Thank you to all those who attended the inaugural Cynopsis Social Good Awards, where, in the spirit of the best of humanity, we celebrated the good works that raise our industry above the bottom line and enable us to positively impact our surroundings. From social justice to sustainability initiatives to health-awareness campaigns, the SGAs celebrate the people, partnerships and programs that benchmark excellence in the area of social good.

Those of us working in the television industry have a tremendous opportunity to promote pro-social behavior. Whether or not you leave today with an award in your hand, if you’re part of that process, you’re a winner in our book. We were astounded by the breadth and caliber of entries we received this year – and that’s because of your very impressive efforts.


The Cable Center

Thank you, once again, to everyone who attended the breakfast, and congratulations to all the winners and honorable mentions! 

Social Good Awards Winners & Honorable Mentions

 ( Click on the categories to expand winner and honorable mention information )

Awareness Campaign or Initiative
Awareness Campaign: Children Initiatives
Awareness Campaign: Health Initiatives
Awareness Campaign: Sports
Best Episode with a Social Good Theme
Best Overall Marketing
Best Spot (30 seconds or less)
Best Spot (Over 30 seconds)
Branded Campaign for a TV Series or Special Programming
Diversity Campaign or Initiative
Environmental Campaign or Initiative
Green/Sustainability Campaign or Initiative
Hash Tag Promotion
Human Rights Campaign or Initiative
Instagram/Vine Campaign
Integrated Campaign
Integrated Campaign for a TV Series or Special Programming
Integrated Campaign: Health Initiatives
Integrated Social Campaign for a Brand
Nonprofit/Corporate Partnership
Nonprofit/Corporate Partnership: Youth Initiatives
Partnership with a Celebrity/Athlete/Character
Philanthropic Campaign
Public Service Announcement
Social Good Leaders of the Year
Social Good Shining Stars
Social Media Promotion/Campaign


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Special Edition of Cynopsis

If you’re interested in running a congratulatory text ad in an edition of Cynopsis, please contact Mike Farina at 203-218-6480.

Questions? Don’t hesitate to contact us: Pete Romas at 203-899-8483