Friday, April 29th, 2011




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Million Dollar Decorators, Rocco’s Dinner Party and Platinum Hit

And it gets even hotter with an additional 11 new series
coming this Upfront season

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Good morning. It’s Friday, April 29, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
National Geographic Channel: Python Hunters at 9p
TLC: Say Yes to the Dress: Big Bliss at 9p

Tonight’s Finales:
Investigation Discovery: FBI: Criminal Pursuit at 10p
Current TV: Bar Karma at 10p

Saturday’s Premieres:
Food Network: Mexican Made Easy at 930a; Paul’s Best Dishes at 11a

Sunday’s Premieres:
Food Network: Guy’s Big Bite at 1030a
Cooking Channel: Chuck’s Day Off at 11a
USA Network: Law & Order: Criminal Intent at 9p; In Plain Sight at 10p

Sunday’s Finales:
NBC: America’s Next Great Restaurant at 8p
CBS: Undercover Boss at 9p




ION ranks #2 among W25-54 in primetime.

Find out more reasons why ION is the Best-Kept Secret in Television at

ION Television. Positively Entertaining.
Source: Nielsen Data. For complete source information click here.


NBC News’ Today co-host Meredith Vieira may exit the morning show in June, close to three months before her contract expires, reports THRAnn Curry, Today’s newsreader will be promoted to co-host alongside Matt Lauer and correspondent Natalie Morales will assume the role as newsreader.  THR reports Vieira has been considering a departure from Today for some time and made the decision this week based on apparent personal reasons to spend more time with her family.  Vieira took over as co-host of Today in 2006 when Katie Couric departed.

New period primetime novela, La Pola debuts next Monday on TeleFutura Network at 7p.  La Pola, set in New Granada during the Spanish revolution, tells the story of Policarpa Salavarrieta (aka “La Pola”) a beautiful and proud working-class woman who falls in love with a wealthy and educated aristocrat who is related to the King of Spain. Carolina Ramirez stars as La Pola and Emmanuel Esperanza plays the rich aristocrat, Alejo Sabranin.  After La Pola premieres, TeleFutura’s primetime schedule includes: La Pola at 7p; Dona Bella at 8p; and Cine de las Estrellas at 9p.

Vme adds the mystery crime series set at the Vatican, No Mataras (The Fifth Commandment) to its Wednesday lineup beginning May 11 at 10p.  No Mataras centers on Father Simon Castell, Special Commissioner of the Holy See and the Vatican’s personal private detective and his female police partner as they work to uphold the Fifth Commandment – Thou Shall Not Kill.  Francis Fulton-Smith stars as Father Castell and Christine Doring stars as police inspector Marie Blank.  The series is produced by UFA International Film & TV Production GmbH and shot on location in Rome and Caprarola. 

Two days prior to The Oprah Winfrey Show’s finale on May 25, the show’s producers, Harpo Productions is planning a Surprise Oprah! A Farewell Spectacular filled with celebrities from the realms of film, music and television.  The two-part show has been in the works for weeks and Oprah herself doesn’t know who will show up.  The special editions of The Oprah Winfrey Show will air May 23 and 24 and will tape at Chicago’s United Center on May 17.



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With negotiations underway, NBC is considering a series based on John Grisham’s novel The Firm produced by eOne Television in association with Sony Pictures Television’s Networks Group and Paramount Pictures.  Paramount owns the rights to the novel and produced the 1993 film of the same name, starring Tom Cruise.  The two-hour pilot script is penned by Lukas Reiter and the plot picks up ten years after the movie left off with main character Mitch McDeere coming out of the Federal Witness Protection Program after bringing down a Memphis law firm run by the mob.  He soon learns he and his family are in danger.  Casting is underway and production will begin in Canada this July.  Production company eOne has already sold the project with 22 episodes to more than 125 territories worldwide and The Firm will also air on SPT’s AXN Networks.  Grisham and Reiter will executive produce The Firm along with eOne’s John Morayniss, Michael Rosenberg and Noreen Halpern. 

