Cynopsis: DIGITAL

04/25/08

Good morning, it’s Friday, April 25, 2008, and this is your first early morning digital briefing.
 
As Microsoft‘s self-imposed Saturday deadline approaches, CFO Chris Liddell reiterated the company’s position that it is ready to take its offer to buy Yahoo for $44.6 billion directly to shareholders. Microsoft reported that net income fell 11% during Q1 to $4.38 billion. But online and entertainment services and devices proved to be bright spots – up 40% and 68% respectively from a year ago.
 

 
Apparently getting the jitters about the music business, Starbucks announced it would cede control of its Hear Music label to the Concord Music Group. The company will continue to work with William Morris on suitable book and entertainment ventures, such as the iTunes Wi-fi promotion.
 
In what has been an on again – off again relationship over the years, CNET announced a new content and ad sharing agreement with Yahoo, distributing tech news and video content across Yahoo sites.
 
SMS publisher/advertiser 4Info is offering a range of services for this weekend’s NFL Draft.  Users can query “DRAFT” to get up to the minute coverage of the first round of the draft including draft pick number, draft team, players name and position. Query “DRAFTALERT” to receive a breaking alert as each pick is announced.
 
ABC.com‘s Watch a Video (10 actually) – Plant a Tree Promotion reached its goal of 1 million widget video views, resulting in 100,000 trees planted by the Arbor Day Foundation.
 
Call for Content: Nokia is enlisting the talents of Spike Lee to create a short film out of user generated videos, photos, music and writings. Demonstrate innovative ways to use a cell phone  for a chance to win a Nokia N95 phone or meet Spike in LA.

 
White label mobile and IPTV streaming video service MobiTV raised an additional $5 million from Leader Ventures, according to VentureBeat, in addition to the $125 million it has already raised.  MobiTV says it now has more than 4 million subscribers and is adding 1 million new subs every 6 months.
 
Video search provider ClipBlast introduced a new “Playbox” feature to combine video search and syndication into a unified experience across various providers, reports VideoNuze. The application also provides a recommendation feature, linking to related 3^rd party videos that are played directly from the site.
 
MySpace reorganized its application page to display available apps in a graphical interface organized alphabetically, by most installs and by most recently added. There are already 1,000 apps developed for the platform.
 
LeepFrog.tv launched an online music video discovery site offering video, audio sampling and full-length tracks for purchase from a range of labels including Interscope Records, Bad Boy Entertainment and Epic Records. The site will curate the platform to limit the focus to only 50 new releases at any one time.
 
Movie download service Jaman.com signed a deal with Arts Alliance America to offer titles such as Morgan Spurlock’s Super Size Me on the platform, reports THR.
 

 
A Senate committee passed a resolution that rejects the proposal to relax media cross-ownership rules, which prevent ownership of a newspaper and TV station in the same market beyond the top 20 DMAs. President Bush has said he will veto the measure.
 
There’s nothing like a hit product to boost the bottom line. Nintendo more than doubled its operating profit to a record 487.2 billion yen ($4.7 billion) for the year ending March 31, thanks to strong global sales of Wii consoles and games. Up next for Nintendo in the U.S. is the exercise-oriented Wii Fit, launching May 19.
 

 
Google announced the launch of mobile image ads in several countries including the U.S., a graphic form of AdWords that appear on mobile websites and send users to a specific mobile webpage. 
 
Political ad creation tool SaysMe.TV raised Series A funding from several VC funds including Intel Capital, Prime Capital and Ashton Kutcher’s Katalyst Films. The company plans to use the money to expand beyond politics into other ad businesses.
 

 
With the strike long over and shows back in production, eBay buyers are showing their support (or lack there of) for the return of their favorite shows. Here’s a look at how the trends are shaking out during the past week, according to Karen Bard, eBay’s “Pop Culture Expert”:
 
Show merchandise on the increase:
Grey’s Anatomy-related items                +82%
CW’s Gossip Girl-related items                +40%
The Simpsons-related items                   +25%
Desperate Housewives-related items       +24%
The Office-related items                          +4%
Show merchandise on the decrease:
Ghost Whisperer-related items                 -36%
One Tree Hill-related items                       -33%
Heroes-related items                               -28%
CSI-related items                                    -20%
Family Guy-related items                         -17%
 
US Podcast Advertising Spending and Projected Spending 2007-2012
Year        $ spent (millions)     % change
2007          165                        106.3%
2008          240                          45.5%
2009          310                          29.2%
2010          360                          16.1%
2011          400                          11.1%
2012          435                            8.8%
Source: eMarketer    
 

 
Starbucks moved CTO Chris Bruzzo to the Entertainment division as SVP and President of Starbucks Entertainment. He replaces Ken Lombard who has left the company.
 
