Friday, April 30th, 2010



Burn Notice – Jeffrey Donovan and Gabrielle Anwar star in the #1 Cable Series
Season 4 Premieres June 3rd at 9/8c
Royal Pains Mark Feuerstein stars as Hank Lawson – the Hamptons’ Doctor-on-Demand
Season 2
Premieres June 3rd at 10/9c
USA Network – Characters Welcome

SOURCE:Nielsen Media Research. Click here for the full source data.


Good morning. It’s Friday, April 30, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Finales:
Who Do You Think You Are? at 8p
HBO: 24/7: Mayweather/Mosley at 830p; The Life & Times of Tim at 930p
Animal Planet: I Shouldn’t Be Alive at 9p

Sunday”s Premieres:
MTV2: Funk Flex Full Throttle at 2p
Oxygen: Snapped at 10p

Sunday’s Finale:
CBS: Cold Case at 10p







Source: Nielsen Company. Click here for full source data.


ABC Family is dropping the series 10 Things I Hate About You which is a modern-day retelling of Shakespeare’s The Taming of the Shrew. The series is currently in the midst of its 10-episode second season with five original episodes yet to air.

Univision will premiere a new telenovela next week titled Pecadora from Venevision International, part of the Cisneros Group of Companies. Univision launches Pecadora starting Monday and the novela will air Monday-Friday at 12p noon. Pecadora, starring Litzy Dominguez and Eduardo Capetillo, recently debuted in Panama and became the #1 program in its time period. It also has successfully aired in Colombia, Mexico and the Dominican Republic and will soon air in Canada, Ecuador, El Salvador, Honduras and Nicaragua among other international markets.

Just after its third season finale aired last night, TLC renewed its reality series LA Ink for a fourth season. The third season, following Kat Von D and her tattoo shop High Voltage, averaged 1.4 million total viewers. The fourth season is currently in production with the new episodes slated to premiere this summer. LA Ink is produced for TLC by Original Media.

Canada’s The Comedy Network will debut the eight-episode Australian comedy series Summer Heights High beginning May 16 at 10p.

Morning News Weekly Average Ratings (week of April 19, 2010)
NBC: 5.37 million total viewers; 2.0/15 and 2.52 million A25-54
ABC: 4.43 million total viewers; 1.4/10 and 1.79 million A25-54
CBS: 2.45 million total viewers; 0.9/6 and 1.07 million A25-54
Source: Nielsen, NTI



All day. In different ways. We’re in front of your customers.

Visit to find out more.

TV. Mobile. Web. The cross platform leader.


OWN: The Oprah Winfrey Network announces a new 60m docu-series, Inside Rehab will be added to its primetime schedule. The series with eight episodes will chronicle a group of patients who suffer from eating disorders as they participate in an intensive 42-day recovery program. Inside Rehab will also give viewers a unique look inside an eating disorder treatment facility. The series is being developed by Harpo Studios and is produced by Tijuana Entertainment.

ABC granted a series order for a game show titled The Six based on a classic Russian game show where teams unite to solve puzzles, per THR. ABC ordered six episodes from Merv Griffin Entertainment where six contestants must work together to solve logic games within 60 seconds. The Russian version of The Six has been on the air since 1975. The new US version tagged UK personality Vernon Kay to host with production commencing this summer.

Showtime’s upcoming comedy series Episodes starring Matt LeBlanc has lost two cast members. Thomas Haden Church (Sideways) cites a scheduling conflict with another project and Claire Forlani is also departing the show and is being replaced by British actress Tamsin Greig. The series is currently in pre-production in London and Showtime ordered seven episodes.

Casting Call: A new kitchen makeover show is being prepped for a major network and is casting immediately. The production company is asking people to nominate their friends or loved ones; people who love food and have a passion for cooking but have an ugly kitchen and are desperate for a new kitchen. If you are interested in nominating a cook and also being a part of the installation team, send your name, address, phone number, occupation, age and relationship to the nominee. In addition submit your nominee’s name, address, occupation and age; two photos (max) of yourself and two photos (max) of your nominee; photos of your nominee’s kitchen (3 max); and explain why you are nominating this person, describing their love of cooking, favorite foods to make, favorite restaurants/chefs and what he/she doesn’t like about their present kitchen. Include as much personality and details as possible. Only submissions including these details will be considered. Email all information to [email protected]. The production company will be shooting in New York City, Boston, Atlanta, Philadelphia, New Haven, Washington, D.C. and Chicago. Also include the name of your city in the subject line.


