Winner: Nat Geo Wild – Big Cat Week 2013

http://youtu.be/QcpAHvSukno

An extension of the Big Cats Initiative, Big Cat Week is a long-term commitment by the National Geographic Society to stop poaching, save habitats and sound the call that big steps are needed to save big cats around the world. This global campaign supports on-the-ground conservation projects and education to help stem and eventually reverse the rapid disappearance of big cat populations.

For more information, please visit: www.natgeowild.com/bigcatweek

Winner: USA Network – Characters Unite Initiative

https://www.youtube.com/watch?v=6Zr208QY5Ek

In partnership with dozens of non-profit organizations and cable affiliates, the year-round campaign promotes greater respect and acceptance via PSAs, programming, digital content, social media outreach community events and educational programs conducted year-round, but with a special focus in February, which has been designated as Characters Unite Month.

For more information, please visit: http://join.charactersunite.com/

Honorable Mentions:

• A+E Networks – A&E Project Startup Live
• CMT – Empowering Education
• CNN – CNN Heroes: Subaru Donation Matching
• Crackle – “Playing It Forward”
• Investigation Discovery – Inspire a Difference Public Affairs Campaign
• REELZ – Independence Happens Here Initiative
• Reingold/Herzog – US Dept of Veterans Affairs – Make the Connection
• Scripps Networks Interactive – HGTV/DIY Network & Rebuilding Together
• Viacom – Says NO MORE: Together we can end domestic violence and sexual assault

Winner: Cartoon Network: Stop Bullying: Speak Up – Stop Bullying: Speak Up Week

Cartoon Network demonstrated that this campaign is part of its DNA by expanding it from a singular on-air content event to a sustained launch platform spotlighting the first-ever CARTOON NETWORK SPEAK UP WEEK, during National Bullying Prevention and Awareness Month. More than 1.2 million people joined the net’s Speaking Up’ against bullying movement.

For more information, please visit: http://www.cartoonnetwork.com/promos/stopbullying/index.html

Winner: JetBlue: Increasing Access to Books: Soar with Reading & First Book

As part of JetBlue’s cause marketing efforts, the airline worked in conjunction with Random House and First Book to create videos that would bring attention to the deficit of books available to children in low-income households. The videos were aired across 86 cities via JetBlue’s seat back television during the summer peak travel season. Let’s take a look at Soar With Reading.

For more information, please visit: http://www.soarwithreading.com/

Honorable Mentions:

• Ad Council – UNCF (United Negro College Fund): Supporting Minority Education – Better Futures Campaign
• DIRECTV – All Stars Project
• Discovery Communications – Say Yes to the Prom
• MRY – Communities in Schools
• SapientNitro Campfire – Save The Children: Stay Connected
• Sprout – Kindest Kid Contest
• Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos

Winner: OMD – Stand Up To Cancer

Stand Up To Cancer is a charitable program of the Entertainment Industry Foundation that raises significant funds for translational cancer research through online and televised efforts. Congratulations for your continued impressive efforts!

For more information, please visit: http://www.standup2cancer.org/

Honorable Mentions:

• BET Networks – BET Goes Pink Awareness Campaign
• CNN – CNN Heroes: Johnson & Johnson Amazing Nurse Campaign
• Community of Lights, LLC – Tapestry: The Faces of AIDS
• ECU Communications – CMS Spanish Medicare Multi Media and Education Campaign
• Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick

Winner: FOX Sports Supports  – 2014 Special Olympics USA Games

FOX Sports Supports fully embraced the 2014 USA Games by providing on-air and online media exposure across its multimedia networks via on-air specials, PSAs and in-person activation, serving more than 3,500 athletes in the process and bringing media attention to a worthwhile cause.

For more information, please visit: http://www.foxsportssupports.com/

Honorable Mention:

• OMD – Dick’s Sporting Goods: Sports Matter

Winner: International Rescue Committee – Escaping Syria

This Committee helps people whose lives re shattered by conflict and disaster to survive, recover, and gain control of their future. In addition to attracting attention to the desperate circumstances of Syrian refugees, the series serves as a fundraising tool. Working with global donors and regional partners, the IRC is currently delivering $50 million in support to some 10 million internally displaced Syrians and refugees.

