Cynopsis: Sports
08.02.13

Good morning. It’s Friday, August 2, 2013, and this is your first early morning Sports briefing. 

And just like that, NASCAR is done until 2022. FOX Sports picked up the remaining Sprint Cup and Nationwide races in a multi-platform extension with the racing organization. The company will pick up the remaining three Sprint Cup races and 14 Nationwide races in addition to its previous package starting in 2015. For NASCAR, its Sprint Cup season will now see FOX Sports opening the year with 16 races (nine on FOX) with the remainder as well as the first 14 NASCAR Nationwide Series races and entire NASCAR Camping World Truck Series season running on FS1. NBC will the carry the final 20 NASCAR Sprint Cup Series races with seven on broadcast and the remaining on NBCSN, as well as the final 19 NASCAR Nationwide Series races and the NASCAR K&N Pro Series and NASCAR Whelen Modified Tour events beginning in 2015.

On the Air

ESPN revealed the hosts and analysts for its upcoming daily soccer series ESPN FC on TV, which will debut Sunday, August 11, at 10p on ESPN2. ESPN FC Press Pass host Dan Thomas and SportsCenter anchor Max Bretos will split hosting duties for the show with soccer pundits and contributors from around the world, including the U.S., the United Kingdom, Mexico, Spain, Argentina and others, offering commentary, news and opinion.

NBA TV will officially announce the 2013-14 NBA regular season schedule during the network’s special one-hour broadcast on Tuesday, Aug. 6 a 6p. The NBA 2013-14 Schedule Release Special will unveil the entire regular season national television schedule, highlighting the season’s most-anticipated games including the opening week of the season, Christmas Day and Martin Luther King Jr. Day. Matt Winer hosts with analysts Steve Smith and Isiah Thomas.

Golf Channel is lining up over 50 hours of coverage for the men’s final major championship of the year, The PGA Championship, which tees off on Aug. 5 from East Course at Oak Hill Country Club in Rochester, N.Y. Anchoring coverage will be the network’s signature Live From The PGA Championship with Rich Lerner and Kelly Tilghman. Other live productions include The Golf Fix which Michael Breed will host live from the driving range on Monday, Aug. 5, at 6p as well as Grey Goose 19th Hole. Meanwhile, Morning Drive and Live From will player news conference on Tuesday and Wednesday.

MLB Network’s Trade Deadline coverage on Wednesday grew 55% over 2012 number, according to Nielsen, with an average of 205,000 viewers tuning in between 11a-5p. Talk show Intentional Talk with Chris Rose and Kevin Millar, which immediately followed the Trade Deadline coverage, also got a boost, with a 52% uptick to an average of 173,000 viewers from 5-6p.

ESPN made its game selection for the August 25 edition of Sunday Night Baseball presented by Taco Bell, choosing the Red Sox/Dodgers game that evening at 8p. The telecast will feature Dan Shulman with  analysts Orel Hershiser, John Kruk and reporter Buster Olney providing commentary.

NBC Sports Group brings back its whip-around series MLS Breakaway back for a second edition on Saturday, August 3, at 9p on NBC Sports Network. Following Saturday’s Sporting Kansas City/New York Red Bulls match, the 90-minute MLS Breakaway will give viewers multiple live look-ins to regional broadcasts of five games being played at that time.

Pac-12 Networks is preparing a 14-part docu-series dubbed The Drive that will debut on Sept. 11 at 7p. The series will take a look at the 2013 football season of the Arizona State Sun Devils and University of California Golden Bears as the hunt for the Pac-12 Championship. The September 11 premiere will debut as a one-hour episode, with 13 subsequent half-hour installments on subsequent Wednesdays at 7p across all seven networks, with encore showings throughout the week.
 
Speaking of new shows, Universal Sports Network is launching monthly series Podium 360 on Aug. 8 at 7:30p. The half-hour highlight show that will feature an “action-packed and comprehensive review of the most exciting stories, races and victories of the world’s best Olympic and endurance athletes and teams in their quests to reach the podium.” The debut episode spotlights the best of the 2013 FINA World Aquatics Championships including 16-year-old Katie Ledecky’s world record performance in the 1500m freestyle and Missy Franklin’s medal haul.

The New York Cosmos announced that broadcast partner ONE World Sports entered into a distribution agreement with SNY to air all seven New York Cosmos home games for the 2013 North American Soccer League (NASL) Fall season. On Saturday at 7p, the Cosmos kick off their season opener on SNY against the Fort Lauderdale Strikers at Hofstra University’s James M. Shuart Stadium. The Cosmos on-air team will feature play-by-play announcer JP Dellacamera and Janusz Michallik as the color analyst.