Chuck Lorre, co-creator of CBS’ Two and a Half Men, is developing a new version of the sitcom for the network, giving it a fresh creative direction sans former star Charlie Sheen.  Lorre apparently presented a plan for the revamped show to close associates and co-star Jon Cryer, upgrading Cryer’s role and introducing a new cast mate, as yet uncast.  CBS and the show’s production company Warner Bros. Television is aware of Lorre’s plans. To date, neither CBS nor Warner Bros. have said if Two and a Half Men will be back for a ninth season.

Don Bellisario, the creator of CBS’ NCIS filed a lawsuit yesterday in Los Angeles Superior Court against CBS Studios.  Bellisario’s complaint for unspecified damages alleges he was not given the first chance to develop and participate financially in CBS’ NCIS: Los Angeles, the spinoff series of NCIS.  Bellisario was let go from the show a few years back. 

CBS’ NCIS will see Cote de Pablo back on the drama for the next two seasons as the actress inked a new contract reportedly for $120,000 per episode, supposedly equal to cast member Pauley Perrette’s contract, as well as a bonus. 

Season two of Starz’ Spartacus: Blood and Sand added Cynthia Addai-Robinson in the role as Naevia, Lucretia’s “body slave” says EW.  During the first season, the role of Naevia was played by Lesley-Ann Brandt who left the show during its extended hiatus.  Addai-Robinson most recently appeared in ABC’s FlashForward.

Casting Call:  A major cable network casts for candidates living in the Tri-State area to appear on a makeover show.  The producers are looking for people with over-the-top, adventurous personalities who will be open to having a skilled stylist be in charge of their hair and clothing.  The candidate should be known for wearing drab, outdated clothes; perhaps have a major event in their life that caused their body to change; presently has messy hair; and wants to look as great as their favorite celebrity. The right candidates should be available for a shoot on May 8 and 9.  Please send an email to: [email protected] and include full name, age and location; occupation; at least three photos of your everyday wardrobe; an explanation of which celebrity you would like to resemble and why; and include an explanation about why you are the best candidate for a makeover (describe any life events, lack of style, frustration with shopping, lost weight, etc.). 


Broadcast Morning News Shows – Weekly Average Ratings (week of April 18, 2011)
NBC: Today 5.39 million total viewers; 1.9/14 and 2.39 million A25-54
ABC: GMA 4.81 million total viewers; 1.4/10 and 1.69 million A25-54
CBS: Early Show 2.37 million total viewers; 0.7/5 and 909,000 A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of April 18, 2011)
ABC: Nightline 4.09 million total viewers; 1.3 and 1.65 million A25-54; 1.0 and 1.27 million A18-49
NBC: Tonight Show 3.26 million total viewers; 1.1 and 1.41 million A25-54; 0.9 and 1.13 million A18-49
CBS: Late Show 3.09 million total viewers; 1.1 and 1.32 million A25-54; 0.7 and 976,000 A18-49
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows – Weekly Average Ratings (April 24, 2011)
NBC: Meet the Press 2.88 million total viewers; 0.7 and 880,000 A25-54
CBS: Face the Nation 2.37 million total viewers; 0.5 and 567,000 A25-54
ABC: This Week 2.02 million total viewers; 0.6 and 775,000 A25-54
FOX: FOX News Sunday 1.29 million total viewers; 0.4 and 519,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:   FOX was rock solid Wednesday night delivering a 5.9/16 with the A18-49 demo, according to final national ratings from Nielsen.  At 8p, American Idol was supreme with 7.0/21 and CBS’ Survivor: Redemption Island trailed posting less than half as much at 3.2/9.   FOX held its own during 9p with the last half hour of American Idol and Breaking In averaging a 5.0/13 while ABC’s comedies a Modern Family repeat and Cougar Town tipped into second place with a 2.1/5.  Then at 10p, NBC ran an encore of new competition series The Voice winning with a 2.4/6 and more sitcoms on ABC, Happy Endings and a Modern Family rerun averaged a second place at 1.9/5.

