Friday, April 13th, 2012

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS


 

Scripps Networks. Brands for Life. The Formula:

BUILD Trusted Brands.
HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC

ENGAGE Upscale Viewers. 
#1
Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending.

INFLUENCE Purchase Decisions. 
#1
Most Ad Receptive Audience in Cable#1 for Inspiring Viewers to Try New Products.
Source: Nielsen Npower and Experian Simmons, 2011. For details, visit scrippsnetworksadsales.com.


Cynopsis
04.13.12

Good morning. It’s Friday, April 13, 2012, and this is your first early morning briefing.

Tonight’s Premiere:
TLC: Say Yes to the Dress: Bridesmaids at 9p

Saturday’s Premieres:
Food Network: Trisha’s Southern Kitchen at 1030a
Animal Planet: Tanked at 9p
A&E Network: Last Chance Driving School at 10p

Sunday’s Premieres:
Halogen TV: Roadworthy: The Invisible Children Tour at 9p
VH1: Tough Love: New Orleans at 9p
CBS: NYC 22 at 10p
HBO: Girls at 1030p

Sunday’s Finales:
Investigation Discovery: Nightmare Next Door at 9p
Velocity: Inside West Coast Customs at 9p
HBO: Eastbound & Down at 10p


A CYNOPSIS MESSAGE FROM WGN


 

 

WGN America: Where Prime Time Is Family Time

WGN America is a Top 5 General Entertainment Network for Prime Time
Family Viewing for A25-54 with Children 2-11 and Teens 12-17

WGN America offers top off-net hits including How I Met Your Mother, AFV,
Law & Order: CI,
and great MLB & NBA action.

facebook.com/MeetAtMaclarens | www.wgnamerica.com | twitter.com/MeetAtMaclarens
  

Source: Nielsen November 28, 2011  February 5, 2012, M-Sun 7-10p, A25-54/with K2-11 & A25-54/with T12-17; For details, contact [email protected]


~ MORE STUFF ~

In its upcoming new reality series, CBS focuses on city pooches, their owners and the behavior of both when Dogs in the City debuts May 30 at 8p. The new series features Justin Silver, a dog trainer who is skilled at finding resolutions between dogs and their owners.  Silver figures out solutions for all types of doggie dilemmas including a recently divorced couple whose dog is having a hard time adjusting to joint custody to a couple who wants to move in together but she’s terrified of his golden retriever.  CBS’ Raquel Productions Inc. is producing Dogs in the City in association with Shed Media US Inc. and Carol Mendelsohn Productions.

Earlier this week, ABC released some retooling decisions for its daytime lineup.  The network is renewing long-time soap, General Hospital coming up on its 50th year.  Food talk show, The Chew, which premiered last September and replaced canceled soap All My Children was also renewed though newer health and lifestyle talk show, The Revolution which bowed last January did not make the cut.  ABC will end The Revolution in July.  In the interim weeks when The Revolution ends and before new talk show Katie starring Katie Couric debuts on September 10, the ABC-owned stations will carry GMA in the Afternoon, a spinoff of the morning daytime program Good Morning America which will highlight many of the same personalities and serve up lighter content and breaking news when necessary.  

FOX ordered a double helping of Gordon Ramsay’s Hell’s Kitchen giving the cooking competition series an 11th and a 12th season.  Hell’s Kitchen, produced by ITV Studios America in association with A. Smith & Co. Productions is set to premiere season 10 on May 29 at 8p and will add a second night starting June 4 at 9p. 

In other news from FOX, the network opted to bench the remaining second season episodes of sitcom Breaking In starring Christian Slater.  FOX is pulling the series from its Tuesday primetime schedule and airing in its place at 930p on April 24, May 1 and May 8 will be repeats of New Girl.  The remaining episodes of Breaking In will air sometime in the future.

Inaugural episodes of two of HBO’s new upcoming series, Girls and Veep will be made available to non-subscribers of the premium network.  The day after each series debuts, the pilot episodes will go live on HBO.com, YouTube, DailyMotion, TV.com and many distributors’ Free On Demand platforms.  Veep will additionally be available for download on iTunes.  Girls, debuting this Sunday at 1030p will be available to non-subscribers from April 16 to May 14 while Veep, premiering April 22 at 10p will be available to non-subscribers from April 23 to May 1. 

A&E Network okayed additional seasons of Storage Wars, Storage Wars: Texas and Shipping Wars, giving each unscripted series 26 episodes with all three set to debut this summer.  Storage Wars and its spinoff Storage Wars: Texas is produced by Original Productions and Shipping Wars is produced by Megalomedia. 

