 IN THE NEWS |
Audiences want short-form vertical video to extend beyond social media, according to a survey commissioned by Media.net. Key findings in the report include:
· 73% of consumers watch multiple times per day (41% a few times daily, 32% multiple times per hour).
· 69% watch while relaxing or unwinding at home.
· 81% watch primarily on smartphones in vertical format.
· Only 7% rarely or never watch short-form video.
When it comes to platforms, YouTube Shorts is the most popular destination (56%), followed by TikTok (50%) and Facebook (50%). Instagram Reels is used by 41% of respondents, while Snapchat Spotlight (7%), news or entertainment sites (6%), and other platforms (2%) follow. The takeaway? “We’re seeing a clear path for growth,” said Vaibhav Arya, CEO at Media.net. “This is the moment for publishers and news organizations to move into vertical video and create these high-attention spaces.”
NBCUniversal networks went dark on Fubo at 5p on Friday amid a carriage dispute. “Fubo has been engaged in good faith negotiations with NBCU to renew our long-standing content agreement to distribute their networks,” said the streaming service in a statement. “Unfortunately, NBCU has offered terms regarding pricing and packaging that we believe are egregiously above those offered to other distributors our size. Additionally, NBCU will not allow Peacock ingested into the Fubo Channel Store despite that they have given this access to other channel stores.” Fubo said it if the blackout continues for an extended period, customers will receive a $15 credit in their next billing cycle.
Client demand was earlier than ever for NBCUniversal holiday tentpoles like “Macy’s Thanksgiving Day Parade,” “The National Dog Show Presented by Purina” and “Christmas in Rockefeller Center,” the company reports, with overall investments up nearly 20% from 2024. NBCU also saw increased investments across core categories including Tech, Pharma, Insurance, and Restaurants. On the shoppable TV front, NBCU has expanded ad innovations, including the debut of Peacock’s Holiday Shopping Guide and Virtual Concessions in holiday specials. |
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INQUIRE ABOUT 2025 PLACEMENTS TODAY |
| NEW & RETURNING SERIES |
| “Un Abogado en Nueva York,” the scripted digital series created by immigration attorney Aníbal Romero, returns Wednesday, November 26 for season two. The anthology legal microdrama will debut free on YouTube with new episodes premiering monthly. |
Today’s Premieres
Criterion: Blossoms Shanghai
Nat Geo: Ho’omau: Joey’s Journey at 10p
Netflix: Missing: Dead or Alive
Peacock: Bel-Air |
| PRODUCTION |
| Netflix gave a straight-to-series order to crime drama “Trigger Point,” starring Joe Edgarton (“Train Dreams”). The project, focused on former Special Forces operators who sell their skills to the criminal underworld, comes from A24. Series creator Harrison Query (“Heads of State”) will serve as showrunner.
A new UK-based digital content studio, AiStudiosUK.com, has launched, aiming to combine the speed and innovation of AI with the craft and oversight of experienced media creatives to deliver premium content for broadcasters, online platforms, brands and agencies. Producing content across scripted, factual, commercial and social media, the company has already delivered AI sequences for productions for Prime Video, ITV and Channel 4, as well as branded content for clients including Coca Cola. |
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| CONVERGENT TV WORLD AWARDS 2026
Lead the Future of Convergence
From streaming breakthroughs to DOOH innovation, the Convergent TV Awards spotlight the work rewriting the rules of modern media. Submit by Dec. 5 before rates increase—and claim your place in the next chapter of cross-screen excellence.
ENTER NOW |
| SPORTS REPORT |
| Whistle has teamed up with State Farm and Optimum Sports to launch the fifth installment of, “No Days Off,” a football-focused show debuting today across Whistle’s YouTube and social channels. “No Days Off” features Zack Baun (Philadelphia Eagles), Brian Burns (New York Giants), and Chuba Hubbard (Carolina Panthers). |
| RATINGS |
| In its 19th season, “The Steve Wilkos Show” has been steadily growing the last few weeks among National Household Ratings (0.44 to 0.45 to 0.47 to 0.48) as well as Total Viewers (637,150 to 669,781 to 698,115 to 702,445), for season highs. “I feel so grateful that after 19 seasons my audience continues to be engaged with the stories we tell,” Wilkos tells Cynopsis. “We tell tough, real stories and I’m proud that the viewers continue to trust us and tune in all these years later.” Adds Wilkos’ executive producer and wife, Rachelle Wilkos-Seeing, “Seeing ‘The Steve Wilkos Show’ hit new season highs is an incredible testament to the loyalty of our audience. After 19 seasons our viewers continue to show up and connect with the stories we tell. Our team works hard to deliver a show that’s honest, raw, and real and these ratings show that our audience values that.”
NewsNation’s “The Hill” reached just under 42 million monthly unique visitors, according to Comscore. This was the show’s largest audience since July 2024.
ABC’s “Dancing With the Stars” rose to a season high of 7.22 million Total Viewers, a 1.50 rating among Adults 18-49 and a 1.68 rating among Adults 18-34 – the best younger demo for the show’s penultimate episode in 14 years.
Netflix original series “The Diplomat” generated 1.24 billion minutes to secure #1 overall / #1 original on Nielsen’s streaming list in the first full week since launching its third season on October 16. Seventy-two percent of its total watch-time this week was for the newest season, with Adults 50+ (68% of the audience) as the main drivers of viewership. Although they are regulars in the Top 10, each of the top four shows on this week’s Acquired chart recently launched new seasons, and each registered increased viewership at or around the time new episodes aired. |
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| EXECUTIVE MOVES |
| OUTFRONT Media is expanding its experiential division, elevating Patrick Cresson to VP, asset development & events, and Chris Mallen to Senior Director, Sports Marketing & Partnerships. |
This Day in History
1950 – “Guys and Dolls” opened on Broadway.
Answer to Our Last Trivia Question
Which Academy Award-nominated actress played the daughter of Harvey Korman’s character in the short-lived “The Harvey Korman Show” (1978)? Christine Lahti. Kudos to: Justin Pierce-JP Consulting Group/LA; Greg West-WATC TV/Atlanta; Gerry Bixenspan-TV Marketing Inc./NYC; Julia Gunn-Exhibit A/LA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which sitcom focused on three brothers in the same unit in the US Army? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC:
Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC:
Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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