Live + Same Day Household Ratings: Wednesday, April 27, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 10.4/16      American Idol 12.6/20, Breaking In 4.1/6


CBS: 5.6/9           Survivor: Redemption Island 6.4/10, Criminal Minds [r] 5.7/9, Criminal Minds: Suspect Behavior [r] 4.8/8


NBC: 3.7/6           Inside the Royal Wedding 3.5/6, The Voice [r] 3.9/6

ABC: 3.2/5           The Middle [r] 3.2/5, Better With You 2.9/5, Modern Family [r] 3.7/6, Cougar Town 3.5/5, Happy Endings 3.3/5, Modern Family [r] 2.8/5

UNIV: 2.2/3         Teresa 2.1/3, Triunfo del Amor 2.4/4

CW: 1.1/2            America’s Next Top Model [r] 0.8/1, America’s Next Top Model 1.5/2

ION: 0.9/1           Without a Trace 0.9/1, Without a Trace 0.8/1, Criminal Minds 0.9/1

TELE: 0.9/1          Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.7/3

TF: 0.2/0             Dona Bella [7p start] 0.2/0, Choques Extremos 0.1/0, Concacaf L.D.C. 0.3/1

A18-49:  FOX 5.9/16, CBS 2.3/6, NBC 1.9/5, ABC 1.8/5, UNIV 1.6/4, CW 0.8/2, TELE 0.8/2, ION 0.3/1, TF 0.2/0



Mark Pedowitz joins the The CW Network as President as Dawn Ostroff, President/Entertainment soon departs the network to move to New York with her family.  Mark will oversee all areas for The CW encompassing programming, sales, marketing, distribution, finance, research and publicity.  He begins his new position right away.  Previously, Mark was President of ABC Studios where he managed series such as Lost, Desperate Housewives, Grey’s Anatomy, Ugly Betty, Scrubs and more.  Dawn will remain with The CW through the current broadcast season ending in May to help with the transition period. 

FUEL TV, part of FOX Sports Media Group named George Greenberg as President/GM.  George, who has received 16 Emmy Awards as a producer and director and also helped launch FOX Sports, will manage daily operations of FUEL TV. George’s scope includes research, programming, development, scheduling, production, on-air promotion, marketing and communications. 

Comcast tapped former FCC and California Public Utilities Commission Commissioner Rachelle Chong as Regional VP/Government Affairs for California.  In her new position, Rachelle will supervise all facets of Comcast’s governmental affairs functions, including all cable and telecommunications policy matters throughout the state of California.  Rachelle will be based at Comcast’s Livermore, CA office and reports to Curt Henninger, Regional SVP, Comcast California.  Rachelle replaces Johnnie Giles who was appointed EVP/External Affairs at Comcast’s corporate headquarters in Philadelphia. 

Allan Kass is now GM/VP of Viamedia in Los Angeles.

David Sykes joins Imagine Communications as VP/Sales, reporting to Richard Stanfield, CEO. 

Effective immediately, Scott Heath promoted to Director/Sales Training and Initiatives with Tribune Broadcasting on behalf of its 23 television stations.  Previously, Scott was the GSM at KSWB-TV/San Diego.  Congratulations Heathbar!

Atlanta-based digital agency MaxMedia added Paul Van Winkle as SVP for its expanding senior leadership team.

Troika Pictures hired Bradley Gallo as Head/Production and Development.  Bradley comes from CNN in New York and will work with Troika Pictures’ team on a collection of five films in production.



Exclusive Insights From Leading Cable Operators  

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The Cable Show 2011: June 14-16, Chicago, IL.

Friday Fun Fact:  During her reign, The Queen has sent more than 520,000 telegrams and messages to UK and Commonwealth couples celebrating their Diamond (60th) Wedding Anniversary.

