A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
OFF WB SERIES = SUCCESS ON CABLE
Gilmore Girls is #1 on ABC Family!Outperforms hit cable programs: Battlestar Galactica (Sci Fi),
Chappelle’s Show (Comedy), Queer Eye for the Straight Guy (Bravo)
CABLE’S NEXT HIT: EVERWOOD
Source: NTI, Galaxy Explorer, HH Cov Rtg. 4/17-4/24/05. Gilmore = M-F 5p.
Good morning. It’s Friday, April 29, 2005, the first day of the May 2005 sweep, and this is your first early morning briefing.
ABC list of series re-upped for next season has grown by two – According to Jim and AFV. Others already guaranteed a slot for next season include Alias, Boston Legal, Desperate Housewives, EM: HE and Lost.
And while nothing official has come out of NBC as yet, the rumor mill is churning out the word that American Dreams will not be on the schedule next season.
Fox apparently liked the way Stacked worked out on Wednesday night behind American Idol at 930p and will keep it there for the next two weeks. Perhaps having Pamela Anderson and Christopher Lloyd guesting in the audience at American Idol helped. Alternatively, Life on a Stick‘s modest performance at 830p helped Fox decide to replace it with second plays of That 70’s Show, at least thru May 11.
If you were flipping around last night at 8p and then at 8:59p, you know who carried the President in full and who bailed a few questions early. On Tuesday the White House told the networks the President would hold a press conference at 830p on Thursday night. 830p! Tough timing for most of the broadcast networks, as only NBC and the WB are airing 30m shows 8-9p on Thursday night (and WB doesn’t do White House). Then yesterday around 4p, the White House re-thought the timing, and agreed to move the conference to 8p. That made it easier for the nets to bump their 8-9p programing (or slide it to 9p as was the case with CBS), while ABC just bailed on their movie. Of course, starting at 8p still doesn’t help with the ad money and the loss of a full hour in prime on a Thursday in May sweep, but this was a compromise after all. With all of that accommodating on the first Thursday night of the May sweep, the networks sure weren’t going to stick around beyond 8:59p, and sure enough CBS and NBC jumped away in time to launch Survivor and The Apprentice at 9p, 1 or 2 questions before the President finished up at 9:01:12p. Fox stuck it out until the final question, and then quickly got out of it in time to get to The Simple Life on time. ABC held on and also provided post-conference analysis. All of the cable news networks covered the conference, as did PBS. The thing of it is, the networks don’t have to carry the President if his message is not one a national emergency. The last three times the President interrupted primetime television were shortly after the 9/11 attack, in the days just before the Iraq war, and then a little over a year after the Iraq War began. And yet, who wants to go on record to say Survivor or The O.C. is more important than anything the President has to say …
Just as the NAB Conference was getting underway a couple of weeks ago, the Parents Television Council (PTC) issued the results of a research study indicating the television networks were not providing TV ratings for some or all of their programs, which rendered the V-Chip technology useless in blocking shows parents didn’t want seen in their homes. L. Brent Bozell said in his column on the PTC website that NBC and its owned cable networks “have never put these warning letters on their screen” so their programming can’t be blocked. NBC yesterday reversed its policy of not rating its shows, and issued a statement from Bob Wright, Chairman/CEO of NBC Universal yesterday which reads in part: “We serve our viewers best by ensuring that they are fully informed about the content of our programs. We particularly want to provide information to parents so that they can judge the appropriateness of programing for their children. These changes provide our network and cable viewers with more frequent and more detailed information about our programs. By enhancing the visibility of content ratings, and raising awareness of the V-chip, we believe parents have the tools they need to make informed decisions.”
* MORE GOOD STUFF *
A new unscripted series coming to ABC called The Scholar has the winner receiving a fully paid college education at a top university. Produced by Carsey-Werner, ABC has ordered up six episodes and has scheduled it to debut on Monday, June 5 at 8pm.