Join Dana Delany, Al Gore, Maria Shriver, Joel Grey,
Hector Elizondo and Arianna Huffington for

May 5, 2010 – Saluting television with a conscience:

CSI: Crime Scene Investigation Coup De Grace* GLEE Wheels* Grandpa, Do You Know Who I Am? With Maria Shriver * Explorer: Inside Death Row* Private Practice Nothing to Fear* Taking Chance * Unlocking Autism * Vanguard:The OxyContin Express

Television has the power to change lives. For Tickets, click here .


Wednesday  A18-49 Analysis: FOX was the Wednesday night winner at 4.2/12 A18-49, according to final national ratings from Nielsen. At 8p, ABC’s back-to-back The Middle episodes averaged a 2.0/6 at the same time UNIV’s Hasta que el Dinero Nos Separe posted a 2.0/6 with both networks sharing #1; for second place another tie occurred between FOX’s Lie To Me repeat and NBC’s Minute to Win It encore at 1.6/5 each. FOX was the undisputed champ at 9p with American Idol at 6.7/18 followed by fresh episodes of ABC’s comedies Modern Family and Cougar Town averaging a 3.5/9. NBC took first place at 10p with Law & Order: SVU at 2.9/8 with the series premiere of Happy Town on ABC next at 1.7/5.

Live + Same Day Household Ratings: Wednesday, April 28, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 7.4/12        Lie To Me [r] 3.4/6, American Idol 11.5/18

CBS: 5.1/9         Old Christine [r] 3.6/7, Two and a Half Men [r] 4.3/7, Criminal Minds [r] 6.0/10, CSI: NY [r] 5.3/9

NBC: 4.3/7           Minute to Win It [r] 3.2/6, Mercy 3.3/5, Law & Order: SVU 6.3/11

ABC: 4.2/7           The Middle [r] 3.5/6, The Middle 4.4/8, Modern Family 6.0/10, Cougar Town 4.2/7, Happy Town [p] 3.5/6

UNIV: 2.0/3         Hasta que el Dinero Nos Separe 2.3/4, Don Francisco Presenta 1.5/3

CW: 1.4/2            America’s Next Top Model 2.3/4, Fly Girls 0.7/1, High Society 0.6/1

ION: 0.7/1           Ghost Whisperer 0.7/1, Ghost Whisperer 0.6/1, Criminal Minds 0.9/2

TELE: 0.7/1          El Clon 0.7/1, Perro Amor 0.6/1, Donde Esta Elisa 0.8/1

A18-49: FOX 4.2/12, ABC 2.4/7, NBC 1.9/6, CBS 1.8/5, UNIV 1.8/5, CW 0.9/3, TELE 0.6/2, ION 0.3/1


BBC Worldwide named Greg Johnson as SVP/Factual, Sales and Distribution for BBC Worldwide, Americas. Greg, who formerly was VP/Sales for Disney-ABC International Television, Asia Pacific based in Hong Kong, will create and execute a strategy for the BBC Factual business with the goal to increase growth in the US market. Based in New York, Greg will report to Matt Forde, EVP/Sales and Co-Productions, BBC Worldwide, Americas.

Mark Huey was appointed VP/National Sales for the Los Angeles market by Liberman Broadcasting, Inc. (LBI Media), effective immediately. Mark joins the Spanish Media Rep Team at LBI Media where he will be involved with developing network and local sales initiatives for Estrella TV, the company’s Hispanic network. Mark will report to Mike Reid, EVP/National Sales.

Bright House Networks moved Karen Broach to the position as Regional VP/Operations for the Birmingham and Indianapolis Divisions. Previously, Karen was the Division President in Birmingham.

Carol Stiff advanced to VP/Programming and Acquisitions within the programming department at ESPN. Carol has been with ESPN since 1990 and her new duties will cover programming acquisitions and scheduling for various sports on ESPN, ESPN2 and ESPNU.