NBC Sports Radio, a joint venture between Dial Global and NBC Sports Group, announced that the station had passed the 300 station mark, with 303 now carrying NBC Sports Radio programming. New stations include Tyler Media’s KRXO-FM, Oklahoma City, OK; Entercom’s WDMT-FM, Wilkes-Barre/Scranton, PA; Townsquare’s KROD-AM, El Paso, TX and WCAR, Detroit, MI.

Dial Global also revealed that the company entered a three-season partnership with talkSPORT, the world’s biggest sports radio station based in London, U.K., to broadcast live coverage of Barclays Premier League, FA Cup and Capital One Cup. The deal include play-by-play commentary of nearly 400 soccer matches per year, in both English and Spanish on a soon-to-be-announced digital platform as well as weekend morning Barclays Premier League games of the week throughout the season for domestic radio stations.

What are you waiting for? We are less than two weeks away! Don’t miss our Sports and the Second Screen panel at the Cynopsis Sports Business Summit on Aug. 14 at the Grand Hyatt in NY. Moderated by Jeff Price, President of Sporting News Media, panelists are set to include Neulion’s Chris Wagner, Google’s Frank Golding, the NFL’s Tyler Slocum, ESPN’s Ryan Spoon and Learfield Sports’ Joe Ferreira in a can’t-miss conversation about how we will engage with sports in the years ahead. Register now at http://www.cynopsissportssummit.com

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WOMEN OF ACTION | AUG. 13 | YALE CLUB | NYC
SPORTS BUSINESS SUMMIT | AUG. 14 | GRAND HYATT | NYC

REGISTER NOW

For sponsor information, please contact Mike Farina at (203) 218-6480.
For registration information, please contact Pete Romas at (203) 899-8483.

Sponsorship & Promotion

Fox Sports 1 is hitting its roots to promote the upcoming network, inking a deal to become the primary sponsor of a Kyle Busch Motorsports car driven by Joey Coulter for two NASCAR Camping World Truck Series races. The deal starts with this weekend’s race at Pocono and continues into Michigan.

Sports-apparel retailer Fanatics is partnering up with Notre Dame for merchandise, which can be found on the company’s new online shop. The company announced that its digital storefront now features double the assortment of products for men, ladies and kids as well as an improved IT platform for fans of the Irish.

Hardee’s tapped PBR bull rider Douglas Duncan as its star in a new ad campaign featuring the chain’s Texas Toast Breakfast Sandwich. The commercial will air through mid-October in 29 states across the country, where more than 1,700 Hardee’s restaurants are located.

Digital & Technology

Anthem Media Group’s Fantasy Sports Television Network snatched up online sites RotoExperts and SportsGrid via a cash and stock transaction, the sites announced. Company President and CEO Leonard Asper said the acquisition will give the channel access commentators as well as develop and expand the video content for the TV channel.

The Main Event
2013 Pro Football Hall of Fame Induction Ceremony on ESPN2 and NFL Network, Saturday at 7p.

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Expert Speakers:
Daisy Kline: VP, Marketing & Brand Management [Scholastic]
Pete Yoder: VP, U.S. Consumer Products [Cartoon Network Enterprises]
Melissa Segal: EVP, Global Consumer Products [The Jim Henson Company]
Sean Gorman: President [American Greetings Properties]

ON THIS DAY in 1992: Jackie Joyner-Kersee once again wins Olympic gold in the heptathlon.

In The Know: What pro wrestler teamed up with Cyndi Lauper to originally form the Rock ‘n’ Wrestling Connection? (Hint: it wasn’t Hogan) (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Billy Martin’s first stint as a manager was with what MLB team (hint: not the Yankees)? Answer: Minnesota Twins. Kudos: Andreas Droste-NBC Sports/NY; Jon Latzer-TuneIn/NY; Michael Ritz-BucStar Consulting/NY; Art Salisch-HEARST Television/NY; Ken Nice-Yoh/Silver Spring; Randy Ingram-WBTW-TV/Myrtle Beach; Curt Pires-CAP Sports Group/Charlotte; Dave Goren-National Sportscasters and Sportswriters Association & Hall of Fame/Salisbury; Henry Henderson-University of Notre Dame/Play Like A Champion Marketing/Chicago; Joe Lyons-SOS Global Express/Dallas; Jack Hodgson-Oklahoma State University/Stillwater; Judie Henninger-Valentine Productions Inc./Santa Monica; Larry Hutchings/Pacific Palisades; J.R. Jackson-KMPH Fox 26/KFRE CW 59/Fresno; Don Surath-CBS Local Media/San Francisco.

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Later — Chris
Chris Pursell for Cynopsis | Sports
08.02.13

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