Cynopsis: DIGITAL

4/6/07

Good Morning, it’s Friday, April 6, 2007 and this is your first early morning digital briefing.

 
Online video distributor Azureus formally launched Vuze.com, a new video-on-demand site which had been operating under the codename Zudeo. Vuze utilizes Azureus’ peer-to-peer downloading technology to deliver high definition video content from a growing group of content partners including A&E, Starz, BBC and coming soon, Showtime. Much of its content is free, but the premium stuff is available for rent or as downloads-to-own, depending on stipulations of the content provider. Prices range from 99 cents to $4.99. Azureus, which launched the Zudeo service in December, claims the site has served nearly 3 million downloads so far. Like Joost, it requires users to download a client application to the desktop.
 
Discovery Communications announced PlanetGreen, a global cross-platform green lifestyle initiative built around a rebrand of linear digital cable channel Discovery Home. The company is spending $50 million to create content focused on sustainable development, conservation, organic lifestyles and healthy living. Digital components include building online forums about green living and producing original videos exclusively for digital platforms such as the short-form series “Go Green.”
 
Discovery also announced it will premier two new shows per week during the third quarter from across its networks on discovery.com, one week prior to their airdates. The strategy is to try and drive online users back to its TV brands. Online premiers are scheduled for Man Vs. Wild, Dirty Jobs, American Chopper, What Not To Wear, Bindi and The Junge Girl. The iPremieres will be packaged with taggable bonus material for advertisers.
 
NBC.com has added more late-night content to the site from Saturday Night Live, The Tonight Show with Jay Leno, Late Night with Conan O’Brien and Last Call With Carson Daly. NBC.com is also giving a sneak peek of its social network launching in June, featuring new ways to interact with the stars of shows such as Heroes. Finally, Amy Sedaris (Strangers with Candy) and Ed Asner guest star in a web only episode of Andy Barker, P.I. entitled The Lady Varnishes. Sendaris plays nymphomaniac ex-con similar to her ex-junkie character in Strangers.
 
IFC In Theaters, IFC’s simultaneous theatrical and VOD release program, will include a public service message delivered by Sigourney Weaver regarding autism with its latest film release Snow Cake, debuting April 25. April is Autism Awareness month.
 
AT&T and USA Gymnastics have developed an exclusive behind-the-scenes series chronicling the USA Gymnastics team as it trains for the Olympics. The 25-part series features interviews with players and coaches and training footage. It will debut later this month on AT&T’s blueroom site and new webisodes will be added through August of 2008.
 
 Calling all college students!  Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July, is coming back on April 26, 2007, and if your essay on television is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials on the subject of television from current college students all around the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender , and only those four will be paid $350.  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

AT&T, in partnership with EchoStar and DirecTV, is offering U-verse subscribes one year of free HD television. AT&T’s fiber-to-the-home U-verse service offers 25 HD channels while up to 31 additional channels are available through satellite.  New AT&T/Dish customers get a $20 in mail-in rebate for 10 months and $40 back for the last two months. New AT&T/DirecTV customers get $10 credits on their bill if they subscribe to Triple Choice (voice, data and video). The promotion will cover states previously served by SBC and Bell South.
 
Greenpeace busted Apple down to last place on its Green Ranking quarterly guide, which analyzes the environmental record of technology companies. The ranking looks at manufactures’ recycling and toxic content policies. The top ranking went to Chinese PC maker Lenovo, replacing Nokia, which had been on top since the list began last fall. It accused Apple of releasing more and more new products without doing enough to recycle the toxic chemicals in its products that end up in landfills in developing countries. Greenpeace.org encourages Apple users to write to Steve Jobs to ask that he clean up his act.

Kevin Martin’s plan to create small independently-owned broadcasters by utilizing digital channels leased from traditional broadcasters has generated little enthusiasm in the marketplace, according to TVNewsday, with only a few religious broadcasters showing any interest thus far. Station owners are concerned that leasing spectrum to small entities may create liability problems, as the station owner would be ultimately responsible for what goes on the air.
 

 
The Cable Advertising Bureau officially pulled its support of eBay‘s online marketplace for buying and selling cable TV ad time. CAB president Sean Cunningham called the tool “narrow,” claiming it automated only a small part of the process and lacked the ability to capture the essence of why ads are bought and sold. EBay said it would move forward with its trials with several large cable networks on an individual basis. Steering committee members of the eBay Online Media Exchange from the media buying community also remain committed to further trials, according to reports.