On Monday, national music television network, Fuse, which is part of The Madison Square Garden Company, presents a new Top 100 series, Top 100 Killer Collabos opening at 8p.  The series, which airs each weeknight for two weeks, counts down the best music collaborations in a variety of music genres.  The series is hosted by Ashanti, Keri Hilson and Gabe Saporta and concludes with the top ten finale episode on April 27. 

The Weather Channel brings back a second season of Coast Guard Alaska beginning next Wednesday at 9p.  Produced by Al Roker Entertainment, the series’ new season opens by following Air Station Kodiak swimmers and rescue pilots on two dangerous rescue missions. 

Also next Wednesday, Mnet, the US television network aiming at Asian Americans and fans of Asian pop culture, debuts season two of Beats Per Mnet (BPM) at 9p.  The show sports a new look, new hosts with Jelynn Sophia and TK Nguyen and new production partners with Cashmere Agency.  BPM offers viewers the latest on Asian pop entertainment featuring music to food, fashion and art.  Mnet is available nationwide to Verizon FiOS subscribers and via other cable providers.

UPFRONT 2012: BET

BET presented its Upfront programming highlights to advertisers in Los Angeles yesterday encompassing two new scripted series, one new reality series and a late night talk show. 

Descriptions of BET’s new shows include:

  • Second Generation Wayans is based on the lives of the well-known comedy family headlined by Craig Wayans, Damien Dante Wayans and George O. Gore II.
  • House Husbands is a semi-scripted comedy styled like Curb Your Enthusiasm starring Kevin Hart and based on a sketch from the 2011 BET Awards. 
  • BET’s new reality series will star Judge Greg Mathis and explore real unsolved cases.
  • The new late night talk show will be helmed by former CNN anchor T.J. Holmes called Don’t Sleep and will incorporate comedy to examine social issues.  

BET also approved new seasons of its comedies The Game, Let’s Stay Together and Reed Between the Lines as well as gospel singing competition show Sunday Best.  Furthermore, BET will also produce made-for-TV movies under BET Premiere Cinema. The network’s first movie starring Gabrielle Union is titled Being Mary Jane followed by other titles.

BET’s sister network Centric is bringing back Apollo Live, a refreshed show set at the iconic Harlem venue with a singing competition featuring Doug E. Fresh and Michael Bivins as judges and Jamie Foxx, Marcus King and Don Weiner serving as executive producers.

Outdoor Channel host Jose Wejebe, star of the network’s fishing show, Spanish Fly, died last Friday when his single engine plane he was piloting crashed soon after takeoff in Everglades Airpark.  He was 54.  As host of the weekly series Spanish Fly, Mr. Wejebe took viewers on journeys around the world to adventure fishing spots including the Seychelles off the east coast of Africa to the Coral Sea off the coast of Australia, to Argentina, Costa Rica, Panama and more.  Outdoor Channel will pay tribute to Mr. Wejebe by airing a special episode of Spanish Fly: A Tribute to Jose Wejebe several times this weekend beginning today at 1230p and again at 830p; on Saturday at 11a; and also on Sunday at 10a.
        


A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL


 

 

THE WEATHER CHANNEL IS GETTING THE JOB DONE IN PRIME TIME

Prime time delivery +16%

Get ready for real characters living, working and braving the elements.
Get ready for prime time on The Weather Channel.
Get Ready for Now.

COAST GUARD ALASKA   ICE PILOTS   LIFEGUARD! SOUTHERN CALIFORNIA   BRAVING THE ELEMENTS   HURRICANE HUNTERS
Source: Nielsen, 12/26/11 – 3/11/12 vs. 9/26/11 -12/25/11


 

~ PRODUCTION & DEVELOPMENT ~

Casting Call: 495 Productions and Doron Ofir Casting presents a national search for fiery, misbehaving Latin women who are beautiful and sexy to appear in a new reality show about Latinas in their natural American habitat.  The show is looking for American Latinas with style and fashion sense that are also fluent in English and look to be between 21 and 35 years of age.  The selected woman must also appear to be or identify with Latina culture and must be a legal US resident.  To apply, send an email to: www.latinascasting.com.

Casting Call:  Logo is casting for the fifth season of RuPaul’s Drag Race which premieres on the network in early 2013.  Are you a Glamazon? Do you have what it takes to work it out on the main stage?  Logo is looking for all drag superstar hopefuls to upload their audition videos via Facebook (http://www.facebook.com/rupaulsdragrace) now through April 18, 2012.  Starting April 18, fans will be able to watch the submissions and vote for their favorites until May 2.  The top queen, as voted on by fans, will join the cast to compete in the fifth season.  The winner will be announced on Facebook in June.  RuPaul’s Drag Race is produced by World of Wonder Productions. 

