Cynopsis 09/29/25: NBCU warns of YouTube blackout

Cynopsis
Monday September 29, 2025

   IN THE NEWS

NBCUniversal programming could go dark on Google’s YouTube TV if the companies don’t reach a carriage agreement by tomorrow. NBCU claims YouTube TV “has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video marketplace – all under the false pretends of fighting for the consumer. The result: YouTube TV customers will lose access to NBCUniversal’s premium programming.” Including “Sunday Night Football.”

YouTube TV’s take? “NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and higher prices for our subscribers. We are committed to working with NBCUniversal to reach a fair deal for both sides ahead of our current agreement expiring on September 30.” If NBCU content is unavailable “for an extended period of time,” YouTube said it will offer its subscribers a $10 credit. Fox and YouTube tussled in August over a carriage deal but reached a deal that kept Fox channels on the streamer.

Sinclair and Nextstar, TV station owners who yanked “Jimmy Kimmel Live!” amid controversy over Kimmel’s comments tied to the assassination of Charlie Kirk, allowed the return of the show to their ABC affiliates’ on Friday night. Sinclair cited “ongoing and constructive discussions” with ABC. Hours later, Nextstar followed suit, saying, “We have had discussions with executives at The Walt Disney Company and appreciate their constructive approach to addressing our concerns.” Both companies maintained their decision to preempt Kimmel was not influenced by government agencies or individuals.

CYNOPSIS SCREENSHIFT

The Leaders Are in the Room. Will You Be?

On Oct. 14 in NYC, hundreds of executives from media, tech, and advertising gather at Cynopsis ScreenShift. The guest list includes decision-makers from Amazon, Disney, Warner Bros. Discovery, Paramount, Comcast, Roku, Verizon, and more.

Don’t miss your chance to connect with the people shaping streaming, CTV, AI, and retail media.

RESERVE YOUR PASS

   NEW & RETURNING SERIES

For sneak peeks of shows, go to Cynopsis Trailer Park.

Discovery’s “Ghost Adventures” makes an early debut Wednesday, October 15 on Discovery+. Episodes of the paranormal investigation series will air on Discovery Channel beginning Wednesday, October 29 at 11p.

Today’s Premieres
Acorn TV: Murder Before Evensong
Bravo: Below Deck at 8p
Fyi: Jake Makes It Easy at 10p
Hulu: Death in Apartment 603: What Happened to Ellen Greenberg?
Peacock: Epic Ride: The Story of Universal Theme Park

CYNOPSIS TOP WOMEN IN MEDIA

Celebrating the Power of Women in Media

Innovation. Creativity. Change. The Top Women in Media Awards Gala takes place Oct. 8 in NYC, uniting the women redefining what’s possible across media and marketing. Celebrate their successes—and their future. Reserve your seat today.

GET TICKETS

   PRODUCTION

Brooklyn native Jimmy Kimmel has an A-list lineup for the annual week of “Jimmy Kimmel Live!” shows airing from the Brooklyn Academy of Music’s Howard Gilman Opera House starting tonight. Among his guests will be Tom Hanks, Bruce Springsteen, Spike Lee, Stephen Colbert and Ryan Reynolds. (His show must “stay on the move so the FCC can’t get us,” joked Kimmel on Thursday night.)

Luke Wilson (“The Royal Tenenbaums”) will play a pro golfer an upcoming untitled Netflix comedy series starring Will Ferrell. Wilson can trade notes with big brother Owen Wilson, who stars as a golfer in Apple TV+ comedy “Stick.”

Allison Janney and Bradley Whitford have been upped to series regulars for season four of Netflix drama “The Diplomat.” That news comes ahead of the October 16 season three debut of the political thriller starring Keri Russell and Rufus Sewell.

AI studio and streaming distribution network Fairground Entertainment and digital platform Rogue Matter, home to original comic book franchises, struck a multi-deal partnership that will translate Rogue Matter’s graphic novels and comic book properties to fully AI-based programming for streaming TV. First up are TV series based on Rogue Matter’s “Ketcher: Origins”; “Don’t Tell My Wife I’m a Cult Leader”; and “The Time Trader.”

