Cynopsis: DIGITAL
08.23.13

Good morning. It’s Friday, August 23, 2013, and this is your first early morning digital briefing.

Fraggle Rock, the classic Jim Henson show that ran for five seasons, is now available on Hulu Kids!  Streaming-video companies have been battling over kids’ content for months and Hulu Kids! has not only come up with Fraggle Rock, but the other nine series that make up The Jim Henson Family TV collection.

Speaking of Hulu, it may not have scored an Emmy nomination yet for any of its original programming, but it’s giving itself another opportunity with a new show. The four-part Run, which features Lennie James of Snatch and The Walking Dead fame tells the story of a group of seemingly unconnected characters living on the wrong side of the tracks in London.

Netflix shareholders were unable to convince a federal judge to order the company to “pay damages for misleading them about business prospects for its streaming operations,” Reuters reports. The case had been underway since January of last year in the months after a large number of Netflix subscribers stopped subscribing and its share price fell when the company briefly considered spinning off its DVD business.

Apple is negotiating with such companies as Disney’s ESPN, Time Warner’s HBO, and Viacom about providing content for an actual Apple TV, Quartz reports, rather than the set-top box that the company produces now. Intel, Sony, and Google are also trying to launch their own pay-TV services, so the race is on. Bloomberg says that ESPN has discussed presenting its “whole suite of products” to other Internet-based TV services as well. “We’re not going to offer one-offs,” John Skipper, president of the Disney-owned sports behemoth, told Bloomberg. Skipper also noted that online providers would need to “pay carrier fees equivalent to or greater than those paid by cable and satellite TV providers.” ESPN may have talked to Apple and others about using its content somewhere down the road, but right now, it has a deal with the Dish Network that will expire at the end of September. Skipper says hat the two sides have had some “very constructive discussions and it’ clear we’re on a path to get a deal done,” Multichannel News reports.
In Other Words: ESPN is open to exploring any new ways to distribute its content, and every other major network should embrace the same openness with the way viewer behavior is shifting.

People apparently don’t mind their videos six seconds or shorter. Twitter‘s video app Vine, which only launched in January, now is claiming 40 million users.

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Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
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Mobile advertising is growing so rapidly that it will pass those on desktops by 2017, according to a new report from eMarketer. Leading the way will be search ads; mobile accounts for 22% of all search ads this year and is expected to grow to 60% by 2017. It was at 2% only three years ago. About half of all spending on display ads will be in mobile’s column by 2017 as well. Other key findings:

• Mobile search ads should be worth $4.34 billion this year, up from $3.95 billion in 2012.
• Mobile display ads should bring in $3.81 billion in 2013, up from $3.38 billion last year.
• Mobile ad dollars overall will more than double from last year to $8.5 billion.
• Video-ad revenue on mobile and desktops is expected to hit $4.1 billion this year and rise to $9.2 billon in 2017.

News Corp. is bringing its programmatic buying in-house. Rather than using outside ad networks to handled automated sales, the owner of the Wall Street Journal is constructing its own programmatic system with the help of the Rubicon Project in L.A., Crain’s New York reports. It has taken a year for News Corp. to finish up its relationships with other ad networks and it will discontinue whatever ones are left as it debuts its News Corp. Global Exchange in the next few weeks.
In Other Words: Programmatic buying is picking up quickly and the more companies can bring it in-house, the higher the margins will be.

Nintendo and Sony once ruled the mobile gaming world, but they have been surpassed by both Apple and Google Play, according to the latest report from IDC and App Annie. When it comes to revenue, mobile games on the 1.25 billion smartphones and 180 million tablets across the globe are slowly crushing the games on less than 200 million handheld systems. Other key results:

• Google Play game spending passed that of gaming-optimized handhelds in the second quarter.
• Consumer spending on games for iOS App Store and Google Play combined rose to four times that of gaming-optimized handhelds.
• Games represented more than 40% of app downloads as well as more than 70% of app revenue in both the iOS App Store and Google Play.

• Google Play revenue continued to come mostly from Asia Pacific, particularly Japan and South Korea.

