 IN THE NEWS |
| The NFL and Paramount Skydance are negotiating a costly renewal deal, reports CNBC. The agreement could have Paramount boost the average annual fee for CBS’ Sunday afternoon games by about 50% from the current $2.1 billion. While Paramount’s existing 11-year agreement runs through the 2033–34 season, the revised pact would scrap the opt-out clause that lets the league reopen talks after the 2029–30 season.
Pope Leo urged journalists to focus less on the spectacle of war and more on its human toll. On Monday, the pontiff told journalists on Italy’s channel Rai 2 that the media’s job is “to show the suffering that war always brings to populations, to show the face of war, and to tell it through the eyes of the victims so that it does not turn into a video game.”
The pope’s entreaty follows posts from President Trump about the media’s coverage of the war. On Sunday evening, Trump wrote, “Iran is being decimated, and the only battles they ‘win’ are those that they create through AI, and are distributed by Corrupt Media Outlets. The Radical Leftwing Press knows this full well, but continues to go forward with false stories and LIES.”
Jeff Shell, President of Paramount Skydance, is suing an advisor for extortion and defamation. The cross complaint alleges that R.J. Cipriani threatened to falsely accuse Shell of violating federal securities laws by disclosing details about Paramount’s media rights deal with the UFC. Cipriani sued Shell last week for reneging on a deal to pick up a reality show he’d created as payment for providing crisis communications services. |
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UPFRONTS
Upfront Influence Starts Before the Stage
March is when Upfront narratives take shape—and brands that show up early stay top of mind. The Cynopsis Upfront Package helps you reach marketers, buyers, and agency leaders before plans are locked.
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REACH OUT TODAY |
| NEW & RETURNING SERIES |
| Netflix has renewed “Free Bert” for a second season. The comedy stars Bert Kreischer as a party legend who must stifle his true nature when his daughters are accepted at an elite school.
Tina Fey will serve as the inaugural host of “SNL” spinoff “Saturday Night Live UK” on March 21. Next at bat are Jamie Dornan (“Fifty Shades of Grey”) on March 28, and Riz Ahmed (“Sound of Metal”) on April 4. “SNL” creator Lorne Michaels is executive producing. |
Today’s Premieres
History: Secrets Declassified With David Duchovny at 10p
TLC: 7 Little Johnstons at 9p |
| PRODUCTION |
| Production is underway for the tenth season of Telemundo drama “El Señor de los Cielos,” and Javier Pons, Chief Content Officer & Head of Telemundo Studios, promises big things. “This season, our production team is taking the story to the next level with cinematic locations and the high-octane action that has distinguished the series as a global phenomenon,” said Pons. “We are proud to deliver a story that is more intense, visually stunning, and emotionally gripping than ever before.”
Also in production is “One More Christmas,” a new original movie for Great American Media’s Great American Christmas 2026 event. Candace Cameron Bure stars and executive produces.
Influencer Haley Baylee will host Netflix’s upcoming reality competition series “Win the Mall.” The series from Fremantle is slated to premiere in the fall. |
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PROGRAMMATIC AI
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| TECH |
A+E Global Media (AEGM) and Nielsen have signed a new new multi-year agreement covering measurement and media intelligence across AEGM’s linear and digital brands. Under the deal, Nielsen will provide National Respondent Level Data (NRLD), Audience Builder (NAB) and access to its Data-Driven Linear API (DDL API).
Y+X Entertainment announced the formation of LumiView, a vertical IP platform scheduled to launch in August. Unlike ad-driven microdrama platforms, LumiView is structured as a vertical IP platform built around IP-first development strategy; creator-aligned infrastructure; and a franchise-oriented expansion model. |
| COMING UP |
| CBS comedy “The Neighborhood” takes a bow after eight seasons in “The Neighborhood: A Farewell Special.” The Entertainment Tonight production, hosted by “ET’s” Kevin Frazier, airs Monday, April 6 at 9p.
“The Housemaid” has its streaming debut Wednesday, April 1 on Starz. The psychological thriller was released in theaters on December 19. |
| SPORTS REPORT |
| Just in time for March Madness, Spectrum has launched its Multiview feature in the Spectrum TV App. The new feature gives customers the ability to watch up to four NCAA men’s or women’s basketball games simultaneously during the tournaments.
Kevin Burkhardt and Greg Olsen will call the inaugural Fanatics Flag Football Classic, a global competition from Fanatics Studios, on Saturday, March 21 at 4p on Fox, Fox One and Tubi. |
| RATINGS |
| Viewership of Sunday’s Oscar telecast averaged 15.6 million viewers, according to AdImpact. Linear viewership on ABC accounted for 54% of the audience, followed by streaming services (30%) and YouTube (16%), by AdImpact’s calculations.
Meanwhile, AdImpact estimates Sunday’s World Baseball Classic semifinal between the US and the Dominican Republic averaged 9.6 million Fox Sports viewers. Streaming made up 59% of total viewership, followed by linear with 41%.
Season three of Food Network’s “Wildcard Kitchen” reached more than 12.9 million cross-platform viewers across linear and streaming, averaging a 0.51 P25-54 / 0.60 W25-54 Live+3 rating, up +21% and +9% respectively versus the prior season.
Popcorn Digital, the kids and family digital studio founded by CAKE, has surpassed 1 million subscribers on the official Cracké YouTube channel. “Cracké” follows the adventures of an overprotective daddy ostrich.
Sports platform OutKick finished February with 27 million total multiplatform views, up 100% versus February 2025, and 45 million total multiplatform minutes, up 271% versus the prior year, according to Comscore. |
| EXECUTIVE MOVES |
| Days before Josh D’Amaro’s debut as Disney’s CEO, Dana Walden prepared to take on her elevated role as Chief Creative Officer of The Walt Disney Company by announcing changes in leadership structure. On the TV front, Debra OConnell has been named to the newly created role of Chairman of Disney Entertainment, where she will now oversee television brands, and Joe Earley shifts from President of DTC to Co-President with Adam Smith. Earley will also serve as Head of Content Strategy for DTC, and Smith will continue as Chief Product and Technology Officer for Disney Entertainment and ESPN. Sean Shoptaw, EVP, Games and Digital Entertainment, and his team will move to Disney Entertainment. That last is a “strategic shift,” said Walden, aligning Disney’s games business more closely with Disney+ and Hulu.
Agentic marketing effectiveness platform Mutinex announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion. |
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This Day in History
1956 – “The Ed Sullivan Show” and “The Phil Silvers” were winners at the 8th Emmy Awards.
Answer to Our Last Trivia Question
In “Dynasty: The Reunion” (1991), why did Krystle try to kill Blake? She had been brainwashed by The Consortium. Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry BIxenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Wendy Holmes/Denver; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which TBS sitcom broke cable TV viewership records with its first two episodes in 2007? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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