Friday, April 20th, 2012

Cynopsis: Sports

Good morning. It’s Friday, April 20, 2012, and this is your first early morning Sports briefing.

For the first time, all of the Premier League Survival Sunday matches will air live on US television with FOX slating nine of those games on its family of networks (ESPN will reportedly have one as well). Survival Sunday marks the final day of England’s Barclays Premier League season, with all 20 teams from the league playing each other in a on May 13. FX, along with FOX Sports Media Group networks SPEED, FSN, FUEL TV, FOX Soccer, FOX Soccer Plus and FOX Deportes, as well as digital platforms and FOX Soccer 2Go, will carry nine matches live on at 10a. Pre-match coverage begins at 9:30a on all networks with the exception of SPEED, with all outlets carrying post-match coverage. At the end of Survival Sunday, the occupying the eighteenth, nineteenth and twentieth positions are eliminated from the league and three teams from the second division are then brought onboard.

The Premier League continues to be good to FOX Soccer, which is available in over 40% of US cable homes, scoring the two most-watched soccer matches on ad-supported English language cable networks last week, according to Nielsen. Back-to-back live Barclay’s Premier League and FA Cup matches Sunday on FOX Soccer took the top two positions among total viewers with Tottenham/Chelsea scoring as the most-watched game of the week in sport’s category with 338,000 viewers. 

On the Air

ESPN revealed that comedian and actor Rob Riggle will host the 2012 ESPYs on July 11 at 9p. To celebrate the 20th ESPYS, program highlights will include special guest appearances from several former hosts such as Samuel Jackson (1999, 2001, 2002, and 2009) Lance Armstrong (2006), Justin Timberlake (2008), Seth Meyers (2010/2011) and others.

NASCAR Sprint Cup racing on FOX on Saturday scored a 4.0/7 with 6.8 million viewers, according to Nielsen, to run even with last year’s performance and ranked as the highest-rated and most-watched event of the weekend. This season, NASCAR Sprint Cup racing on FOX is averaging a 5.3/11 with 8.8 million viewers, off pace by 5% from last year’s numbers.

ESPN series E:60 returns for its Spring 2012 premiere on Tuesday, April 24 at 7p on the flagship network with an NFL Draft Special. The program will mark the first a four-episode slate with shows April 24, May 1, 8 and 15.

The MSG+ telecast of Game 4 of the Eastern Conference Quarterfinals between the Rangers and Senators delivered a 3.43 rating in the Male 25 to 54 demo, according to Nielsen, in the New York market on Wednesday night.

The fourth season of Golf Channel’s original series The Haney Project wraps up with a special one-hour season finale on Monday, April 23 at 9p, pitting Adam Levine, Sugar Ray Leonard, Mario Batali and Angie Everhart against each other in an ultimate final showdown.

Tennis Channel is offering exclusive coverage of the U.S. Fed Cup team’s playoff competition against Ukraine in Kharkiv, Ukraine, this weekend, with live telecasts Saturday, April 21 beginning at noon, and Sunday, April 22 at 10:30a.

Waterman Broadcasting and the Miami Dolphins have agreed on a new two-year deal that will keep Miami Dolphins programming on NBC2 and ABC7, according to the channels. This year, three of the four preseason games will run on NBC2 with the August 10th game against the Buccaneers likely headed for ABC7 due to conflict with the 2012 London Summer Olympics. The two-year deal includes carriage of “Dolphins Weekly” and the “Miami Dolphins Coach’s Show” as well as specials.

Kenny Albert, play-by-play broadcaster for FOX Sports and MSG Network and on-air talent for the NFL on FOX, MLB on FOX, and the New York Rangers, will emcee the Cynopsis: Sports Business Summit Lifetime Achievement Awards on Tuesday. Buy your tickets now to watch Albert help honor Dr. Harvey Schiller, Bud Collins and Tony Ponturo. For the full agenda and to register, visit:


Cynopsis: Sports Business Summit
Steve Phelps, NASCAR / Brian Hughes + Brian Monahan, MagnaGlobal / David Dunn, Athletes First

2012 Cynopsis: Sports Lifetime Achievement Award Honorees
Bud Collins / Tony Ponturo / Harvey Schiller

DirecTV / FOX Sports / NASCAR / Advertising Club of NY


Sponsorship & Promotion

NASCAR has issued a ‘White Paper’ showcasing the latest green initiatives and programs for the organization. The data illustrates the steps NASCAR has taken in educating fans, reducing the sport’s environmental impact, and validating green technologies both on and off the track with initiatives that include the use of Sunoco Green E15 fuel in February 2011. This weekend in Kansas, NASCAR will spotlight its environmental sustainability programs with activities that include a wireless recycling program, painting the backstretch green, and a new 30-second television spot about the NASCAR Green platform that will air during Sunday’s NASCAR on FOX national broadcast at 1p.

Meanwhile, executives at U.S. Cellular and Iowa Speedway extended the track’s annual late summer NASCAR Nationwide Series event sponsorship, the U.S. Cellular 250.

Digital Fields

Turner Sports and the NCAA announced more than 400 combined hours of live streaming video from more than 200 events for the 2012 NCAA spring championships on and the free NCAA Sports iPhone app. Coverage begins Friday, April 27, with the inaugural Division III Men’s Volleyball Championship from Springfield, Mass., and continues through June 3. A total of 30 championships will be streamed live exclusively on including Division I men’s and women’s golf, Division I men’s and women’s tennis, National Collegiate men’s volleyball, National Collegiate women’s water polo and Division II and III men’s lacrosse. In addition, will also stream 20 selection shows to reveal the championship fields and key matchups.

The 2012 MLB All-Star Game Online Ballot launches today and will be up through June 28 at and all 30 club sites. Last year’s program produced a record of 32.5 million ballots cast.

The Main Event

NHL Playoffs continue on the NBC channels. Also Yankees/Red Sox across MLB Network, FOX and ESPN on Friday, Saturday and Sunday.


330+ new classifieds in 1st Quarter!

Cynopsis Media Classifieds: Contact Trish Pihonak to spotlight your company’s job openings today.

**View the job board on our Facebook page– updated daily**

ON THIS DAY in 1912: Fenway Park officially opens, with the Red Sox beating the NY Highlanders 7-6 in 11 innings.

Answer to Our Last Sports Trivia Question: Who handed Mike Tyson his first loss in the ring? JamesBuster” Douglas. Kudos to: Evan S. Perlmutter-One Line Sports Agency/NY; Rick Alessandri-Univision/NY; Brian Ricco-BOXTV- The Boxing Channel/NY; Phyllis McQuillan-MSG Media/NY; Jon Latzer-Cinesport/New Jersey; Marc Wollis-NBC Sports Group/Orlando; Adam Zimmerman-CSE/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Ron Salcedo-Zimmerman/Nashville; Bill Robertson-Tunheim Partners/Bloomington; Joe Pedri-KLAS-TV/Las Vegas; Adam Deverell-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City; John Sutton-Charter Digital Media/LA.

In The Know: Who was “The Say Hey Kid”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


JUST ANNOUNCED: Kids !magination Awards Finalists

Our first annual Cynopsis Kids!magination Awards Breakfast is set for Thursday, June 7 from 8:00-10:30am at Le Parker Meridien in NYC. Network with your peers and hear about the year’s best kids programming and marketing.

Join award finalists, support your colleagues and network with the best in the industry!

Preview the list of finalists & register for the Awards event:

Later — Chris
Chris Pursell for Cynopsis | Sports

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: Req. 2953 (4/27)

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SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email [email protected] (4/26)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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