For more information, please visit: http://www.Rescue.org

Honorable Mentions: 

• 44 Blue Productions – Pit Bulls & Parolees – Giving Thanks
• Food Network – The Kitchen featuring Share Our Strength
• Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS
• Magilla Entertainment, LLC – Long Island Medium: “Theresa Visits Jail”
• MTV – Girl Code: Race
• Pivot – TakePart World
• Questus – The Naked Brand
• Show of Force – A Path Appears
• USA Network – Powerful Human Trafficking Programming Stunt

Winner: Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick

Unilever Project Sunlight partnered with the Independent Spirit Awards to spotlight those in the industry helping to create a brighter future and inspiring others to do the same. The program drove more than 1 billion impressions through a combination of owned, earned, and paid media. In addition to garnering mass reach, the online brand study results indicated positive point lifts in aided brand awareness, message association, and brand favorability for the company.

For more information, please visit: https://www.projectsunlight.us/

Honorable Mentions:

• Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
• Major League Baseball – 2014 World Series Game Cause-Based Dedications  
• Stop Bullying: Speak Up – Stop Bullying Speak Up Week

Winner: MLB’s Welcome Back Veterans – “Royals Surprise” PSA

The PSA debuted on MLB.com, which averages 13 million visitors daily, during the national FOX broadcast of World Series Game One, and was shown in-stadium during each World Series game. It was successful in bringing attention to a worthy cause; the average page views of WelcomeBackVeterans.org increased by 433% during the World Series, and the number of unique visitors during that same timeframe increased by 360%.

For more information, please visit: http://web.welcomebackveterans.org/

Honorable Mentions: 

• MTV – Look Different: Facing Change
• SapientNitro – Halo Purely for Pets
• Viacom Velocity – Viacom Says NO MORE

Winner: Pereira & O’Dell: Keep America Beautiful “I want to be”

https://www.youtube.com/watch?v=_kVkfBHAWM4

The goal was to encourage recycling in the United States and through a beautifully executed PSA, that objective was accomplished.

For more information, please visit: http://pereiraodell.com/work/i-want-be

Honorable Mentions:

• Cartoon Network Latin America – The Cartoon Movement and UNICEF’s Let’s Play Initiative (Vamos Jogar)
• International Rescue Committee – My Life Has Been Transformed
• Pivot – Human Resources
• Pivot – Please Like Me
• Top Drawer Creative Inc. – UCycle
• USA Network – New “I Won’t Stand For” PSA Featuring Macklemore & Ryan Lewis

Winner: Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign

Disney Junior empowered kids & families to perform good deeds in their communities through a nationwide tour, digital programs, short-videos & pro-social partnerships.

For more information, please visit:  http://www.disneyjunior.com

Honorable Mentions:

• Disney Channels Worldwide – Make Your Mark Campaign
• Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
• MSNBC – Global Citizen Festival
• Nickelodeon – HALO Awards 2013 (Helping And Leading Others)
• Radio Disney – Disney Channel Presents the Radio Disney Music Awards “Heroes For Change”
• Time Warner Cable – It Ain’t Rocket Science

Winner: ProjectAIP – Anything Is Possible

The purpose of ProjectAIP content is to inspire and encourage kids to persevere, regardless of the challenges they face in their own lives. It produces pro-social/cause-related content and has built the largest video library of inspirational stories told directly by iconic people to a teenage audience. AIP distribution with DEFY Media has propelled their cause to 95 million monthly users & 30 million social fans.

For more information, please visit: http://www.projectaip.org/

Honorable Mentions:

• DIRECTV – All Stars Project
• Interactive One – Your Life Matters campaign
• MTV – Look Different
• Myx TV – I’m Asian American and…
• USA Network – Characters Unite Awards/USA Network

Winner: TakePart.com – #SaveOurBees

TakePart teamed up with a coalition of NGOs on a campaign to protect honeybee populations from deadly pesticides threatening the species.

