Cynopsis: Sports
04/26/12

Good morning. It’s Friday, April 27, 2012, and this is your first early morning Sports briefing.

Say goodbye to the BCS as we know it. Discussions to revise the college football post-season between the 11 FBS conference commissioners and Notre Dame are reportedly pulling the current model off the table. Instead, they will move forward with a playoff system beginning in 2014 with a four-team faceoff as the new model to crown a champ. Details on how to select teams, dates, and where the games will be played still being hammered out. However, the BCS did reveal that there will no longer be AQ and non-AQ conferences.

On the Air

NBC Sports revealed its lineup of announcers for the upcoming Summer Olympics with a mixture of familiar and new faces. As expected, Bob Costas returns as the primetime host for NBC’s coverage of the Games, which begin Friday, July 27 and marks his 10th Olympic broadcast assignment and his ninth as the primetime host. Al Michaels and Dan Patrick will host NBC’s live weekday and weekend daytime coverage, while Mary Carillo once again hosts the NBC late night show. In addition, Ryan Seacrest, John McEnroe, Bela Karolyi, and Carillo will serve as Olympic correspondents during primetime coverage on NBC.

Wednesday night’s NHL Game 7 finale between the Capitals and the Bruins was watched by 1.32 million viewers on the NBC Sports Network, ranking it as the most-watched NHL Conference Quarterfinal game on cable in 12 years. Those viewership numbers are up 43% vs. last year’s comparable game and drew a 0.89 rating that peaked at 1.13 during the 10 p.m. ET half hour.

Locally, Comcast SportsNet Mid-Atlantic’s coverage of the game seven scored the second-highest average household rating for a Capitals game in network history, earning an 8.01 in the Washington market. In Boston, NESN’s coverage set a new single-game ratings record for Bruins hockey to deliver a 19.6 average household rating in the Boston DMA and ranking as the sixth-highest rated event in NESN history, with 31 share.

Lots of reports yesterday that the NFL was working with the players association to shelve the Pro Bowl, with league sources telling ESPN that the game is likely off the table for this season and beyond. On ESPN last night before the draft, NFL Commissioner Roger Goodell addressed the reports, stating “We are going through the process of evaluating the Pro Bowl, we owe our fans more… It has to improve, or we shouldn’t do it.”

FOX Soccer and Liverpool Football Club and partnering for a six-episode documentary dubbed Our Liverpool: Never Walk Alone. FOX Soccer will produce the original series, which takes viewers inside the club and will air in the fall of 2012, going inside the Anfield locker room as the team was chasing its eighth FA Cup title.

TNT is slating HBO’s reality series 24/7 MAYWEATHER/COTTO ahead of the big fight, running replays of the show on four consecutive nights, beginning Tuesday, May 1. The programs will lead up to the May 5 HBO PPV telecast between the two fighters.

It appears that Conference USA is about to get a new member. The North Texas Twitter feed posted that the university’s Board of Regents approved a move from the Sun Belt to Conference USA.

CBS Sports named Mark Wolff as coordinating producer of college basketball, where he will be responsible for the day-to-day planning of the Network’s coverage of NCAA Basketball. Wolff joins Bob Fishman as the lead basketball production team working the regular-season and the NCAA Tournament, including the Final Four and Championship Game. In addition to basketball, Mark will continue to serve as a producer for The NFL on CBS.

FIFA surpassed its revenue estimates for last year by 22%, according to Bloomberg, with the boon of bidding ahead of the 2014 World Cup. The governing body drew sales of $873 million, after budgeting for $715 million, according to its an annual financial statement. FIFA stated that it is projecting revenue of $954 million next year, with $575 million coming from television and $323 million from marketing.

ESPN Radio New York is going from AM to FM, and will hit 98.7 FM beginning at 12:01a on April 30, marking New York’s first 24/7 sports talk station on the FM band. For the moment, 98.7 FM and 1050 AM will simulcast content but the company has plans to turn 1050 AM into ESPN Deportes New York Radio.

A CYNOPSIS MESSAGE

1. Fast & efficient personalized service

Sponsorship & Promotion

The NBA released its ranking of the league’s Most Popular Jersey and Team Merchandise, based on sales at the temporary NBA Store on Fifth Avenue and on NBAStore.com from April 2011 to the present and the Chicago Bulls as well as Derrick Rose took home the top spots on the two categories. Number two player on the list? Knick’s Jeremy Lin, followed by Kobe Bryant, LeBron James and Carmelo Anthony. The Knicks rose to number two among team rankings, followed by the Lakers, Heat, and the 2011 NBA Champion Dallas Mavericks.

The ninth celebration of NASCAR Day on Friday, May 18th will encourage fans to join The NASCAR Foundation’s initiative with a “Pin It Forward” campaign, where fans are invited to connect and share their pride for NASCAR by posting stories and uploading pictures on the foundation’s Facebook page.

