A giant thank you to everyone who entered, attended and presented at the fourth annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 at the Athletic Club in NYC.

An additional thank you not only to all of our judges as well as our presenters: James “JB” Brown, Sportscaster for CBS Sports; Maggie Gray, Host, Sports Illustrated’s SI NOW + Pro Football NOW & Co-host of CBS Sports Radio The Moose & Maggie Show; EJ Hradek, Analyst on NHL Network; Dana Jacobson, Sports Anchor on CBS Sports; Pierre McGuire, NBC Sports Hockey Analyst; Jane McManus, Reporter & Columnist for espnW; Paul Rabil, Multiple-time Lacrosse MVP/All-Star + Whistle Sports Athlete; Jimmy Roberts, Reporter for the Golf Channel on NBC and Host on NBC Sports Update; Frank Shorter, Olympic Gold Medalist/Universal Sports Network Commentator; John Skipper, President of ESPN; and Keith Turner, President, Sales & Marketing for Univision Communications, Inc.

Also, we honored four executives who have changed the way their sports entities connect with fans around the country.  Sean McManus, Chairman of CBS Sports received this year’s Legacy Award; recognizing a career that changed sports media, Gary Bettman, Commissioner of the National Hockey League received the Vision Award as Sports Executive of the Year. Juan Carlos Rodriguez, President of Univision Deportes at Univision Communications Inc. received the Navigator Award as the Sports Network Executive of the Year and Morgan Flatley, Chief Marketing Officer for Gatorade received the Gem Award, which pays tribute to the Consumer Brand of the Year.

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The awards honored outstanding work in the sports media industry over the past year and had categories that included television series, radio and live events as well as digital and marketing campaigns.



Event Photos + Montage 

2015 Winners & Honorable Mentions

Ad Agency
Athlete in a Web Series/Special/Spot
B2B Program
Brand Activation at Live Events
Brand Extensions/Licensing
Digital Executive
Documentary Series
Documentary Special/TV Movie
Fantasy game
Integrated Campaign for Brands
Integrated Campaign for Networks
Live Coverage of Sporting Event (National)
Live Coverage of Sporting Event (Regional/Local)
Live Stream Presentation
Marketing Campaign
Marketing Initiative
Mobile App
Network Sports Branding Campaign
New Sports Show
Over the top (OTT) Content Service
Overall Social Media Excellence
Partnership with an Athlete
PR Professional
Pro-Social Campaign
Proprietary Asset
Public Relations Campaign
Radio Program
Retail Activation
RSN of the Year
Sports Blog
Spot - 30 Seconds
Spot - Over 30 Seconds
Studio Show
Talk Show
Technical Innovation
Tune-In Promotion

Use of Facebook
Use of Integrated Sponsorship for Broadcast
Use of On-Air Design
Use of Twitter
Webisode series

Questions? Don’t hesitate to contact us: Jenn Ocampo, 203.906.4603