Cyn opsis: Kids!
08/25/06
Good morning. It’s Friday, August 25, 2006 and this is your first early morning Kids! briefing.
The Children’s Advertising Review Unit (CARU), a self-regulating ad industry group, informed Warner Bros. that it should not have run ads for the movie Superman Returns, during its Saturday morning kids TV programming block, due to the movie’s PG-13 rating, per the Associated Press. Underlining that it did not think the ads were in keeping with its guideline by airing PG-13 rated films during children’s programming, the advertiser is substituting its judgment for that of the parents, according to the report. On the flip side, Warner Bros. defended itself explaining that a PG-13 movie rating means that a kid under 13 should not see the movie unaccompanied by an adult, not that they shouldn’t see it at all. Warner Bros. does not plan to alter how it makes decisions about movie advertisement placement.
MORE KIDS STUFF
Sony plans to re-release the 3D version of its CGI animated movie Monster House for a two-week run, on 100 3D screens, beginning October 6, 2006. The re-release will come just before the movie is released on DVD, toward the end of October and closer to Halloween.
Having completed competitive review, LeapFrog Enterprises, Inc. has appointed TBWAChiatDay, LA as its new advertising agency responsible for the LeapFrog brand.
Radio KOL, AOL’s kid-targeted radio show, has partnered with NASA to present NASA Women in Aerospace, a special broadcast set for August 28, 2006. Dr. Sally Ride, the first female astronaut, will take part in the special that is designed to encourage girls’ interest in space/science and explore what kind of careers are available to them and how to get involved. The program will include listener calls and will feature discussions with others women who work in the space and science fields. Radio KOL airs weekday’s 3-7p.
Entertainment Rights company, Entara Limited has established an in-house distribution unit as part of the company’s effort to extend its reach globally. Entara recently acquired the rights to the CGI animated series, Those Scurvy Rascals, and plans to support with a multi-platform campaign. Initially developed by the UK based animation house, Blue Zoo, and which is currently producing 26 episodes of Those Scurvy Rascals. Entara developed and owns the preschool series Jakers! The Adventures of Piggley Winks.
MARKETING/LICENSING
Busch Entertainment Corporation (BEC), the family focused subsidiary of Anheuser-Busch Companies, Inc., has entered into a long-term multi-pronged deal with Sesame Workshop, making BEC its exclusive US theme park partner. Under the pact Sesame Workshop will create fixed Sesame Street-themed attractions in four of BEC’s US parks: SeaWorld California and Texas, and Busch Gardens Africa (Florida.), and Busch Gardens Europe (Virginia). The first of these attractions is expected top open in 2008. The deal will also see the Sesame Street characters make appearances at SeaWorld Florida in Orlando beginning in 2007. Additionally, Sesame Workshop has extended BEC’s license to feature Sesame Street characters in its Sesame Place theme park.
RC2 Corporation has completed two new exclusive Thomas & Friends worldwide licensing agreements with HIT Entertainment. The first is a multi-year license renewal and global expansion for its Thomas & Friends Wooden Railway product line. The other agreement expands RC2’s international distribution rights for die-cast Take Along Thomas & Friends product line. Both new agreements begin on January 1, 2007, and can be extended beyond 2011.
Ragdoll Ltd. has awarded Earth Tones Trading Company, LLC the apparel and headwear license to its Teletubbies property. Under the deal Earth Tones Trading Co. will produce Teletubbies apparel (t-shirts, cotton, fleece and knit tops) and headwear (flexfit caps, baseball caps, trucker hats, and beanies) for women, juniors, girls/boys, and toddlers/infants, which will begin rolling out nationwide in spring 2007, as part of Teletubbies 10th anniversary year celebration.
Warner Bros. Consumer Products has entered into a worldwide licensing deal with Lucien Pellat-Finet, an apparel fashion company, to develop men’s, women’s and kid’s cashmere sweaters and scarves inspired by the characters and world of The Flintstones. The Flintstones cashmere line is set to debut this fall-winter 2006, and will feature the Flintstones characters including Bam Bam, Pebbles, and Dino. The Flintstones-themed apparel products will be available at 200 retail stores around the world, as well as in Lucien Pellat-Finet’s four boutiques (Paris, NY, Tokyo and Kobe). Individual collection pieces will retail between $1,699-$2,630. As for colors, one has to imagine the items in slate, flint and granite.
