Friday, December 24th, 2010



Merry Christmas | Happy Holidays | Happy New Year

Cyn opsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.


Good morning. It’s Friday, December 24, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Premieres & Finales December 25, 2010  –  January 2, 2011:
December 25 Finale:
The Fairy Jobmother at 11p

December 27 Premieres:
truTV: Bait Car at 8p; All Worked Up at 10p

December 27 Finale:
ESPN: Monday Night Football at 830p

December 28 Premiere:
truTV: Hardcore Pawn at 10p

December 29 Premieres:
MTV: I Used to Be Fat at 10p
TLC: My Strange Addiction at 9p; Toddlers & Tiaras at 10p

January 1 Specials:
HGTV: Rose Parade 2011 at 11a; HGTV Dream Home 2011 at 1p
PBS: Great Performances from Vienna: The New Year’s Celebration 2011 at 830p

January 1 Premieres:
OWN: Oprah Winfrey Network Launch with the following programs:
Oprah Presents OWN at 12p; Sneak Peak: Kidnapped By The Kids at 1p; The Road to Your OWN Show at 2p; Sneak Peak: Enough Already with Peter Walsh at 3p; Sneak Peak: Searching For . . . at 4p; Sneak Peak: Miracle Detectives at 5p; Sneak Peak: Oprah Presents Master Class at 7p; Season 25: Oprah Behind the Scenes (Episode 1) at 8p; Season 25: Oprah Behind the Scenes (Episode 2) at 9p
HGTV: Candice Tells All at 8p; Dear Genevieve at 830p
BBC America: Primeval at 9p

January 2 Premieres:
Cooking Channel: The Minimalist at 1030a
OWN: Ask Oprah’s All-Stars at 8p; Oprah Presents Master Class at 10p
Food Network: Worst Cooks In America at 9p
WE tv: My Fair Wedding with David Tutera at 9p; Rich Bride, Poor Bride at 10p

January 2 Finales:
NBC: Football Night in America at 7p; Sunday Night Football at 815p
A&E Network: Gene Simmons Family Jewels at 9p & 930p


FCC Chairman Julius Genachowski signaled yesterday the Comcast/NBC Universal joint venture is in the public interest even though the agency is layering in various conditions to the deal. Genachowski presented the Comcast/NBCU order to the other FCC commissioners yesterday spelling out the imposed conditions in the areas of program access, program carriage, online access, broadcast competition and diversity, localism and other similar issues. The FCC is not saying how long these conditions would be kept in place. The commissioners will now have up to four weeks to vote on the order or they could take a more immediate approach. Though given the holiday time period and the enormity of the deal, the commissioners are expected to take some time to review before voting. The Department of Justice is working closely with the FCC and it is not expected to make any moves right away, including blocking the deal, until the FCC casts its vote. Overall, the deal will likely close sometime in January once full approval has been granted.

Tri-state viewers of New York’s Channel 11, can once again tune into WPIX on Christmas morning and watch the classic film loop The Yule Log in its 44th annual year. PIX11 will air The Yule Log, available in hi-def from 9a to 1p this Saturday. Fans of The Yule Log (count me among them!) can download wallpaper and a portable “Log” at and viewers can also follow the Yule Log on Twitter at @PIXYULELOG and become a Facebook fan.

Spike TV’s frosh season finale of its original series Auction Hunters on Tuesday at 10p attracted 2.1 million total viewers. This concluding episode now reigns as the most-watched episode of any Spike TV original this year. Throughout its first season, Auction Hunters averaged 1.4 million total viewers and netted a median age of 40 years old, which fits in with Spike TV’s new programming goal of broadening and attracting older guys. The second season of Auction Hunters commences production in January and is slated to premiere in the spring. Gurney Productions produces the series.

