Friday, August 20th, 2010



Over 35 million fans made The Next Food Network Star
the #1 food show in all cable.

On Sunday, August 15, the finale was cable’s #1 primetime telecast.

Congratulations to Aarti Sequeira,

And thanks to all our advertising partners for your support.

Source: The Nielsen Company. For details, visit



Good morning. It’s Friday, August 20, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
IFC: The Kids in the Hall: Death Comes to Town at 10p
Investigation Discovery: Twisted at 10p

Tonight’s Finale:
CMT: The Singing Bee at 8p

Sunday’s Premieres:
Adult Swim: Delocated! at 10p
E!: Keeping Up with the Kardashians at 10p; The Spin Crowd at 1030p
HISTORY: Swamp People at 10p
Oxygen: Snapped at 10p

Sunday’s Finales:
HGTV: HGTV Design Star at 10p
Lifetime: Army Wives at 10p


Chelsea Handler, host of the late-night series Chelsea Lately on E! was selected by MTV to host the 2010 MTV Video Music Awards airing September 12. Handler as host marks the first female in this role in 16 years since Roseanne Barr hosted the VMAs in 1994.

Comedian Sherri Shepherd will become the new host of GSN’s The Newlywed Game, the spot recently vacated by Carnie Wilson. Shepherd is also one of the co-hosts of ABC’s The View. GSN will launch a new season of The Newlywed Game in November.

USA Network renewed its original series Covert Affairs for a second season starring Piper Perabo, Christopher Gorham, Sendhil Ramamurthy, Peter Gallagher, Kari Matchett and Anne Dudek. The series, shot on location in Toronto, became the #1 new series of the year to date with A18-49 at 2.52 million viewers. This week, Covert Affairs attracted 2.34 million A18-49 viewers, 2.4 million among A25-54 and 5.4 million total viewers based on Live+Same Day data. Universal Cable Productions produces the series.
Note: in Wednesday’s edition we inadvertently mentioned USA Network had five original shows, when in fact the network has seven including the new series, Facing Kate premiering in January joining Psych, Burn Notice, Royal Pains, White Collar, In Plain Sight and Covert Affairs.

TLC premieres a sophomore season of Four Weddings with eight new episodes commencing September 10 at 10p. In each one-hour episode, four different brides, displaying their own personal styles and traditions agree to attend and critique each other’s weddings based on the categories of food, dress, venue, originality and overall experience. The winning bride receives a deluxe dream honeymoon. During the first season of Four Weddings, the series averaged 1.1 million total viewers. ITV Studios produces for TLC.

Bravo slated the third season comeback of its reality series The Real Housewives of Atlanta for October 4 at 9p. The series follows six socialites from Atlanta as they juggle their busy careers and home lives. Two new “housewives” join Kandi, Kim, NeNe and Sheree this season: Cynthia Bailey, a professional model and mom to a 10-year old daughter and Phaedra Park, a successful entertainment attorney who sits on various boards and is involved in many charities. During its second season, The Real Housewives of Atlanta averaged 2.32 million A18-49 and 3.26 million total viewers, marking the highest-rated season of the Real Housewives franchise ever among all key demos. True Entertainment produces this series for Bravo.

TV Land’s frosh season finale of Hot in Cleveland on Wednesday at 10p scored a 1.6 rating and 1.6 million A25-54 viewers and 3.4 million total viewers.

Plum TV introduces three new programs via its live stream and on-demand services available at

  • Keeping Up with Ramona – Docu-action-guide series featuring Australian Ramona Bruland as she explores top outdoor destinations in America. Four 30m shows debuted August 13 at 9p.
  • Plum TV Presents: Mercedes Benz Fashion Week Swim 2011 – Over four days/nights, Plum TV takes viewers to the front row of the runways during the top swim fashion week. Premiere date was August 13 at 730p.
  • What’s in Store with Mike Albo – Viewers follow fashion and design writer Mike Albo as he tours unique stores, boutiques and concept shops in this half-hour show. Premieres tonight at 730p.

Discovery en Espanol’s series Vida (Life), airing from July 26 through August 6 at 8p each night, delivered 58,000 A18-49 Hispanic viewers as well as 45,000 M18-49 Hispanic viewers.