Dungeon Keeper was once a PC strategy game. Electronic Arts is relaunching it, though, as a mobile game for iOS and Android devices. Designed by Mythic, the game allows players to manage their own dungeons and the monsters within.

BlackBerry has about 235,000 apps that are built for its system. Almost 50,000 of them have been made by one developer, Hong Kong’s S4BB, according to BerryReview. Meanwhile, due to BB’s tenuous financial state, plenty of other developers aren’t even bothering to develop BlackBerry apps at all.

A CYNOPSIS MESSAGE

At the start of 1990, Tim Berners-Lee was just another guy trying to puzzle out computer problems. But on August 23, he became the man who launched the World Wide Web. Now the guy has been knighted and celebrated across the globe – and he still keeps just trying to work out more computer problems. Check out this video at www.cynopsis.com.

A CYNOPSIS MESSAGE

Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
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Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing – MTV
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Register here: http://www.cynopsis.com/webinars/reaching-millennials.

See you tomorrow,
Mark Miller 
08.23.13

Roberta Caploe: Editorial Director
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JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (8/30)

JOB OPENING: SR WRITER/PROD- ON-AIR PROMOS/YES Network/Stamford CT: 5 yrs exp. Highly-motivated sports enthusiast to dvlp  concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res: HERE (8/30)

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners. 10+ yrs exp retail sales, retail promos mktg or classic mktg. Details/apply: HERE (8/30)  

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville: Ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev  growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply: HERE (8/30) 

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (8/30)

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: DIR, DEVELOPMENT/WE/NYC: Develop, generate original unscripted prgrmmng for WEtv. Oversee projects thru all steps of the development process from concept to prod of first season. Submit res http://tinyurl.com/m5ebzoa (8/29) 

JOB OPENING: AD SALES EXEC/NYC: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (8/29) 

JOB OPENING: VP, DEVELOPMENT/DC: Dvlp, rsrch & create treatments & pitch materials for prgrms to be produced by National Geographic Television. BA deg & 10 yrs  exp at ntwork/prod co. Resume: www.nationalgeographic.com/jobs (job 5723) (8/29) 

JOB OPENING: SR RESEARCH ANALYST/AMC/NYC: design & prepare presentations to support ad sales, 3+ years research exp. Exp. w/syndicated research systems, ability to spot & analyze trends. Click HERE (8/29) 
 
JOB OPENING: DEVELOPMENT DIR, LONGFORM/NY-Weather Channel: Create, develop, & acquire original prog and show concepts for cable TV. Min 5 yrs exp @ntwrk/prod co. Knwldg pop culture, TV trends, ratings. Resume: [email protected] (8/29) 

JOB OPENING: MGR, PRICING & PLANNING/Fox Cable Ntwks/NY: 3 yrs+ Cable network experience preferred, strong exp with Excel, BS/BA Deg req, must have strong analytical and math skills. Apply: http://bit.ly/1dqWJQR (8/29) 

JOB OPENING: EXECUTIVE ASST/Cablevision/Bethpage NY: 5 + yrs of demonstrable exp in an EA/Pers Asst role for C-Level executive team. More info/apply www.cablevision.com req id 21431 (8/29) 

JOB OPENING: TRAVEL MANAGER/Cablevision/Bethpage NY: Solid exp in concierge level travel services with Sr Execs. Must be avail 24/7 More info/apply www.cablevision.com req id 21271BR (8/29)

JOB OPENING: MKTG MGR, ENTERPRISES/Comedy Central/NYC: Conceive/dvlp & oversee mktg plans for Home Ent, Records, Radio, Live Tours/Events, Publishing & new bus. initiatives. BA deg w/ 2 – 4 yrs relevant ind exp. More info/apply: HERE (8/28)

JOB OPENING: DEVELOPMENT PRODUCER/LA: Create concepts, cast, produce sizzles, oversee dev slate & activities for award-winning prodco;  Must know network trends, pop culture. Strng fld/post skills. Resume/cover: [email protected] (8/28)

JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)

JOB OPENING: MANAGER, PROGRAMMING/MTV2/U/NYC: 5 yrs prog sched Exp in acq. & TV, Excel writ/oral skills, Strong project mgmt & problem slving skills. Nielsen fluency. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/28)

