Cynopsis 03/19/24: Kristen Cavallo steps down from MullenLowe

Cynopsis Medias First Morning Read
Tuesday March 19, 2024

Today’s Premiere
BET: Kingdom Business at 9p
Bravo: The Valley at 9p
Magnolia: Restoring Galveston: The Inn at 8p
Netflix: Forever Queens; Physical: 100

Today’s Finale
PBS: Dante: Inferno to Paradise at 8p

IN THE NEWS

DirecTV offering customers a $12 per month discount if they choose to opt out of receiving their local TV stations through DirecTV. “Consumers have been voting with their wallets for years that pay TV — as currently constructed — is too expensive and restricts their choices,” said DirecTV Chief Content Officer Rob Thun. “Our new ‘No Locals’ package enables customers to take an important step forward in culling out certain types of content they may no longer care to watch and better balance the price they are willing to pay.” New and existing satellite customers are eligible for the offer, and can opt out for as long as they want.

Proxy advisory firm Glass Lewis handed a win to Disney, citing a “credible effort to shift key operational priorities under the leadership of one of the most well-respected CEOs in the industry” as the reason Disney shareholders should vote only for Disney’s 12 nominees for the board. Responded Mark Parker, Chairman of the Board, “In its recommendation, Glass Lewis clearly identifies the strength of the diverse skillsets across our Board nominees, the credibility of our succession planning process and recent changes to the Board and compensation program and the promise of our recent efforts to bolster growth and value creation to position Disney for the future.” The vote is set for April 3.

HBO Friday night show “Real Time with Bill Maher,” renewed through 2026 last week, will replay Saturdays on HBO’s WBD sib CNN starting March 23. The move “marks the start of a commitment and investment into topical entertainment programming that we’re bringing to the weekends,” said Amy Entelis, EVP, Talent, CNN Originals and Creative Development for CNN Worldwide.

Former CNN anchor Don Lemon posted an interview he did with Elon Musk that was to have been the debut of a new talk show in partnership with X; instead that deal was canceled by Musk after the interview took place. Things got contentious during the discussion, with Musk saying at one point, “I don’t have to answer questions from reporters. Don, the only reason I’m doing this interview is because you’re on the X platform and you asked for it. Otherwise, I would not do this interview.” While Musk had initially agreed to support the show, Lemon said in a statement last week, “His commitment to a global town square where all questions can be asked and all ideas can be shared seems not to include questions of him from people like me.”

Free TV Networks announced an expansion of broadcast distribution for The365 and Outlaw through new carriage agreements with TEGNA, Sunbeam, HC2 Broadcasting and other station groups. The365 is on track to reach 89% of all US television households by 2Q24, including 96% of African American households.

Acorn TV has a new look, and a new tagline: “Brilliant.” “Acorn TV is a beloved streaming brand that goes deep on international mysteries, dramas and thrillers,” said Kim Granito, CMO of AMC Networks. “It was one of the world’s first targeted streamers and we’re excited to broaden its audience potential with a modernized campaign that frames Acorn around the shows our subscribers love.”

2024 Sports Media Awards

Together let’s celebrate companies and individuals shaping the future!

Picture this: It’s springtime, and you’re standing shoulder to shoulder with industry legends, including finalists from ESPN, Prime Video, DraftKings, and NFL Media. Together, you’re basking in your shared success, engaging in conversation and forging connections at The Lighthouse, Pier 61, in NYC. Intriguing, right?

I’M READY TO CELEBRATE

PRODUCTION & DEVELOPMENT

Competition series “Beast Games,” from hit YouTube creator MrBeast and Amazon MGM Studios, landed a series order from Prime Video. Based on the YouTube show, the competition will feature the largest competition show prize ever – a cool $5 million.

Soo Hugh (“Pachinko”) inked an overall deal with Apple and Media Res. Hugh has launched her own production company, Moonslinger Productions.

NEW & RETURNING SERIES

ESPN+ series “Full Court Press,” chronicling the ongoing journeys of senior Iowa guard Caitlin Clark, senior South Carolina center Kamilla Cardoso and sophomore UCLA guard Kiki Rice, premieres Saturday, May 11 and Sunday, May 12. The series has been embedded with the three players throughout this basketball season.

NBC’s summer programming – along with the Olympics – includes “Weakest Link,” airing new episodes beginning Tuesday, April 2 at 9p, and moving to Mondays starting May 20. “American Ninja Warrior” will air two specials, including a women’s championship on May 12 at 9p and a couples’ championship on May 27 at 8p. “America’s Got Talent” returns Tuesday, May 28 followed by new episodes of “Password.” Monday, June 3 brings a new season of “American Ninja Warrior” while “The Wall” returns to the schedule Monday, July 1.

Star Wars” series “The Acolyte” lands Tuesday, June 4 on Disney+. The mystery-thriller is set in the final days of the High Republic era.

Julia Fox and image architect Law Roach host E! fashion design competition series “OMG Fashun,” premiering with two back-to-back half-hour episodes on Monday, May 6 at 9p.

Season three of Irish mystery series “Harry Wild” kicks off Monday, May 13 on Acorn TV, with a co-premiere on BBC America. The season consists of six episodes.

