 IN THE NEWS |
| Two days after introducing the industry’s first Large Marketing Model, WPP Media announced the expansion of Open Intelligence with a series of integrations and partnerships. New retail data partners include Boots Media Group, Criteo, DICK’s Sporting Goods, and Ocado Ads. “Retail media, via commerce and data intelligence, has quickly evolved to become central to consumer marketing strategy,” said the WPP Media announcement. “At the same time, premium media owners and supplyside platforms are reshaping content monetization through advancements in streaming, audio, digital, and TV environments. Together, these ecosystems represent the future of full-funnel marketing. Now, through Open Intelligence, they can be harmonized – with decentralized infrastructure, privacy-minded data collaboration, and AI-powered predictive models that deliver measurable outcomes.”
“Despite the sizable budget allocation going to CTV, advertisers often lack insight into where their ads are appearing and whether they’re being seen by target audiences,” notes Gracenote, the content data business unit of Nielsen, in a new report on contextual advertising. “Confidence that messages are reaching intended consumers within live sports through programmatic buys has room for improvement in particular.” An analysis of sports programming revealed that only 14% of CTV ad inventory included league information and 18% included team information. “CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief Product Officer at Gracenote. |
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| NEW & RETURNING SHOWS |
 MGM+ drama “The Institute” premieres Sunday, July 13. The Stephen King series follows the story of a teen genius who is kidnapped and awakens in a facility full of children who are all possessed of unusual abilities.
Season 19 of Bravo reality show “The Real Housewives of Orange County” kicks off with a 90-minute premiere episode on Thursday, July 10 at 9p. |
 “The Twisted Tale of Amanda Knox,” inspired by the story of the exchange student who was wrongfully convicted of the murder of her roommate in Italy, launches with two episodes on Hulu on Wednesday, August 20.
All six episodes of Prime Video spy thriller series “Butterfly,” based on the graphic novel series, drop Wednesday, August 13. Daniel Dae Kim (“Hawaii Five-O”) stars and executive produces. |
| Limited true crime docuseries “Butchers of LA” is set to premiere Thursday, June 26 at 10p on SundanceTV, Sundance Now and AMC+. Airing weekly, the three-parter sheds new light on the crimes of the “Freeway Killers” who terrorized Southern California over two decades.
TLC is expanding its summer slate with the returns of three series: “My Big Fat Fabulous Life” on Tuesday, July 1 at 9p; “90 Day Fiance: Happily Ever After?” on Sunday, July 6 at 8p; and “Welcome to Plathville” on Tuesday, July 22 at 10p.
Octavia Spencer returns to her Southern roots in the new home cooking competition “Family Recipe Showdown,” premiering Thursday, July 17 at 9p on Food Network. |
 Property Brothers times two: HGTV stars Drew and Jonathan Scott, who spent their childhood on a horse ranch, will use that experience to help home buyers find their dream properties in new series “Chasing the West,” debuting Thursday, July 10, at 9p. Then, on Wednesday, July 30 at 9p, a fresh batch of episodes of “Don’t Hate Your House with the Property Brothers” kicks off. |
Today’ Premieres
A&E: Killer Cases at 9p; City Confidential at 10p
Hulu: LOL Live
Netflix: Mercy for None; The Survivors
Nick: Wylde Pak at 7:30p
Prime Video: Esports World Cup: Level Up
Starz: BMF at 9p
Syfy/USA: Resident Alien at 11p
Saturday’s Premiere
A&E: Storage Wars at 9p |
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| TECH |
| Magnite announced the integration of Anoki ContextIQ, the multimodal AI platform for contextual video intelligence at scale. The collaboration unlocks access to ContextIQ through Magnite SpringServe, giving buyers access to scene-level contextual targeting and planning tools. “The integration of ContextIQ within SpringServe allows the industry to reimagine the ad break by opening up a complete picture of scene level analysis across CTV,” said Abbey Thomas, Chief Commercial Officer at Anoki. “ContextIQ leverages multimodal AI to capture the full emotional, visual, and auditory context of every scene. That allows publishers and advertisers to unlock more precision, brand safety, and emotional resonance in CTV.” |
| PRODUCTION |
| STARZ has renewed docuseries “The BMF Documentary: Blowing Money Fast” for a six-part season two.
