Friday, August 27th, 2010



HGTV Design Star

Television’s #1 Program
In Its Time Period For Upscale Women 25-54.

Catch HGTV Design Star winner Emily Henderson’s new show,
Secrets From a Stylist, Sunday, August 29 at 10p/9c.
Source:  Nielsen via Npower. For details, visit .



Good morning. It’s Friday, August 27, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Discovery Channel: Beyond Survival with Les Stroud at 10p
Animal Planet: Blood Dolphins at 11p

Tonight’s Finale:
Animal Planet: Whale Wars at 9p

Sunday’s Special:
NBC: 62nd Annual Primetime Emmy Awards at 8p

Sunday’s Premieres:
National Geographic Channel: Border Wars at 9p
WE tv: Amazing Wedding Cakes at 10p

Sunday’s Finales:
Lifetime: Drop Dead Diva at 9p


The FCC, backed by the Justice Department, is appealing a Second Circuit Court of Appeals ruling that says the FCC’s indecency enforcement policy is unconstitutionally vague. The FCC contends the court’s recent ruling was “unnecessarily broad” and it would be a “seeming impossibility” to come up with any future indecency enforcement policy to appease the courts. The FCC also said the court had nearly ignored the specifics of the case consisting of fleeting profanities in Billboard awards shows airing on FOX. The FCC indicated it would challenge the FOX decision earlier this week in a petition filed with the same court on ABC’s challenge to its indecency fine of nudity on NYPD Blue. 

TLC said the upcoming sixth season of Little People, Big World will be the series’ last. Over the course of 200 episodes, viewers have glimpsed inside the world of the Roloff family who run a pumpkin farm in Oregon. Produced for TLC by Gay Rosenthal Productions, the final season of new episodes for Little People, Big World debuts September 6 at 8p.

ESPNEWS, along with SportsCenter, ushers in two new shows starting next Monday with each taking a different look at sports:

  • The Beat airs weekdays at 6p hosted by Bram Weinstein with an encore airing at 630p, offers an entertaining and alternative look at sports and sports stories.
  • Highlight Express showcases daily highlights and sound bites in this half-hour format airing nightly at 11p. The show will re-air with new updates at 3p on weekdays, noon on Saturdays and 2p on Sundays.
  • In addition, College Football Overdrive is back for the 2010 season airing each Saturday beginning September 4 at 3p. Ryan Burr hosts the five-hour show along with analyst Jon Ritchie.

Hi-def TV network, Veria renewed its daily series Yoga For Life hosted by yoga guru Kurt Johnsen. The series returns in November with 20 new one-hour episodes, offering a new twist on the traditional yoga class where viewers can gain strength and health in a fun, easy way.

RightNetwork, a multi-platform entertainment company and TV network espousing a right-minded perspective is launching on September 8, the same day it premieres a political reality series, Running. The one-hour series provides behind-the-scenes profiles of eight first-time political candidates as they run for political office in various parts of the country. Also on September 8, RightNetwork’s multimedia platform launches via VOD, mobile phone and online at .

Cross MediaWorks, a national multi-platform media company has bought Incentive Plus Network (IPN), a company based in Castaic, CA that helps television broadcast stations and cable companies increase advertising revenue through barter incentive programs and promotions. Pat Pattison, Founding Partner at IPN will become VP/Trade, Barter and Promotions with Cross MediaWorks. Specific terms of the transaction were not disclosed.


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Hallmark Channels said customers of AT&T U-verse TV will not have access to Hallmark Channel and Hallmark Movie Channel if a new carriage distribution deal is not hammered out by next Tuesday at midnight. Negotiations between Hallmark Channels and AT&T are currently at a standstill. On August 1, AT&T U-verse mailed postcards to its customers informing them of this possible action if a new agreement is not reached by August 31. AT&T U-verse customers can request to keep both networks by calling 1-888-MADE-4-FAMILY or by visiting .


Saturday Night Live alum for eight seasons, Will Forte will no longer be a part of the NBC weekly show when SNL premieres its 36th season this fall. Forte reportedly is leaving of his own accord to pursue other projects. Some of Forte’s more memorable SNL characters include Andy the “Ohhhhhhh, Noooooooo!” guy and MacGruber.

E! opens its new weekly series Fashion Police with a one-hour special on Monday at 10p, with Kelly Osbourne joining Joan Rivers, Giuliana Rancic and George Kotsiopoulos as they dish on celebrity styles from the Emmy Awards. The foursome will continue to host when Fashion Police the series premieres September 10 at 1030p on E!.

Syfy announced its cast roster for the 90m pilot Three Inches. Noah Reid stars as Walter Spackman, a full-time daydreamer and underachiever who is struck by lightning and develops a “super” power, the ability to move any object three inches by using his mind. Other series regulars include James Marsters, Andrea Martin, Stephanie Jacobsen, Antony Del Rio, Naoko Mori, Kyle Schmid and Brandon Jay McLaren. Fox Television Studios and Landscape Entertainment are producing with production commencing in Toronto next Monday.

