Cynopsis 06/14/24: Adult Swim renews “Smiling Friends” for season three

Cynopsis Medias First Morning Read
Friday June 14, 2024

Today’s Premieres
Apple TV: Camp Snoopy
CW: The Big Bakeover at 8p
Discovery: Hoffman Family Gold at 9p
Netflix: Joko Anwar’s Nightmares and Daydreams
WE tv: Mama June: Not to Hot at 9p; Deb’s House at 10p
Your Home TV: Ways Thru Divorce

Today’s Finales
Apple TV+: The Big Cigar

Saturday’s Premieres
A&E: Find My Country House at 12p
Netflix: Miss Night and Day
Peacock: Love Island Aftersun

Sundays’s Premieres

HBO: House of the Dragon at 9p
MGM+: Hotel Cocaine
Telemundo: Pica y se Extiende at 10p

Sundays’s Finale
HGTV: Fixer Upper: The Lakehouse at 8p

IN THE NEWS

NBCUniversal announced accelerated first-party audience capabilities to improve live event programming for marketers and drive advertising effectiveness. That includes quick-turn insights into interest and intent signals across categories to help marketers understand who is tuning in, and live audience segments that enable marketers to re-engage with consumers. “Live event content brings people together and sparks real-time emotional connections and conversations. And for marketers, the power of live to build relationships between brands and fans is unmatched,” said Alison Levin, President of NBCUniversal Advertising & Partnerships. “These new accelerated audience capabilities make media more accountable – enabling brands to have a more nuanced view of their audiences and quickly understand campaign performance.”

Disney has introduced two custom advergaming formats launching on Hulu and ESPN, powered by BrightLine, a streaming TV technology company that enables remote control engagement with ads and content. The formats, Quiz Show and Beat the Clock, allow remote control interactivity directly with television screens. “Brands come to Disney with the intent of delivering new, unique advertising experiences for consumers that both drive engagement and provide a seamless viewing experience,” said Jamie Power, SVP, Addressable Sales, Disney. “Offering expanded shoppable ads and advergaming formats to marketers will allow them to connect with audiences in a more differentiated and dynamic way.”

YouTube is becoming increasingly important in consumers’ entertainment ecosystems, according to research from Hub. In a May 2024 survey, YouTube Premium ranked as a “must-have” source by 75% of users, a fraction of a percent behind Spotify. The rest of the top 5 spots were occupied by YouTube, YouTube TV, and YouTube Music. A year ago, two-thirds of those using the free YouTube service said that it was a “must have,” essentially tied with subscribers of Netflix and PlayStation Plus. “These results are a reminder that number of subscribers isn’t a proxy for engagement,” said Jon Giegengack, principal at Hub and one of the study authors. “YouTube Premium has far fewer users than Netflix, for instance. But more of those who use YouTube Premium find it to be indispensable. As the streaming entertainment market matures, keeping existing users is a higher priority than attracting new ones. And ‘must have’ sources are less likely to be canceled.”

Forty-nine percent of consumers are confident they can distinguish ads generated by AI versus traditional methods, according to insights released by LG Ad Solutions. The survey also found:
• While 74% of respondents stated they have noticed advertisements they believe are specifically tailored to them, consumers aged 55 and older state they don’t report noticing these types of ads as much.
• 38% of consumers agree that brands using generated AI ads enhance their perception of the brand’s innovation, with 51% of consumers ages 35-54 aligning with the statement. Separately, 31% are neutral about the use of AI in advertisements.
• Despite 30% of consumers stating they would like ads more if they were personalized with AI, 80% believe there should be regulations on the use of AI in specific contexts like political advertising for the upcoming 2024 election.
“It is now clear that consumer appetite is shifting towards innovative technologies that enhance the advertising experience,” said Tony Marlow, CMO at LG Ad Solutions. “This interest is already evident in critical growth areas for CTV, such as shoppable TV and discoverability for brands and content. However, it will be important for advertisers to understand where consumer sensitivities lie with it – especially around events like the 2024 US election.”

Jimmy Fallon has renewed his deal with NBCUniversal as host of the “The Tonight Show Starring Jimmy Fallon” through 2028. Fallon started on the show in 2014, and every season it has ranked #1 (or tied for #1) in the A18-49 demo.

Representation of non-white leads on television was down 12% year-over-year in the 2023-24 season, according to Samba TV’s State of Diversity on TV report. Within the top 50 TV shows, 39% of top-billed actors were Hispanic, Black, Asian, or another ethnicity, while 61% were white, marking a 7% decrease in representation of diverse groups year-over year, said the report. The starkest difference is among Hispanics, who make up 19% f the US population, but account for just 6% of top-billed cast members. Samba notes the importance to advertisers of diverse casts, pointing to a positive correlation of 39% among households with Black, Hispanic, Asian, mixed race or another non-white ethnicity watching programs with those shows’ percentages of non-white stars.

