Cynopsis: Sports
04/20/12

Good morning. It’s Friday, April 20, 2012, and this is your first early morning Sports briefing.

For the first time, all of the Premier League Survival Sunday matches will air live on US television with FOX slating nine of those games on its family of networks (ESPN will reportedly have one as well). Survival Sunday marks the final day of England’s Barclays Premier League season, with all 20 teams from the league playing each other in a on May 13. FX, along with FOX Sports Media Group networks SPEED, FSN, FUEL TV, FOX Soccer, FOX Soccer Plus and FOX Deportes, as well as digital platforms FOXSoccer.com and FOX Soccer 2Go, will carry nine matches live on at 10a. Pre-match coverage begins at 9:30a on all networks with the exception of SPEED, with all outlets carrying post-match coverage. At the end of Survival Sunday, the occupying the eighteenth, nineteenth and twentieth positions are eliminated from the league and three teams from the second division are then brought onboard.

The Premier League continues to be good to FOX Soccer, which is available in over 40% of US cable homes, scoring the two most-watched soccer matches on ad-supported English language cable networks last week, according to Nielsen. Back-to-back live Barclay’s Premier League and FA Cup matches Sunday on FOX Soccer took the top two positions among total viewers with Tottenham/Chelsea scoring as the most-watched game of the week in sport’s category with 338,000 viewers. 

On the Air

ESPN revealed that comedian and actor Rob Riggle will host the 2012 ESPYs on July 11 at 9p. To celebrate the 20th ESPYS, program highlights will include special guest appearances from several former hosts such as Samuel Jackson (1999, 2001, 2002, and 2009) Lance Armstrong (2006), Justin Timberlake (2008), Seth Meyers (2010/2011) and others.

NASCAR Sprint Cup racing on FOX on Saturday scored a 4.0/7 with 6.8 million viewers, according to Nielsen, to run even with last year’s performance and ranked as the highest-rated and most-watched event of the weekend. This season, NASCAR Sprint Cup racing on FOX is averaging a 5.3/11 with 8.8 million viewers, off pace by 5% from last year’s numbers.

ESPN series E:60 returns for its Spring 2012 premiere on Tuesday, April 24 at 7p on the flagship network with an NFL Draft Special. The program will mark the first a four-episode slate with shows April 24, May 1, 8 and 15.

The MSG+ telecast of Game 4 of the Eastern Conference Quarterfinals between the Rangers and Senators delivered a 3.43 rating in the Male 25 to 54 demo, according to Nielsen, in the New York market on Wednesday night.

The fourth season of Golf Channel’s original series The Haney Project wraps up with a special one-hour season finale on Monday, April 23 at 9p, pitting Adam Levine, Sugar Ray Leonard, Mario Batali and Angie Everhart against each other in an ultimate final showdown.

Tennis Channel is offering exclusive coverage of the U.S. Fed Cup team’s playoff competition against Ukraine in Kharkiv, Ukraine, this weekend, with live telecasts Saturday, April 21 beginning at noon, and Sunday, April 22 at 10:30a.

Waterman Broadcasting and the Miami Dolphins have agreed on a new two-year deal that will keep Miami Dolphins programming on NBC2 and ABC7, according to the channels. This year, three of the four preseason games will run on NBC2 with the August 10th game against the Buccaneers likely headed for ABC7 due to conflict with the 2012 London Summer Olympics. The two-year deal includes carriage of “Dolphins Weekly” and the “Miami Dolphins Coach’s Show” as well as specials.

Kenny Albert, play-by-play broadcaster for FOX Sports and MSG Network and on-air talent for the NFL on FOX, MLB on FOX, and the New York Rangers, will emcee the Cynopsis: Sports Business Summit Lifetime Achievement Awards on Tuesday. Buy your tickets now to watch Albert help honor Dr. Harvey Schiller, Bud Collins and Tony Ponturo. For the full agenda and to register, visit: http://www.cynopsissportssummit.com/

A CYNOPSIS MESSAGE

Sponsorship & Promotion

NASCAR has issued a ‘White Paper’ showcasing the latest green initiatives and programs for the organization. The data illustrates the steps NASCAR has taken in educating fans, reducing the sport’s environmental impact, and validating green technologies both on and off the track with initiatives that include the use of Sunoco Green E15 fuel in February 2011. This weekend in Kansas, NASCAR will spotlight its environmental sustainability programs with activities that include a wireless recycling program, painting the backstretch green, and a new 30-second television spot about the NASCAR Green platform that will air during Sunday’s NASCAR on FOX national broadcast at 1p.