HBO has a 60m drama series in development about the adult film industry using actors and adult performers, cites NY Post. Executive producers Mark Wahlberg and Steve Levinson (Entourage, Boardwalk Empire) are involved along with writer James Frey.

Casting Call: The Newlywed Game, produced by Embassy Row and airing on the Game Show Network (GSN), is casting for married couples who have wed in the last two years or less. The show is looking for outgoing married couples located in the NYC tri-state area. If interested, send an email to [email protected] and include a recent photo, phone numbers, email, your wedding date and city/state. Detailed applications will follow once emails are submitted.


Wednesday A18-49 Analysis: FOX captured a win Wednesday night at 2.1/7 with the A18-49 demo, according to final national ratings from Nielsen. At 8p, CBS had Big Brother in charge at 2.6/9 while FOX’s Masterchef and UNIV’s Hasta que el Dinero Nos Separe tied for second place at 2.0/7 each. NBC wrested the viewers away at 9p with America’s Got Talent at 2.6/8 followed by UNIV’s Soy Tu Duena at 2.2/7 and FOX’s Masterchef in a close third position at 2.2/6. In the 10p hour, NBC was first with a Law & Order: SVU rerun at 1.4/4 and a repeat of CSI: NY on CBS came next at 1.2/4.

Live + Same Day Household Ratings: Wednesday, August 18, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.2/7     Minute to Win It 3.5/6, America’s Got Talent 6.0/10, Law & Order: SVU [r] 3.2/6

CBS: 4.2/7       Big Brother 12 4.4/8, Criminal Minds [r] 4.4/7, CSI: NY [r] 3.7/7


FOX: 3.0/5       Masterchef 3.0/5

ABC: 2.5/4       The Middle [r] 2.6/5, The Middle [r] 2.6/5, Modern Family [r] 2.5/4, Cougar Town [r] 2.0/3, Castle [r] 2.7/5

UNIV: 2.1/4     Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.5/4, Don Francisco Presenta 1.5/3

ION: 1.0/2       Without a Trace 1.0/2, Without a Trace 0.9/2, Criminal Minds 1.1/2

CW: 0.9/1        America’s Next Top Model [r] 0.9/2, Plain Jane 0.8/1

TELE: 0.5/1      El Clon 0.6/1, Fantasma de Elena 0.5/1, Diosa Coronada 0.5/1

A18-49: FOX 2.1/7, NBC 1.9/6, CBS 1.8/6, UNIV 1.8/6, ABC 1.1/3, CW 0.5/2, ION 0.4/1, TELE 0.4/1

Broadcast Morning News Weekly Average Ratings (week of August 9, 2010)
NBC: 4.74 million total viewers; 1.7/15 and 2.16 million A25-54
ABC: 3.82 million total viewers; 1.2/10 and 1.53 million A25-54
CBS: 2.23 million total viewers; 0.8/6 and 940,000 A25-54
Source: Nielsen, NTI




Chris Hayes was tagged as CMO at Young & Rubicam, North America where he will spearhead all marketing efforts in the North American region. Prior to this appointment, Chris worked for Euro RSCG 4D in the dual role as Marketing Director/Europe based in Amsterdam and as Global Brand Director on the Unilever account. Now at Young & Rubicam, Chris will report direct to Tom Sebok, President/CEO at the company’s New York headquarters.

Zocalo Group, Omnicom Group’s word-of-mouth marketing agency and a part of Ketchum, hired Jennifer Severns as Creative Director of Zocalo Studios. Jennifer will head a team charged with developing content, interactive and consumer experiences on behalf of the agency’s clients. She joins Zocalo Group from Harpo Productions, Inc. where for the last nine years she has been involved with supervising and implementing design and digital strategy for Harpo and the Oprah Winfrey Network.

Friday Fun Fact: 
The Turritopsis Nutricula jellyfish can, upon reaching adulthood, transform itself back to childhood by converting its cells, and can theoretically repeat this process to live forever.

