EA Sports kicked off hype for FIFA 17, with the latest version powered by Frostbite in a move to deliver “authentic, true-to-life action, takes players to new football worlds, and introduces fans to characters full of depth and emotion.” The game, out on Sept. 27, will be detailed at E3 but features four new football ambassadors James Rodriguez of Real Madrid C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea FC, and Marco Reus of Borussia Dortmund. The trailer looks back at the games evolution through the years with a peek at what’s to come.
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
