| A CYNOPSIS MESSAGE FROM OMEDA |
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| Tuesday November 25, 2025 |
 IN THE NEWS |
| Station group owner Sinclair has proposed buying all the outstanding shares of rival EW Scripps that it does not already own for $7 per share. According to an SEC filing submitted Monday, Sinclair has acquired a 9.9% stake in Scripps and has entered into acquisition discussions with the company. Although FCC regulations limit station owners to a national audience reach of 39%, Sinclair indicated this would not be an obstacle. “We are confident that under existing rules, including the national cap, the transaction can be completed in a timely manner with only limited, targeted divestitures,” the company stated in the filing.
As opposed to Nextstar’s pending $6.2 billion acquisition of Tegna – a deal that would increase Nextstar’s reach to well over the FCC’s limit. While President Trump opposes raising the cap, posting on Truth Social that Nextstar’s deal would “Allow the Radical Left Networks to ‘enlarge,’” Nexstar offered a different take. “We agree with President Trump that the status quo is no longer acceptable, nor should the government do anything to strengthen the stranglehold of legacy media and Big Tech on the marketplace of ideas,” said the company in a statement on Monday. “Those platforms already reach into every pocket, purse, and backpack in America, and the best way to disrupt their monopolistic power is to allow local broadcasters an opportunity to compete on a level playing field. Americans want more access to local news and a variety of voices without the filter of the coastal elites.”
Fall sports and a new broadcast season fueled substantial gains for traditional media companies and a reshuffling of rankings in Nielsen’s Media Distributor Gauge for October. Disney achieved the largest share increase, adding 0.7 share points as its overall viewership climbed 7% month-over-month. Hallmark posted the largest increase in watch-time in October as viewership rose 11% compared to September. Hallmark’s growth was powered by an uptick in movie viewership. |
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| Nielsen has expanded its FAST channel measurement deal to include measurement of Lionsgate’s Worldwide Television Distribution Group and Debmar-Mercury’s recently launched digital network, MovieSphere Gold. “Nielsen’s new measurement capability will give us a comprehensive view of our audience across traditional and OTA local affiliates via more than 170 stations nationwide for the first time, giving us a major competitive advantage and fueling the growth of MovieSphere Gold,” said Derek Turk, SVP of Ratings & Research, Lionsgate.
There’s a dramatic generational divide when it comes to how consumers perceive advertising relevance, according to a study from MX8 Labs. While 69% of consumers overall report seeing at least somewhat relevant ads, 41% of Millennials found ads “very” relevant, compared to just 24% of the general population. Meanwhile, 47% of Boomers found ads “not very” relevant. |
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| Consumer attitudes toward personalized advertising is more complicated – while half of consumers embrace personalized ads, concerns about invasiveness remain significant. Half of those surveyed reported preferring personalization, but among those who find personalization invasive, 57% feel less positive about brands. Key takeaway: “Understanding the balance is essential for crafting strategies that respect privacy while delivering value.”
Ryan Murphy’s “All’s Fair” has been renewed for a second season at Hulu. The Kim Kardashian-starring legal drama got scorching reviews but was the biggest Hulu Original scripted premiere in three years, drawing 3.3 million viewers in its first three days. |
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| NEW & RETURNING SERIES |
| CBS’ “Yellowstone” spinoff “Y: Marshals” kicks off Sunday, March 1 at 8p, with Luke Grimes reprising his role as Kayce Dutton.
“Riot Women,” following five menopausal women who form a punk band, premieres Wednesday, January 14 with two episodes on BritBox.
AMC+ drama “Sanctuary: A Witch’s Tale” returns for season two on Thursday, November 25. The series is based on the novel by V.V. James.
Season four of “Industry” debuts Sunday, January 11 on HBO. The financial thriller is set in the word of investment banking in London. |
Today’s Premieres
BritBox: Shakespeare and Hathaway: Private Investigators
Netflix: Is It Cake?; Three Idiots in Kenya
Prime Video: Good Sports |
| PRODUCTION |
| Corey Stall (“Billions”) and Julia Stiles (“10 Things I Hate About You”) are set to star in “Recap,” an indie psychological thriller series from K Period Media. The eight-parter was created by Adam Glass (“Supernatural”), Andrew Dabb (“Supernatural”), and Justin S. Lee (“Resident Evil”). “At K Period Media, we are committed to enabling brilliant, singular creative voices to realize their vision without compromise,” said Steward. “’Recap’ exemplifies this ethos – by fully financing and producing the series, we’re empowering an extraordinary team of storytellers to deliver something truly special for audiences who crave premium genre content. The speed at which we’ve moved is a testament to what this model makes possible: we greenlit production a mere five months after commencing the writer’s room. That kind of rapid timeline could only have happened with this approach.”