Forbes.com upped Robert Pietsch to U.S. Advertising Director and Charles Yardley to Managing Director, EMEA and APAC, overseeing sales in Europe, The Middle East and Asia Pacific. Both will continue to report to Kevin Gentzel, Chief Advertising Officer, Forbes.com.
 
TVN Entertainment hired Sandra Bourbeau as Director of Affiliate Marketing. She will report to Amy Kan, VP/Marketing for TVN Entertainment.
 

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You’ve got to love the Freedom of Information Act. Thanks to this far-reaching law, television writers, producers or concerned viewers actually get to see all the formal complaints lodged against programs, simply by asking to see the complaint forms. And now there’s a website called tvshowcomplaints.org that takes the heavy lifting out of the process of filing out the proper paperwork. Fill in the blanks of a simple form online and email it to the FCC or follow the instructions if you prefer snail mail. Check out the examples of complaints the commission gets every day for shows like The Daily Show, Law and Order: SVU and, of course, South Park. They give fascinating insight into what the FCC is up against.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.25.08

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: SR INFORMATION ARCHITECT/VH1.com/NYC: 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/2)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knowldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/2)

JOB OPENING: MGR, ADV & PROMO/HBO/NYC: 5-7 yrs brand mktg exp.  Manage dev & execution of consumer adv & promo plans for HBO’s prgms. TV/film industry exp highly preferred. Apply:  http://www.timewarner.com/corp/careers  Req#100116 (5/2)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. www.nbcjobs.com   keyword #813464  (5/2)

JOB OPENING: POST PRODUCTION CONSULTANTS/Washington DC area: Multiple. 2 years experience. Final Cut Pro experience a plus.  6-12 month contracts.  Apply to: [email protected] 860 632 3707.  (5/2)

JOB OPENING: MGR CONTENT DISTRIBUTION/FUSE TV/LA: Plan/develop distribution & sales strategies. 3 yrs exp in sales acct mgmt in cable TV. Travel required. Rez to: [email protected] “MCD-LA” in sub.  (5/2)

JOB OPENING: SR COORDINATOR (2)/FUSE/NY & LA: Assist w/ sales, mktg & affiliate servicing. Frequent travel. 1-2 yrs exp in sales or mktg in cable TV. Database exp is pref’d. Rez to: [email protected] “SCCDNY”/”SCCDLA” in sub (5/2)

JOB OPENING: DIR CONTENT DIST/FUSE/NY: Dvlp/implement distrib strat & media/multi-platform content. Execute strategic dir of content sales/distrib. 5yrs cbl TV exp & negotiating ntl distrib deals. Rez: [email protected]  DCDNY /sub (5/2)

JOB OPENING: TV MUSIC PUBLISHING MGR/A&E Television: 4 yrs exp reviewing cue sheets, licenses, royalty reports for freelance project.  Send resume to:  www.aetn.com/careers.html w/’Music Publishing Mgr’ in subject (5/1)

JOB OPENING: AD SALES MKTG MGR/DIR/LIME AD NETWK, NYC, LA, SF, Chi: RFP response & exec online adv supported programs. Self-starter, creative thinker & team player. Strong ppt skills & digital exp req. E-mail [email protected] (5/1)

JOB OPENING: DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at www.hallmarkchannel.com (5/1)

JOB OPENING: RESEARCH DIR/Screenvision Cinema/NY: 5-8yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Apply: www.screenvision.com/careers (5/1)

JOB OPENING: MGR OFFICE SVCS /A&E TV/NY: Manage office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary:  www.aetn.com/careers.html (5/1)

JOB OPENING: SEVERAL POSITIONS/Online Sales/Comcast Networks/ NY/Chicago: visit www.comcast.com for more information and to apply.  EEO/AA/Drug Free (5/1)

JOB OPENING: ACCT EXEC/Comcast Networks/NY:  3+ yrs exp in cable/broadcast media buying/sales req’d. For more info and to apply: www.comcast.com 63451BR EEO/AA/Drug Free (5/1)