This day in History:  1985 – The original Xerox 914 copier was presented to the Smithsonian Institute’s Museum of American History

Answer to Yesterday’s Trivia Question:  His name is Matthew Prescott, an art investment counselor.  Her name is Alexandra Maitland, a magazine editor.  In a series of commercials they become romantically linked because of their fondness of the commercial product.  What was the product?   TASTER’S CHOICE COFFEE Kudos to: Sheka Ellison-Leaddog Market Group/NY; Rory Rosegarten-The Conversation Company/Roslyn; Richard Freedman-RJF Associates/Washington DC; Juan Delgado-Telemundo/Miami; Mary Brannen-Encyclopedia Britannica, Merriam Webster/Chicago; Kerri Huyck/Idaho Falls; Leigh Bingham-Harris BCD/Denver; Marcia Petersen-Comcast Media Center/Centennial; Alex Wentworth-Studio Lambert/LA; John Selig-KSWB/San Diego; Paul Blutter-General American Group/Northridge; Liz Daly-Lifetime Networks/Century City; Keith MacKenchnie-The Actors’ Network/Vancouver

Today’s Trivia Question:  What two menu items were of particular note and commented on most often at the Double R-Diner?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

JOB OPENING: VP, SALES STRATEGY & PLANNING/ABC Family/NY: 10+yrs exp in cable industry, strong media math skills, research knowledge and great technical skills. Apply online req ID 260010 (8/26)

JOB OPENING: MANAGER OF BROADCAST SYSTEMS/NYC: perm. Exp w/Video Encoding, Master Control, Transmission and Automation systems required. Pro-Bel, Omneon and AutoCad exp. a plus.Resume to: [email protected] (8/26)

JOB OPENING: RSRCH DIR/MSNBC/NYC: 6+ yrs exp, TV rsrch. Nielsen systems essential. Strong analytical skills & spreadsheet, written & presentation skills. Interest in news prgrmng. Apply @ req# 1240888 (8/26)

JOB OPENING: SR MANAGER AD SALES RESEARCH/DIRECTV NYC: 5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150 (8/26)

JOB OPENING: MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy & audio for policy compliance. review lyrics, video, sweepstakes, online. Knwldg kids issues, COPPA, CARU, FCC, radio Req 257993 (8/26)

JOB OPENING: DIGITAL PRODUCER/NY, MTVNI: Produce content & services for websites, wap, mobile & social media. Project mgmt and digital exp req.  Apply: An EOE/M/F/D/AAP  (8/26)

JOB OPENING: FREELANCE DIGITAL PRODUCER/NY:  European Music Award Show (MTVNI). Req: website content dev and prod, prod & project mgmt exp, site documentation. Apply: [email protected] . An EOE/M/F/D/AAP (8/26)

JOB OPENING: VP PROG & DEV/SUNDANCE CHANNEL-NYC/NY: To create, produce & mng groundbreaking new prgrms & genres (scripted & unscripted); needs 8+ yrs exp & successful track record on national level. Apply: [email protected] (8/26)

JOB OPENING:   SR MANAGER AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150  (8/26)

JOB OPENING:  PRODUCTION COORD/Gameshow Network/Santa Monica:  Production Coord. 3+ yrs exp in Production, Finance, Studio and Field operations. Send Res & CL to [email protected] (8/25)

JOB OPENING:  MGR, SPONSORSHIP SOLUTIONS/TBS/TNT/ATL: Manages strategic dev of innovative, custom, multi-platform sponsorships. Excellent mktg skills/communication/proj mgmt required. Resumes: [email protected] (8/25)

JOB OPENING:  ASST. DRTV MEDIA BUYER/Lockard & Wechsler, Irvington , NY:  Entry level, data entry, self motivated , must like numbers. DRTV agency or sales experience a major plus. Send resume to [email protected] (8/25)

JOB OPENING:  ASSOC MGR/MARVEL ENTERTAINMENT/NYC: Work w/ Consumer Products team, providing business support to category Dirs. 3+ yrs exp.  Excellent communication and analytic skills.  E-mail resumes to [email protected]  (8/25)