Mark Your Calendars!On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? Register now with this link: http://www.cynopsissportssummit.com.


 A CYNOPSIS MESSAGE


 

KEYNOTES ANNOUNCED FOR APRIL 24! REGISTER NOW 

Cynopsis: Sports Business Summit

9:00am: NASCAR: Steve Phelps, Sr. VP & CMO

12:00pm: MAGNAGLOBAL:
Brian Hughes, SVP Audience Analysis Practice Lead
Brian Monahan, EVP Managing Partner

3:45pm: Athletes First: David Dunn, Chairman & CEO


 

~ RATINGS ~

Broadcast Morning News Shows  Weekly Average Ratings (week of April 2, 2012)
NBC: Today 5.11 million total viewers; 1.8/13 and 2.14 million A25-54
ABC: GMA 4.92 million total viewers; 1.5/11 and 1.83 million A25-54
CBS: This Morning 2.47 million total viewers; 0.8/6 and 1.01 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of April 2, 2012)
ABC: Nightline 3.95 million total viewers; 1.2 and 1.44 million A25-54; 0.9 and 1.10 million A18-49
NBC: Tonight Show 3.66 million total viewers; 1.1 and 1.32 million A25-54; 0.8 and 1.00 million A18-49
CBS: Late Show 3.01 million total viewers; 1.1 and 1.32 million A25-54; 0.8 and 1.01 million A18-49
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX had an easy win Wednesday at 5.0/14 among A18-49, according to final primetime national ratings from Nielsen.  American Idol on FOX trounced the competition at 8p with a 4.9/15 with next in line Survivor: One World on CBS delivering a 2.7/8.  FOX held its own at 9p with more American Idol at 5.3/14 and ABC was second place with an average of 3.6/9 for established comedy Modern Family paired with the series debut of Don’t Trust the B—- in Apt. 23 (ABC’s new sitcom posted a 2.9/7 in the demo at 930p).  CBS had a turn in first place during 10p as CSI pulled in a 2.4/6 followed by NBC’s Law & Order: SVU at 1.7/4.

Live + Same Day Household Ratings: Wednesday, April 11, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.


FOX: 10.0/16         American Idol 10.0/16


 

CBS: 6.6/11             Survivor: One World 6.0/10, Criminal Minds 7.5/11, CSI 6.3/10


 

ABC: 4.5/7              The Middle 4.4/7, Suburgatory 3.9/6, Modern Family 6.3/10, Don’t Trust the B—- in Apt. 23 [p] 4.4/7, Revenge [r] 3.8/6


NBC: 2.8/4             Off Their Rockers 3.7/6, Best Friends Forever 1.8/3, Rock Center with Brian Williams 1.8/3, Law & Order: SVU 3.9/6


UNIV: 2.2/4            Una Familia con Suerte 2.0/3, Abismo de Pasion 2.3/4, La Que No Podia Amar 2.2/4


CW: 0.7/1              America’s Next Top Model [r] 0.6/1, America’s Next Top Model 0.7/1


TELE: 0.7/1            Maid en Manhattan 0.8/1, Corazon Valiente 0.8/1, Relaciones Peligrosas 0.5/1


ION: 0.6/1             Cold Case 0.7/1, Cold Case 0.5/1, Criminal Minds 0.7/1


TF: 0.3/1               Cine de Las Estrellas WED [r] 0.2/0, El Capo 0.4/1


A18-49:  FOX 5.0/14, CBS 2.7/7, ABC 2.4/7, UNIV 1.7/5, NBC 1.1/3, TELE 0.5/1, CW 0.4/1, TF 0.3/1, ION 0.2/1

 

 



A CYNOPSIS MESSAGE


 

 

Not attracting the right candidate for that hard to fill job?

Trust Cynopsis Media for all your classified and job opening needs

Get in touch with the most viable & respected candidates in the industry!

Contact Trish Pihonak to fill that position today.



Friday Fun Fact:
Author F. Scott Fitzgerald’s full name was Francis Scott Key Fitzgerald, named after a distant cousin who happened to write “The Star-Spangled Banner.”

This day in History: 1796 – 1st elephant arrives in US from India.