For more information, please visit: http://www.takepart.com/

Honorable Mentions:

• Disney Channels Worldwide – Friends for Change – Outside Is In
• La Rabida Children’s Hospital – LEED-HC Certification for the La Rabida Children’s Hospital Outpatient Center
• Litton Entertainment – Ocean Mysteries with Jeff Corwin from Ocean Mysteries
• Maryland Public Television – Chesapeake Bay Week 2014
• Pereira & O’Dell – Keep America Beautiful “I want to be“
• Time Warner Cable – Time Warner Cable’s Employee Green Teams & Playbook

Winner: Volta Industries: Free EV Charging Campaign

Volta Industries and Fiat teamed up to bring free electric vehicle charging stations to the public. Fiat promoted their new electric vehicle, the Fiat 500e, on Volta’s LED-displays in shopping centers throughout California. During the course of the campaign, the ad-sponsored stations gave away 91,992 electric miles, offset 30 tons of C02, and saved 3,084 gallons of gas.

For more information, please visit: http://voltacharging.com/

Honorable Mentions:

• DHX Media – Yo Gabba Gabba! Live!
• DIRECTV – Televisionary
• Pivot – Human Resources

Winner: MLB Advanced Media – #TroopThanks

This campaign engaged millions of fans to express their thanks to the United States military as Bank of America donated to non-profits that help veterans transition back to civilian life. 

For more information, please visit: http://about.bankofamerica.com/troopthanks

Honorable Mentions:

• PGA TOUR – Miguel Memes
• The Doctors – #SMOCK Simple Moments of Contagious Kindness

Winner: Sesame Workshop – Little Children, Big Challenges: Incarceration

Little Children, Big Challenges is a bilingual resource for families with young children who have an incarcerated parent, aimed at helping them continue developing skills for resilience.

For more information, please visit: http://www.sesamestreet.org/incarceration

Honorable Mentions:

• Community of Lights, LLC – Tapestry: The Faces of AIDS
• Pinkwater & Putman – Fair Food Program

Winner: FullBottle – STOP BULLYING: SPEAK UP

Cartoon Network’s entrenched Stop Bullying: Speak Up campaign powered to the next level last year thanks to a campaign designed by FullBottle that encouraged the creation and sharing of vine videos. The campaign reached 2 million people and overall delivered more than 5 million views to promote their anti-bullying message.

For more information, please visit: http://fullbottlegroup.com/micro-video-promoting-an-anti-bullying-message/

Honorable Mentions:

• MLB Advanced Media – Bank of America #TroopThanks
• MTV – Get Schooled: MTV’s Go.Pay.Finish. Vine Campaign

Winner: Discovery Communications – Creating Change 2014

https://www.youtube.com/watch?v=KYt3Itfjj2Y

The Creating Change pro bono marathon and conference leveraged employee talents to fulfill design, marketing and communications work for nonprofits.

For more information, please visit: http://impact.discovery.com/

Winner: Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos

Univision Communications Inc. & Too Small to Fail launched a month-long multiplatform educational campaign, aimed at mobilizing parents to help young children develop learning skills by actively interacting with their children every day from birth through the pre-school years.

For more information, please visit: http://www.univisioncontigo.com/es/

Honorable Mentions:

• American Heroes Channel – My Hero Is..
• BET NEWS – What’s At Stake
• Big Ten Network (BTN) – BTN LiveBIG
• Cartoon Network Latin America – The Cartoon Movement – Basta de bullying, no te quedescallado
• OMD – Dick’s Sporting Goods Sports Matter
• Pereira & O’Dell – Keep America Beautiful 
• Stop Bullying: Speak Up – Stop Bullying Speak Up Week 
• Top Drawer Creative Inc. – Our Agenda

Winner: Cinelan/Vulcan Productions: We The Economy- 20 Short Films You Can’t Afford To Miss

Vulcan Productions and Morgan Spurlock’s Cinelan partnered to produce this series aimed at sparking a more informed public understanding of the U.S. economy through innovative storytelling. Via 60-plus distribution partnerships, We the Economy garnered nationwide visibility, including 8+ million video views in the first four weeks and more than 1 billion media impressions.