UK indie Blink Films (A Tin Roof Media company) is partnering with television and digital content executive Peter Wyles in new production label, Nuntius Studios. Nuntius Studios will focus on creating premium content across history, science, true crime and factual entertainment genres for broadcasters, streamers and digital platforms. |
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| SPORTS REPORT |
| ION’s coverage of Elevance Health Women’s Fort Myers Tip-Off will kick off with this year’s edition of the Thanksgiving weekend tournament, November 28-29 in Fort Myers. ION will air every matchup live on both days with distribution on cable, satellite, major streaming platforms and over-the-air. The tournament marks the first national women’s college basketball rights deal for Scripps Sports. |
| DISTRIBUTION |
| Circular Media has licensed “Turbozaurs” to beIN for broadcast across the Middle East and North Africa under a multi-season agreement that includes season five alongside earlier seasons.
ITV Studios announced the first wave of global sales for Mammoth Screen’s new take on “The Forsyte Saga,” “The Forsytes.” Originally commissioned by MASTERPIECE on PBS and airing on UK’s Channel 5, slated to air in the US in 2026, the period drama has been acquired by ABC for Australia, TVNZ for New Zealand, Virgin Media Ireland for the Republic of Ireland, Movistar Plus+ for Spain and Andorra, SVT in Sweden, YLE in Finland, DR in Denmark, NRK in Norway, Tet for Latvia, HRT for Croatia, and HOT and YesTV for Israel.
Sinking Ship Entertainment secured a new round of international sales across its kids’ and family slate. Leading the latest deals is ABC Australia, which has acquired the animated comedy series “Superbuns,” set to debut in 1Q26 on ABC Kids and ABC iview. ABC has also acquired SSE’s tween media-literacy series “Media Stamped.” |
| COMING UP |
| Chance The Rapper and Julianne Hough are joining Rita Ora and Rob Gronkowski as co-hosts of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2026,” airing live Wednesday, December 31 at 8p on ABC.
Pluto TV is launching a stunt, “The Holidays Are Brutal,” it calls a “counterweight to cozy holiday programming.” Movies include the likes of “Rambo,” “Rush Hour” and “Blade.”
BET+’s “Never Alone for Christmas: Memphis” premieres Thursday, December 11. The film follows 2023’s “Never Alone for Christmas.”
+Life’s “HIV Unwrapped World” AIDS Day special, hosted by journalist Karl Schmid, takes viewers inside the first US edition of “HIV Unwrapped,” an initiative blending science, fashion, and storytelling to spotlight HIV awareness at New York Fashion Week 2025. The show drops Sunday, November 30 on Hulu. |
| RATINGS |
| Thursday night’s AFC game between the Bills and Texans on Prime Video attracted 14.19 million viewers, “TNF on Prime’s” ninth year-over-year viewership increase within the most-watched “TNF” season on any network in a decade. Thursday’s contest marked the sixth time this season that TNF has averaged more than 14 million viewers, matching the combined total from the previous three years on Prime Video.
The first two episodes of Korea’s “Unforgettable Duet” were # 1 in its time slot among pay-tv households. For episode two, household ratings rose 27% week-over-week, reports format agency Something Special. The agency also announced the appointment of new Vice President, Head of Sales, Hayoung Rhee.
JustWatch shared a list of the top 10 Thanksgiving movies over the past three years. The winners (and where to find them) are here: |
| EXECUTIVE MOVES |
 Kantar Media has appointed Mark Read, former CEO of WPP, as Chairman of their newly formed Board of Directors. “Kantar Media serves a unique and essential role in the media ecosystem – helping advertisers, agencies, media owners and platforms understand how people are consuming media and how best to direct their media investments,” said Read. “I am delighted to join Kantar Media’s board as Chairman.”
Nicolas Bidon is joining persona-based advertising company Ogury as CEO, effective December 1. Bidon joins from GroupM Nexus, where he was CEO. |
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This Day in History
1897 – Spain granted Puerto Rico autonomy.
Answer to Our Last Trivia Question
Which sitcom focused on three brothers in the same unit in the US Army? “Enlisted” (2014). Kudos to: Andrew Goldman-Phanes Funding Group/NYC; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Eric Rubinsky-Cinelease/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Garber-Loyola Marymount University/Playa Vista, CA
Today’s Trivia Question
Which sitcom star married a co-star while on one show, then starred with her for two seasons on another? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC:
Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC:
Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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