 
Videos removed at the request of copyright owners accounted for only nine percent of the total videos on YouTube while removed videos accounted for only six percent of total video views on the site, according to a study released by online tracking firm Vidmeter.com. The report studied clips and usage from December 2005 to March 2007, concentrating on the 6,725 most-viewed clips. Vidmeter tracks video downloads from Addicting Clips, Break, Brightcove, Daily Motion, Google, Grouper, iFilm, Metacafe, MySpace, Revver, Veoh, vSocial, Yahoo and YouTube.
 
Thirty-five percent of viewers watch television away from home each week, according to a new study by Arbitron, and those who do are more likely to watch commercials than when viewing at home. The study found the younger the demo, the more likely out-of-home viewing is to occur, with 64 percent of viewers aged 12 to 17 viewing away from home at least once a week. Sporting events, local news and entertainment series were watched in nearly equal percentages.
 
Media analysis firm Kagan Research was acquired by SNL Financial, which will relaunch as SNL Media & Communications. SNL covers the energy, real estate and financial industries.
 

Jason Samuels has been named Senior Producer in charge of digital content for World News with Charles Gibson. He will oversee daily production of the World News webcast and the broadcast’s integration with ABCNews.com.
 
Gemstar-TV Guide named Mark Bautz Editor-in-Chief of TV Guide Online. He will oversee all editorial and broadband content for the company’s stable of sites including TVGuide.com, JumptheShark.com, TVShowsonDVD.com and FansofReality.com. His most recent position was editor-in-chief, People.com.
 
Digitas has combined its health care practice with the interactive agency Medical Broadcasting Co. it acquired last year. Digitas Health will be run by CEO David Kramer, who will report to Digitas President Laura Lang. Digitas Health will be based in Philadelphia.
 
Mike Parker was named Director of Digital Strategy at Goodby, Silverstein & Partners. He will focus on clients’ online, search and mobile strategies and will report to Derek Robson, Goodby’s Managing Partner.
 
Online social network for high school sports TAKKLE hired Frank Speiser as Chief Technology Officer. Frank formerly served as CTO for Heavy.com.
 

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Thank God it’s Friday. That means only two more days until The Sopranos returns for its final 9 episodes on HBO. If you have digital cable with a video-on-demand subscription, you can catch HBO’s recaps of the previous six seasons, an efficient way to prepare. But if you’re really pressed for time, watch the Seven Minute Sopranos – a “wacked out” refresher on YouTube. It focuses strictly on the narrative of the series-the affairs, flip-outs and wackings. It moves so briskly, you may have to pause it once or twice to catch your breath. But it’s funny as hell, and perhaps one of the best arguments for why unauthorized uploads of studio content may not be such a bad thing.

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.06.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: SALES PLANNER/DIRECTV/NYC: Will support our Ad Sales Group w/ their sales efforts. For full job description and to forward resume, go to www.directv.com/careers , refer to job # 700229  (4/13)

JOB OPENING: SALES ASST/DIRECTV/NYC: Will provides sales & admin support to our Acct Executives and other members of the sales team. For full job description & to forward res go to www.directv.com/careers , refer to job # 700223 (4/13)

JOB OPENING: EVENT MARKETING MGR/CNN (ATL or NY): 5-7+ yrs exp in event mgmt. Will handle logistics, client/talent requests, and creation/ execution of events. Apply online via www.turnerjobs.com , Req# 77305. EOE. (4/13)

JOB OPENING:  COORD/NEW MEDIA/NBCU/Bravo: 2yrs + digital/online exp.Must be tech savvy, have strong project mngmnt&strong writing skills, & be able to research. Temp assignment approx.4 months. Res to: [email protected] (4/13)

JOB OPENING: PUBLIC RELATIONS MANAGER /NY1 News and NY1 Noticias:  Please visit our web site at www.timewarner.com/careers for further details. Requisition # is 77562BR (4/12)

JOB OPENING: ONLINE PROMOTION/PR/ElectricArtists/NY: 3+Yrs Online Mktg exp. Creative/strategic thinker. Exec online mktg/promo campaigns: TV/film/music/video game/etc. Exp w/Ppt, Excel, Word. Res/Salary: [email protected] (4/12)

JOB OPENING:  FINANCE DIR, SALES PLAN’G/MTV/NY/Staff: Support global sales team w/ plan’g & rev reporting. Skills Req: 5+yrs financial plan’g exp, Strong proj mgt exp & leadership skills, EOE/M/F/D/AAP. Email [email protected] (4/12)