Scripps Networks is launching HGTV in Hi-Def in January 2005. And if that’s not enough, Food Network will go Hi Def in 2nd qtr ’06. According to John Lansing, President of Scripps Networks, the two networks are doubling the hours of production originally planned to create the hi-def format, with an excess of 1,000 hours scheduled. HGTV will have 400 hours in Hi-Def with an additional 100 hours from DIY Network. Food will also have 400 hours of original content, and programming from Fine Living will be incorporated into one or both of the two new hi defs nets.
A weak scatter market and an uncertain economy is signaling one of the more advertiser-friendly upfront seasons, one in which shifts of ad dollars from broadcast to cable might be relatively modest. That was the consensus of a group of media buyers and television executives at MediaLife’s Outfront Conference in New York on Wednesday. Not surprisingly given the traditional posturing that surrounds the upfront, the TV executives were a bit more bullish than the ad buyers. Still, no one expects a banner year overall. “The dollars are going to be relatively flat; it’s pretty much a share game at the moment,” said Charlie Rutman, the recently named CEO of Havas’ MPG. But ABC’s President of Sales Mike Shaw said he expects to have a good upfront, an easy statement to make for a network that is up by 16% among adults 18-49. Media buyers also warned that clients are looking increasingly more on the effectiveness of their ad buys, not just how many gross ratings points they get. — Andrew Grossman for Cynopsis
Top 10 M-F Syndicated Strip Series for the week of April 11-17, 2005 ranked by HH Rtg
Top 10 M-F Syndicated Strip Series for the week of April 11-17, 2005 ranked by A18-49
* EXECUTIVE MOVES*
Judy Woodruff has announced she will leave her post at CNN at the expiration of her current contract in June. Woodruff hosts Inside Politics and has been with CNN for the past dozen years. While she has given no indication of what she will be doing in her post-CNN days, though in a note to her colleagues at CNN she said, “I’m discussing several longform projects in television. I’ll also teach and do some writing and be an occasional consultant and contributor to CNN.”
Denver based Turner Media Group, Inc. has named Joel Spicola Director of Sponsorships for Turner Ad Group (TAG). TAG is a full service media organization representing advertising inventory across multiple media outlets in the cable and satellite television industry including TMG’s eight O&O networks that include The Men’s Channel, Healthy Living Channel, Beauty & Fashion Channel and a handful of shopping networks. Joel will focus on the sponsorship sales for programming blocks on TMG owned and operated networks, including an outdoor and a motors block on The Men’s Channel and a fitness block on the Healthy Living Channel.
Scripps Networks have announced the following uppings:
VH1 has upped Lee Rolontz to SVP/Original Music Production, reporting to Christina Norman, President, VH1. Lee will oversee the producing of all original music events, as well as developing new cornerstone events.
Christopher Williams joins Verance Inc. as the COO, bringing more than 20 years experience as a senior manager in the high-technology industry and brings more than 10 years of innovation and leadership in the broadcast and content business. Christopher’s early focus will be leading the development effort of Verance’s ConfirMedia, campaign reconciliation products. Elsewhere at Verance, the promotion of Harold Geller to SVP/eBusiness Solutions and Marketing. Harold joined Verance 18 months ago to head up the product management efforts of Verance’s ConfirMedia Online suite of campaign reconciliation tools.
Twentieth Century Fox Home Entertainment Worldwide, Fox’s newly combined international DVD operations unit, upped Mike Dunn to President. He will manage the studio’s revenue and home entertainment operations in the LA base and in 14 other territories. These territories were previously managed by Keith Feldman, EVP of international sales and marketing, who will now report to Mike. Mike Dunn was previously president of domestic operations.
* RATINGS *
Wednesday – A18-49 Analysis: With a lot of assistance from American Idol, Fox outpaced the competition with an overall 5.6/15 A18-49 for Wednesday night, according to final numbers from Nielsen Media Research. CBS was #2 with a 3.6/10, followed by ABC 3.5/10, NBC 2.9/8, UPN 1.7/5, WB 1.4/4. At 8pm Lost on ABC doused the others with a 5.0/15 A18-49 rating. Fox followed with an 11 share for That 70’s Show and a 3.0/8 for its new sitcom series Life on a Stick. America’s Next Top Model earned a 2.3/7 A18-49, but tied with ABC among W18-34 with a 4.2/12. At 9p American Idol trounced the others with a 10.5/26, followed by Stacked with a 5.1/13. Revelations and a repeat of CSI tied, each posting a 3.6/9. At 10p a repeat of CSI:NY led the hour with a 5.3/14.
