Friday, December 12th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday, December 121, 2008, and this is your first early morning digital briefing.

The BBC, UK broadcaster ITV and telecom giant BT Group announced a proposal to jointly create open source standards for broadcasting television to broadband-connected digital receivers. The IPTV devices, which could be ready in 18 months, would be subscription free and carry terrestrial channels as well as a vast selection of on demand shows, movies and interactive content in both standard and high definition formats. BT has already been experimenting with on demand television over broadband this year, offering a stripped down version of BBC’s iPlayer referred to as BBC Replay. The BBC also unveiled a plan to share its web video iPlayer technology with other broadcasters to help speed the distribution of television content online.


CBS Sports
will stream select games from its 2008-09 SEC College Basketball schedule live on beginning on Saturday, Dec. 13 (4p ET) with Indiana at Kentucky. A total of 12 games will be streamed live and free of charge on the site, concluding with the SEC Championship Game on Sunday, March 15. The games can also be accessed through a link on the websites of all CBS affiliates.
MTV Networks’ Nickelodeon launched a new environmentally-themed online multiplayer game to get kids interested in green practices. In Big Green Help kids have to “green” the last three pollution-free cities on the planet, choosing from 4 Nicktoon characters – SpongeBob SquarePants, Back at the Barnyard’s Otis, The Fairly OddParent’s Timmy Turner and Avatar’s Aang. Players can partner with up to three teammates to face-off against CO2-spewing monsters. The game will be available in more than 15 Nickelodeon markets.
launched Top Chef: Tour De Force, a mobile tournament in which the cast of Top Chef 5: New York competes in a series of challenges designed to test their speed, taste and culinary imagination. Challenges range from speed dicing mangos to distinguishing organic and artificial cereal. The mobile game will be available on Verizon VCast, AT&T, CV Video and on MobiTV and will run through the end of season 5.


Palo Alto-based Accel Partners, one of the VC firms behind Facebook, raised an astonishing $1 billion for two new separate funds. Accel’s 3rd London fund will target European technology companies. The $480 million Accel Growth Fund will fund late-stage companies rather than start-ups, a first for Accel.
Microblogging service Tumblr closed on a $4.5 million series B round of financing led by Union Square Ventures and Spark Capital.
Customizable video/image interface site uvLayer added a number of new features including access to YouTube favorites and playlists, integration with photo sharing site Flickr and streamlined sharing with multiple platforms including the ability to share with IM Networks (MSN, Yahoo! GaduGadu) and iPhone/YouTube enabled phones.


U.S. ad expenditures fell by 1.7% overall during the first 9 months of 2008 according to TNS Media Intelligence, despite boosts from election and Olympics spending. Internet display ads were up only 7% during the period, less than half their growth rate during the same 9 months of last year. Newspaper ad revenue plunged by 10% during the first 9 months of 2008.
Percent Change in Measured Media Ad Spending
Jan-Sept 2008 vs. Jan-Sept 2007
Media Type                      % CHANGE
(Sectors and types listed in rank order of spending)
TELEVISION MEDIA           2.1%
Network TV                          3.0%
Cable TV                              3.7%
Spot TV                              -2.6%
Spanish Language TV            0.3%
Syndication – National           9.0%
MAGAZINE MEDIA             -3.9%
Consumer Magazines            -3.8%
B-to-B Magazines                 -6.9%
Sunday Magazines                 0.3%
Local Magazines                   -6.5%
Spanish Language Magazines 4.9%
NEWSPAPER MEDIA       -10.0%
Local Newspapers              -10.2%
National Newspapers           -8.9%
Spanish Lang. Newspapers -12.7%
INTERNET                          7.0%
Local Radio                         -8.8%
National Spot Radio           -11.1%
Network Radio                   -2.6%
OUTDOOR                        -0.5%
Source: TNS Media Intelligence


Nielsen reported that the penetration of high definition television (HDTV) reached 23.3% of all U.S. television households as of Nov. 30. Washington, DC had the highest penetration rate with 31.1%, followed by Boston/Manchester N.H. with 30.5% and New York  with 30.2%. 
Microsoft’s Xbox 360 garnered the largest share of online buzz among the top game consoles, with 41.6% of the messages mentioning Xbox, Wii or Playstation between Nov 1 and Dec. 9, according to Nielsen Online’s BuzzMetrics blog mention measurement service. The Wii and PlayStation ranked No. 2 and 3 with 29.8% and 28.6% of game console messages, respectively. Among selected gift ideas, TV-related terms dominated buzz with 52.5% of gift-related messages, followed by DVDs and Toys.


