Whether you work in programming, sales, or ad ops, you can’t afford to miss this jam packed half day conference on TV and programmatic buying taking place on Thursday, November 5. We are presenting up to the minute information on data, measurement, inventory, and how this relatively new method of buying is functioning along traditional TV buying practices. Smart speakers who are leading the conversation will drive the day’s discussions, with plenty of time built in for Q&A and networking, With all the confusion in the marketplace, being clear, responsive, and ahead of the curve is what will determine who succeeds. This morning conference can help you make and your team those people.
|Registration & Networking
|Introduction: How Programmatic Really Works
|Behind the scenes from the sale to execution to ROI, here’s your snapshot of the programmatic world, and how it functions alongside traditional TV advertising.
|Taking Inventory… of the Inventory
|One of the biggest challenges around programmatic when it comes to TV is which parts of a linear inventory are available to be sold programmatically now and in the likely future. We’ll tease out that tangle, and also provide critical intel on how programmatic inventory is affecting the marketing goals of your clients – and where there’s expected to be the most growth in coming year. In short, this is the blueprint you’re going to want and need.
|Partner Spotlight: The Trade Desk
|Brian Stempeck, Chief Client Officer of The Trade Desk — a global demand-side platform — will talk about how programmatic evolved in digital media, and some lessons applicable to programmatic TV. How can TV avoid some of the early mistakes in programmatic video and display, to accelerate adoption even faster?
|Mining Data – And Turning it into Gold
|At its most basic, programmatic is about the insertion of minute chips of data and segmentation into media buying. So the critical question centers on which data counts right now when it comes to attracting eyeballs, as well as how that informs buying decisions. We’ll deliver the state-of-the-art thinking on that topic and go even further, showing you examples of the best blend of data and creative, to deliver a consumer experience that’s both rich and high-performing. You’re going to want to be in the room for this.
|11:35 a.m.-12:20 p.m.
|Measure for Measure
|Proving viewership across viewing streams from broadcast TV to mobile means that sellers need the ability to combine disparate measurement stats from multiple providers and their own research in order to present a comprehensive picture of live and time-shifted viewing. That’s where programmatic can be of use, managing rates across devices and streams and supplying media owners with more elasticity in fulfilling audience guarantees. But who’s measuring what and which metrics are emerging as most important? And what do those numbers mean relative to other measurement tools? This will provide all the explanation you’re going to need to use programmatic efficiently to reach scale, even as the market morphs.
|12:20 – 1:00 p.m.
|Luncheon & Closing Keynote
|Carl Salas will answer the question: “What happens now?” through the lens of his position at Moody’s as an analyst covering the media industry. He’ll provide concise insight into how to take the day’s discussions and use them to your advantage, today and into the future.
Astor Center, New York
399 Lafayette St (at the corner of East 4th St.)
New York, NY 10003
Astor Center is located in the landmark De Vinne Press Building.
Subway: Take the B,D,F,M to Broadway-Lafayette and exit on Lafayette Street to walk four blocks North to 4th Street. Take the N, R to 8th Street-NYU and walk one block East to Lafayette St and one block South to 4th Street. Take the 6 to Astor Place and walk one block South on Lafayette Street to 4th Street.
Parking: Self-parking is available at 403 Lafayette. Hourly rates apply. Sponsored by:
Who Should Attend
If you are involved in any of these capacities, this Boot Camp is for you:
|Team Rate (3 or more pp)
Sponsorship opportunities are available! Contact Mike Farina, VP of Sales & Marketing at [email protected] for details.
[email protected] | 917-974-0640
Don’t miss your opportunity to showcase your company in front of executives and industry professionals from ad agencies, brands, networks and content companies on Thursday, November 5 at Astor Center in New York City. There are a variety of sponsor levels available for the event. For additional information and rates regarding the Cynopsis Programmatic Conference, please contact Mike Farina, VP of Sales & Marketing, at [email protected], 203.218.6480.