Answer to Our Last Trivia Question: Whose father might be either a Russian Major or Drummer Buddy Rich? Sterling Mallory Archer from FX’s Archer. Barney Stinson was a frequent guess, but as I understand, his father might be Bob Barker, not Buddy Rich. Kudos to: Andrew Goldman-HBO-NY; Bob Friedland-Toys”R”Us, Inc./NYC; Gerry Bixenspan-TV Marketing/NYC; Mario Turchiarolo-Freelance/Philadelphia; Gary Cianciosi-True Media/Columbia, MO; Brett Ashy-The Ashy Agency/LA; Rich Hynes-Trouble in a Box Productions/LA; Darlene Tipton-Fox Cable Networks/LA; Wendall Foster-ABC Entertainment Group/Burbank.

Today’s Trivia Question: Harry Chapin’s song, WOLD, was the inspiration for what TV sitcom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa
04.13.12

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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  Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: [email protected] (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at http://careers.own.tv (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: careers.timewarner.com (4/20)

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (4/19)

JOB OPENING: PROMO EDITOR-PRODUCER/MLB Network/NJ: Edit/produce topical/image promos and sizzle tapes. Min 3-5 yrs exp w/non-linear. Strong design, FinalCutPro & After Effects exp req. Send resume/ link to reel to [email protected] (4/19)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required.. Please apply www.nfl.apply2jobs.com (4/19)

JOB OPENING: RESEARCH ANALYST/NYC/Scripps Networks: Ad Sales Research team. Responsible for providing support and create solutions for rev goals. Info: http://www.scrippsnetworksinteractive.com/careers req#2977 (4/19)

JOB OPENING:  ASST DESIGN DIR/WEtv/NYC: manage on-air & print design team, production scheduling & budgets, art direction, some hands-on design work. Resumes to: [email protected] (4/18)

JOB OPENING: DIR-OPS/NYC/Brdcst set design comp: Plan, manage, track from conception thru implementation. Ensure & improve performance, effic & profit. Must read design docs. 7-10 yrs industry ops exp. Resume to [email protected] (4/17)

JOB OPENING: ASSOCIATE PRODUCER/NYC: NYC Game Show seeks AP to audition & produce contestants for show. Reports to Supervising Producer. Great communication skills & previous casting exp a plus! Resume to: [email protected] (4/17)

JOB OPENING: RESEARCH MGR/Sportsman Channel/NY: Wkly reprts, selling stories, rsrch. Bachelor’s deg, 2-3 yrs exp w/natl rated cable network. Full info/apply: www.thesportsmanchannel.com (4/17)

JOB OPENING: EVENT MGR/NASCAR/NY: Manage various sponsor hospitality services & commitments. 5+ yrs exp in event management/marketing/sports. www.employment.nascar.com (4/17)

JOB OPENING: APs and RESEARCHERS/National Talk show/NYC: Hiring for Conflict/Resolution driven stories. Main duties include booking guests, social media, research, etc. Job starts in May! Email resumes to: [email protected] (4/17)

JOB OPENING: SALES SERVICE REP/Chicago: Assist the Account Executive in his/her efforts to maximize advertising revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=126825 (4/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; http://about.me/jfchang (4/20)

SITUATION WANTED: NUTRITION EXPERT, HEALTH & LIFESTYLE HOST looking to host cooking/lifestyle shows/health reporter. Great on camera, trained host, Registered Dietitian.See www.lisadefazio.com. Contact [email protected] (4/19)

SITUATION WANTED:  CREATIVE PRODUCER/PRODUCTION EXECUTIVE: with 10+ years production and business finance background looking for new full time or freelance job opportunities. http://www.imdb.com/name/nm2735106/ (4/18)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid prod.co/agency/ntwrk/relationships, runs on batteries! [email protected] (4/17)

SITUATION WANTED: ON-AIR PROMO WRITER/PRODUCER/DIRECTOR: seeks freelance projects. 10+ years in kids TV. (Warner Bros., Cartoon Network, Disney, Hub) LA (Burbank) based. [email protected] Great children’s director! (4/17)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/14)

SITUATION WANTED: PRODUCER/Creative Writer, Seg & Field Prod 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam: 310-254-0131 [email protected] (4/14)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


WHAT’S ON TONIGHT – FRIDAY, APRIL 13, 2012


ABC: Shark Tank, Primetime: What Would You Do? [r], 20/20
AZTECA: Buenos Noches America, Futbol de la liga Mexicana
CBS: Undercover Boss, ACM Presents Lionel Richie and Friends — In Concert
CW: Nikita [r], Supernatural [r]
FOX: The Finder, Fringe
ION: Cold Case, Cold Case, Cold Case
NBC: Who Do You Think You Are? [r], Grimm, Dateline NBC
PBS: Washington Week, Need to Know, Art in the Twenty-First Century [p], The Titanic with Len Goodman
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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