CBS Interactive is shedding a number of jobs as it continues to merge operations with CNET after acquiring the tech portal for $1.8 billion this past summer, reported paidContent. The and CNET newsrooms will be merged into a single until.
Washington Post Co.’s Newsweek plans to cut staff as part of a major editorial makeover, per the WSJ. The magazine also plans to cut back on the number of copies it publishes and look into reducing its cover price.
Dipchard Nishar became the latest prominent executive to depart Google, joining professional social networking site LinkedIn as VP of Products.
Washington Post CEO Donald E. Graham is joining the Facebook Board of Directors next month.
David Eastman was hired by New York-based marketing agency JWT as Worldwide Digital Director. In this newly created role, David will report to directly to CEO Bob Jeffrey and will be responsible for the strategic oversight and management of the digital discipline within JWT, RMG and all subsidiary companies. Mr. Eastman will also join the JWT Worldwide Executive Committee.
announced its appointment of Gary R. Lewis to VP/Integrated Sales, a newly created position. Gary was formerly CMO of Vibe Media and is now based out of [212]Meida’s New York City office.
Ascent Media Group announced that two of its boutique visual effects studios, Riot and Method Studios, will unite operations under the Method Studios name on January 1, 2009. Method, which recently added artists Andy Boyd, Aron Hjartarson and Matt Hackett, will also open a new, state-of-the-art facility in New York City in the spring.  Method’s LA operation will be located at the former Riot facility, with Andy Boyd serving as the new Head of 3D at Method LA.
UK-based broadcast technology company ionoco announces today the addition of two senior executives. Will Arrowsmith joins as Developer and Rachel Charlton as Finance Manager. Will developed game show and iTV software with Microsoft and retailer Torex. Rachel has been Finance Manger for a UK law firm.


Sony finally rolled out the initial version of PlayStation Home yesterday, its Second Life-inspired virtual world available to PS3 console users that has been in development since 2005. More ambitious than Nintendo’s Mii interface or Xbox’s minimalistic avatars, Home users can create their own 3D identities and decorate their own lavish “HomeSpaces” with posters and trophies won from gaming tournaments. Invite your friends over and chat with them using a USB keyboard or a Bluetooth headset. Previously-announced features such as a Home Theater option, where you can invite friends over and watch videos stored on your PS3, are not yet ready for prime time. Yet the interface is a quantum leap in terms of user interaction. Sony has high hopes that Home will help the company attract a wave of brand advertisers and some of the casual gaming crowd that has been so enamored with the Wii. Game publishers and movie studios are already here in force. But the “wow” factor will rub off in a hurry – gamers are quickly bored. The quality of games such as Bowling Alley (in which you can bowl a frame with random people) will have likely have to be better if the platform is going to take off.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / mark@cynopsis. com
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: RESCH MGR/TLC/MD: Work w/Dir/Int clients to design/manage Net resch efforts, utilizing Nielsen data, other consumer data to develop programming, scheduling, and mktg strats. Apply: #8255 (12/19)

JOB OPENING: RESEARCH STRATEGIST/TLC/MD: Analyzes & reports on Nielsen TV ratings data and market research statistics to support the programming, scheduling and marketing depts. Apply: #8254 (12/19)

JOB OPENING: SR MANAGER/TV SALES & DIST/BBC/NYC: hit sales targets, ID new clients, pitch and conclude deals w/ cbl ntwrks. Scripted & nonscripted programs. To apply, (12/18)

JOB OPENING: SR MANAGER AUD DEV/BBC/NYC: Grow Mrkt for BBC.Com, drive traffic, manage syndication relationships w/ 3rd party partners. Create mrktng & aud dev strat. To Apply, (12/18)

JOB OPENING:  EXEC/ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ . EEO/AA/Drug free (12/17)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY: Resp for digital avail rpts, contracted/billed rev rpts, support VP/Mgr on ad hocs. Finance exp preferred, strong excel.  # 99308. Cover/resume: [email protected] (12/17)