This day in History:  1952 – IBM President Thomas J. Watson, Jr., informed his company’s stockholders that IBM was building “the most advanced, most flexible high-speed computer in the world.” The computer was unveiled April 7, 1953, as the IBM 701 Electronic Data Processing Machine.

Answer to Yesterday’s Trivia Question:  Who owned a pet frog named Stefan the Frog? JOHN CAGE on ALLY McBEAL WHO WOULD OFTEN WALK AROUND THE OFFICE WITH STEFAN ON HIS HEAD  Kudos to: Patty Youngross/Atlanta; Lea Weber-One Life to Live/NY; Joel Maxwell/NY; Randy Ingram-WRBL/Columbus; Chuck Gordon-WTTO/Birmingham; Larry Glazer-WTTW/Chicago; Frank Belcastro-High Noon/LA; Steven Wishnoff-LifeWorks4/Hollywood; Cammie Buerry-Station Casinos/Las Vegas; Lorrie Shilling-DirecTV/El Segundo

Today’s Trivia Question:  if you’re a regular at the Victoria Pub, what show are you on?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




Upcoming Upfront 2011 Special Editions:
Spanish Language (5/3), Broadcast (5/16)

Special Editions are sent to Cyn opsis subscribers and available at  .

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships.    req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp.  (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist.  #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to [email protected] (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected]  (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply  (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. [email protected] (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English.  ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com  (5/5)

JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply:  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref   (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to:  (5/4)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online:   (5/4)

JOB OPENING: SR. WEB PRODUCT MANAGER/Nickelodeon/NYC: 5+yrs exp as web product manager, 7+ yrs professional exp in internet space. Exp with community-oriented and content rich sites EOE/M/F/D/AAP.Apply  (5/3)

JOB OPENING: SR. BUYER LOCAL TV & RADIO/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market.TV & Radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 (4/30)

JOB OPENING: SUPERVISING PRODUCER/NYC: For top-rated property series. Long contract. Oversee planning & realization of stories &deliverables. Strong leadership, orgnztn’l & narrative skills. Min. 7 yrs exp. [email protected] (4/30)

JOB OPENING: MANAGER, AD STANDARDS IN RSRCH ADVERTISING STANDARDS GROUP/NBCUniversal/NYC: Please visit www.nbcunicareers.comm   for more information and go to Req# 1540BR (4/30)

JOB OPENING: MGR, PRODUCT STRAT: MOBILE/Disney ABC TV/Burbank, CA: Will lead dvlpmnt of ABC Digital products for emerging platforms. Min 5 yrs exp in Digital Media space; 3 yrs product dvlpmnt exp. Apply REQ 294774 (4/30)

JOB OPENING: WRITER/PRODUCER/USA/NY: is responsible to conceptualize, write, edit and produce on-air promos for original series, mini-series, and movies creating promos and campaigns for USA Network.   #1546 (4/30)

JOB OPENING: MANAGER, STRAT PLANNING/USA NETWORK/NY: responsible for tracking, managing and disseminating competitive research information.   #1579 (4/30)

JOB OPENING: MGR DIG P & INV/AETN New York: Maximize Dig Ad Sales revenue thru pricing, inventory mgmnt & yield optimization across all properties   (4/30)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. (4/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: POSTING: TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

SITUATION WANTED:  SEEKING RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA [email protected] (5/5)

SITUATION WANTED:  Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website:   iPhone +1 (617) 216-7554 [email protected] (5/4)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (5/3)

SITUATION WANTED: RESEARCH DIR Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:   Shark Tank,  20/20
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  The Royal Wedding: Modern Majesty, CSI: NY, Blue Bloods
CW:   Smallville, Supernatural
FOX:  Kitchen Nightmares, Fringe
ION:  Without a Trace, Without a Trace, Criminal Minds
NBC:  Friday Night Lights, Dateline NBC
PBS:  Washington Week, Need to Know, Masterpiece Classic
TELE: Aurora, Los Herederos del Monte, 20 Momentos Favoritos de la Reina del Sur
UNIV: Teresa, Triunfo del Amor

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