 IN THE NEWS |
TV continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions, according TVB’s 2026 Purchase Funnel Study. Key findings in the report include:
· Television was the most important influencer at all stages of the purchase funnel. In the awareness stage for total adults, TV was five times higher than the nearest runner up, social media, and seven times higher than streaming video other than TV/movies (e.g., YouTube).
· The top four most trusted media platforms were local TV station assets, with local broadcast TV news leading the way at 70% and local TV digital assets following closely behind.
· Local TV websites/apps (38%) were the preferred websites for local news and events.
· 89% of respondents said that the ads they see on linear TV influence their online search selections.
· 87% said when visiting a television station’s website or app, they viewed the ads. |
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| As the midterm elections approach, YouTube is expanding access to its deepfake detection tool to a pilot group of journalists, government officials and political candidates. The tool looks for a participant’s likeness in AI-generated content, and if a match is found, the individual can review the content and request removal. YouTube said it plans to “significantly expand” access over the coming months.
Independent streaming pay-TV operator Philo has introduced a new $25/month subscription tier. The Essential plan costs $8 less than its Bundle+ package and includes more than 70 channels, though it excludes HBO Max and Discovery+. |
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| NEW & RETURNING SERIES |
| Bon Appétit: Eva Longoria digs into France’s food legacy for CNN’s “Eva Longoria Searching for France,” premiering Sunday, April 12 at 9p.
Renovation series “Home for Good” premieres Saturday, April 4 on ABC Stations as part of the Weekend Adventure programming. The series from Hearst Media Production Group (HMPG), in partnership with Kidde, delivers home transformations for deserving recipients.
“Great Performances: Now Hear This” is back for season seven Friday, April 10 at 9p on PBS. This time around, the miniseries explores Johannes Brahms and Scott Joplin, as well as the music scene of Istanbul and Iceland. |
Today’s Premieres
Hulu: Sunny Nights
Netflix: Age of Attraction
Prime Video: Scarpetta |
| COMING UP |
| “Is This Thing On?” starts streaming Friday, March 20 on Hulu. The film, starring Will Arnett as man who uses stand-up comedy as therapy as he navigates a faltering marriage, was released in theaters on December 19.
The 52nd American Music Awards will air Monday, May 25 at 8p on CBS. Last year’s AMAs reached over 10 million unique viewers across CBS and Paramount+ on Memorial Day, as well as encores on MTV, CMT and BET. |
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| SPORTS REPORT |
Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO. Key findings include:
· The average 2025 women’s sports ads generated 1.15x as much impact as the average ad on primetime broadcast and cable, a figure inclusive of events ranging from the WNBA to collegiate gymnastics.
· WNBA ads featuring the league’s current and former stars were 59% more effective than the average WNBA ad, and 13% more effective than WBNA ads featuring NBA players.
· The average women’s sports ad in the Auto & Home Insurance, Credit Card, and Quick-Serve categories generated 1.6x, and 1.4x, and 1.2x as much impact as the categories’ primetime broadcast and cable averages, respectively.
“Another year above the primetime benchmark proves women’s sports isn’t a moment – it’s a mainstay,” said Laura Grover, SVP, Head of Client Solutions at EDO. “For the second straight year, ads in women’s sports outperformed primetime, and brands that align creative with cultural moments are seeing measurable engagement gains.”
Allen Media Group, home of HBCU Go, and UNCF, the education organization for underrepresented students, have partnered elevate the HBCU experience to a national audience. The partnership launches with video series “HBCU Voices: Executive Leaders Unfiltered,” exploring the innovations taking place across Historically Black Colleges and Universities.
Acclaim announced Super Basketball Classics Featuring the World-Famous Harlem Globetrotters, a new entry in its retro sports lineup. Inspired by classic hoops games, the game delivers pick-up-and-play action with trick shots and highlight-reel moments.
All Elite Wrestling announced the launch of MyAEW, a streaming destination for international audiences built in partnership with Kiswe. The platform launches ahead of the AEW Revolution event. |
| TECH |
| IAB Tech Lab announced CoMP (Content Monetization Protocol), a standardized framework that enables content owners and marketplaces to communicate with AI systems on their content offerings and ensure there are commercial terms in place before any crawling or content use occurs. The specification will be available for public comment until April 9.
January Digital is expanding its partnership with Tracer, the intelligence layer for AI-driven enterprises, to further power the agency’s AI-driven marketing infrastructure. Over a multi-year collaboration, Tracer has served as January Digital’s standardized data layer, creating clean datasets across platforms and supporting reporting across clients. |
| INTERNATIONAL |
| Rainbow has launched its first themed SVOD channel, “Winx Club & Friends,” on Prime Video in Italy, France, the United Kingdom, Finland and Sweden. |
| RATINGS |
| The premiere of comedic crime drama “R.J. Decker” drew 3.69 million Live+Same Day viewers, making it ABC’s most watched 10p drama since “Big Sky” in 2020. |
| EXECUTIVE MOVES |
| FOX Entertainment named Billy Parks as Head of FOX Creator Studios (FCS). Parks most recently served as a Venture Partner at Slow Ventures Creator Fund.
Broadcast operations platform Evrido has named Rob Malcolm, formerly CPO/CMO at Imagine Communications, as Chief Marketing Officer & Chief Product Officer, and Greg Willis, formerly SVP Global Sales at Endeavor Streaming, as VP, Sales & Business Development, North America.
AI Digital has appointed Kristen Oliver as Senior Vice President, Employee Empowerment. Oliver was previously Executive and Leadership Coach at Arete Coaching & Transformation.
Jeremy Gan has joined Fandom as Vice President of Programmatic Revenue & Partnerships. Gan most recently served as Executive Vice President of Advertising at Mail Media.
Garland Hill has been named Chief Revenue Officer at MNTN, and Peter Blacker joins as Global Head of Premium Content. Hill was most recently Head of Growth Business at TikTok, while Blacker was Head of Streaming and Data Products at NBCUniversal.
Digital analytics company Contentsquare filled three new roles: Costa Harbilas as President, Go-to-Market; Patrice Attia, as Chief Revenue Officer; and Rachel Obstler, as Chief Product Officer. |
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This Day in History
1957 – Charles Van Doren ended his winning streak on game show “Twenty-One” after netting $129,000. He later testified before Congress that he had been given the correct answers by the producers.
Answer to Our Last Trivia Question
Which was the first series to be canceled by The CW? “Runaway” (2006). Kudos to: Fr. Mark Wajda; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which game show, whose initial run was from 1956-59, was revived by GSN in 2025? (Email your answer to smsloane17@gmail.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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