JOB OPENING:  NATIONAL TV Supervisor & Buyer/LA: Top Agency, Excellent Group ,need negotiating experience with National TV& Cable Networks. Excel Benefits, will relocate – pls send resume to [email protected]   (12/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: IN SESSION INTERNS/truTV/NY: Assist in production of daytime trial coverage and booking department. Skills: Writing, Computer, Research. Apply online: Req#109741BR (12/19)

WINTER SPRING INTERNSHIP CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/ LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email [email protected] (12/19)

WINTER SPRING INTERNSHIP CREDITS ONLY: Thirteen/ WNET/NY:Daily animated kids’ series seeks interns w/ interest in online educational media and web analytics. Must be available 12-20 hrs/wk. Stipend offered. Res/cvr lttr w/ availability to [email protected] (12/19)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Fuel TV music dept: INTERNS interested in learning about music sprvsn for TV/film. Will learn about licensing, placement, rights & all aspects of how music fits into prod. Resume to: [email protected] (12/18)

SPRING INTERNSHIP CREDITS ONLY: IN SESSION INTERNS/truTV/NY: Assist in production of daytime trial coverage and booking department. Skills: Writing, Computer, Research. Apply online: Req#109741BR (12/18)

WINTER SPRING INTERNSHIP CREDITS ONLY:  EDITORIAL VIDEO INTERN/NY, NY:  Assist Editorial Director w/ writer paperwork, assignments, photo gallery production & copywriting and editing. For more info/submit resume, visit req ID 6886BR (12/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TV/ONLINE CFO or VP FINANCE, LA/NYC: Experience spans Financial Analysis, Strategy,M&A and Accounting in cable networks and online. Over 10 years with Disney and MTVN. Contact: [email protected] (12/19)

SITUATION WANTED: BROADCAST DESIGNER..Multiple BDA/ Promax award winner. Art Direction/Motion Graphics/ print / webdesign.  See site at[email protected] (12/18)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (12/18)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR guts+passion+excellence! tons o’ experience connecting w/all kinds of audiences, all media. FREE COPY @ contact: [email protected] (12/16)
SITUATION WANTED: SHOWRUNNER + DIRECTOR: Exceptional Emmy-winning visual storyteller, multihyphenate. From concept to delivery, expert in story, production, post. Reality/nonfic, docudrama, docs. [email protected] 310.450.8272 (12/16)

SITUATION WANTED: Experienced, MEDIA SALES MARKETING RESEARCH PROFESSIONAL, well-versed & superior in all analytic, presentation, oral & written communications areas with Ad Agency, Rep & Consulting background. [email protected] (12/16)

SITUATION WANTED: EXP. PRODUCER/WRITER/FIELD DIRECTOR:  Non-Scripted. NBC, Discovery, VH1, CMT, TLC, E!, CNN; Field and Post; Excellent Story Teller; Compelling interviewer; 3 Emmy Noms. LA based, will travel. [email protected] (12/16)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR:Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: (12/16)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra creative, vast experience, all genres, all networks, reality, major cable, award winning and fun! [email protected] (12/13)

SITUATION WANTED: INTERNAT’L TV DEVELOPMENT/PRODUCTION VP available for immediate offshore placement. VP US studio experience in format sales, sit-com, drama, telenovela series development/production. Contact: [email protected] (12/13)

SITUATION WANTED: Over 200 industry awards.creative director/director advertising, digital content & broadcast. Available for freelance or perm. Reel & resume: or contact [email protected] (12/13)

SITUATION WANTED: MEDIA PLANNER/BUYER/SUP with 15 years exp(Broadcast/Print/Online)available for permanent/temporary assignments. Tampa/ATL/LA based. Call 941-224-9302or email me at [email protected] (12/13)

SITUATION WANTED: FREELANCE AP/COORDINATING PRODUCER/RESEARCHER. Possess solid project mgmt, R & D, production, licensing skills.13 yrs exp. Credits incl.films that won DuPont, Sundance, Emmy [email protected] (12/13)

SITUATION WANTED: PRODUCER/SHOOTER w/ exp. in casting, field & post production seeks employment as an associate, field or segment producer. Past credits include MTV, ESPN, CBS & ABC.  Email at [email protected] (12/13)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2008


Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]