Digital Fields

The NHL is launching a shiny new app today, dubbed the Molson Canadian NHL PrePlay, a predictive gaming app that changes how NHL fans will view the game. The app is designed to create second screen experiences and make the TV-watching experience interactive. In essence, the app allows fans to play along while watching live Stanley Cup Playoffs game broadcasts by earning points for correctly predicting the outcomes of on-the-ice actions before they actually happen. Items that can be selected include who will win a face-off, kill a penalty or ultimately come out victorious against friends and fans.

The Main Event

Primetime racing. NASCAR Sprint Cup Series at Richmond on FOX on Sunday at 7:30p.

ON THIS DAY in 1967: Rocky Marciano retires undefeated as champion.

Answer to Our Last Sports Trivia Question: Who is the only number one draft pick to come out of the University of South Carolina? George Rogers. Kudos: Ross Molloy-CBS Sports Network/NY; Stu Heifetz-Learfield Sports/NY; Steve Whitehurst-DIRECTV/NY; Joe Tafuri-Tennis Channel/NY; Matt Oelbaum-West Virginia University/Morgantown; David Koonin-MELT/Atlanta; Adam Zimmerman-CSE/Atlanta; Corey Goff-Turner Sports/Atlanta; Tom Akers-Outdoor Channel/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Nick Monroe-Monroe Photography/San Diego; Kevin Fay-DirectAvenue/Carlsbad; Maribel Wilkie-DirectAvenue/Carlsbad.

In The Know: What venue served as the original NFL home of the Colts? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
04.27.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: PRODUCTION COORD/TV One/MD: Min 3 yr exp in film & video prod. Track all production and financial components. Analyze budgets, create pay schedules. Exp w/production techniques, rights & clearances. Visit www.tvone.tv (5/4)

JOB OPENING: RSRCH MGR/Coupons.com/CA: Quantative/Qualitative mkt rsrch, mng vendors, behavioral rsrch, positioning/msging studies, 7-10 yrs’ in primary mkt rsrch (supplier side a +) Info/apply: www.couponsinc.com (5/4)

JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales rsrch materials i.e. one-sheets, pitches, presentations, & various ad-hoc req’s. 6+yrs rsch exp (brdcst, cable, and/or online) Apply: http://www.weather.com/careers (5/4)

JOB OPENING: TEMP/PROD ASST/CROWN MEDIA/Studio City: Assist On-Air Promo team with elements, billboards & Promo Retagging. Assist Creative Services dept. More info & apply: http://www.hallmarkchannel.com/jobs (5/4)

JOB OPENING: SENIOR MANAGER, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review agreements. Standards & Practices/copyright. JD +3 yrs exp, preferably cable. Apply: [email protected] (5/4)

JOB OPENING: RSRCH DIR/MEREDITH CORP/PHOENIX: 5+ yrs exp brdcst TV station or cbl operator. Rsch/mktg dept req’d. WideOrbit Sale pref’d. BA Deg Bus/Mktg. More info/apply: http://www.meredith.com/meredith_corporate/careers.html (5/4)

JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 7+ yrs of TV research exp; http://careers.discovery.com/ #5769 (5/3)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC & WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: [email protected] (5/3)

JOB OPENING: ACCOUNT EXEC/Smithsonian Channel/NYC: Negotiate and sell ad/mktg solutions for cable TV network. 7+ yrs. general advertising sales exp. pref. in cable TV. Submit resume at www.sho.com/sho/about/careers (5/3)

JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts. BA deg. 3-5yr exp. Info/apply: www.ecentralmetrics.com/url/?u=90781019858-116 (5/3)

JOB OPENING: DIRECTOR, SALES/NBCU/NJ: Distbrib & Development group. Lead Distrib deals across NBCU properties, across platforms. 8-10 yrs similar exp. Apply: www.nbcunicareers.com Job# 5062 (5/3)

JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: www.nbcunicareers.com Job# 5244BR (5/2)

JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (5/2)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at www.nbcunicareers.com (#5413BR) (5/2)

JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: www.ufc.com/careers (5/1)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: [email protected] (5/1)

JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: [email protected] (5/1)

JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: www.nbcunicareers.com Job# 5299BR, EOE/M/F/D/AAP (5/1)

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: http://www.hallmarkchannel.com/jobs (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: www.thesportsmanchannel.com (4/28)

JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at http://tinyurl.com/c9m33x9 (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: [email protected] (4/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TV Program Development, Production & Distribution Executive with national and international factual programming and marketing expertise in US and 100+ countries. East coast based. [email protected] (5/3)

SITUATION WANTED: iPhone/iPad APPLICATION DEVELOPER: 12+ years interactive prod – will work project-project basis, can dvlp for personal or organizations – email for list of current apps in iTunes store. [email protected] (5/2)

SITUATION WANTED: NEGOTIATION & NEW MEDIA COUNSEL/DIR/CA: 7+yrs exp. in negotiation, drafting, deal mngmnt & execution. Extensive exp compliance, new media, new gTLD’s, Internet & Intellectual Property enforcement. [email protected] (5/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (5/1)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.