Cynopsis
04.23.10

Good morning. It’s Friday, April 23, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
TLC: Say Yes to the Dress at 9p
Starz: Party Down at 10p; Gravity at 1030p

Tonight’s Finales:
ABC: Jamie Oliver’s Food Revolution at 9p
Discovery Channel: American Loggers at 10p

Sunday’s Premieres:
Discovery Channel: Into the Universe with Stephen Hawking at 8p
HDNet: Ray Johnston Band: Road Diaries at 8p
Ovation: Designer People at 8p
Smithsonian Channel: The Real Story at 8p
HISTORY: America the Story of Us at 9p
Animal Planet: River Monsters at 10p
WE tv: Girl Meets Gown at 10p

A CYNOPSIS MESSAGE FROM INVESTIGATION DISCOVERY

The NCAA made a 14-year deal with CBS Sports and Turner Broadcasting System, Inc. encompassing television, internet and wireless rights for the Division I Men’s Basketball Championship. The deal begins 2011 through 2024 and is worth $10.8 billion. The pact also has all games broadcasting live across four national networks  CBS, TBS, TNT and truTV beginning next year for the first time in the 73-year history of the NCAA championship. Additionally, the NCAA Division I Men’s Basketball Committee passed a unanimous recommendation to its Board of Directors to increase the number of teams participating to 68 starting with the 2011 Championship. Details of the championship broadcast deal allows the opening, first- and second-round games shown on all four networks with CBS and Turner splitting coverage of the regional and semi-final games. CBS will air the regional finals, including the Final Four and the National Championship Game through 2015. Then starting in 2016, the regional finals will be split by CBS and Turner with the Final Four and the National Championship game flipping between CBS and TBS. Both CBS and Turner Broadcasting will be involved on the NCAA’s corporate marketing efforts.

TLC is adding another food series to its roster as the network is premiering a six-episode series titled Best Food Ever narrated by John Goodman on May 3 at 10p. Best Food Ever travels the nation seeking popular dishes and restaurants such as the Mighty Cone in Austin, Johnny O’s in Chicago, Payne’s BBQ in Memphis and Ma Peche in New York all featured in the opening episode. Best Food Ever is produced by Hoff Productions with Michael Hoff and Ashley Adams executive producing.

HBO granted a second season renewal for the half-hour comedy How to Make It in America created by Ian Edelman. The sophomore season will have eight episodes slated to premiere during summer 2011.

MTV’s 16 and Pregnant finished off its current season Tuesday night by averaging a 2.3 rating among P12-34 in the 10p hour and additionally attracting 2.5 million total viewers. The full season averaged a 2.3 rating with P12-34 and 2.4 million total viewers.

On Wednesday, the finale of Syfy’s Destination Truth at 10p drew in 1.2 million A18-49 viewers; 1.3 million A25-54 viewers and 1.9 million total viewers.

CMT named Media Storm as its media buying and planning agency of record. Media Storm is charged with increasing CMT’s audience both on-air and online by expanding brand awareness and consumer engagement across multiple platforms.

Walker Radio, Inc. sold radio station KZGL-FM/Flagstaff to Towers Investment Trust, Inc. led by Bill Brothers, Principal.

Morning News Weekly Average Ratings (week of April 12, 2010)
NBC: 5.32 million total viewers; 2.0/15 and 2.49 million A25-54
ABC: 4.45 million total viewers; 1.4/11 and 1.78 million A25-54
CBS: 2.36 million total viewers; 0.8/6 and 1.00 million A25-54
Source: Nielsen, NTI

Ron Scalera, 49, EVP/Creative Director with CBS Marketing Group died suddenly on Wednesday in Los Angeles. Ron joined CBS in 1997 in the role as SVP/Creative Director of Advertising and Promotion creating branding for the network such as “America’s Most Watched Network.” He also was involved with many launch campaigns for series including the CSI franchise, NCIS, The Big Bang Theory, The Good Wife and most recently on behalf of Undercover Boss. He was upped to his current position with the CBS Marketing Group in 2004. Ron’s television career began at FOX, starting as Junior On-Air Writer/Producer at WNYW-TV in New York and later from 1994-1997 he served as SVP/On-Air Promotion for FOX Broadcasting Company. Ron is survived by his wife, Elizabeth, and two young children, his mother and a brother. Memorial service arrangements are pending.