In a related report, Hulu is the most inclusive in terms of Asian American Pacific Islanders with 32.2% AAPI share of cast, according to a report from Nielsen’s Gracenote aimed at shedding light on opportunities for media buyers to invest in shows that authentically represent diverse characters. Other findings include:
• Disney+ leads among streaming platforms and linear networks in terms of Hispanic inclusivity with 31.2% share of cast.
• NBC is tops among linear networks and streaming platforms for Black inclusivity with 30% share of cast.
• Paramount+ and CBS are roughly even on LGBTQ representation with 9.2% and 9%, respectively.
• Fox leads among linear networks and streaming platforms for disabled inclusivity with 11.3%.
“The diverse make-up of primary cast in the new crop of 2024 TV programming holds the potential to help brands to make authentic connections with diverse audiences,” said Halleh Kianfar, Vice President of Product at Gracenote. “Gracenote Inclusion Analytics empowers media buyers to understand these opportunities clearly so they can make data-driven investment decisions on behalf of their clients and increase the inclusivity of their ad spending more broadly.”

Newsmax plans to go public, according to an investment presentation posted on its website. The cable news network will offer 30,000 shares in a private placement to accredited investors, selling them for $5,000 each, with an option to sell another 15,000. The company says that each share will carry with it a 7 percent annual dividend.

2024 Cynopsis Best of the Best & Rising Star Awards

Calling media innovators and Rising Stars

Whether you’re the “Fantasmas” of creativity or the “Stranger Things” of innovation, this is your chance to shine. Gain the industry recognition you’ve earned with a Best of the Best or Rising Star Award. Don’t wait – submit your entries by the final deadline of June 26th!

ENTER NOW

PRODUCTION & DEVELOPMENT

During a panel at the Annecy International Animation Film Festival, Adult Swim announced new series currently in production for the network, including “Oh My God, Yes! A Series of Extremely Relatable Circumstances,” from Adele “Supreme” Williams (“My Dad the Bounty Hunter”), and “Ha Ha You Clowns,” inspired by suburban family TV shows of the past. Returning for a third season is “Smiling Friends.”

MGM+ handed a series order to “The Institute,” based on the Stephen King thriller. Ben Barnes (“Shadow & Bone”) and Mary Louise Parker (“Weeds”) will star in the drama, from director/executive producer Jack Bender (“Lost”), writer/executive producer Benjamin Cavell (“The Stand”) and MGM+ Studios.

Production is underway for season two of “School Spirits,” with all series regulars onboard. The new season will premiere this fall on Paramount+.

HBO drama “House of the Dragon” has been renewed for a third season, ahead of the launch of the second season on Sunday, June 16 at 9p. Based on George R.R. Martin’s Fire & Blood, the series is set 200 years before the events of “Game of Thrones.”

Cristina Ricci (“Yellowjackets”) and Hamish Linklater (“Amish Mass”) are set to star in a true crime series inspired by Chop Shop, the novel by Kathy Braidhill about the funeral business. Producers are Ricci, Laura Rister (“Ferrari”) and Untitled Entertainment.

Merritt Patterson (“Jingle Bell Princess”) and Christopher Russell (“Peppermint and Postcards”), will star in Great American Family holiday movie, “A Vintage Christmas,” part of Great American Christmas 2024.

Grace Van Patten (“Tell Me Lies”) will play wrongfully convicted Amanda Knox in a series from KJ Steinberg and 20th Television in association with The Littlefield Company and Monica Lewinsky’s Alt Ending. Van Patten replaces Margaret Qualley, who dropped out due to scheduling conflicts.

NEW & RETURNING SERIES

“My Big Fat Fabulous Life returns to TLC on Tuesday, July 9 at 9p, followed by “Welcome to Plathville” on Tuesday, July 16 at 10p.

The eighth and final season of Netflix’s Spanish scripted series “Elitewill premiere Friday, July 26. The teen drama revolves around students at an elite high school.

HGTV’s “Christina on the Coast” is back Thursday, July 11 at 9p, for more real estate transformations. Last season’s run attracted 14.2 million viewers.

Dystopian drama “The Fortress” makes its North American debut on the Viaplay streaming service on Tuesday, July 16.

Season two of Hulu true crime docuseries “How I Caught My Killer” premieres with all ten episodes on Thursday, July 18.

