 WBD SCORED A 51% SHARE OF PRIMETIME CABLE VIEWING ON A18-49 WITH THE 2023 MEN’S NCAA TOURNAMENT (TBS | TNT | TRUTV) AND HIT SHOWS LIKE: HOME TOWN (HGTV) […]
AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]
Wednesday March 22, 2023 Today’s Premieres BET: Tyler Perry’s House of Payne at 9p; Tyler Perry’s Assisted Living at 9:30p; The Ms. Pat Show at 10p; I Love Us at 10:30p Comedy Central: Digman! at 10:30p Netflix: Waco: American Apocalypse; Invisible City; The Kingdom IN THE NEWS Consumers understand that advertising can help make programming […]