JOB OPENING:  AD SALES MKTG MGR/NBC Universal/Bravo:    5+ years in client-based/agency media experience. Production, Traffic Knowledge and Budget Experience required. Temporary position only.Resumes to: [email protected] (4/12)

JOB OPENING:  AD SALES MKTG MGR/NBC Universal/SciFi: 5+ yrs in client-based/agency media experience. Production, Traffic Knowledge and Budget Experience required. Temporary position only.Resumes to: [email protected] (4/12)

JOB OPENING:  MKTG REP/Walt Disney Records/Burbank:  (Approx. 4 mnth assign.) to asst in dvlpng mrktng plans for new release & catalog music titles.  Res:  [email protected] & go to www.disneycareers.com to fill out a profile.  (4/12)

JOB OPENING:  DIR, BUS DEV/OLN/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports& media req’d. Apply: www.olntv.com   EEO/AA/Drug Free (4/11)

JOB OPENING:  SR WRITER PRODUCER/ VERSUS/Stamford, CT: Write and produce compelling on and off-air promotion, radio spots and sales tapes that fully convey the tone of the network.Apply at www.versus.com EOE/AA/drug free (4/11)

JOB OPENING: MGR, INTERNET CONTENT/ VERSUS/Stamford, CT: Lead dev of on-line initiatives relating to new user & advertiser functionality & over see editorial/video functions for Field Sports genre. 5+ yrs related exp. www.versus.com (4/11)

JOB OPENING: MANAGER OF DIGITAL PROMOTIONS DEVELOPMENT/ TBS/TNT/Court TV  NY:  Must have 3+ yrs exp in digital media, promotions, exp working closely with ad sales; Apply online www.turnerjobs.com , Req# 77461. EOE (4/11)

JOB OPENING:  SR.NEGOTIATOR /National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943  (4/11)

JOB OPENING:  SENIOR MEDIA PLANNER/ BUYER /Phoenix, AZ: Join team of rule-breakers inspired by unexpected, nontraditional advertising. If you have exp in all types of media and a passion for the business, email [email protected]  (4/11)

JOB OPENING: VP DEVELOPMENT/CULVER CITY CA: TV Prod Co seeks creative person to run dvlpmt. Create show concepts, set meetings, close deals. 4 yrs exp. Reality/Unscripted/Lifestyle prgmng. Contacts req’d. Apply [email protected]  (4/11)

JOB OPENING: RSRCH ANALYST/Cartoon Ntwrk/Adult Swim/ATL: 1+yrs related media exp, Nielsen sftwr exp req; strong analytical & comm skills, interpret/position data; info www.turnerjobs.com 68090br; Res:  [email protected]    (4/11)

JOB OPENING: RSRCH DIR/TNT/TBS/COURT TV AD SALES/NY: Provide strategic sales support, create in-depth analyses/effective posit’g. Mng team.  6+yrs Primary rsrch exp, proj mgmt, spervsry skills. Contact: [email protected]    (4/11)

JOB OPENING: SR RESEARCH ANALYST/TNT/TBS/COURT TV, Ad Sales/NY: Provide research support & create sales positioning. Strong analytical/writing skills req. 3+ years exp req. Contact: [email protected]    (4/11)

JOB OPENING: RESEARCH ANALYST/TNT, TBS, Court TV Ad Sales/NY: 1-2 yrs research exp at network/agency, strong analytical/communication skils, proficient with Nielsen systems and MS Office. Resume to [email protected]    (4/11)

JOB OPENING: SUPERVISOR, ONLINE MKTG/iDEMAND/NYC:  Manage and update all product websites.  Contact for vendors, agencies etc.  4 yr degree + 3 yrs web mktg exp in TV/entertainment.  Resume to:  [email protected] (4/10)

JOB OPENING:  SENIOR PRODUCER ONLINE/ Logo/NYC:  6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Data based Content Mgmt Sys EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING:  DIRECTOR, BUSINESS DEVELOPMENT/ Logo/NYC: 5+yrs exp (3yrs consult/Invest Bnk/M&A/Biz Dev), Strg financ Model/Excel skils, Strng analyt thinker, MBA & New Media exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING: EXEC PRODUCER, LINKED MEDIA GROUP/ VH1 Digital/NYC: 8+yrs online/digital exp, Exp w/tech, prod dev, web prod & proj mgmt, Exp w/vendors, budgets, design, editorial, & Mgmt EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING:  PRODUCER / Nick.com/NYC. 5+yrs exp Web Production, Strg mgmt/org skills, Strng exp w/clients & vendors, Strng Proj Mgmt/multitask/sked exp, Knwldg of kid play patterns&new media EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING:  ON AIR ART DIRECTOR/ CMT/MTV Networks / Nashville, TN: 7or more years broadcast design experience with 2 or more yrs in a supervisory position.Email resume to [email protected]

