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| Thursday November 7, 2024 |
 IN THE NEWS |
| A Trump presidency could lead to a “break out year” for media M&A, as regulation is expected to be much more lax, according to Variety. Citing several industry sources, the trade publication said media chiefs had hoped for an administration more open to consolidation in the past – without endorsing any candidates – and Trump is expected to oust the heads of the FTC and DOJ that have blocked media mergers. |
 Netflix announced that the fifth and final season of “Stranger Things” will premiere in 2025 and released a video with the names of the final eight episodes of the series: “The Crawl,” “The Vanishing of…,” “The Turnbow Trap,” “Sorcerer,” “Shock Jock,” “Escape from Camazotz,” “The Bridge,” and “The Rightside Up.”
Programmatic media company MiQ tracked TV viewership trends for over 65 million households who tuned into election coverage on November 5. According to its analysis:
· The average watch time per household was 122 minutes, with the avid viewer segment spending 3 hours following coverage.
· Viewership peaked between 9-10 PM, with 60% of new tune-ins occurring after 7p.
· Partisan tracking showed 26% Republican, 24.4% Democrat, and a significant 49.6% non-partisan viewers.
· NBC and FOX led coverage with 32% and 31% household penetration, respectively.
· Swing states had 10% higher viewership than other states. Key battleground states showed strong engagement as well: Michigan (50.8%), North Carolina (50%), and Wisconsin (48.2%).
· Demographics showed near-even male/female viewership split (49.1%/50.9%).
· Post-midnight saw a 28% drop in viewership after initial results were called. |
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| Tennis Channel is introducing a direct-to-consumer streaming service merging its flagship 24-hour network with live and on-demand multicourt coverage on November 12. The streamlined platform integrates all content previously available through subscription-streaming service Tennis Channel+, with more than 10,000 hours of live and on-demand tennis. Current subscribers will receive the flagship channel at no extra charge. At the same time, cable and satellite video customers that receive Tennis Channel as part of their linear pay-TV bundle will also have authenticated access through the network app and website to the enhanced content previously only available Tennis Channel+, also at no further cost. |
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| CTV Connect 2025
Calling all innovative buyers and sellers…
Step into the exciting world of CTV Connect 2025—an unmissable event where critical topics like measurement, audience engagement, AI, and more take center stage!
Join us March 12-13th in NYC to connect with the entire ecosystem under one roof and accelerate the future of connected TV. But hurry—prices increase on Nov 15th, so register now to secure your spot before it’s too late!
Don’t miss out on this game-changing opportunity! Prices increase 11/15!
Register Today |
| PRODUCTION & DEVELOPMENT |
| According to The Hollywood Reporter, several sources have confirmed that Warner Bros. Studios has been quietly developing at least one film in the “Game of Thrones” universe of author George R.R. Martin. The project is in the very early stages of development – no cast, filmmaker, writer or production date has been set – but sources tell the publication that the studio is keen on bringing the saga to the big screen, something the original producers and Martin himself had wanted to do early on. |
| NEW & RETURNING SHOWS |
| Part 1 of TLC’s two-part season finale “Tell-All” episodes of “90 Day Fiancé: The Other Way” will premiere November 18, with Part 2 airing November 25. The season finale of “I Love a Mama’s Boy” is set to air November 18, followed by new episodes of “1,000-lb Sisters” and “1,000-lb Best Friends” on November 19. New episodes of “90-Day Fiancé: Before the 90 Days,” “90-Day Fiancé Pillow Talk: Before the 90 Days” and “Sister Wives” will air on November 24.
Today’s Premieres
FOOD: Christmas Coolie Challenge at 9p
A&ETV: After the First 48 at 8p; Alaska PD at 9p; Interrogation Raw at 10p
Netflix: Born for the Spotlight; Countdown: Paul vs. Tyson
Peacock: Eat Slay Love
BritBox: Until I Kill You |
| SPORTS REPORT |
| Fox Sports said the Ohio State University-Penn State University matchup on its Big Noon Saturday broadcast was the network’s most watched college football game and the most watched Big Ten CFB game of the season on any network, with 9.4 million viewers.