Even before the official announcement takes place on Monday night, cast members for the 11th season of ABC’s Dancing with the Stars are surfacing, per E! Online. Bristol Palin, daughter of former Alaska governor Sarah Palin is supposedly one of the celebrity cast members along with David Hasselhoff, Audrina Patridge, Jersey Shore’s The Situation and Brandy. ABC won’t comment on these casting rumors, stating the full cast will be unveiled Monday night during a live announcement within Bachelor Pad.

Casting Call: mtvU and the New York Stock Exchange (NYSE) are teaming in their continued search for aspiring young entrepreneurs in the 2010 “Movers & Changers” competition. Finalists in the competition will be seen on mtvU in the short-form series Movers & Changers opening November 17 and will compete for the chance to ring The Closing Bell at the NYSE. The ultimate winner will receive $25,000 in start-up money. Interested college students who are 16 to 28 years old can compete as individuals or in teams of three where they develop and produce an enticing business proposal using social media to enhance their venture. The overall ideas presented should be original, innovative and practical and must have potential to be profitable. Students can target a niche audience or appeal to the masses with their idea. Entries can be submitted online at, using a short “elevator pitch” video now through midnight on October 8, 2010.


Wednesday A18-49 Analysis: FOX was a cut above the pack Wednesday night at 2.2/7 among A18-49, according to final national ratings from Nielsen. CBS ruled the 8p hour as Big Brother delivered a 2.8/9 with FOX’s Masterchef in #2 at 2.1/7. NBC was #1 at 9p with a 2.7/8 for America’s Got Talent while FOX’s Masterchef and UNIV’s Soy Tu Duena tied for second place at 2.3/7. During 10p, NBC’s Law & Order: SVU did best at 1.6/5 with UNIV’s weekly Don Francisco Presenta trailing next at 1.3/4.

Live + Same Day Household Ratings: Wednesday, August 25, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.6/8     Minute to Win It 3.9/7, America’s Got Talent 6.1/10, Law & Order: SVU 3.7/7

CBS: 4.4/8       Big Brother 12 4.7/8, Criminal Minds [r] 4.3/7, CSI: NY [r] 4.1/7


FOX: 3.0/5       Masterchef 3.0/5

ABC: 2.5/4       The Middle [r] 2.7/5, The Middle [r] 2.8/5, Modern Family [r] 2.7/5, Cougar Town [r] 2.1/3, Castle [r] 2.3/4

UNIV: 2.2/4     Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.6/4, Don Francisco Presenta 1.7/3

ION: 1.0/2       Without a Trace 1.0/2, Without a Trace 0.9/2, Criminal Minds 1.1/2

CW: 0.8/1        America’s Next Top Model [r] 0.8/1, Plain Jane 0.7/1

TELE: 0.5/1      El Clon 0.5/1, Fantasma de Elena 0.4/1, Diosa Coronada 0.5/1

TF: 0.2/0          Liga de Campeones: Cruz Azul vs. Real Salt Lake 0.2/0, Liga de Campeones 2: Seattle Sounders vs. Monterrey 0.3/1


A18-49: FOX 2.2/7, NBC 2.1/6, CBS 1.9/6, UNIV 1.8/6, ABC 1.1/3, CW 0.4/1, ION 0.4/1, TELE 0.3/1, TF 0.2/1

Broadcast Morning News Weekly Average Ratings (week of August 16, 2010)
NBC: 4.75 million total viewers; 1.8/15 and 2.21 million A25-54
ABC: 3.79 million total viewers; 1.2/10 and 1.53 million A25-54
CBS: 2.23 million total viewers; 0.7/6 and 890,000 A25-54
Source: Nielsen, NTI




Beginning September 7, Perry Simon takes on the new position as GM/Channels with BBC Worldwide America. Perry will oversee the growth strategy and overall direction of BBC America, BBC America HD, VOD, and future content distribution platforms for the company’s US operations. Based in New York, Perry will report directly to Herb Scannell, President, BBC Worldwide America. Prior to this appointment, Perry was Chief Content Officer at Sezmi Corp. since its start-up in 2006.

Cream Productions tapped Amy Manchester Borg as Co-Director/Development. In her new role, Amy is charged with increasing Cream’s US broadcast client base and will be integrally involved with creating the company’s slate of factual series and specials. Amy will report to company Founders Christopher Rowley and David Brady and working closely with Co-Director Jenn Kuzmyk Ruch. Amy is also stepping in for Co-Director/Development Yasmine Abbasakoor who is now on maternity leave.

