Cynopsis: Kids!

08/29/08

Good morning. It’s Friday, August 29, 2008, and this is your first early morning Kids briefing.

Disney Channel picks up additional episodes for the second season of its comedy Wizards of Waverly Place.  Currently in production in Hollywood, Wizards of Waverly Place was created by Todd Greenwald (Hannah Montana) and executive produced by Peter Murrieta (Greetings from Tucson, Hope & Faith), Greenwald, Vince Cheung and Ben Montanio (both 0f Wendy Wu: Homecoming Warrior) for It’s a Laugh Productions, Inc.  The series is televised around the world on 27 Disney Channels and begins rolling out on terrestrial broadcasters in September 2008, with full episodes available on DisneyChannel.com‘s  broadband player, on VOD, on mobile platforms, iTunes, Xbox and onboard airlines.

MyToons.com, an online animation community, has entered into a partnership with Vuze.  Under the pact the first MyToons Cartoon Classics channel will launch on Vuze, including classic animated series such as Popeye and Betty Boop.  MyToons and is also developing other Vuze channels that will feature the work of up and coming animators, in a range of genres including HD, from around the world.  The MyToons Cartoon Classics Channel, which is not by the way specifically a kid/tween/teen channel, is also available on MyToons.com.

Among the properties 4Kids Entertainment will showcase at Mipcom 2008 in October is 26×30 new episodes of the animated series Dinosaur King.  4Kids expects to ink further deals for the series at the market, including pacts with the UK, Ireland, Australia and several central European countries.  Spring 2009 will bring the debut of a Dinosaur King video game, a trading card game and a full toy line.  The series airs in the US on the 4KidsTV Saturday morning programming block on Fox.

The Baby Einstein Company celebrates its 10th anniversary with special editions of Baby Mozart and Baby Beethoven, which will be available beginning September 9, 2008.  The anniversary DVD editions include expanded content and new bonus features, not to mention they have both been digitally and audio re-mastered.  If you want to hear directly from Baby Einstein founder/creator Julie Clark, check out www.babyeinstein.com/tenyears.

MARKETING/LICENSING

Jetix Consumer Products, the licensing arm of Jetix Europe, appoints PBF International as a new licensee for Pucca.  Under the deal BF International will produce a range of Pucca inspired indoor and outdoor footwear products for the UK and Italy.  The first products are expected to be available from early 2009.

The UK baby/toddler property Goochicoo has inked a US licensing deal with Al Ovadia & Associates.  Created by designer Kaely Backland and writer Ged Backland, following the birth of their twins, Goochicoo is a series of little characters with ‘slogans’ to help define the humorous nature of the property, like ‘Give peas a chance.”  The US line will feature a selection of sayings specifically for this market.  UK-based Bulldog Licensing holds the worldwide rights to Goochicoo and will work in tandem with Al Ovadia & Associates.

STONE SOUP

This weekend in the US is Labor Day weekend, which of course means not just a long weekend but also Jerry Lewis’ annual Muscular Dystrophy Association (MDA) Telethon, the 21-hour marathon that aims to entertain as well as raise funds for and inform people about the MDA.  Among the entertainment offered on the show this year will be Raggs the dog rock band from the public television series Raggs, which features B. Max on vocals, and who happens to be a special needs character.  The group will perform songs from its current Raggs Live! Dance Party tour running now in the US throughout 2009.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 27, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1182; K6-11 594; TWEENS 9-14 413
DISNEY CHANNEL:     K2-11   812; K6-11 584; TWEENS 9-14 501
CARTOON NETWORK: K2-11   593; K6-11 367; TWEENS 9-14 243
TOON DISNEY:           K2-11   120; K6-11   75; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

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Friday Fun Fact:  No word in the English language rhymes with month, orange, silver and purple.

Answer to Yesterday’s Trivia Question: On what classic children’s show could you watch a featured series with Tom Terrific and Mighty Manfred the Wonder Dog? CAPTAIN KANGAROO Kudos to: Jane Pook/NY; Ellery J. Locklear-Scollon Productions, Inc./SC; Tom Talbott-Talbott Marketing/Gorham, ME; Joe Swaney-Cartoon Network/GA; Steven Feldman-Sam Hill Entertainment LLC/Nashville; Richard Quan-Imaginary Time/San Francisco; Kingster Enterprises/Henderson, NV; Pat Brady-Cunningham-Escott-Slevin-Doherty/LA; Lee Williams-Boomstone Animation Inc./Ottawa

Today’s Trivia Question: On the series Malcolm in the Middle, what was the name of Lois’ co-worker at Lucky Aide that was infatuated with her? (Email Joanne@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
08.29.08

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JOB OPENING: REG ACCT MGR/ NY, LA, Dallas/V-me Media, Inc.: 10+ yrs network or nat’l media sales exp; proven leader with client and agency contacts; bilingual Spanish; US Hispanic Mrkt a plus; Res to: jobs@vmetv.com (9/5)

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