JOB OPENING: FOOD NETWORK/FREELANCE ASSIGNMENT/NY: Support National Ad Sales to develop &implement sales promotions for National Advertisers. Full details & Apply: www.scrippsnetworks.com (5/1)

JOB OPENING: SCHEDULING ADMIN/LIFETIME/LA:   Maintain prgrm schdles/revsn, draft grid & deal memos, schdles, & various reprts. Detail oriented, Multi-task.Exp. MS Offc&2-4 yrs Cable or Brdcst. Resumes: [email protected]   (5/1)

JOB OPENING:    SR. INFORMATION ARCHITECT/VH1.com/NYC:. 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/1)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/1)

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/NYC: Support USA Network with ratings analysis and tracking. Passion for TV req. Knowledge of Nielsen data a plus. Excel/PPT. Apply online at www.nbcunicareers.com #816574 (4/30)

JOB OPENING: AD SALES SPECIALIST/Discovery/NY: 4+ yrs. Exp. in analytical/quantative role Attn. to detail, prof in Excel, self-starter. Apply here: discovery.jobs  (4/30)

JOB OPENING: DIR DEVELOPMENT/ TRUTV PRIMETIME ENTERTAINMENT /NYC: 5 yrs network development & production experience.Must have strong relationships w/pkging agents & industry mgrs. Apply to www.turnerjobs.com req#99743. EOE (4/30)

JOB OPENING: SALES EXEC/NeuLion/LI: ( www.neulion.com ) new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to:  [email protected] (4/30)

JOB OPENING: RESEARCH JR ANALYST/SCRIPPS NETS/INTERACTIVE/NY: Support Research team w/all websites to fulfill research initiatives w/ interactive media. 1-2 yr media research exp. Full details & apply: www.scrippsnetworks.com (4/30)

JOB OPENING: SERIES PRODUCER/LA or SAN FRAN:  Show runner with documentary AND reality show experience in cable. Starts May 1. Apply to: [email protected]   (4/30)

JOB OPENING: SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez: [email protected]. “SANY” in Subj  (4/30)

JOB OPENING:  PRGRMNG MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime. 5 yrs exp. brdcst/cable. Apply here:  discovery.jobs  (4/29)

JOB OPENING:  MKTG MGR/DISCOVERY/MD: Planet Green. Int in envir a must. Proj mgmt. skills. Self-starter, det oriented. 3-5 yrs exp. in mkt’g/advrtsng. Apply here:  discovery.jobs   (4/29)

JOB OPENING:  ON-AIR PROD/DISCOVERY/MD: Planet Green. Int in environ a must. Avid Media Composter a +, detail oriented. 4 yrs exp. writing/prod. Apply here:  discovery. jobs     (4/29)

JOB OPENING:  LINE PRODUCER/LOGO: Assist w/ all aspects of production mgmt for Logo. Apply:  www.mtvncareers.com under Prod. Mgmnt. EOE   (4/29)

JOB OPENING:  MGR. DEV & ORIG SERIES/Fuse/LA: Create, dvlp & execute new concepts, record prod deliverables. Manage dept data/trackers. 3-5 yrs exp at cable ntwrk or prod co in devlpmnt or prod. Rez: [email protected] “MDO” in sub (4/29)

JOB OPENING:  DIR DEV & ORIG SERIES/Fuse/LA: 7-10 yrs exp at cable ntwrk or production co in devlpmnt, prod & prgrm’ing. Exp in prgrm devlpmnt, strategy, contract neg & prgrm deliverables mgmt. Rez: [email protected] “DDO” in sub (4/29)

JOB OPENING:  VP DEV & ORIG SERIES/Fuse/LA: Oversee devlpmnt & prod of prgms. 10+ yrs exp-producing & managing production & devlpmnt of studio, documentary, reality and clip based TV prgms. Rez to: [email protected] “VPDO” in sub (4/29)

JOB OPENING:  PROD/DIR/Cablevision/Oakland, NJ:  Min. 3 yrs exp in tv prod. Prod/dir. digital commercials for local sales ops. Must know AVID/ Final Cut Pro.  See full posting and apply to www.cablevision.jobs req id 5977BR (4/29)