FloSports debuted “FloWrestling: Night in America,” a new weekly primetime wrestling franchise, on November 6 with the North Central College women’s and men’s teams wrestling Carthage College in back-to-back duals. FloWrestling is now available on the updated FloSports Connected TV app on Roku, Apple TV, Amazon Fire TV, and Android TV devices. The service will also be available on the web and for download on mobile devices (iOS and Android) via the FloSports app.
Prime Video will exclusively stream its first NWSL playoff game November 8 with a quarterfinal match featuring No. 1 seed Orlando Pride hosting No. 8 seed Chicago Red Stars at Inter&Co Stadium in Orlando City. Coverage begins at 8p, and features play-by-play announcer Mike Watts, analyst Heather O’Reilly, and sideline analyst Britney Eurton. |
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| Cynopsis Jobs
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Contact Carley for pricing details |
| TECH TALK |
| DoubleVerify launched DV Attention for Publishers, which it says will give publishers detailed, actionable insights to maximize the value of their inventory. The new offering delivers inventory and campaign insights for attention, including over 15 metrics across more than 10 dimensions of inventory. DV first received accreditation from the MRC in 2023 for its DV Authentic Attention metrics in DV Pinnacle across desktop, mobile web, and mobile apps. Key features include Granular Campaign and Inventory Metrics; Performance-Driven Optimization; Advertiser Vertical Attention Benchmarks; and Global Scale Backed by Proven Methodology. DV Attention for Publishers is now available to DV’s publisher clients.
Retail media and ad tech company Retail Fluent Media has formed a strategic partnership with Save a Lot’s independent Retail Partners, which includes Save a Lot’s 750 independently owned and operated stores located across 32 states in the US. The partnership will allow Save a Lot’s independent Retail Partners to utilize Digital Window Signs to promote weekly sales programs, special events, promotional items, and more. RFMN has already installed 400 digital screens in almost 100 Save a Lot stores, with plans to double the number of active Digital Window Signs by Q1, 2025. |
| RATINGS |
| During the week before the election, October 28 – November 3, FOX News Channel was the number one network with primetime and total day viewers, beating out the football focused sports networks across all dayparts. In primetime, FNC earned 2.7 million viewers and 350,000 in the 25-54 demo. In total day (6a-6a), FNC posted 1.7 million viewers and 226,000 in the 25-54 demo. |
| EXECUTIVE MOVES |
 Metavrse, a 3D creation platform for the spatial web, has appointed Julie Smithson President and CEO. Under her leadership as Co-Founder and COO of Metavrse, the team has delivered more than 200 3D projects for companies such as Microsoft, T-Mobile, Samsung, Wipro, JP Morgan, Mars-Wrigley, Mastercard and more. Metavrse will soon relaunch its flagship platform.
McCann Worldgroup has promoted Emiliano González De Pietri, McCann Spain’s Chief Creative Officer, to Global Creative Partner, Global Brands.
Ogilvy Canada has named Christopher Andrews CEO. He will replace 35-year ad vet Arthur Fleischmann and joins Ogilvy from BBDO Canada, where he served as President and CEO. |
 AEG Global Partnerships has named Brenda Cruz Senior Director of Global Partnerships Out of Home. Cruz will exclusively oversee the OOH sales and advertising strategy for L.A. LIVE and all other AEG properties with OOH opportunities. |
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This Day in History
1917 – In Russia, Lenin and the Bolsheviks seized power, captured the Winter Palace and overthrew the Provisional Government.
Answer to Our Last Trivia Question
In which horror series did Sarah Paulson play a ghost who appears to her brother to try to keep him safe from the man who murdered her? “American Gothic” (1995-96). Kudos to: Robert E G Black-Lemming Drops Studio/Glendale, CA; Tom Moore-Kalt Productions/LA; Trina Dailey-On Mic Productions/Atlanta
Today’s Trivia Question
What Academy Award-winning actor starred in three short-lived TV series playing a social worker, a U.S. President and a retired cop, respectively? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE |
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