Fred Foy, whose voice was the narrator and announcer of the Lone Ranger radio and television show for about a decade, died on Wednesday at his home in Woburn, Mass. He was 89. Mr. Foy was not the first Lone Ranger announcer/narrator though he was the last and certainly the best known, from when he joined the radio show in the late 1940s to when the television show signed off in the late 1950s. Mr. Foy was also the radio announcer for other radio shows including The Green Hornet and Sergeant Preston of the Yukon. He later worked in television and became the staff announcer for ABC in New York, working on The Dick Cavett Show. Mr. Foy was inducted into the Radio Hall of Fame in 2000. According to his daughter, Nancy Foy, Mr. Foy was proud of his work on the Lone Ranger show and until the end of his life, he would recite the famous introduction to anyone who asked. In addition to his daughter, Nancy, Mr. Foy is survived by his wife, Frances, another daughter, Wendy; a son, Fritz, and three grandchildren.

And a couple of year ending Top Tens, courtesy of Nielsen …

Top 10 TV Programs – Single Telecast (From 1/1-11/28/10)
                                             Date Aired           Total Persons Rtg.
CBS   Super Bowl XLIV                   2/7/10                      36.5
CBS   Super Bowl XLIV Post Game   2/7/10                      25.8
CBS   Super Bowl Kick-Off              2/7/10                      20.8
FOX   FOX NBC Championship         1/24/10                    19.8
CBS   AFC Championship on CBS     1/24/10                    16.1
ABC   Academy Awards                   3/7/10                     14.3
CBS   Undercover Boss                   2/7/10                      13.2
FOX   FOX NFC Playoff-Sun             1/17/10                    12.9
CBS   AFC Divisional Playoff-Sun     1/17/10                    12.2
FOX   FOX NFC Wildcard Game       1/10/10                     11.8
Source: Nielsen. Top Telecasts: Data from January 1, 2010  November 28, 2010. Persons 2+ Ratings include Live and Same Day timeshifted viewing and excludes telecasts under 5 minutes.

Top 10 TV Programs – Regularly Scheduled Primetime (From 1/1-11/28/10)
                                               Total Persons Rtg.
FOX   American Idol  Tuesday                  7.9
FOX   American Idol  Wednesday              7.5
ABC   Dancing with the Stars                     7.1
NBC   NBC Sunday Night Football               7.0
ABC   Dancing with the Stars Results          5.5
NBC   Sunday Night NFL Pre-Kick               5.3
CBS    NCIS                                              5.0
ESPN  NFL Regular Season L                      4.9
CBS   Survivor: Heroes vs. Villains             4.3
CBS   NCIS: Los Angeles                           4.2
CBS   Two and a Half Men                             4.2                            
Source: Nielsen. Top Primetime programs: Data from January 1, 2010  November 28, 2010, regularly scheduled programs. Persons 2+ Ratings include Live and Same Day timeshifted viewing and excludes programs with less than 4 telecasts and programs under 5 minutes.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Broadcast Morning News Shows – Weekly Average Ratings (week of December 13, 2010)
NBC: Today 5.83 million total viewers; 2.2/16 and 2.77 million A25-54
ABC: GMA 4.96 million total viewers; 1.6/11 and 1.95 million A25-54
CBS: Early Show 3.03 million total viewers; 1.0/7 and 1.22 million A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  Univision bested the competition Wednesday night at 1.8/6 among A18-49, according to final national ratings from Nielsen. At 8p, a tie occurred between the average of ABC’s repeat comedies The Middle and Better With You and Univision’s Eva Luna at 1.5/5 each followed closely by FOX’s Human Target in second place with 1.4/5. Univision’s Soy Tu Duena scored the highest ratings during the 9p hour at 2.7/8 and FOX’s Million Dollar Money Drop was #2 at 1.6/5. Then at 10p, NBC had a turn in the winner’s seat with a Law & Order: SVU encore at 1.7/5 and Univision cleared second place with Don Francisco Presenta at 1.3/4.

