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| Tuesday November 11, 2025 |
 IN THE NEWS |
 The complete freshman season of HBO Max’s “The Pitt” will debut on corporate sib TNT starting Monday, December 1, at 9p – graphic scenes and all. Warner Bros. Discovery said that the decision not to edit “The Pitt” for linear TV was an acknowledgment of the show’s “core mission to accurately depict the realities of an emergency department.” Three back-to-back episodes will air weekly on Mondays through December 29, ahead of the hit medical drama’s season two premiere, January 6 on HBO Max. “All of us at ‘The Pitt’ are very excited that the TNT audience will have the opportunity to see our Emmy award-winning show beginning on December 1. We’re also very grateful to TNT for allowing the series to be shown as it was initially shot and aired on HBO Max,” said executive producer John Wells. As a cable network, TNT is not subject to the content standards the FCC demands of over-the-air broadcast networks.
Paramount reported 3Q25 revenue of $6.71 billion, versus the $6.99 billion expected by analysts. But the company projected total revenue to rise to $30 billion in 2026, boosted by “healthy acceleration” of streaming revenue and global profitability. Cost savings from the Skydance merger are now expected to hit $3 billion, versus a previous estimate of $2 billion. The company also said about 600 staffers in LA and NYC chose to take a severance package ahead of the January RTO mandate, and it expects another 1600 staff reductions after selling Telefe in Argentina and Chilevision in Chile.
President Donald Trump has threatened to sue the BBC for $1 billion, citing “reputational and financial harm” unless the network retracts a 2024 documentary. The film is considered to be misleading due to edits of a Trump speech that make it appear he explicitly encouraged the January 6, 2021, Capitol Hill attack. BBC chair Samir Shah has apologized for an “error in judgment,” while director general Tim Davie and news CEO Deborah Turness have resigned. Trump’s legal team has given the BBC until 5p this Friday to respond.
Amazon Ads has introduced a new feature that enables advertisers to target Prime Video viewers with interactive ads based on their location. Brands can buy video spots that show viewers a call-to-action on the screen, prompting them to either “sign up today” or “send to phone.” “By bringing local context to streaming campaigns, we’re making it easier for brands to reflect the communities they serve while democratizing access to premium streaming environments,” said Jenn Donohue, director of Local Ad Sales at Amazon Ads.
MSNBC – rebranded as MS NOW, effective November 15 – has inked a deal with AccuWeather to bring the forecasting company’s data and meteorologists to the network. In addition, David Parkinson, formerly with CBS News, has been enlisted as senior weather and elections data analyst.
Cynopsis’ annual Holiday Guide is out! The comprehensive resource for seasonal specials, films and episodes, from “Angel in the Family” to “The Chosen” to “Elf” and much, much more, can be found here. |
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| 2026 CONVERGENT TV WORLD
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| PRODUCTION |
| Netflix has ordered a sequel to “A Different World,” the Hillman College-set “Cosby Show” spinoff that aired on NBC from 1987-93. Felicia Pride (“Grey’s Anatomy”) will serve as showrunner and executive producer. “It is such an honor to be a part of bringing back this iconic show, one that I grew up on and which had a profound impact on my life,” said Pride. “I am so proud of the work we’re doing to reimagine ‘A Different World’ for beloved fans and new generations alike.” |
| NEW & RETURNING SERIES |
| Peacock’s “Here Come the Irish” kicks off season two on Monday, December 8. The six-episode season follows Notre Dame’s football team.
The eighth and final season of Starz’s “Outlander” debuts Friday, March 6. A prequel to the time traveling romance, “Outlander: Blood of My Blood,” premiered in August.
The third and final season of Norwegian drama “State of Happiness” arrives in the US on Tuesday, December 9 on MHz Choice. |
Today’s Premieres
Bravo: Surviving Mormonism With Heather Gray at 9:45p
Foot Network: Beat Bobby Flay Holiday Throwdown at 8p
HGTV: Hoarding for the Holidays at 9p
History: Mysteries Unearthed With Danny Trejo at 10p |
| CYNOPSIS WEBINARS
It’s Happening TODAY — Unlock the Power of Data
Today at 1 PM ET, Cynopsis and Omeda uncover the real story behind how broadcasters and streamers are mastering first-party data. Learn what top teams are doing differently to drive smarter engagement, stronger audiences, and sustainable growth. Don’t miss the insights everyone will be talking about.
REGISTER |
| TECH |
| Yahoo DSP has launched three comedic spots for its first CTV campaign. In “Promotion,” “Acronyms,” and “Medals,” British comedian Troy Hawke bursts into the everyday world of marketing teams, interrupting their routines with his over-the-top enthusiasm for performance. “This campaign brings a fresh, human energy to ad tech,” said Alia Lamborghini, SVP, Revenue, Yahoo DSP. “Troy captures exactly what we stand for: confidence in our results, transparency in our partnerships, and a sense of fun that sets Yahoo DSP apart.”
