Programmers, ad ops personnel and sellers all know that programmatic TV buying is only growing more important to brand marketers. Plain and simple: programmatic is the future. Magna Global estimates that the global programmatic market will increase to $61.9 […]
It’s more true than ever that in order to succeed and thrive in today’s media world, you need to understand the importance of ratings – especially as we totter on the precipice of Nielsen’s Total Audience Measurement tool […]
The Results Are In! Cynopsis Sports was pleased to recognize the best of the best sports social media campaigns from a historic year, as part of our second annual Leaderboard program. It was presented at the Sports Engagement Summit on Wednesday, December 2 and showcased brands, organizations, leagues, and networks that utilized social media platforms to […]
Cynopsis Sports Engagement Summit December 2 I 8:30 AM – 3:15 PM I New York Athletic Club The Cynopsis Sports Engagement Summit took place on Wednesday, December 2 in New York City, and brought together some of the world’s most accomplished social media and e-Sports communicators in the world of sports. The event provided insight to the […]
Whether you work in programming, sales, or ad ops, you can’t afford to miss this jam packed half day conference on TV and programmatic buying taking place on Thursday, November 5. We are presenting up to the minute information on data, […]
In a few short years, one of them could be running your company – if they’re not off starting their own. Many of the best and brightest in the media industry gathered Thursday night for Cynopsis Media’s 2015 Rising Stars Awards presentation. The leaders of tomorrow, representing A+E, ESPN, Tapad, DigitasLBi, Nielsen, Comcast and many […]
FRIDAY, SEPTEMBER 18 I NEW YORK YALE CLUB I 8:30 – 10:30 AM Cynopsis Kids !magination Awards honored the year’s best in children’s, tween and family programming and marketing at a breakfast celebration on Friday, September 18 at the Yale Club in New York City. We recognized outstanding achievement in content creation across platforms, and […]
A giant thank you to everyone who entered, attended and presented at the fourth annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 at the Athletic Club in NYC. An additional thank you not only to all of our judges as well as our presenters: James “JB” Brown, Sportscaster for CBS Sports; Maggie Gray, Host, Sports […]
Thank you to all those who attended the inaugural Cynopsis Social Good Awards, where, in the spirit of the best of humanity, we celebrated the good works that raise our industry above the bottom line and enable us to positively impact our surroundings. From social justice to sustainability initiatives to health-awareness campaigns, the SGAs […]
|| Thursday, April 16, 2015 || 8:00 – 10:30 A.M. || Join us for the annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 from 8:00-10:00am at the NYAC to celebrate the work of this year’s Sports Finalists. We will honor four executives who have changed the way their sports entities connect with fans around […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5