JOB OPENING:  EXEC PRODUCER, MKTG, CREATIVE SERVICE/NAT GEO CHANNEL/DC: Creates, produces mktg & promo campaigns. Strong conceptual ideas & mgmt exp. 7+ yrs creative svs exp. Apply: FNG20613 (8/25)

JOB OPENING:  MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (8/25)

JOB OPENING: DEVELOPMENT PRODUCER/DC: Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT. Apply: . Search job ID #4301. EOE (8/24)

JOB OPENING: EXECUTIVE EDITOR/NYC: Mng licensing editorial staff. 5 yr + editorial & licensing experience. Leadership qualifications, excellent editorial skills a must. Cover letter and resume to: [email protected] (8/24)

JOB OPENING: VP, MVIE PROG/AETN/Los Angeles: VP to dev/execute orig prog fr LT mvies; ptchs/rvw subs/dev projects; 8+ yrs TV network/stdio/cbl prgmr/exp. (8/24)

JOB OPENING: MERCHANDISER /MH USA/NY: Mngs negotiations w/ Creative Agencies, Adv & Promo co’s, Events firms, PR co’s. Also source POS material, VAP pckgng for luxury wines & spirits co. 5yrs+ rel. exp. Rez to [email protected] (8/21)

JOB OPENING: INTEGRATED SALES & MKTG PLNR/FOX HISPANIC MEDIA GROUP/NY: Design, create & execute Integrated Sales proposals for Ad Sales dept utilizing TV, on-line, wireless & print. 2+ yrs exp. Apply: ref FNG20612 (8/21)

JOB OPENING: SVP, SALES/FOX Sports Interactive/NY: Be an integral player who will drive high-growth sales & build high-level relationships. View job/apply: (8/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled. Clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (8/26)

SITUATION WANTED: FREE PRODUCTION EXEC +10 yrs exp  made the mistake of visiting family in LA for 3 weeks. I’ll be your hard working PA for my last week Aug 23  27, for on-set experience on a dramatic series. [email protected] (8/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (8/25)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (8/24)

SITUATION WANTED: VO TALENT Rebecca Michaels available for freelance and in-house projects. Delivers high-quality VO from home studio for all lengths of corporate and commercial gigs. Visit for complete info (8/24)

SITUATION WANTED: ART DIRECTOR & ILLUSTRATOR (NYC) -Outstanding from concept to final. Portfolio: Email: [email protected] (8/24)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Nielsen, Hisp, Research, Sales, and Presentation experience. Any assignments? Email: [email protected] (8/24)

SITUATION WANTED: FREELANCE TALENT ESCORT/TALENT PRODUCTION ASSISTANT: available for celebrity events, red carpet, award shows, film premieres, etc. Experience greeting and escorting A-list celebrities. Contact [email protected] (8/24)

SITUATION WANTED: ADVERTISING/BRAND MARKETING EXECUTIVE: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)

SITUATION WANTED:  NYC MARKETER : Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/21)

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (8/21)

SITUATION WANTED: FIELD/STORY PRODUCER  Exceptional and fast writer. Diplomatic producer. Skilled at creating emotional stories from set thru post. Budget conscious, client-friendly. Fun. 10+ years exp. [email protected] (8/21)

SITUATION WANTED: FORMER CAA AGT (10 yrs.) Deep rolodex. Repped A list music & tv talent. Negotiated multi-million $ contracts worldwide & entertainment marketing support/business dev to Fortune 500 companies. [email protected] (8/21)

SITUATION WANTED: WRITER’S ASSISTANT – FILM/TV (LA). 6+ yrs. experience as an Executive/Legal Assistant. Former Feature Development Intern at Participant Media. Final Cut Pro. MFA, MA, and BA degrees. [email protected] (8/21)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: -5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (8/21)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:   Wife Swap [r], Primetime: What Would You Do? [r], 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  Medium [r], CSI: NY [r], Flashpoint
CW:   Smallville [r], Supernatural [r]
FOX:  NFL Football:  Philadelphia at Cincinnati
ION:   Without a Trace, Without a Trace, Without a Trace
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Need to Know, Masterpiece Mystery!
TELE: El Clon, El Fantasma de Elena, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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