| A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA
Dragons, Families
and Full Theaters!
~8M moviegoers packed theaters for How to Train Your Dragon this past weekend, powering the live-action remake to the franchise’s biggest opening ever.
With ~452M+ family tickets projected this year and +21% higher emotional engagement,
cinema unites families at scale in a fully focused, emotionally engaging, brand-safe environment.
Partner with Screenvision Media |
 IN THE NEWS |
 Nick Cannon (“The Masked Singer”) will replace Will Arnett as the host of “Lego Masters” starting with season six. “This beloved series continues to captivate audiences,” said Michael Thorn, President of Fox Television Network, announcing the game show’s renewal. “Originally launched with the wonderful Will Arnett, the show now enters an exciting next chapter with Nick Cannon at the helm, who brings a new fun energy to the competition.” Season five launched in May.
MAGNA’s Global Ad Forecast summer update, released today, projects global advertising revenues for media owners to reach $979 billion in 2025, up +4.9% from 2024. Additional highlights of the report include:
· The advertising revenues of Traditional Media Owners (TMO), including TV, radio, publishing, and out-of-home, are expected to erode by -3% to $261 billion, due to economic uncertainty. Adjusted for the lack of US elections and Olympics in 2025, global TMO revenues would be flat.
· Digital Pure Players ad sales will grow +8% to $709 billion (73% of total ad sales). DPP growth is driven by rising usage, AI innovation, e-commerce competition, and retail media networks.
· Search and Retail Media ads (e.g., Google, Amazon, Walmart) will rise +8% to $359 billion, remaining the largest DPP segment. Social Media ad sales will grow by +11% to $239 billion, while short-form video (YouTube, Twitch) will increase +7% to $80 billion.
· The US ad market will grow +4.6% to $398 billion (excluding cyclical: +6.9%). TMO revenues will decline -7.1% to $104 billion (non-cyclical: -1.2%). DPP revenues will increase +9.6% to $294 billion (noncyclical: +10.1%).
· The global ad market will re-accelerate in 2026 as the economy stabilizes and major events return, including Winter Olympics (Italy), FIFA World Cup (US), and US midterm elections. Global ad sales are projected to rise +6.3%, surpassing one trillion dollars for the first time.
Byron Allen’s Entertainment Studios Network has settled its $10 billion discrimination lawsuit against McDonald’s. Allen claimed McDonald’s prioritized its advertising budget in a way that left out minority-owned or controlled media platforms. The agreement calls for McDonald’s to continue to purchase advertising from ESN in a manner that aligns with its advertising strategy and commercial objectives and ESN will dismiss its lawsuit. McDonald’s is not admitting any wrongdoing, and the ads sold will be priced at market value. Said McDonald’s, “We are pleased that Mr. Allen has come to appreciate McDonald’s unwavering commitment to inclusion and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald’s supplier relationships. Our company’s unique three-legged stool model relies on mutual respect, and we look forward to ESN’s contributions to the betterment of our system.” Added Entertainment Studios Network in the joint statement, “We are pleased to find a resolution that maintains our business relationship. During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald’s commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together.”
Lawyers for President Trump and Paramount Global are in talks to settle Trump’s $20 billion lawsuit against CBS over the editing of a pre-election “60 Minutes” interview with Kamala Harris. “The Parties are engaged in active settlement discussions, including continued mediation,” said a court filing on Friday requesting an extension of court deadlines to June 30. Trump’s lawyers are seeking $25 million plus an apology, The Wall Street Journal has reported. |
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Cynopsis Top Women in Media
Not just in the spotlight—setting the standard
Last year’s Luminary Honoree Bethenny Frankel went from the stage to the NYFW runway—because being a Top Woman means the spotlight follows.
From content chiefs to data disruptors, this is where leadership gets recognized.