Fabio Ostroviesky, a writer/producer working for HBO in New York, died last Sunday night due to a heart attack. Fabio is survived by his mother and a sister.

Correction of the correction (criminy, I gotta get this right!):  Numb3rs and Criminal minds are both distributed by CBS Television Distribution for the 2010-11 season.

A CYNOPSIS MESSAGE FROM BRAVO

AMC cast Mireille Enos (HBO’s Big Love) for the lead role as Sarah in the network’s new original drama The Killing (wt). The project is based on a Danish series, Forbrydelsen, about the murder of a young girl and the police investigation. The Killing is produced by Fox Television Studios and Mikkel Bondesen executive produces for Fuse Entertainment. Production on the pilot commences May 10 in Vancouver.

Showtime acquired the online series Web Therapy from Lisa Kudrow. Showtime picked up all 45 short-form episodes that are five to 10 minutes in length each and will combine three for each 30m episode. The premium network also asked for additional content such as interstitials to fill in between each episode. Showtime will premiere the series late this year where Kudrow plays a therapist, Fiona Wallace offering advice via webcam. Kudrow produced the series in conjunction with L Studio.

Emmy Award-winning actor Hal Holbrook will appear in a four-episode run on FX’s Sons of Anarchy starting with the third season premiere opening in September. Holbrook will play the father of Gemma played by Katey Sagal. Production on the 13-episode season three begins today. Holbrook’s wife Dixie Carter died earlier this month due to complications involving endometrial cancer.

Wednesday  A18-49 Analysis: FOX was on top Wednesday with a 5.9/17 among A18-49, according to final national ratings from Nielsen. FOX was well-ahead of the pack at 8p with American Idol at 5.6/17 while UNIV’s Hasta que el Dinero Nos Separe was a distant #2 with 2.0/6. American Idol on FOX pushed its ratings to a 6.1/17 during 9p and a double serving of ABC’s Modern Family with repeats averaged a 2.1/5 in second place. At 10p, FOX’s American Idol spilled over until 1030p delivering a 6.0/16 and NBC’s Law & Order: SVU posted a 2.8/8 for the full hour.

Live + Same Day Household Ratings: Wednesday, April 21, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.6/18      American Idol 10.6/18

CBS: 4.4/7         Old Christine 3.4/6, Accidentally on Purpose 3.4/6, Criminal Minds [r] 5.2/8, CSI: NY [r] 4.5/8

NBC: 4.3/7           Mercy 3.5/6, Law & Order: SVU [r] 3.6/6, Law & Order: SVU 5.9/10

ABC: 2.8/5           The Middle [r] 2.9/5, The Middle [r] 3.0/5, Modern Family [r] 3.4/6, Modern Family [r] 3.1/5, Cougar Town [r] 2.2/4, Cougar Town [r] 2.2/4

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.3/4, Corazon Salvaje 1.9/3, Don Francisco Presenta 1.5/3

CW: 1.3/2            America’s Next Top Model 2.1/4, Fly Girls 0.6/1, High Society 0.6/1

TELE: 0.8/1          El Clon 0.7/1, Perro Amor 0.7/1, Donde Esta Elisa 0.9/2

ION: 0.6/1           Ghost Whisperer 0.5/1, Ghost Whisperer 0.5/1, Criminal Minds 0.8/1

A18-49: FOX 5.9/17, NBC 1.8/5, ABC 1.6/5, CBS 1.6/5, UNIV 1.4/4, CW 0.9/3, TELE 0.7/2, ION 0.3/1

Oxygen Media elevated Scott Lewers to VP/Multiplatform Program Planning and Acquisitions, effective immediately. Scott will now oversee the Oxygen Media program planning team in addition to planning and implementing long-term scheduling strategies across all platforms. Scott also takes the lead on the network’s acquisition strategy by purchasing all series and movie rights. Scott will report to Jason Klarman, GM.

Kathryn Szumowski was hired by Turner Broadcasting System, Inc. (TBS, Inc.) in the role as Senior Media Director/Turner Media Group, the company’s internal media group. Kathryn will oversee digital media planning for all of Turner’s domestic networks and will further be in charge of non-digital media planning for CNN, Cartoon Network, Adult Swim and Turner Sports. Based in Atlanta, Kathryn reports to Dennis Camlek, VP/Strategic Media Planning, Turner Media Group.

