DoubleVerify Launches CTV Certification for Programmatic Platforms

DoubleVerify, a software platform for digital media measurement, data and analytics, announced at connected TV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in the CTV space. “DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications as invalid,” said Matt McLaughlin, COO of DoubleVerify. “DV’s CTV Targeting Certification gives advertisers confidence that their CTV investment is protected when buying through the market-leading platforms that have successfully completed this certification.”

In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions. To date, certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

DV also released its CTV Guide, The ABCs of CTV, to educate advertisers on best practices around CTV media quality measurement and performance.  To download a copy, to to:
https://www.doubleverify.com/newsroom/the-abcs-of-ctv/

Related Stories

09/29/25: Cynopsis Media Tech Update

nfl tech

Monday September 29, 2025 YouTube introduced YouTube Labs, an initiative to explore the potential of AI. Experiment number one, now live: AI music hosts that share stories, fand trivia, and commentary about a user’s favorite music on the YouTube app. A limited number of US-based participants can test early prototypes and experiments. Platform-verified Instagram Reels […]

Cynopsis 09/29/25: NBCU warns of YouTube blackout

NBCU warns of YouTube blackout

Monday September 29, 2025    IN THE NEWS NBCUniversal programming could go dark on Google’s YouTube TV if the companies don’t reach a carriage agreement by tomorrow. NBCU claims YouTube TV “has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video […]

09/28/25: Cynopsis Jobs

Shaking Hands

Sunday September 28, 2025 CYNOPSIS SCREENSHIFT Last Chance to Save. Streaming, AI, and retail media are transforming the industry—get the insights you need at Cynopsis ScreenShift. Register now — fall sale pricing ends TONIGHT. RESERVE MY SPOT    FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]

Cynopsis 09/26/25: Debut Date Set for New “Spartacus” Series

Friday September 26, 2025    IN THE NEWS Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, reports IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Spend in the first […]

CynCity

Cynsiders

Instagram