World Cup, EA style

Sure, the World Cup starts this week, but EA is taking it to a whole new level in this new FIFA 15 trailer released at E3

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The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.

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