Former Havas Media executive Michele Madar, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision, in Cynsiders.
Optimum has launched its latest campaign challenging the limitations of Fixed Wireless Access (FWA) and 5G Home Internet. The campaign features offers designed to win back customers in high-5G areas and provide an alternative for anyone considering FWA. “Consumers deserve internet that’s fast, reliable, and consistent, without the guesswork. Fixed Wireless and 5G Home Internet often fall short, especially when it comes to transparency of speed and performance, said Brett Tolbert, SVP, Consumer Pricing & GTM at Optimum. “That’s why Optimum is showing customers that they don’t have to settle.”
StackAdapt announced a new integration with iHeartMedia that brings iHeartMedia’s audio inventory (including broadcast radio, digital radio, streaming, and podcasts) directly to advertisers through the StackAdapt platform. “Audio has always been a trusted and powerful medium,” said Greg Joseph, VP of Inventory at StackAdapt. “By making broadcast radio available programmatically, we are transforming one of advertising’s most established channels for the digital era.”
Meta projected that 10% of 2024 revenue would come from ads for scams and banned goods, according to confidential documents reported by Reuters. On average, a December 2024 document notes, the company shows its platforms’ users an estimated 15 billion “higher risk” scam advertisements every day. Meta earns about $7 billion in annualized revenue from this category of scam ads each year, another late 2024 document states. In response to the report, Meta spokesman Andy Stone said the documents seen by Reuters “present a selective view that distorts Meta’s approach to fraud and scams.” |
| SPORTS REPORT |
| “CBS Mornings” will help kick off coverage of the 2025 National Women’s Soccer League Championship in San Jose, CA. Co-hosts Gayle King, Tony Dokoupil and Nate Burleson will broadcast live from PayPal Park on Friday, November 21.
DAZN struck a multi-year agreement with the Islamic Solidarity Games, granting DAZN the rights to broadcast the 2025 and 2029 editions of the multi-sport event worldwide. DAZN will offer coverage in English and Arabic. |
| DISTRIBUTION |
| Lineup Industries has signed a deal for documentary format “Emergency Call” with Portugal’s RTP, produced by Boxfish. The US version of the format, produced by 8 Hours Television and hosted by Luke Wilson, sold to Australia’s Nine Network, New Zealand’s TV3 and Talpa TV in the Netherlands.
FanDuel Sports Network is collaborating with Bill Simmons’ The Ringer to bring two vodcasts to FanDuel Sports Network beginning Sunday, November 16. “The Ringer Sunday Pregame” will air at 11a, while “The Ringer Gambling Show” is set for Monday-Friday at 2:30p. |
| COMING UP |
| For the first time ever, “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” will add a Central Time zone midnight countdown live from Chicago. Year 55 of the countdown special kicks off Wednesday, December 31 at 8p.
“The Jennifer Hudson Show” has partnered with Macy’s to transform the show’s Spirit Tunnel into a Holiday Spirit Tunnel. The makeover helps launch the talker’s 2025 Most Wonderful Stories Start Here stunt.
Vince Gill will receive the 2025 CMA Willie Nelson Lifetime Achievement Award during “The 59th Annual CMA Awards,” following a special tribute performance. The awards show airs Wednesday, November 19 on ABC. |
| RATINGS |
| The season two debut of Food Network’s “Harry Potter: Wizards of Baking” reached more than 2.1 million P2 viewers and posted a 0.65 P25-54 / 0.69 W25-54 L+3 rating, up +14% vs season one’s premiere, and up +81% vs prior six-week benchmarks. The premiere ranked as the #2 non-news/sports ad-supported cable program in its timeslot. “Holiday Baking Championship” returned to deliver more than 2.7 million P2+ viewers, posting a 0.57 P25-54 / 0.89 W25-54 L+3 rating, up +19% and +20% respectively vs last season’s opener.
ESPN’s “Monday Night Football” has reached nearly 110 million viewers, on pace for second most-watched season in 20 years on ESPN. Studio shows “Monday Night Countdown” and “Sunday NFL Countdown” (1.5 million and 1.3 million, respectively) are up double digits year-over-year, and “NFL Live” is experiencing its highest viewership since 2016.
Prime Video’s coverage of the Raiders-Broncos game on Thursday averaged 13.93, up +2% vs. last season’s comparable gam. It was the eighth time this season that TNF has posted a year-over-year increase. |
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This Day in History
1790 – Chrysanthemums were introduced to England from China.
Answer to Our Last Trivia Question
“The Soul Man” (2012-16) was a spinoff of which series? “Hot in Cleveland” (2010-15). Kudos to: Greg West-WATC/Atlanta; Jill Brown-JWB3 Media/Fairfield, CT; Eric Dunefsky-Crossmedia/NYC; Matt Marini-Paramount/NYC; Rosemary Cunningham-MeTV/Chicago; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which series was hosted by an animal behaviorist/part-time musician? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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