For more information, please visit: www.wetheeconomy.com

Honorable Mentions:

• Discovery Channel – Shark Week 2014
• FOX Sports Regional Marketing – FOX Sports Salutes the Troops
• Litton Entertainment – The Henry Ford’s Innovation Nation
• Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick
• MTV – “Teen Mom” and “16 and Pregnant”
• Univision News Network – Cita con Tu Salud

Winner: MTV’s Half of Us: The Other Side of Pills

The Other Side of Pills leverages real stories to illuminate the unintended consequences of prescription drug abuse and help students who are overwhelmed realize that there are better ways to cope. It reached more than 9 million students on-air and online. 

For more information, please visit: http://www.halfofus.com/otherside/

Honorable Mentions:

• ECU Communications – CMS Spanish Medicare Multi Media and Education Campaign
• OMD – Stand Up To Cancer
• Univision News & Univision Contigo – Health Week 2014

Winner: BET News – What’s At Stake

A transmedia movement for socially active millennials, What’s At Stake used original video content and organic social media engagement to immerse viewers in the conversation of how violence is affecting black America.

For more information, please visit: http://www.bet.com/shows/whats-at-stake.html

Winner: Nickelodeon – World Wide Day of Play 2014

Nick combined awareness, engagement and star power by working across its ecosystem of platforms and screens to engage families in its annual Worldwide Day of Play, which encourages children and parents to turn off the television and spend time together.

For more information, please visit: http://www.nick.com/wwdop-contest/?xid=NickYouTube

Honorable Mention:

• Barclaycard US – Be Your Possible

Winner: MSNBC & Global Poverty Project

In 2014, MSNBC partnered with the Global Poverty Project to broadcast the third annual Global Citizen Festival, a concert with a mission to end extreme poverty across the world by 2030. MSNBC leveraged this culturally relevant event to highlight its commitment to issues including access to sanitation, health resources, and education; all of which impact communities around the world. Through this project, MSNBC connected with a new audience of globally focused, conscientious consumers.

For more information, please visit: http://www.msnbc.com/topics/global-poverty-project

Honorable Mentions:

• A+E Networks/HISTORY® – The Civil Rights Act of 1964: A Long Struggle for Freedom Museum Exhibit
• Cablevision Systems Corporation – Cablevision and The Lustgarten Foundation’s curePC pancreatic cancer public awareness campaign
• Discovery Education and the Healthy Weight Commitment Foundation’s Together Counts™ program
• ESPN – 2014 ESPY Day Benefiting The V Foundation for Cancer Research
• Food Network and Share Our Strength Partnership
• FOX Sports Supports – AYSO
• INSP – INSP Honors Vietnam Veterans with “Thank You For Your Service”
• SapientNitro – Halo Purely for Pets
• Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos

Winner: DirecTV’s All Stars Project

With help from an Emmy Award-winning director, DirectTV created an eye-opening and inspirational documentary that enjoyed 360-degree support from newspaper and magazine ads, fliers and posters. The campaign reached kids and parents at fund-raising events, school fairs, performances, street fairs, church meetings, local hangouts and neighborhoods.

For more information, please visit: http://allstars.org/DIRECTVHelps

Winner: Time Warner Cable – Boys & Girls Clubs of America National Partnership

https://www.youtube.com/watch?v=8Rs9suwwg3s

Time Warner Cable last year extended its STEM-focused Connect A Million Minds program in a partnership with Boys & Girls Clubs of America, designed to help address America’s declining proficiency in science, technology, engineering and math.

For more information, please visit: http://www.bgca.org/

Honorable Mentions:

• Discovery Communications and US2020: Encouraging STEM Mentorship
• Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
• FullBottle – STOP BULLYING: SPEAK UP WITH CARTOON NETWORK
• MTV – National Campaign + MTV It’s Your Sex Life
• REVOLT TV – REVOLT TV x Boys & Girls Club for “#HelloHarlemNYC” Youth Initiative
• Sesame Workshop – Sesame Workshop PNC Grow Up Great
• Univision Communications Inc. – Estamos con los Ninos
• Varsity Spirit – Team Up for St. Jude Spirited by Varsity

Winner: A+E Networks/HISTORY – American Pickers Pick & Tell Contest

For the Pick & Tell contest, History encouraged kids 7-13 to search for and tell us about the unique items, pieces of memorabilia, or collectibles in their own communities through a short essay. Winners received scholarships and a trip to Nashville to meet American Picker host Mike Wolfe.

