Hub has shared data – which will surprise no one who has struggled to find something to watch over the past few years – that indicates improved universal search features are still needed to help consumers find relevant content across numerous services. While about three-quarters of viewers are hunting within a specific service or using another search method to find shows to watch, 56% report using a universal search feature. “As ownership of Smart TVs becomes universal, there’s still room to grow in improving the viewing experience,” said Jason Platt Zolov, Senior Consultant at Hub. “Without a single TV operating system dominating the market, each has the opportunity to better integrate paid and free streaming services and AI viewing enhancements to help gain the attention of consumers.”

Warner Bros. Discovery has decided not to sell profitable Polish broadcaster TVN, its largest international business. “WBD has concluded that the best path forward is retaining ownership of TVN, continuing to support our business, our strategy and the incredible journalistic work of our team,” said the company in a statement to staff reported by Reuters. In addition to volatility in the US market that might have contributed to the decision, The Polish government added several media and telecommunication firms, including TVN, to a list of strategic companies that would require government approval of a sale.

The Africa Channel has released research revealing a deepening disconnect between brands and Black consumers. “Despite a 119 percent increase in Black consumer spending over the past 15 years – projected by eMarketer to reach $2.1 trillion in 2026 – and this audience consuming 32 percent more media than the general market, most brands are still missing the mark,” said TAC SVP of Sales & Business Development Dean Cates. “The overwhelming consensus in the community is that a wider cultural lens is necessary to reach ALL Black Americans.” To that end, TAC has launched a new ad solution, Pulse 360, designed to help brands connect with viewers. “We have effectively implemented solutions across our traditional TV, CTV/OTT, talent networks, experiential and branded platforms established over our past 20 years to help brands succeed, while accounting for these cultural divides leading into the next 35 years,” said Cates. “Investing in reaching Black audiences is not just about doing good; it’s about doing good business.”

The Robertsons are returning to reality TV after eight years. “Duck Dynasty: The Revival” premieres Wednesday, May 28 at 9p on A&E. The network must like what it’s seen so far – the series has already been greenlit for a season two.

Netflix is developing adaptation of Taylor Jenkins Reid’s tennis-themed novel Carrie Soto Is Back, executive produced by Serena Williams, reports Deadline. The project comes from Fifth Season and Picturestart.

“Couples Therapy” is returning for the second installment of season four on Paramount+ with Showtime. All nine episodes will drop Friday, May 23 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan. On Showtime, the first three episodes debut Friday, May 23 starting at 9p.

Tubi’s “Boarders” is back for season two on Thursday, April 17. The comedy/drama follows five talented black inner-city teens transported to a British boarding school.

Season three of Prime Video’s “Leverage: Redemption” kicks off Thursday, April 17. This time around, the team pits themselves against a mayor who’s the judge and jury of his small town, outrun a mark who’s finally caught up with them mid-con, outhustle a pool hustler with a side business in international extortion, and bring down an industrialist exploiting child labor.

Sheryl Crow and LeAnn Rimes will serve as mega mentors on season 27 of NBCs “The Voice.” Rimes, a coach on “The Voice UK” and “The Voice Australia,” joins John Legend and Adam Levine while Crow joins coaches Kelsea Ballerini and Michael Bublé to mentor the remaining artists as each team prepares for the Playoffs, kicking off Monday, April 28.

Family Entertainment Television remembers the 80th anniversary of VE Day next month with classic Hollywood films that capture the heroes and sacrifice of the war. FETV’s Sunday Movie Matinee will feature “The Dirty Dozen (1967), “Where Eagles Dare” (1969), “The Great Escape” (1963), and “The Longest Day (1962). Additional titles appearing nightly on FMC will include “Judgement at Nuremberg (1961), “Twelve O’clock High” (1949), “The Guns of Navarone” (1961) and more.

Bilingual streaming platform Nuestra.TV has struck a strategic partnership with minority-owned media company Avenida Entertainment Group. As part of the collaboration, a curated selection of original programming from A+, the newly launched English-language streaming service from Avenida Entertainment Group, will be featured on Nuestra.TV’s website and app.

Premion announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has strengthened its local CTV platform and demand side platform to drive full-funnel outcomes. “Consumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services and programmatic buying,” said Daniel Spinosa, President at Premion.

ReachTV is teaming with Nielsen to enable a cross-media view of ad performance across 90+ US airports. ReachTV will also integrate Nielsen Media Impact, enabling buyers to build more effective media plans and connect with the right audience.

“Linear TV isn’t dying – it’s evolving. There’s no doubt that viewing habits have shifted, but linear remains a vital part of the media mix, especially for media companies like REELZ,” says Scott Kohn, EVP & Head of Ad Sales at the network. Kohn offers insights on challenges in the video business, Upfronts and more, in Cynsiders.

Pro League Network (CarJItsu Championship) is collaborating with Grammy Award-winning artist and Twitch streamer T-Pain to present an interactive showcase for CarJitsu Championship live on his Twitch stream.

FloTrack, a destination for track and field fans, and running brand Tracksmith are partnering to amplify activations and create original content at marathon events in North America throughout the 2025 season. FloTrack will be onsite at Tracksmith events for immersive storytelling and athlete-driven features. The partnership will support Tracksmith’s launch of the Eliot Racer, the brand’s first dedicated performance race shoe, and jumpstart FloTrack’s inaugural Wanda Diamond League season.

The season two premiere of HBO’s “The Last of Us” delivered 5.3 million Live+Same Day viewers across platforms, up 10% from the season one opener. And that’s not the last of it – the season one debut went on to draw nearly 32 million viewers.

Rural Media Group, the family-owned media company founded in 2000 by Patrick Gottsch, is transitioning to second-generation leadership. Sisters Gatsby Gottsch Solheim and Raquel Gottsch Koehler, who have been part of the company since day one, now officially lead RMG as Chief Financial and Legal Officer and Chief Marketing and Creative Officer, respectively.

Revry has appointed Sydney Walz as Head of Marketing. Prior to joining Revry, Walz served as Marketing Manager for SMB Ads Solutions at Meta.

Today’s Trivia Question
No Googling Week: On which western drama was the title character played by a former NFL player? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)