Travel company NextTrip has launched a VOD platform for Journy, complementing the channel’s FAST presence. By adding VOD, they hybrid travel media brand aims to offer advertisers and partners “a broader canvas for engagement.” Since NextTrip’s acquisition of Journy in April, the company has executed a rebranding, expanding licensed and original content, and upgrading the user experience.

   COMING UP

Great American Media announced its Great American Christmas slate. First up: “A Wisconsin Christmas Pie,” on Thursday, October 9.

Speaking of, Cynopsis is gearing up for our annual Holiday Programming Guide – dropping November 3 and delivered straight to all Cynopsis subscribers. If your network has holiday programming airing from November 3 through January 1, please send your listing to janetdilauro@gmail.com and Lynn@Cynopsis.com no later than October 22 with the subject line: Holiday Guide. To be included, programs must be listed by date, title of program, and start times, in the following format: “Thursday, November 19: Network Name: My One Christmas Wish at 9a, Paper Angels at 11a, 12 Days of Giving at 1p”. Holiday-related programs only! A confirmation email will be sent following each submission (if you don’t receive a confirmation email, please resubmit).

   RATINGS

Food Network’s “Halloween Wars” returned to ratings of 0.58 P25-54 / 0.78 W25-54 in Live+3 numbers, up +18% and +28% respectively versus the prior six-weeks and ranking as the #2 ad supported cable program for the night among W25-54, and #2 non-news/sports among P25-54.

   IN MEMORIAM

Washington, DC lawyer and dealmaker Bob Barnett died August 26 at age 79. Barnett helped advise and broker book deals for figures on both sides of the aisle, as well as broker TV contracts for notable names in media. He also worked on 10 national presidential campaigns. ”Bob Barnett was legendary as an industry titan across media, politics and law, and at his core — a wonderful man,” said Suzanne Scott, Fox Media CEO. “His pristine integrity, wise counsel and knowledge of our business were an invaluable resource to me over the course of our 30-year relationship.”

This Day in History
1902 – David Belasco opened his first Broadway theater.

Answer to Our Last Trivia Question
Which series first ran for five seasons on CBS, moved to NBC for its sixth and seventh seasons, moved back to CBS (under a slightly different title) for seasons eight and nine, and jumped to NBC for its tenth and final season? “Alfred Hitchcock Presents” and “The Alfred Hitchcock Hour” 1955-65). Kudos to: Tom Moore-Kalt Productions/LA

Today’s Trivia Question
On “Bob Hearts Abishola” (2019-2024), what was the name of Bob’s compression sock company? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
lleahey@accessintel.com

Stephanie Cronk
Brand Director, ScreenShift, CTV Connect
scronk@accessintel.com

Dave Colford
SVP, Media
dcolford@accessintel.com

 

For advertising opportunities, contact: sales@cynopsis.com

Harry Singh
Account Executive
917-832-0064
hsingh@accessintel.com

Kerry Smith
Division President
Access Intelligence

 

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
clientservices@accessintel.com

 

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Check out more jobs in Cynopsis Classifieds »
Job of the day
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

MANAGER, CONSUMER INSIGHTS & BUSINESS INTELLIGENCE>>
SESAME WORKSHOP/NEW YORK, NY:
Support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. Full info HERE

ASSOCIATE PRODUCER
>>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE

INTEGRATED MEDIA PLANNER
>>
VLADIMIR JONES/DENVER, CO:
Responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys as well as an expert at understanding emerging trends and best practices across the omni-channel media world. Full info HERE

MOTION DESIGNER (FREELANCE) >>
LONG STORY SHORT/WASHINGTON, DC: Collaborate closely with our creative team to develop high-quality motion graphics for a variety of projects. Deliverables could include lower thirds, kinetic text, full-screen visuals, logo animations, infographic animations, bumper/intro sequences, social media graphics, and event or presentation graphics. Full info HERE

DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE

SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS
>>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

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