EXECUTIVE MOVES
Robert Traub has been upped to SVP/Retail Development, Nickelodeon & Viacom Consumer Products. He will continue reporting to Leigh Anne Brodsky, President/NVCP. In his new role, Traub will be responsible for cultivating international retail relationships as well as developing domestic and international programs, business models and strategies expand and establish NVCP’s portfolio of brand and property related products globally. Traub had been VP/Retail Development and will continue manage the retail staff based in NYC. Previously, Traub was Director/Marketing & Sales, Marvel Entertainment Group.
Regis Brown has been appointed EVP, Entara Ltd. Brown is responsible for heading Entara’s expansion in global distribution, co-production and acquisitions. His initial focus will be on growing the company’s proprietary film and TV animation business. Most recently, Brown was EVP, Taffy Entertainment, where he represented Entara’s series Jakers! The Adventures of Piggley Winks. Previously, he toiled for Film Roman, Inc.
HOUSEKEEPING NOTE:
At the Cynopsis website (www.cynopsis.com) you’ll find a couple of perhaps handy downloads.
- The 2006-07 Fall Primetime Broadcast schedule with premiere dates.
- The full and complete list of WB, UPN and/or Indy stations who will be switching over to MyNetwork TV or The CW this fall. The latter is courtesy of the folk at MyNetwork TV and The CW. Both are Excel spreadsheets.
- Qubo Saturday Morning Schedule
- ABC Kids Saturday Morning Schedule
RATINGS
Playhouse Disney’s series Mickey Mouse Clubhouse was the top show among K2-5 (790,000) last week August 14-20, 2006, for both broadcast and basic cable, an increase of +90% for the time period versus a year ago. Also watching Clubhouse last week were Women 18-49 (359,000), up by +57% over the time last year. Mickey Mouse Clubhouse launched on Disney Channel’s Playhouse Disney block in spring of this year.
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11
for the week of 8/14-8/20/2006, 6a-6a (Live + SD Data):
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (8/15; 5p) 2405
NICK: Drake & Josh (8/14; 5:30p) 2294
NICK: Fairly OddParents (8/19; 10:30a) 2262
NICK: Fairly OddParents Movie (8/15; 4-5:30p) 2260
NICK: Drake & Josh (8/15; 5:30p) 2194
NICK: SpongeBob SquarePants (8/20; 9a) 2155
NICK: SpongeBob SquarePants (8/19; 9:30a) 2150
NICK: SpongeBob SquarePants (8/20; 9:30a) 2140
NICK: Fairly OddParents (8/19; 10a) 2049
NICK: Fairly OddParents (8/15; 4:30p) 2038
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11
for the week of 8/14-8/20/2006, 6a-6a (Live + SD Data):
K6-11 Total Delivery (000)
NICK: Drake & Josh (8/14; 5:30p) 1646
DSNY*: Hannah Montana (8/18; 8:30p) 1642
DSNY*: That’s So Raven (8/18; 8p) 1568
DSNY*: Suite Life of Zack & Cody (8/19; 8:30p) 1549
DSNY*: Phil of the Future (8/19; 10p) 1487
NICK: Drake & Josh (8/17; 5:30p) 1476
DSNY*: Suite Life of Zack & Cody (8/17; 6:30p) 1470
NICK: Fairly OddParents Movie (8/14; 4-5:30p) 1468
NICK: Fairly OddParents (8/19; 10:30a) 1444
DSNY*: Suite Life of Zack & Cody (8/15; 6:30p) 1440
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14
for the week of 8/14-8/20/2006, 6a-6a (Live + SD Data):
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana (8/18; 8:30p) 1564
DSNY*: That’s So Raven (8/18; 8p) 1442