FINAL HOUSEHOLD RATINGS: Wednesday, April 27, 2005, for all Networks – program averages. Source: Nielsen Media Research.
CBS 7.9/13 60 Minutes 6.1/10, CSI [r] 7.8/12, CSI New York [r] 9.8/16
FOX 7.8/12 That 70’s Show 4.6/8, Life on a Stick 4.3/7, American Idol 14.8/23, Stacked 7.2/11
ABC 6.1/10 Lost 8.5/14, Alias 5.4/8, Eyes 4.4/7
NBC 5.9/10 Dateline 4.8/8, Revelations 6.3/10, Law & Order [r] 6.8/11
UPN 2.6/4 America’s Next Top Model 3.3/6, Kevin Hill 1.9/3
WB 2.1/3 Smallville 2.7/5, Jack & Bobby 1.4/2
A18-49 Fox 5.6/15, CBS 3.6/10, ABC 3.5/10, NBC 2.9/8, UPN 1.7/5, WB 1.4/4
A CYNOPSIS MESSAGE FROM AMC
In time-honored movie-tradition,
We’d like to thank each and every one of the million viewers
who are making this year our best ever.
(**and in a break from time-honored movie-tradition, we’ll refrain from naming each and every one of them.)
Across every daypart, AMC is experiencing double-digit growth within our key demographics.
The History Channel presents This Day in History:
Answer to yesterday’s Trivia Question: If you are Agent Mulder and you find the letters S R S G written in blood on the floor next to a dead body, what do the letters mean? SPECIAL REPRESENTATIVE OF THE SECRETARY GENERAL, who apparently had secrets regarding alien visitations on earth (X Files). Kudos to: Jamie Landers-Fletcher Martin/Atlanta; Robert Manfredo-Horn Group/NY; Sob Sieber-Atlanta; Nancy Hirsch-WLNY/NY; Chuck Gordon-Charter Media/Birmingham; Lorrie Shilling-AZN Television/Centennial; Jeff Rezzuto-OMD/Chicago; Chuck Woodford-High Noon Prods/Centennial; Valerie Lawrence-Time Warner Media Sales/Chatsworth; Jason Nyhan-KFWB News 980/LA; Ramy Gorkowski-Team One/LA; Melissa Anthony-20th TV/Santa Monica.
A CYNOPSIS MESSAGE FROM COURT TV
Court TV’s Coming Attractions Contest: watch a clip, answer a question, and you could win an iPod, iTrip, or flat screen TV! Parco, P.I.
Think of it as a family show.
And just wait until you see the family!
Today’s question: True or False: Mrs. Parco has very short fingernails.
Check out the Parco, P.I. clip on www.courttvmediakit.com/contest and enter for a chance to win.
Later — Cyn
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WHAT’S ON TONIGHT: FRIDAY, APRIL 29, 2005
03/27/23: Cynopsis Media Tech Update
A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch. Leverage the Power of Persona-Based Targeting with PREMION AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD TAG BRAND SAFETY CERTIFIED PREMION.COM/AudienceFirst Monday March 27, 2023 TikTok CEO Shou Zi […]
03/27/23: “You” renewed for fifth and final season
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS LEADERS IN STREAMING ION, Court TV, ION Mystery, Scripps News, Bounce XL, Grit Xtra, and ION Plus Scripps Networks’ Connected TV Brands are distributed on every major platform: Amazon Freevee, Pluto TV, Roku, Samsung TV Plus, Tubi, Vizio WatchFree, and more! ION is one of the most viewed […]
03/26/23: Cynopsis Jobs
ACCOUNT EXECUTIVE FETV NYC Represent FETV and FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management and pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV. Full […]
03/24/23: Good news for “Accused”
Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]
03/23/23: Game Developers Conference in San Francisco
Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]
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