JOB OPENING: ACCT MNGR-SALES PLANNER/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/28)

JOB OPENING: MGR MEDIA OPTIMIZATION/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (8/28) 

JOB OPENING: PROD/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply: [email protected] (8/28)

JOB OPENING: BUSINESS AFFAIRS/NY: 10 yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +.  Res/cvr to Rose: HERE [email protected] (8/28)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Wkly viewership reporting and comms. TV ad spend/exposure analysis. Strong analytical skills. Sports/Ent knwldg a plus.BS w/min 2 yrs Media Research Exp www.employment.nascar.com EOE (8/27)

JOB OPENING: VP, GLOBAL AFFILIATE MKTNG/AMC/Sndnce/NYC: Oversee global mktng for Int’l affiliates. Establish strategic branding for AMC/Sndnce off/on-air, & adapt to changes in global market. Submit res http://tinyurl.com/llkndbr (8/27)

JOB OPENING: AD SALES MKTG MGR/Discovery/NYC: Client focused auto fan to leverage Velocity’s assets to support dvlpmnt & execution of ad sales sponsorships. 5+ years sales and/or mktg exp req’d. prod exp a +. Apply HERE (8/27) 

JOB OPENING: AE DIRECT RESPONSE/ION Life/qubo/NY: Req’d 2 yrs DR Sales, strong agency & client relationships, grow & develop new business, inc revenue. Strong oral/written/computer skills. Apply at [email protected] EOE (8/27)

JOB OPENING: DIR AD SALES & INTEGRATED MKTG/Fuse/NYC: Lead the development and execution of integrated marketing solutions for potential/existing clients to drive ad revenue. Exp: Mktg/Ad Sales/Mgmt/Media. (8/27) Apply HERE 

JOB OPENING: MGR, ON-AIR PLANNING/SYFY/NYC: 2+ yrs On-Air Planning or Proj. Mgr exp. Coord promo delivery & schuling, execute sales initiatives, help new sys transition. 4mth asgmt. Send Resume: [email protected] (8/24)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs media exp. Apply here: http://bit.ly/143jbMF (8/24)

JOB OPENING: DEVELOPMENT DIRECTOR/NY: Mng dev initiatives. Identify, cultivate & evaluate dev activities. BA deg & 5 yrs of exp at ntwrk/prod co. Knwldg audience & industry trends. Resume: www.Nationalgeographic.com/jobs (job 5720) (8/24)

JOB OPENING: DIGITAL SALES EXECUTIVE/NYC: 3-5 yrs exp, health & wellness media network interest send res & $ to: [email protected] (8/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP  CREDITS ONLY:  MARKETING INTERNSHIP: Promote live entertainment with the marketing, PR and promotions team at the Hollywood Pantages, LA’s premiere venue for touring Broadway. Submit resume and cover letter to [email protected] (8/30)

FALLINTERNSHIPCREDITS ONLY: PRODUCTION INTERNS: Hayden5 (hayden5.com) is a young, boutique PROD co in the Flatiron District looking for eager, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm. Res/cover letter to [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERNSHIP: Pitch programming ideas and brainstorm new shows for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA: Brainstorm and manage social media initiatives for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING: Assist with business development and scouting of new talent for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN: Assist with the creation of graphics packages for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: SALES/INT MKTG: Assist on all aspects of sales and marketing efforts for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: MARKETING: Assist with all aspects of marketing campaigns for startup digital video network. Please send resume, cover letter, links and other work to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: Raw Travel TV show debuts Oct. 5. Seeking 2 PRODUCTION & 1 MARKETING: interns to help with new season. Email: [email protected] (8/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DEV. PRODCR/AP/Reality/Talk Shw/Docs: long/short formats A&E; Bravo; Dis; E!; CBS; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (8/24)

SITUATION WANTED:  LIFESTYLE HOST/NUTRITION EXPERT: available for television, spokesperson & hosting. Trained host, experienced, represented by agents. See lisadefazio.com. Contact [email protected] (8/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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