Full-service advertising agency, Dailey tagged Matt Stefl as SVP/Director of Planning where he will spearhead the agency’s communications planning practice. Based in Los Angeles, Matt will report to Bruce Miller, CEO. Previously, Matt worked for Fraser Communications in L.A. as Director/Strategic Planning and Research. 

Grey Group promoted Amy Tunick to the position of President/Alliance, the entertainment and lifestyle marketing agency of New York-based Grey Group. Amy replaces John Eckel who left the agency.

Bob Ramsey announced he is stepping down from his position as VP/GM of Tribune-owned FOX affiliate, KTXL/Sacramento effective today. Bob has been with Tribune Broadcasting for 17 years. Following his departure, Bob plans on travelling, relaxing and enjoying life.   Bob — all the very best to you and stay in touch!

A CYNOPSIS MESSAGE

Friday Fun Fact:   Master of suspense Alfred Hitchcock bought the rights to the novel Psycho anonymously from the writer for just $9,000. He then purchased as many copies of the novel as he could to keep its ending a secret.

This day in History:  1896 – The Vitascope system for projecting movies onto a screen was demonstrated in New York City

Answer to Yesterday’s Trivia Question:   Do you recognize at this speech, said with authority and speed (or perhaps just the writing of it)?  It’s from what great primetime series:  “… education is the silver bullet. Education is everything. We don’t need little changes. We need gigantic, monumental changes. Schools should be palaces. The competition for the best teachers should be fierce. They should be making six figure salaries. Schools should be incredibly expensive for government and absolutely free of charge to its citizens, just like national defense. That’s my position. I just haven’t figured out how to do it yet.”  SAM SEABORN, THE WEST WING  Kudos to:  William VanDerKloot/Atlanta; Juan Delgado-Telemundo/Hialeah; Anne Vega-Peepshow Post/NY; Dave Bourla-Howcast Media/NY; Scott Ellich-WCCO/CTZ; Laura Treacy-OnMedia/Overland Park; Michael Stokes-Advocate Pictures/Dallas; Betsy Samuel-Open TV/Golden; Jacob Michael-Capricorn Programs/Burbank; Lisa Kors-Hippie Check Flix Prods/PST; Chris Loprete-ABC/Hollywood; Kyle Higman-Sleep Country USA/Seattle; Felicity Clive-Turner International/Sydney; Robin Goret-Misaloka Marketing & Research/London; Richard Carpenter-Fox/Incendo Television/Toronto

Today’s Trivia Question:  This television character wore an emerald and diamond pinky ring throughout this television series – the ring originally belonged to his famous father.  Who is this character?      (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
04.23.10

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. [email protected] (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: https://careers.timewarner.com/en/asp/tg/cim_jobdetail.asp?partnerid=391&siteid=36&AReq=117410BR&Codes=UCTC (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez: www.cablevision.jobs   ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: http://primalscreen.com/executive_producer_position.html (4/30)

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply www.mtvnetworkscareers.com (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP www.mtvnetworkscareers.com (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP www.mtvnetworkscareers.com (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP www.mtvnetworkscareers.com (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to www.cablevision.jobs req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ 2cmedia.com. Contact: [email protected] (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @ www.nbcunicareers.com, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. www.cablevision.jobs ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply – nbcunicareers.com; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC. 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills Apply  www.mtvnetworkscareers.com (4/24)

JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at http://thehub.catsone.com/careers (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply:  www.aetn.com/careers.html 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( www.charlex.com )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: [email protected] (4/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. [email protected] (4/28)

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: [email protected] (4/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/30)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

SITUATION WANTED:  PRODUCER : 8+ yrs Enter & Music TV shows for MTV, Mun2 & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected]  (4/28)

SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. [email protected] (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

WHAT’S ON TONIGHT –  FRIDAY, APRIL 23, 2010

ABC:   Wife Swap, Jamie Oliver’s Food Revolution [f ], 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer [r], Medium [r], Miami Medical
CW:   Smallville, America’s Next Top Model [r]
FOX:  House [r], Kitchen Nightmares
ION:   Movie: Demolition Man, Criminal Minds, Criminal Minds
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Green Builders
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Rosa de Guadalupe

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