Chad Youngblood takes on new responsibilities as SVP/Home Category Initiatives with Scripps Networks starting June 1. Chad will be involved on assignments for the company’s various platforms and brands including HGTV, DIY Network and their companion websites. Currently, Chad is the GM of Fine Living Network which will be re-branded as Cooking Channel on May 31.

The National Academy of Television Arts and Sciences (NATAS) tapped Harvey Seslowsky as EVP/Business Development where he will work to enlarge the corporate Partnership and Sponsorship category on behalf of the Academy, develop new revenue sources, head the advertising sales efforts for the various NATAS publications in addition to enhancing the overall brand. Previously, Harvey was President/COO of Media & Entertainment Holdings, Inc.

Ovation hired Ellen Schned in the role as SVP/Distribution to head the network’s distribution activities and strategy. Ellen will also be instrumental in the upcoming launch of the network’s HD channel and the expansion of the VOD and LVOD services. Based at Ovation’s headquarters in Santa Monica, Ellen will report to Charles Segars, CEO. Most recently, Ellen worked for CBS College Sports where she served as SVP/Affiliate Marketing and Distribution.

Effective immediately, Tribune Broadcasting put Marty Wilke, VP/GM of Chicago’s WGN-TV also in charge of CLTV, Chicago’s cable news station. Furthermore, Tribune named Steve Farber as VP/Operations for both WGN-TV and CLTV. Steve has been CLTV’s GM since 2006.

Friday Fun Fact:  Legend has it to help create her signature sexy walk, actress Marilyn Monroe sawed off part of the heel of one shoe.  (The key word here is “legend.”)

This day in History:  1964 – The FCC ruled that all TV receivers should be equipped to receive both VHF and UHF channels.

Answer to Yesterday’s Trivia Question:  He stayed up late one night and watched a sci-fi thriller movie called Twilo where an Absorbitron was used by the aliens to take over the Earth.  Who is he?  DICK VAN DYKE on the famous :It May Look Like a Walnut episode”  Kudos to: Dustin Ratledge-Scripps Networks/Knoxville; Rick Rosenfelt-MSG/NY; Emily Brenner-HarperCollins/NY; Leslie Kavanaugh-Malone Advertising/Indianapolis; Linda Wooldridge-Rovi Corp/Tulsa; Les Stipp-GSD&M/Chicago; Dale Warshaw-KMSB KTTU/Tucson; Sue Coogan-Starcom GM/Chicago; Avery Cobern-The Hub/LA; Kathy Close-Close to Spirit Prods/PDT; Nathan Spallone-NBC Studios/Studio City; Steve Wishnoff/LA; Tim Troke-Frogwater Media/Toronto

Today’s Trivia Question:   My name is  Destiniki, the God of Decision.   Most who wish to consult me must climb to the top of the nearest mountain and wait for me to reach out from the clouds and tap them on the shoulder, spin them around three times and then whisper  the answer to their query in their ear.  However, my biggest challenge now lives in a major US city, and he’ll just go to the roof of the tallest building when he needs my help.  Who is this troublesome person?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: RSCH DIRECTOR/TLC/SS or NYC: Temp assgn wrkg @Discovery thru agency: expert in Nielsen ratings & systems. Need analysis pro to supp VP & ntwrk’s day 2 day bus. strategies. contact:  [email protected] (5/6)

JOB OPENING: DIR. PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintains & evolves ongoing series. Showrunning exp req’d along w/ 6 yrs cbl nets exp in prgrm prod or mngmnt w/sig. creative input. #1584 (5/6)

JOB OPENING: FREELANCE RSRCH ANALYST/CNBC/Englewood Cliffs NJ: Anlyz ratings, traff & aud data for CNBC TV & digital. Req’d: BA, 1-2 yrs media rsrch.  Nielsen Galaxy Expl, NPower, MRI, Omniture. Apply: [email protected] Sub: Rsrch Anlyst  (5/6)

JOB OPENING:  DIRECTOR, MKT RESEARCH/BET/NY:  Must have Mkt research/Nielsen Ratings/Cable/Media (5-7) yrs. send resumes to  [email protected] (5/6)