JOB OPENING:  VP MUSIC & TALENT /CMT – MTV Networks / Nashville, TN – Strong industry relationships. Exp with artist related program development. Strategic thinker. Apply at www.mtvncareers.com or [email protected]  (4/10)

JOB OPENING:  CONSUMER MKTG COORD/ABC Family/LA:Work with VP and MGR to execute ad/promo/event campaigns.Proactive, organized and enthusiastic. 1-3 yrs exp. in entertainment marketing/agency setting.  Visit www.disneycareers.com (4/10)

JOB OPENING:  ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected]   (4/10)

JOB OPENING:  DIRECTOR PRODUCTION FINANCE/TELEMUNDO/MIAMI: Seeking Finance Director to lead all financial activities re. TLMD’s global production operations. For full job description & to apply: www.nbcunicareers.com, job #585395  (4/10)

JOB OPENING:  TV WRITERS/ NYC: Must have exp/credits writing hosted segments. News, comedy, dialogue, magazine. Send resume/samples to: [email protected] (4/10)

JOB OPENING: EXECUTIVE PRODUCER NY/METRO AREA: Exp’d Sr. Producer to supervise editorial, develop, produce &supervise teams.  News & documentary exp a plus.  Resumes to: [email protected]    (4/10)

JOB OPENING: ACCOUNT EXECUTIVE II/Turner Sports Interactive, NY:  Must have 5+ yrs of digital ad sales exp; AE will be responsible for PGA.com, PGAtour.com, and NASCAR.com.  Apply online www.turnerjobs.com, Req# 69371.  EOE (4/7)
 
JOB OPENING: DIGITAL TRAFFIC SPECIALIST/CNN, Ad Operations, NY: Must have 1-2+ yrs of digital ad trafficking exp; attention to detail, passion for excellence.  Apply online via www.turnerjobs.com, Req# 72955.  EOE  (4/7)
 
JOB OPENING:  DIRECTOR/CONSUMER MARKETING/NBCU/Bravo: 7+ years overall marketing experience. TV, cable, and consumer marketing experience preferred. Temporary assignment approx. 3 weeks.  Resumes to: [email protected]    (4/7)

JOB OPENING:  SUPERVISING PRODUCER/Silver Spring, MD:  Health & fitness original productions – research, talent, scripts, cut review. Collaborative envir., min. 3 yrs supv exp. Resume/ltr to [email protected]    (4/13)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED:  PROJ/OPS MGR: NYC, Prof. 5-7 yrs cable ntwk on-air promo/brand exp.  Mng day-to-day ops of promo projs.  Extreme attn to detail.  Strong organiz skills. Meticulous. Passion for excellence. [email protected]  (4/13)

SITUATION WANTED: EXPERIENCED PRODUCER/DIRECTOR in LA seeks high-concept, short-form projects. Motivated w/ fresh ideas. National spots under my belt. NYU TSOA Grad. View work: http://h1.ripway.com/JLSELWYN . EMAIL: [email protected] (4/13)

SITUATION WANTED: Seasoned TELEVISION PRODUCER seeking creative exec/mgmt position with production company or network. Background includes everything from reality to game shows. Please contact Derek at [email protected]     (4/12)

SITUATION WANTED: NYU Tisch graduate looking for Television WRITER’S P A./WRITER’S ASSISTANT job in L.A. 2 yrs. exp. with multiple television companies (ABC, MTVN, Bravo) including busy Writers’ Office. Contact [email protected]  (4/12)

SITUATION WANTED: Your Own CFO for a fraction of the cost. CPA/MBA, 15+ yrs media/small biz/private, Big 4. Interim projects/staffing, budgets, forecasts, biz plans, systems, process improvements, Virtual, P/T CFO   [email protected] (4/11)

SITUATION WANTED AD: BLOGGER/WRITER: Pop-culture expert with existing national audience.  Most recent gig viewed by over 1 million unique users in 8 weeks.  Experienced, snarky, and refreshingly non-creepy.  [email protected] (4/10)

SITUATION WANTED AD:  Exp. NYC PRODUCER Available:  Nat’l shows.  Doc, Reality, Travel, Entertainment.    Mix & post, field pkgs, celebs, wrap copy, format.  Resume, refs and reel.  Contact Laura  (917) 689-8037/ [email protected] (4/10)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.