NOMINATE A LEADER |
| NEW & RETURNING SHOWS |
| “Hotel Costiera” launches with six episodes on Wednesday, September 24. The action drama follows a former US marine who returns to Italy, the land of his childhood, as a fixer in a luxurious hotel. |
Today’ Premieres
Food Network: Super Mega Cakes at 9p
PBS: Walking with Dinosaurs at 8p |
| TECH |
| Criteo, a platform connecting the commerce ecosystem, is partnering with dentsu to create more effective commerce and performance media campaigns for dentsu’s clients. Dentsu’s portfolio of brands and retailers will be armed with the AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties. “We want our clients to grow in the Algorithmic Era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions,” said Clive Record, President Partnerships and Solutions of dentsu. “This is a transformational partnership which will provide new levels of intelligence and allow us to design for differentiation.”
Amazon Ads announced the launch of Amazon Live signals in Amazon Marketing Cloud. “This integration provides more visibility into live shopping’s value, enabling more informed decision-making and improved campaign performance,” said Paula Despins, Vice President, Ads Measurement, Amazon Ads. “With Amazon Live signals in AMC, advertisers can now more clearly see how their live shopping marketing efforts drive measurable full-funnel results.” |
| PRODUCTION |
| Projects in the works for Adult Swim include “The Elephant,” an animated special where one team is responsible for one of three acts without any knowledge of what the others are making. Creators including Rebecca Sugar (“Steven Universe”), Ian Jones-Quartey (“OK K.O.!”), Patrick McHale (“Over the Garden Wall”), and Pendleton Ward (“Adventure Time)” are participating in the animated event produced by Titmouse. |
 Also coming to Adult Swim is “Keeping Up With the Joneses,” from creators Hugh Davidson, Rachel Ramras, and Larry Dorf. The half-hour adult animated comedy focuses on a family as they try to “keep up” with their staggeringly wealthy Dallas neighbors – including the one next door, Jerry Jones, owner of the Dallas Cowboys.
Adult Swim and Cartoon Network Studios are in development for “Heist Safari,” from creator and director Genndy Tartakovsky (“Samurai Jack”). The series tells the story of three Frog brothers robbing a bank. |
| Cynopsis Media Impact Awards
Tech that makes a difference
From AI-fueled accessibility tools to campaigns driving civic engagement through smart data, the Media Impact Awards spotlight innovation that resonates.
Categories include:
– Best AI/Machine Learning Application in Ad Tech
– Best CTV Platform
– Outstanding Brand Safety Strategy
ENTER TODAY |
| COMING UP |
 DC’s “Batman Ninja vs. Yakuza League” will stream exclusively on Max on Thursday, July 3. The anime film is a sequel to 2018’s “Batman Ninja.” |
| SPORTS REPORT |
| DAZN has partnered with sports marketing agency IMG to deliver its UK and global English-language programming for the FIFA Club World Cup 2025. IMG will host DAZN’s Global English production hub, providing production facilities and technical infrastructure, alongside global content operations, to deliver 1,000+ hours of DAZN’s programming and content. |
| DISTRIBUTION |
| Curiosity Inc. announced a new slate of international content licensing agreements that span linear broadcasters, educational platforms, and digital outlets across multiple continents. “Content licensing has become one of the most dynamic engines of our business,” said Ludo Dufour, VP of Content Licensing at Curiosity. “These latest deals are part of a broader effort to unlock the full value of our catalog, including new and classic titles, by getting them into the hands of more viewers, educators, and platforms around the world.” |
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This Day in History
1902 – Musical “The Wizard of Oz” opened in Chicago.
Answer to Our Last Trivia Question
In “Doogie Howse, M.D.” (1989-93), how old was Doogie when he graduated from medical school? 14. Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Roger Furman-Sports Marketing Company/Greentown, PA; Marni C. Gold/Hawthorne, NJ; Jackie Howell-Nexstar WCMH-TV; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo, CA; David Garber-Loyola Marymount University/Playa Vista, CA
Today’s Trivia Question
What was the second “Star Trek” TV series created by Gene Roddenberry? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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