JOB OPENING:   DIRECTOR, AD SALES RESEARCH/At Comedy Central/Spike: seeking 8 yrs related media field. www.mtvncareers.com /EOE/M/F/D/AAP   (4/29)

JOB OPENING: TRAFFIC SUPERVISOR/Cablevision/Oakland, NJ:   Min. 3 yrs Traffic experience. Direct knowledge of NOVAR. Oversee day to day ops in dept.  View full posting and apply to www.cablevision.jobs req id #5790  (4/26)

JOB OPENING: MGR, ADV & BRAND/WE TV/NYC: 3+ yrs cons/promo mktg in TV network. Exp’d in campaign execution. Highly org & motivated, with good writing skills. Strong Office skills. res:  www.cablevision.jobs ref# 5891BR (4/26)

JOB OPENING: MANAGING EDITOR/WE tv/NYC: 2 – 4yrs web/tv editorial mgmt. Exp writing for web, copywriting and articles. Resp for editorial planning for websites. PC and Mac. res: www.cablevision.jobs ref # 5909BR (4/26)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Fishkill NY: Seeks AE for local ad sales. 1+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 5216BR (4/26)

JOB OPENING: DIR, PROD. OPERATIONS/City Lights Media/NY: FT staff position. Sprvs all phases of prod for mult TV & Digital prod’s. Create/mng budgets for all projects. 2+ yrs exp. as Line Prod. Res/sal req’s: [email protected] (4/26)

JOB OPENING: DIGITAL AD SALES MKTG MGR/AETN/NY:Blend of proj mgmt and creativity. Manage post-sell prod process, & interact with sales mgmt/clients to dev orig digital ideas for Fortune500s. Apply: www.aetn.com/careers.html (4/26)

JOB OPENING: PROMO WRITER PRODUCER/PBS KIDS SPROUT/PHIL, PA: 2-5 yrs exp specifically in children’s television. Creativity a must.  Write, produce, oversee graphics & edits of on-air promotion and stunts. [email protected] (4/26)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research.  BA in Communications, Business or Marketing.   www.wgbh.org/careers Job Req # 4362 (4/26)

JOB OPENING:  COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: www.aetn.com/careers.html (4/26)

JOB OPENING: SALES PLNR/The Hotel Networks/Chi:BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/Chi/LA:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal/written comm skills, Exp travel/finance/auto/hospitality ind. a + Res/cover  [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/NY:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover:  [email protected] (4/26)

JOB OPENING: SR MGR MKTG/ Casual Games/Disney/N. Hollywood: Dvlp/mng/exec acquisition & retention strats for gaming incl’g downloadable games & Disney Game Kingdom Online. 7 yrs mktg & 3 yrs+ online gaming exp. [email protected] (4/26)

JOB OPENING: SR. PROD, Franchise Web sites & Games/Disney/N. Hollywood: Previous Sr-level Prod exp w/ website & content dvlpmnt req’d. 7+ yrs exp  in website prod req’d & exp in online gaming or ent pref’d.  [email protected] (4/26)

JOB OPENING:  BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: -Multiple- Ad Sales system experience: Gap analysis, software vendor assessment, requirement gathering all plusses. [email protected] 860 632 3707   (4/26)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Ongoing Internships avail at BOOM! Studios in the comic book depts. Send resume, cover letter, references, and availability to: [email protected]   Photoshop and html skills +. Diverse candidates encouraged. EOE. (5/2)

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Asst prod. team in ofc & in field w/2nd season of 1 hr docu-drama series DELIVER ME. Asst w/rsrch, releases, casting, coord & more.FT or PT, begin asap, work thru summer. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21/NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 30-40 hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: UPP ENT MKT seeks INTERNS to asst depts.Clean driving record, be comfortable driving high-end vehicles, knwldg of MS Office & basic PC skills. Knwlg of LA area a +  Res to: [email protected]  Mktg intern/subject line (5/1)

SUMMER INTERNSHIP CREDITS ONLY:  RESEARCH INTERN/SCRIPPS NETWORKS/NY: Intern will gain exp. w/ TV/Online research methodology, terminology, various TV/Online research measurement tools, audience & market research. Apply at www.scrippsnetworks.com (4/30)

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected]  (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Freelance web writer/blogger. 4 years exp; smart, sharp voice;web 2.0-savvy. Email [email protected] (4/25)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.