Jane Buckwalter advances to Director/Content Operations at WNET.ORG, the parent of public television stations THIRTEEN and WLIW21. In her new position, Jane will work in tandem with Stephen Segaller, VP/Content to align the operations relating to production for WNET.ORG’s three subsidiaries: THIRTEEN, WLIW21 and Creative News Group. Jane’s previous job within WNET.ORG was Senior Project Manager where she supervised several THIRTEEN-produced series such as American Masters and Great Performances. Additionally, WNET.ORG hired Harry Forbes as Senior Publicist in the company’s Communications Group. Harry will manage publicity campaigns for THIRTEEN’s national and local arts productions including Great Performances, Great Performances at the Met, SundayArts and Reel 13.

Chicago-based Towers Productions, LLC moved Mike Schmiedeler to the position as VP/Development and Executive Producer. Mike will have oversight on program origination as well as editorial. Mike has been with Towers Productions since 1999, most recently as Managing Director.

Friday Fun Fact:  In Australia, the Number 1 topping for pizza is eggs. In Chile, the favorite topping is mussels and clams. In the United States, it’s pepperoni.

This day in History: 1921 – The owner of Acme Packing Company bought a pro football team for Green Bay.  J.E. Clair paid tribute to those who worked in his plant by naming the team the Green Bay Packers

Answer to Yesterday’s Trivia Question:  Who bought a 1952 Ford sedan nicknamed the Love Bandit?  RICHIE CUNNINGHAM on HAPPY DAYS  Kudos to:   Mark Ski-Mark Ski Prods/NY; Seth Norman Greenberg-Stern Greenberg Prods/NY; Mike Schwartz-WJBF WAGT/Augusta; Rob Venusti-Fox Sports Florida/Ft. Lauderdale; Gary Cianciosi-True Media/Columbia; Rashonda Bell-Charter Media/St. Louis; Kathy Alexander-SpotPlus/Dallas; Malachy Wienges-Sedona Broadasting Company/Sedona; Albert Acosta-Warner Bros./Burbank; Narvin Russaw III-Boutique TV/LA

Today’s Trivia Question:   If you’re driving around with your castmembers in a 2005 Maserati Quattroporte, what network are you on?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  VP, PROJECT MANAGEMENT/Scripps Networks/NY or TN: 7+yrs exp in digital industry, leading project mgmnt teams, strategy/methodology, technically driven, media a plus. Apply online   req ID 1176  (9/3)

JOB OPENING: BRDCST TRAFF MGR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Sprvs sched’g, monitoring & tracking of brdcst materials for agency accts. Proactive/resourceful & Work in busy envir a must. Res: [email protected] (9/3)

JOB OPENING: DIGITAL PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for digital media plans & oversee all plan’g/buying activities. 2yrs+ digital / online media. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for media plans & oversee all plan’g/buying activities.Create/present media recom to internal staff. 1+yr exp. Res: [email protected]  (9/3)

JOB OPENING: SPRVSR, STRATEGIC PLAN’G/Media Storm Media & Mktg agency/Norwalk CT or NYC: Mng dvlpmnt of prgrm strat & analyses.Mng assigned accts includ mngmnt ind knwldg, 4+yrs mng exp. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER, BRDCST/Media Storm Media & Mktg agency/Norwalk CT or NYC: Dvlp strats for TV media plans & oversee all plan’g/buying activities.2 yrs+ of media buying thruout mult US mkts.  Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER/MEDIA EXC/Media Storm Media & Mktg agency/Norwalk CT/NYC: Plan strats for media exch plans. Oversee plan’g/buying & exec activities.2yrs nat’l media buying exp & nat’l cable negs. [email protected] (9/3)

JOB OPENING: MGR, SYFY PROGRAM RESEARCH/NBC Universal/Syfy/NYC: 4 years media research experience.Proficient w/audience data systems i.e. Npower & Galaxy. (job #1249936) (9/3)

JOB OPENING: NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: [email protected] (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. [email protected] Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: SR. TELEVISION PUBLICIST/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office.6+ Years Exp in TV Publicity. Resume: [email protected]  (8/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Be a part of CONAN O’BRIEN’s NEW TBS SHOW from the start! Looking for hard-working, initiative-taking go getters at least 3days/week. Resume/cover letters to [email protected]   (9/3)

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PRODUCTION ASSISTANT/TALENT ASSISTANT/NYC:  4 yrs of work & intern exp. at VH1 & BET NETWORKS. Skills: research, transcribing, logging, script writing, assist w/ talent and more. [email protected] (9/3)

SITUATION WANTED: PROMO SCHEDULING SPRVSR/NY: 4yrs. media planning exp.Schedule daily logs for air, request on-air material,maintain promo databases.Skilled in Gabriel, Filemaker. Orgnzed multi-tasker. Contact [email protected] (9/3)

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Wife Swap [r], Primetime: What Would You Do? [r], 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  NFL Football:  San Diego at New Orleans
CW:   The Gulf is Back (OTO), Supernatural [r]
FOX:   Movie: Bruce Almighty
ION:   Without a Trace, Without a Trace, Without a Trace
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Need to Know, Masterpiece Mystery!
TELE: El Clon, El Fantasma de Elena, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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