JOB OPENING: EXEC ASST/BET/NY:2+yrs exp.strong orgnztnl/comm skills; detail oriented w/ability to multi-task in fast-paced enviro. Exc oral/written skills. Must be proficient in PP, MS Word & Excel. Res: [email protected]    (5/6)

JOB OPENING:  RSRCH MGRS (2) & RSRCH ANALYSTS (2)/MediaCo/NYC: (mgrs) Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI & other media rsrch. Apply: careers  (5/6)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692) (5/5)

JOB OPENING: AD SALES ACCT MANGERS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit , job 5006 for detailed JD and to apply. (5/5)

JOB OPENING: VP BIZ DEV/ Music Library/NYC: 7+ yrs exp selling licensed content/audio to producers. Must know prod process & have good TV/Content rolodex. No Relo. Great oppty for growth. Resume to: [email protected] (5/5)

JOB OPENING: P/T GRAPHICS TRAFFIC COORD/NNLP/NYC: Traffic & follow-up on all assigned graphic material dist. Track rec of success in trafficking graphic materials for major nat’l media agency or print pub. Resume: [email protected] (5/5)

JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schdule and Acquisitions. Chldrn program 2+ yrs exp Intrnatl exp a + REQ 244015 (5/5)

JOB OPENING: SUPR VIDEO DIST/Rainbow/NYC: SuppDigital Video initiatives for multi nets. Supv meta data prod & delivery. Exp w/XML & data mngmnt. Must be detail oriented. XML Knwlg & foreign lang a + res 10845BR (5/5)

JOB OPENING: BIZ DVLP/TPE/LA or NYC: Exp. Sales’n Mktg specialist for dvlping new & existing biz ptnershps. Strong sales leader. Cable exp req’d. Exclnt Opportunity LA pref’d. Rez: [email protected] Click here for details. (5/4)  

JOB OPENING: MGR, AD SALES MARKETING/Nat Geo Channel/DC: Manages ad sales revenue generating ideas for on-air, online, and off-air sponsorship promotions; 3+ yrs exp in ad sales mktg.To apply:, ref FNG18920  (5/4) 

JOB OPENING:  COORD, PRGM PLNG & SCHED/ABC Primetime, LA. Min 2+yrs related wk exper; high detail, organized; fast-paced, team env. Top comp skills incl proficiency w/Excel & PPT a Must. Apply , Req# 244124 (5/1)

JOB OPENING:  SR MANAGER DISTRIBUTION & AFFILIATE MARKETING/Tennis Channel/Santa Monica, CA: 2-4 years experience in Cable TV Distr. Marketing background pref’d. Strong Excel/P’point. Resumes to [email protected] (5/1)

JOB OPENING:  DIRECTOR, PRICING & PLANNING/The Hub/NYC: Must have pricing and inventory management exp for broadcast net and/or major cable net. Apply at (5/1)

JOB OPENING:  DIRECTOR, CONSUMER MARKETING/The Hub/LA: Must have consumer mktg exp for broadcast net and/or major cable net. Apply at (5/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired [email protected] (5/8)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY -TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (5/6)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/6)

SITUATION WANTED:  DIGITAL CONTENT WRITER/COPYWRITER: Bkgrd Radio, TV, Comedy, Quiz, Contests, Trivia. Photoshp, CMS, Exp. Seeks creative environment to work & thrive!  Freelance/PT only– [email protected]  (5/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/5)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent prod& distribution, new media, technology, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (5/4) 

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected]  (5/4) 

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC) Concept through completion. Portfolio: Email: [email protected] (5/1)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/1)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/1)

SITUATION WANTED:  E-NAMES SPECIALIST: Not enough time or manpower to enter schedules? Trouble meeting re-titling deadlines? E-names/program titling expert at your service.Reasonable rates. [email protected] (5/1)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (5/1)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:   Wife Swap, 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  Ghost Whisperer, Miami Medical
CW:   Smallville, America’s Next Top Model [r]
FOX:  House [r]
ION:   Movie: Tango & Cash, Criminal Minds, Criminal Minds
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Synchronized Swimming: Pursuit of Excellence
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Rosa de Guadalupe

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]