CNN’s “The Whole Story with Anderson Cooper” returns with “Justice Delayed: The Story of C.J. Rice” on Sunday, March 24 at 8p. The episode follows CNN anchor Jake Tapper’s efforts to shine a light on the story of CJ Rice, a Philadelphia man wrongfully convicted of attempted murder in 2013.

UK comedy “Hapless” premieres Wednesday, April 10 on Peacock. “I hope my particular brand of storytelling will appeal to our American cousins on the left, right and centre,” said creator Gary Sinyor. “Frankly, you could do with a laugh.”

TECH

Following up on an announcement made in November, YouTube introduced a new tool in Creator Studio requiring creators to disclose to viewers when realistic content is made with altered or synthetic media, including generative AI. Examples of content that require disclosure include using the likeness of a realistic person, altering footage of real events of places, and showing a realistic depiction of fictional major events, like a tornado moving toward a real town. However, “We won’t require creators to disclose if generative AI was used for productivity, like generating scripts, content ideas, or automatic captions,” said YouTube in a blog post. “We also won’t require creators to disclose when synthetic media is unrealistic and/or the changes are inconsequential.”

COMING UP

Sony Pictures Television is celebrating the 60th anniversary of “Jeopardy!” with the “60th Diamond Celebration” campaign. “Like the true diamond that it is, we’re excited to bring our fans a year of festivities to honor this important milestone while inspiring enthusiasm for the franchise’s future,” said Suzanne Prete, President, Game Shows, SPT. The event kicks off March 30 with a contestant recruitment initiative.

CMT unveiled a slate of music specials for CMT Music Awards Weekend, beginning Friday, April 5 with Little Big Town, Nickelback and HARDY headlining a new episode of “CMT Storytellers” at 8p.

SPORTS ROUNDUP

AT&T is collaborating with the Acura Grand Prix of Long Beach to showcase its In-Car Wi-Fi system. A new sponsor for 2024, AT&T will bring a dedicated Cell on Wheels (COW) that will augment cell phone coverage for its customers at the track on race weekend.

Rebet, a free-to-play social sportsbook, has officially launched across 47 states. Founded by four current undergraduate students at Dartmouth College, Rebet features include a social sportsbook, peer-to-peer contests, user social feeds, and official data from more than 60 pro and college sports leagues powered by Sportradar.

Cynopsis BIG TV Summit: Measurement, CTV and more for Agencies & Networks

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EXECUTIVE MOVES

Kristen Cavallo is stepping down from her role as CEO of IPG’s MullenLowe, a position she took in 2022, to focus on political and societal causes. Cavallo will remain in an advisory capacity until 2025. “As I think about where I’ll direct my energies next, I’ve been wondering if many of our nation’s problems are ultimately marketing and communications problems,” said Cavallo. “How we connect with one another, how we unify, how we fulfill our promises. These questions have been really taking over my headspace. I want to apply what I’ve learned to the kinds of issues I care most about at this stage in my life.”

Robert Schildhouse has taken the expanded role of President of BritBox North America, and General Manager of BritBox International based in New York. Kerry Ball will continue in her role as Chief Commercial & Strategy Officer based in London. Schildhouse and Ball will now both report to Rebecca Glashow, CEO, BBC Global Media & Streaming. The moves follow BBC Studios recent acquisition of BritBox International.

Jeremy Tauber has joined Anzu as VP of Sales for the US. Tauber was most recently Senior Director, Global Agency Development at IAS.

This Day in History
1831 – In the first US bank robbery, $245,000 was taken from City Bank of New York

Answer to Our Last Trivia Question
Which sitcom starred six real-life siblings? “On Our Own” (1994-95) starred Jazz, Jocqui, Jake, Jojo, Jurnie and Jussie Smollett. Kudos to: Louis Lewow-TrillerTV/Atlanta; Gerry Bixenspan-TV Marketing Inc./NYC; Roger Furman-Sports Marketing Communications/Greentown, PA; Fred Jackson-Urban One/One Solution/NYC; Justin Pierce-JP Consulting Group/LA; Anita Johnson-NBCUniversal/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; John Kukla-KDFW Fox 4/Dallas

Today’s Trivia Question
Which actor played a wife-beater on one series, and a talk show host on another? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

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ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

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AKA NYC
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Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
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Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
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Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
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Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTONER ACQUISITION

GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)

Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SR. DIRECTOR, DISTRIBUTION COUNSEL

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Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

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CLIENT SOLUTIONS COORDINATOR

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Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

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OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

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ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

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Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
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HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

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GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

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THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

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EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
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BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

TUESDAY MARCH 19
ABC: Will Trent, The Rookie, The Good Doctor
CBS: FBI, FBI International, FBI: Most Wanted
CW: Crime Nation
FOX: The Cleaning Lady, Alert: Missing Person’s Unit
NBC: Night Court, Extended Family, The Voice, Password
PBS: Dante Inferno: Paradise [f], Rising Against Asian Hate: One Day in March
Telemundo: La Cas de los Famosos, El Senor de los Cielos
Univision: Tu Vida Es Mi Vida, Mujer, El Amor No Tiena Receta

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