Live + Same Day Household Ratings: Wednesday, December 22, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.5/6       A Home for the Holidays: 12th Annual 2.6/5, Criminal Minds [r] 4.4/7, The Defenders [r] 3.6/6


NBC: 3.4/6        Undercovers 2.6/5, Law & Order: SVU [r] 3.2/6, Law & Order: SVU [r] 4.3/8

ABC: 3.2/6         The Middle [r] 3.8/7, Better With You [r] 3.2/6, Modern Family [r] 3.8/6, CMA Country Christmas [r] 2.8/5

FOX: 3.1/5         Human Target 3.4/6, Million Dollar Money Drop 2.8/5

UNIV: 2.2/4       Eva Luna 1.8/3, Soy Tu Duena 3.0/5, Don Francisco Presenta 1.8/3


ION: 1.0/2         Without a Trace 1.0/2, Without a Trace 0.9/2, Criminal Minds 1.0/2

CW: 0.8/1          Hellcats [r] 0.8/1, Hellcats [r] 0.7/1

TELE: 0.5/1        Aurora 0.6/1, Fantasma de Elena 0.5/1, Alguien Te Mira 0.4/1

TF: 0.3/1           Cine de Las Estrellas 0.3/0, India 0.4/1


A18-49: UNIV 1.8/6, FOX 1.5/5, ABC 1.3/4, NBC 1.3/4, CBS 1.1/3, CW 0.6/2, ION 0.4/1, TELE 0.4/1, TF 0.2/1

Friday Fun Fact: In the kingdom of Bhutan, all citizens officially become a year older on New Year’s Day.

This day in History:  1948 – For the first time ever, a midnight Mass was broadcast on television. It was held at St. Patrick’s Cathedral in New York City.

Answer to Yesterday’s Trivia Question:  What promiscuous sitcom character said, “Well, I can’t help it! There’s something about a man in a Santa Claus suit that just drives me wild!”  BLANCHE DEVEREAUX on THE GOLDEN GIRLS  Kudos to: Ken Nice-Yoh/Silver Spring; Anne Devereaux Vega/NY; Matt Meachem-Tribune Media Services/NY; Debra Haut-AdServices/Hollywood FL; Peggy Dalland-KTTC/Rochester; Jennifer Beshires-KVUE/Austin; Linda Wooldridge-RoviCorp/Tulsa; Heidi Cayn Friedman-TV Production Guru/LA; Kate Edwards-Grand View Management/LA; Scott Seomin-FX/LA; Marion Corday-CBS TV Distribution/Santa Monica;

No Trivia Question today … Cynopsis is now off for the holidays, back and in your in-box on Monday, January 3, 2011.  Merry Christmas, Happy Holidays and a very Happy and Healthy New Year!

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ Apply: [email protected] (1/6)

JOB OPENING:  DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN:  Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/6)

JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: (1/6)

JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: [email protected] (1/6)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (1/5)

JOB OPENING: SALES ASSISTANT/AMC & WEtv/Chicago: 2+yr admin exp in sales envmt of Cble/Tv/Ent indstry. Assts VP & AEs w/daily sales & clients. Handls high call vol. Excllnt comp/comm/orgztnl skilz. Rez: (1/4)

JOB OPENING: MANAGER II RESEARCH/Discovery Communications/SS: Directs primary rsrch efforts; analyzes Nielsen data & other syndicated info dvlpmnt, prod, prgrm, schd, & mrktng strtgy. (req 2997) (1/4)

JOB OPENING: DIGITAL ACCT EXEC/Discovery Communications/NY: AE w/5+ yrs digital ad sales exp a must to sell national advertising for Discovery’s Digital properties including web, mobile, VOD and podcasting. (2795) (1/4)

JOB OPENING: SR. Web RSRCH ANALYST/TRAVEL CHANNEL/ CHEVY CHASE MD: 3 + yrs media/web research. Strong analytical/data interpretation skills. Media Research/team player a must. Apply, & select 2049 (12/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/5)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Bynum Artist Management/LA: Looking for an unpaid intern to manage actor submissions. Approx. 3 to 4 hours/work day. Respond to [email protected] and include “Manager Intern” in subject line. (1/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/4)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Disney Prep & Landing [r], Phineas and Ferb [r],  Movie: The Santa Clause 2
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  CSI [r], CSI: NY [r],  Blue Bloods [r]
CW:   Smallville [r], Supernatural [r]
FOX:  Movie:  Are We There Yet?
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Movie:  It’s a Wonderful Life
PBS:  Washington Week, Need to Know, Christmas at Concordia: Journey to Bethlehem [r]
TELE: El Senor Doctor, El Extra
UNIV: Jesus, el Nino Dios, Premio Lo Nuestro

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]