Also renewed was BET+ court show “Ms. Pat Settles It,” for season three. Production is set to begin this month.
UK’s True Crime, jointly owned by AMC Networks International – UK and Paramount Global, announced a new original commission, “Murder in Mind,” produced by Back2Back in partnership with FilmRise. The 10-part series is set to premiere in October.
French animation studio Xilam Group is partnering with French broadcaster TF1 to develop “Turbo Twins,” a comedy action CG animation series for TFOU. The series will be directed by Solène Azernour (“Skylander Academy”).
Japan’s Nippon TV and Blue Ant Studios have agreed to enter into a strategic partnership to expand development and production of Nippon TV Gyokuro Studios’ unscripted formats in the North American market.
German public broadcaster ZDF has commissioned a local adaptation of Keshet International’s scripted relationship format “Mythological Ex.” The six-part romantic comedy is being produced for ZDFneo by Keshet Germany under the working title “My Ex.” |
| COMING UP |
| “House Seats: The Gathering: A Journey to Grace” premieres Wednesday, June 18 at 6p on All Arts, in honor of Juneteenth and during Black Music Month.
“The 50th AFI Life Achievement Award: A Tribute to Francis Ford Coppola” will premiere on TNT on Wednesday, June 18 at 10p, with an encore on TCM on Thursday, July 31 at 8p. |
| SPORTS REPORT |
| NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating “One Year to Go” to the start of the FIFA World Cup 26 on June 11, with the premiere of the original documentary “Tras La Huella del Fútbol” on the 31 Telemundo-owned stations and Telemundo FAST regional news channels at 11:30a.
Genius Sports announced a strategic partnership with iSpot that will provide Genius Sports with iSpot’s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across content types, such as linear TV and streaming platform apps and services.
Professional Fighters League has launched its direct-to-consumer streaming app, enabling for fans in the US to watch all PFL International League events live. The new platform is powered by ViewLift. |
| DISTRIBUTION |
| Ad-supported streaming TV network wedotv struck a distribution agreement with Malaysia streaming content provider sooka to bring four of its FAST channels to the platform: wedotv movies, wedotv BIG stories (documentary and lifestyle content), wedotv sports, and wedotv amor (telenovelas).
Fremantle and Merzigo, the monetization partner for streaming content, have renewed their collaboration with a multi-year, multi-channel agreement that sees an extension of the AVOD partnership and a new publishing arrangement. Under the extended partnership, Merzigo will publish a selection of Fremantle’s catalogue content on Fremantle-owned YouTube and Meta channels.
UK-based distributor Sphere Abacus announced the sale of 200 hours of its programming to platforms and broadcasters across multiple CEE territories. |
| EXECUTIVE MOVES |
| Spectrum has promoted Adam Taylor to Senior Vice President, CPE Engineering & Operations. Taylor had been Group Vice President, Software Engineering & Architecture.
Puja Vohra been appointed to the newly created position of CMO/EVP of Fox Corp. Vohra was previously EVP of Marketing or Paramount+.
StackAdapt appointed Patrick McGill as Director, Client Services, Political. He joins from The Trade Desk, where he led political account management across $100M+ in programmatic spend. |
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This Day in History
1998 – “Sex and the City” premiered on HBO.
Friday Fun Fact
Napoleon Bonaparte was once attacked by a swarm of rabbits.
Answer to Our Last Trivia Question
Veteran voice actor Don Messick portrayed a laundry list of Hanna-Barbera animated icons like Scooby-Doo, The Jetsons’ dog Astro, Hong Kong Phooey’s cat Spot and Barney Rubble’s son Bamm-Bamm over a decades long career but had just one live-action credit. What was the name of the series? The Duck Factory (1984). Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Louis Lewow-TrillerTV/Atlanta; Kevin Weist-Chocolate Cake/NJ; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Joe E Dale-MeTV/Chicago; John Kukla-KDFW Fox 4/Dallas; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
His role in which series won Martin Sheen an Emmy for Outstanding Guest Actor in a Comedy Series? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
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CHIEF REVENUE OFFICER>>
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DIGITAL MEDIA BUYER >>
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ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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