TECH TALK

Roku announced Roku Exchange, a TV streaming-first advertising technology solution that allows its demand-side platform partners to have equal access to first-party data. “Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households,” said Louqman Parampath, VP of Product Management, Roku. “Democratizing access to Roku Media, which includes video and native ad formats across the ecosystem for all demand-side partners, brings better results for advertisers while also keeping the consumer’s experience best in class.”

Samsung Ads has joined the US JIC (joint industry committee), the first smart TV set “OEM” (original equipment manufacturer) to become a member. “The cross-platform video ecosystem includes numerous parties who both collect and rely on rich data and have a vested interest in connecting viewers with relevant messages that move the needle toward business impact,” said EVP of Advanced Advertising at Paramount and Chairman of the JIC’s board Travis Scoles. “By joining the US Joint Industry Committee, Samsung Ads will serve in a critical leadership position and will help further the JIC’s efforts to work across the industry to accelerate a vision for a more accurate, transparent and modern measurement ecosystem.”

Oracle is closing its advertising business. During a quarterly earnings call, CEO Safra Catz said revenue from its ad business had declined to around $300 million for the most recent financial year.

Uber’s advertising division stuck an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network, Octopus Interactive. As part of the partnership, T-Mobile screens will display Uber’s JourneyTV rider experience, which shows a live trip map with ETA until drop off, personalized recommendations on restaurants near the trip destination, travel inspiration ideas and local activities, as well as relevant video, interactive and other ads driven by Uber’s first party data insights. “At T-Mobile Advertising Solutions, everything we do is focused on creating more meaningful connections between advertisers and consumers,” said JP Colaco, SVP & Chief T-Ads Officer, T-Mobile Advertising Solutions. “We continue to expand our Digital Out of Home solutions, helping brands have unmatched tools to connect with their audiences at the right time with the right messages. This drives their businesses forward and enhances customer experiences, including Uber rides.”

STREAMING

Cineverse Corp. boasts it has passed 10 million subscribers for its YouTube channels. The numbers have been driven by the company’s fan-focused social video channels for several of its brands that have earned 400,000 or more subscribers on YouTube alone, including AsianCrush (pan-Asian, approaching 3.5 million), Free Movies from Cineverse (indie film, 1.3 million), K-Crush (K-pop, 938,000), RetroCrush (classic anime, 901,000), Cineverse Romance (romance movies, 760,000), Midnight Pulp (cult movies and TV shows, 636,000), QTTV (LGTBQ+, 575,000) and Bloody Disgusting (horror, 407,000).

RETAIL MEDIA

Albertston Media Collective, the retail media arm for Albertsons Companies, debuted Collective TV, a solution aimed at unlocking the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV. “Advertisers need a smarter, more effective way to execute CTV and video campaigns. With Collective TV, we’re removing the silos between publishers, demand-side platforms, and identity solutions by offering an outcome-driven TV solution that is flexible, scalable and measurable,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective. “With Collective TV, we’re taking the wonder out of TV advertising.”

COMING UP

Netflix is hosting a livestreamed hot dog eating contest on September 2, Labor Day. Hot dog-eating superstar Joey Chestnut, bounced from Nathan’s annual July 4 event on ESPN this year because he signed an sponsorship agreement with Impossible Foods, and fellow Nathan’s champ Takeru Kobayashi will face off. “Through all of my years in competitive eating, Kobayashi stands out as my fiercest rival,” said Chestnut. “Competing against him pushed me to be so much better. I know that fans have waited a long time for another chapter of our rivalry and I can’t wait for our massive showdown live on Netflix!”

Lifetime movie “I Thought My Husband’s Wife Was Dead premieres Saturday, August 3 at 8p. The film is based on the novel Unmissing by Minka Kent.

SPORTS UPDATE

The IndyCar open-wheel racing series is jumping from NBC to Fox Sports. All 17 events will air on Fox and the Fox app beginning next year. “This represents unrivaled exposure and provides an unparalleled growth opportunity for the most competitive and entertaining motorsport on the planet,” said IndyCar CEO Mark Miles. “Fox Sports is a fully committed partner, ready to bring engaging and technically innovative coverage to millions of fans across the country while also promoting IndyCar thoroughly across all its platforms.”

Peacock will become the official home of the new USL Super League, a Division One professional women’s soccer league. The multi-year agreement is the part of an expanded partnership with NBCUniversal that will see additional USL leagues and properties leverage NBC Sports Next’s SportsEngine Play streaming service. Starting with the USL Super League’s weekend August 17-18, every regular season and playoff match will be available to stream on Peacock for fans in the US.