Meanwhile, executives at U.S. Cellular and Iowa Speedway extended the track’s annual late summer NASCAR Nationwide Series event sponsorship, the U.S. Cellular 250.

Digital Fields

Turner Sports and the NCAA announced more than 400 combined hours of live streaming video from more than 200 events for the 2012 NCAA spring championships on NCAA.com and the free NCAA Sports iPhone app. Coverage begins Friday, April 27, with the inaugural Division III Men’s Volleyball Championship from Springfield, Mass., and continues through June 3. A total of 30 championships will be streamed live exclusively on NCAA.com including Division I men’s and women’s golf, Division I men’s and women’s tennis, National Collegiate men’s volleyball, National Collegiate women’s water polo and Division II and III men’s lacrosse. In addition, NCAA.com will also stream 20 selection shows to reveal the championship fields and key matchups.

The 2012 MLB All-Star Game Online Ballot launches today and will be up through June 28 at MLB.com and all 30 club sites. Last year’s program produced a record of 32.5 million ballots cast.

The Main Event

NHL Playoffs continue on the NBC channels. Also Yankees/Red Sox across MLB Network, FOX and ESPN on Friday, Saturday and Sunday.

A CYNOPSIS MESSAGE

ON THIS DAY in 1912: Fenway Park officially opens, with the Red Sox beating the NY Highlanders 7-6 in 11 innings.

Answer to Our Last Sports Trivia Question: Who handed Mike Tyson his first loss in the ring? James “Buster” Douglas. Kudos to: Evan S. Perlmutter-One Line Sports Agency/NY; Rick Alessandri-Univision/NY; Brian Ricco-BOXTV- The Boxing Channel/NY; Phyllis McQuillan-MSG Media/NY; Jon Latzer-Cinesport/New Jersey; Marc Wollis-NBC Sports Group/Orlando; Adam Zimmerman-CSE/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Ron Salcedo-Zimmerman/Nashville; Bill Robertson-Tunheim Partners/Bloomington; Joe Pedri-KLAS-TV/Las Vegas; Adam Deverell-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City; John Sutton-Charter Digital Media/LA.

In The Know: Who was “The Say Hey Kid”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Chris
Chris Pursell for Cynopsis | Sports
04.20.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: http://www.scrippsnetworks.com Req. 2953 (4/27)

JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp.  industry req. www.timewarnercable.com/careers #134478BR (4/27)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/27)

JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: www.nbcunicareers.com Job#5369BR (4/27)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: [email protected] (4/27)

JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: www.nbcunicareers.com 5159BR (4/27)

JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d.  [email protected]  Apply: www.cbscareers.com (4/27)

JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to: directv.com, http://DIRECTV.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=1200448&src=JB-10292 (4/27)

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to [email protected] (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: http://www.leftfieldpictures.com/cfo-posting/ Resumes to: [email protected] (4/26)

JOB OPENING: CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: www.aenetworks.com/careers.html (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: www.aenetworks.com/careers.html (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR http://www.turner.com/#/careers/job-details/130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (4/26)

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: [email protected] (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. www.cbscorporation.com/careers (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit www.nbcunicareers.com for more info. Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/truTV.com/NYC: Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: [email protected] (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: [email protected] (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: http://current.com/jobs.htm (4/25)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)

JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: http://tinyurl.com/bwe357z (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: www.cbscorporation.com/careers (ID 11423BR (4/21)

JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: home.eease.com (4/21)

JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: www.nbcunicareers.com #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: www.nbcunicareers.com #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: http://www.scrippsnetworksinteractive.com/careers/career-opportunities #2998 (4/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email [email protected] (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid prod.co/agency/ntwrk/relationships, runs on batteries! [email protected] (4/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/24)

SITUATION WANTED: MEDIA PRO: with 9+ yrs of commercial operations exp looking for a training/manager/supervisor position within an established network or agency please use this email [email protected] (4/21)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/21)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/NY: 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/21)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.