For more information, please visit: http://www.history.com/shows/american-pickers

Winner: Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS

Litton’s series Game Changers aims to motivate teens to get involved in their communities. It celebrates athletes and fans who reach out to make life better for so many. We think it’s a home run.

For more information, please visit: http://cbsdreamteam.com/game-changers/

Honorable Mention:

• Litton Entertainment – Ocean Mysteries with Jeff Corwin from Georgia Aquarium

Winner: Blue Chalk Media – First Sight: Sonia and Anita

Creators of this short-form video traveled to India to document the work of WonderWork, an organization that provides free surgeries for children in the poorest countries of the world. Blue Chalk documented story of two sisters, both born blind, and followed them through the emotional process of receiving their surgeries and seeing for the first time.

For more information, please visit: http://bluechalk.com/portfolio/first-sight-sonia-and-anita/

Honorable Mentions:

• JetBlue Airways – JetBlue Airways Brings Its “Inspiring Humanity” Mission To Life with A Humanitarian Effort to Haiti
• USA WEEKEND – Make A Difference Day
• Viamedia – Viateer Program

Winner: Viacom Velocity – Viacom Says NO MORE

Viacom partnered with Mariska Hargitay’s Joyful Heart Foundation last spring to create and air a series of PSAs that raise awareness for the No More movement to end domestic violence and sexual assault. The spots—stark, impactful–feature a host of actors and talent from across Viacom networks.

For more information, please visit: http://velocity.viacom.com/

Honorable Mentions:

• Concepts, Inc. – “Who I Am” PSA
• INSP – Moments.org, a Production of INSP
• Major League Baseball – Welcome Back Veterans PSA
• Pereira & O’Dell – Keep America Beautiful “I want to be“
• Top Drawer Creative Inc. – It Moves Us All
• Viamedia – Viateer Program

Winner: Tessie Topol, Vice President, Corporate Social Responsibility, Time Warner Media

Topol leads social strategy for the entire company, including its signature philanthropic initiative, Connect a Million Minds, a $100 million program designed to inspire young people to pursue science, technology, engineering and math (STEM) education and careers.

For more information, please visit: http://www.timewarnercable.com/

Honorable Mentions:

• Discovery Education – Lori McFarling, CMO and Senior Vice President
• MELT – Vince Thompson, CEO
• REVOLT TV – Kai D. Wright, VP of Communications
• Top Drawer Creative Inc. – Howard Chang, CEO

Winner: Show of Force – A Path Appears

Show of Force is a production company that creates socially aware documentaries and transmedia projects.  For the three-episode A Path Appears, Pulitzer Prize-winning journalists and a group of actors and advocates travel to Colombia, Haiti, Kenya, and throughout the United States to reveal the harshest forms of gender inequality, the devastating impact of poverty and the ripple effects that follow.

For more information, please visit: http://apathappears.org/

Honorable Mentions:

• Comedy Gives Back – Digital Telethon benefiting Malaria No More
• Community of Lights, LLC – Tapestry: The Faces of AIDS
• Destination America – Red, White & You
• FOX Sports Supports
• Litton Entertainment – Game Changers with Kevin Frazier
• MaxMedia – Global Paint for Charity
• Pivot
• Sesame Workshop – Sesame Workshop
• TeamWorks Media

Winner: Reingold’s US Dept of Veterans Affairs – Make the Connection

Make the Connection connects Veterans with mental health information to live more fulfilling lives. Videos of veterans of all ages are at the heart of the campaign, which personalizes the plight of so many veterans and provides the immediate possibility to begin on the path to healing.

For more information, please visit: http://maketheconnection.net/

Honorable Mentions:

• Bravo Digital Media – Top Chef Duels Live Voting Campaign
• SapientNitro Campfire – Save The Children: Stay Connected