FOX Sports’ Curt Menefee teams with analyst Joel Klatt on the call for the inaugural United Football League Championship presented by the US Army, featuring the Birmingham Stallions taking on the San Antonio Brahmas live from The Dome at America’s Center in St. Louis on Sunday, June 16, at 5p on FOX, FOX Deportes and the FOX Sports app.

Tech platform Transmit has teamed with Lights Out Xtreme Fighting to provide a new solution for the MMA event producer, going beyond traditional streaming breaks while filling existing inventory, expanding reach and generating incremental monetization opportunities. It’s Transmit’s first partnership with a combat sports league. The partnership will officially kick off Saturday, June 15, during Lights Out Xtreme Fighting 17.

GOING GLOBAL

Banijay Kids & Family announced a new season of “Totally Spies!,” with commissioning broadcasters Gulli and Warner Bros. Discovery EMEA. The kids’ show returned for season seven last month.

French animation distributor Folivari International has acquired international rights to “The Baker Street Four,” an animated series co-produced by Folivari and Blue Spirit, with the support of French broadcaster Canal+. It has also acquired international rights to “Guitar and Drum,” co-produced by Hype Animation and Punkrobot.

Comedian and ITV presenter Judi Love will star in a new food and travel series, “Judi Love’s Culinary Cruise,” produced by Title Role for ITV1 and ITVX.

Cynopsis BIG TV Summit: New Strategies to Reach Target Audiences, for Agencies & Networks

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RATINGS

US soccer on Telemundo posted double-digit viewership growth with Saturday’s friendly between USA and Colombia in Washington, DC. The USMNT 5-1 loss to Colombia on June 8 averaged a Total Audience Delivery (TAD) of 883,000 viewers across Telemundo, Universo and Peacock, up 45% vs. the last time the two teams met in January 2023.

After seven days of viewing across ABC, Hulu and digital platforms, the “9-1-1” season finale drew 9.59 million Total Viewers and a 2.05 rating among A18-49, the show’s best multiplatform performance in both demos since April.

Viewership for game 3 of the NBA Finals drew an estimated 18.9 million viewers, according to AdImpact. The majority of viewers watched on linear television (58%), followed by streaming (24%) and YouTube TV (17%).

EXECUTIVE MOVES

Linda Boff, former CMO of GE, has joined creative, strategy, and customer experience company Said Differently as CEO.

AudienceExpress, the Comcast-owned ad buying platform, has named Scott Collins as Head of US Commercial Sales and Operations. Collins was most recently Executive Vice President, Client Partnerships & Sales Strategy at Blockgraph.

EGAMI Group, a multicultural integrated communications agency, has hired Laura Sutphen as agency President. Sutphen joins from Golin, where she most recently held the role of Managing Director, Social Impact and Inclusion, and Global Head of Social Purpose.

Social commerce company Orca has appointed Sarah Penna, most recently head of creator partnerships at Patreon, as SVP of its Creator Team, and Khudor Annous as its SVP of Client Success.

Frans Vermeulen has joined PilotDesk as President. Most recently, Vermeulen worked with Atomic.vc, evaluating current and potential investments in the marketing data and technology sector.

AccuWeather has named Matt Gillis to the new role of Chief Business Officer. Previously, Gillis served as President of Digital Turbine.

This Day in History
1834 – Sandpaper was patented.

Friday Fun Fact
An iPhone has more processing power than the computer that landed the first man on the moon.

Answer to Our Last Trivia Question
Which series centered on a social services worker whose roommate was a zombie? “Ugly Americans” (2010-12). Kudos to: Rory Rosegarten-The Conversation Company/Manhasset, NY; Gerry Bixenspan-TV Marketing Inc./NYC; Joel Dearing-Virtual News Center/Indianapolis; Kevin McDonough-Wavemaker/NYC; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
On “Veep” (2012-19), when Janet Ryland conducts an interview with the Second Family at their residence, why is Catherine upset about the lunch her mother serves? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

FRIDAY JUNE 14
ABC: NBA Countdown, NBA Finals
CBS: Greatest @Home Videos: Father’s Day Edition, S.W.A.T., Blue Bloods
CW: Big Bakeover [p], Totally Funny Animals, Totally Funny Kids
FOX: WWE Friday Night SmackDown
NBC: America’s Got Talent, Dateline NBC
PBS: Washington Week with The Atlantic, Firing Line with Margaret Hoover, Great Performances at the Met
Telemundo: Top Chef VIP, El Senor de Los Cielos
Univision: Golpe de Suerte, El Amor No Tiene Receta

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