DSNY*: Suite Life of Zack & Cody (8/19; 8:30p) 1411
DSNY*: Movie-Freaky Friday (8/18; 9-10:50p) 1340
DSNY*: Suite Life of Zack & Cody (8/15; 6:30p) 1315
NICK: Drake & Josh (8/14; 5:30p) 1311
DSNY*: Phil of the Future (8/19; 10p) 1247
DSNY*: Suite Life of Zack & Cody (8/19; 11-11:25p) 1194
DSNY*: Go Figure (8/18; 7p) 1193
DSNY*: Hannah Montana (8/18; 7p) 1191
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17
for the week of 8/14-8/20/2006, 6a-6a (Live + SD Data):
Teens 12-17 Total Delivery (000)
DSNY*: Movie-Freaky Friday (8/18; 9-10:50p) 955
USA: WWE Entertainment (8/14; 10-11:08p) 910
DSNY*: Hannah Montana (8/18; 8:30p) 874
ADSM**: Family Guy (8/14; 11:30p) 873
DSNY*: That’s So Raven (8/18; 8p) 817
USA: WWE Entertainment (8/14; 9-10p) 813
FOX: 2006 Teen Choice Awards (8/20; 8-10p) 770
MTV: Laguna Beach (8/16; 10-10:32p) 762
NBC: America’s Got Talent (8/17; 9-10p) 749
FOX: Hell’s Kitchen (8/14; 9:04-10p) 737
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, August 19, 2006 Broadcast Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
WB (Kids’ WB!) 1.6/9 Avg. (7a-12n)
Pillow Head 1 0.5/5; Pillow Head 2 1.2/10; Johnny Test 1.4/9; Xiaolin Showdown 2.0/11; Xiaolin Showdown 2.3/11; Loonatics 2.0/9; Pokemon 2.1/9; Spider Riders 1.7/8; Batman 1.5/5; Viewtiful Joe 0.9/5
ABC (ABC Kids) 1.4/7 Avg. (9a-1p)
Lilo & Stitch 0.7/4; Emperor’s New School 0.9/5; The Proud Family 1.1/5; That’s So Raven 1.6/7; Suite Life of Zack & Cody 2.1/10; Phil of the Future 2.0/10; Kim Possible 1.3/7; Power Rangers Mystic Force 1.1/6
FOX (4Kids TV) 0.6/3 Avg. (8a-12n)
Magical DoReMi 0.5/2; Kirby 0.7/3; Bratz 0.8/4; Winx Club 0.8/4; Teenage Mutant Ninja Turtles Fast Forward 0.7/3; Teenage Mutant Ninja Turtles Fast Forward 0.9/4; Ultimate Muscle 0.7/3; Crap Twins 0.7/3
NBC (Discovery Kids on NBC) Avg. 0.5/2 (10a-1p*)
Kenny The Shark 0.4/2; Time Warp Trio 0.3/2; Trading Spaces 0.6/3; Darcy’s Wild Life 0.5/2; Flight 29 Down 0.4/2; Endurance 0.5/2
*various start times
CBS (Nick on CBS) 0.5/2 Avg. (7:30a-8a*/10a, 11a-12n*)
Go, Diego, Go 0.4/2; Lazytown 0.4/2; no data available; Little Bill 0.5/2; The Backyardigans 0.3/2; Blues Clues 0.9/4; Dora the Explorer 0.4/2
*various start times
Final K6-11 Ratings for Saturday, August 19, 2006 Cable Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
NICKELODEON 3.9/22Avg. (8a-1p)
All Grown Up 1.2/17; Fairly OddParents 1.9/20; Jimmy Neutron 3.0/22; Jimmy Neutron 3.6/22; SpongeBob SquarePants 4.5/23; SpongeBob SquarePants 5.2/24; Fairly OddParents 5.2/24; Fairly OddParents 5.9/27; The X’s 4.3/22; Danny Phantom 4.6/23; Danny Phantom 4.1/20; Catscratch 3.1/16
CARTOON NETWORK 2.2/13 Avg. (7a-1p)
Cartoon Cartoon* 1.4/20; Ed, Edd & Eddy 1.4/14; Cartoon Top 5 (60 min) 2.1/14; Robotboy 2.2/11; My Gym Partner’s A Monkey 2.8/13; Ben 10 3.0/14; Teen Titans 2.6/12; Teen Titans 2.8/14; Code Lyoko 1.9/9; Code Name Kids Next Door 2.1/11; Grim Adventures of Billy & Mandy 2.2/11
*starts at 6:30a
DISNEY CHANNEL 1.7/10 Avg. (7a-1p)
JoJo’s Circus 1.2/16; Higglytown Heroes 1.7/18; Little Einsteins 2.0/15; Little Einsteins 2.0/12; Mickey Mouse Club 2.4/12; Mickey Mouse Club 1.8/8; Doodlebops 1.4/6; Doodlebops 1.4/6; Charlie & Lola 1.1/6; Koala Brothers 1.0/5; Lilo & Stitch 1.9/9; Emperors New School 2.7/14
Friday Fun Fact: An ant’s smell is stronger than a dog’s.
Answer to Yesterday’s Trivia Question: What film was it when Matt Dillon played a bully and scared a classmate so badly, the classmate then hired backing? MY BODYGUARD Kudos to: Kirsten Ross-Tribune Entertainment/NY; Nikki Lange-Brighter Minds Media, Inc/Worthington OH; Joshua Fierman-LICENSE magazine/NY; Chris Paul-G-Whiz/NY; Jennifer Boggs-Scholastic Entertainment/NY; Kerri Huyck-KIDK TV/Idaho Falls ID; Kevin Schmidt-National Cable Communications/Chicago; Robert Twilley-Jupiter Entertainment/Knoxville; Steve Hirsen/Sherman Oaks, CA; Merle Goldberg/LA; Dean Lavine-Walt Disney TV Animation/Burbank; Jeremy Weiner-Zim Squared/Encino
Today’s Trivia Question: We all know who shot ‘J.R’, but who shot ‘J.J.’ from Good Times? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
08.25.06
Ad Sales: Note new email addresses!
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JOB OPENING: MGR, AFFIL MRKTNG/MTV & MTV2/NY: Implement all MTV/MTV2 strategies dev. to support MTV/MTV2/MTVN, cable, satellite and multi-media goals. Apply: www.mtvncareers.com EOE (9/1)
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JOB OPENING: Expecting a baby ‘Labor’ Day Weekend? Know someone who is? That baby could mean big bucks if you can deliver! ? $50,000 to the mother of the first baby born in America during the premiere of FOXWORTHY’S BIG NIGHT OUT on Friday, Sept. 1st at 8:30/7:30c on CMT. CMT is offering a $1,000 Baby Bounty if you are first to find the mother of the $50,000 baby! See official Foxworthy Baby Bounty Rules and Entry Form: www.foxworthy.cmt.com (8/29)
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FALL INTERNSHIP CREDITS ONLY: TV/WRITER & MRKTNG ASST/STUDIO CITY BASED: 20 hrs. Creative & computer skills a must. Send resume & cvr letter superhero@thedangerman.com (8/29)
FALL INTERNSHIP CREDITS ONLY: Internship /Rainbow/NY: Background in environmental issues. Assist in the research/production of a weekly show that focuses on “green issues”. email to kimperia@cablevision.com (8/29)
FALL INTERNSHIP CREDITS ONLY: INTERNSHIPS available at Disney ABC Media Networks for college Juniors and Seniors. Please go www.disneycareers.com for more information. Search for keyword ?intern?. (8/29)
FALL INTERNSHIP CREDITS ONLY: OFFICE INTERNS/Life Balance Media, LIME, NY: Looking for energetic students eager to learn about TV/Radio prod. CV & Resumes subject intern to: jobs@lime.com (8/27)
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SITUATION WANTED: EXEC. ASST./ OFF. MGR. 20 yrs. Professional maturity, I thrive in an atmosphere committed to creativity, high energy, w/superb cmmu. skls, gt asset to your co. MSERNIE831@AOL.COM (8/30)
SITUATION WANTED: ART DEPT ASST/NY: Experience in FILM and NETWORK TV, responsible, creative, valid driver’s license, available NOW. Call Emma 414-243-9097 or email emma.lundberg@gmail.com for resume, references (8/30)
SITUATION WANTED: SEASONED DIGITAL MEDIA EXEC with 10+ years interactive experience in Technology, Biz Dev, & Programming with Sony Pictures and Mediazone.com. Contact Todd.Leeloy@gmail.com (8/30)
SITUATION WANTED: AUDIO ENGINEER/SONGWRITER/COMPOSER: Looking for audio jobs in TV and film. I’m a Sonar expert and know Reason, Fruity Loops and Sound Forge as well. Contact for resume, demo reel and audio CD. fitzisme@hotmail.com (8/26)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
