Cynopsis 03/11/24: Starz greenlights “P-Valley” docuseries

Cynopsis Medias First Morning Read
Monday March 11, 2024

Today’s Premieres
HGTV: Lakefront Empire at 10p
Netflix: Young Royals
Peacock: The McBee Dynasty: Real American Cowboys
The Roku Channel: Carpe DM With Juanpa

Today’s Finale
ABC: Bad Romance at 10p

IN THE NEWS

The largest pay-TV operators, representing 96% of the market, lost 5.035 million video subscribers in 2023, according to Leichtman Research Group. Over the past five years, the companies have lost over 20 million. The top pay-TV providers now account for about 71.3 million subscribers, with the top seven cable companies serving about 34.1 million video subscribers; other traditional pay-TV services having 21 million subscribers; and the top Internet-delivered pay-TV services – including estimates for YouTube TV – having 16.2 million subscribers.

President Joe Biden’s re-election campaign has rolled out a six-week, $30 million TV and digital ad buy. The ads, targeting battleground states and Black and Latino-focused outlets, follows the president’s State of the Union speech on Thursday night, during which Biden repeatedly drew sharp contrasts with his Republican rival.

Nexstar Media Group is asking the Federal Communications Commission’s Media Bureau to cancel or reduce its $720,000 fine for Nextstar’s failure to negotiate in good faith with cable TV Hawaiian Telcom, which resulted in a three-week blackout last summer. In a filing, Nextstar said the bureau “seizes on its cursory, tenuous finding of a substantive good faith negotiation violation and proceeds to level an astounding $720,000 forfeiture.” If the “draconian” fine is not canceled, it should not exceed $7,500, said Nexstar.

Scripps News is partnering with additional national media organizations and nonprofits to provide additional reporting. Partners include Morning Brew, OpenSecrets, Skift, SportsGrid, WorkingNation and Politico. “The addition of these partnerships will allow Scripps News to enrich our linear and digital coverage of the issues impacting the everyday lives of Americans – from the economy and politics, to travel and sports,” said Brian Donlon, Scripps News’ Senior Director of Live News. “Each of these partner brands are leaders in coverage of their sectors.”

Telemundo’s PSA celebrating Unstoppable Women (Mujeres Imparables) highlights the strengths and contributions of Latinas while encouraging them to break barriers and redefine their narratives. The net is celebrating five years since the launch of the initiative.

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Hundreds of executives from the industry’s top brands, ad agencies, publishers, networks, tech platforms, DSPs, streaming companies and more, will convene in NYC for two days of Connected TV insights. Book your pass now to join us!

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PRODUCTION & DEVELOPMENT

Starz greenlit “Down in the Valley,” a docuseries inspired by the world of “P-Valley.” Set to air this year, six-half-hour episode series, hosted and executive produced by Nicco Annan (“P-Valley”), will take viewers on a tour of the Deep South.

Casting notes: Rosalind Eleazar (“Slow Horses”) will star in Netflix’s “Missing You,” adapted from the Harlan Coben novel about a detective who stumbles across her estranged fiancé on a dating app, forcing her to revisit the mystery surrounding her father’s murder….James Wolk (“Ordinary Joe”) landed a lead in Paramount+ drama “Happy Face,” starring Dennis Quaid and Annaleigh Ashford.

STREAMING

All 420 episodes of “Grey’s Anatomy” are now available on Hulu. “’Grey’s Anatomy’ is one of our top performing next-day titles, and we are very excited to now be the only streaming destination to offer every ‘Grey’s’ episode ever, both past and current,” said Hulu General Manager Lauren Tempest. “In addition to bringing lifelong fans back to Grey Sloan, we hope that new audiences will discover and fall in love with the characters and stories that have captivated us for so many years.”

NEW & RETURNING SERIES

All four episodes of “Conan O’Brien Must Go On,” a new travel series based on the podcast “Conan O’Brien Needs a Fan,” will be available to stream Thursday, April 18 on Max. O’Brien surprises some of his most memorable fans in Norway, Thailand, Argentina, and Ireland while also taking in local culture.

Season five of “The Kardashians” launches Thursday, May 23 on Hulu. New episodes of the reality show will air weekly.

A new limited series on Turner Classic Movies will feature 12 nights of double features curated by celebrated filmmakers. Ben Mankiewicz hosts “Two for One beginning April 6, joined by the likes of Steven Spielberg, Patty Jenkins, and Spike Lee, who will offer commentary on the double feature’s cultural significance, its influence on other films, behind-the-scenes stories, and their own personal reflections.

Onyx Collective series “Black Twitter: A People’s History” premieres Thursday, May 9 on Hulu. Contributors to the three-parter from director Prentice Penny include W. Kamau Bell, Sam Jay, Amanda Seales and Baratunde Thurston, among others.

COMING UP

“American Masters” continues its series of Thought Leaders documentaries with the premiere of two new documentaries. “Moynihan,” which debuts Friday, March 29 at 9p on PBS (check local listings), is the first feature-length documentary to follow the life of former US Senator and diplomat Daniel Patrick Moynihan. “The Incomparable Mr. Buckley,” focused on William F. Buckley, Jr., makes its world premiere on PBS on Friday, April 5 at 9p (check local listings).

Ramy Youssef is taking his first turn as host on NBC’s “Saturday Night Live” on March 30. Travis Scott is the musical guest.

Cynopsis Sports Media Awards

Elevate your brand in front of these industry giants!

Position your brand at the forefront of industry leaders at the Cynopsis Sports Media Awards, and join luminaries from Next 3, Harlem Globetrotters, Nickelodeon, CBS Sports, and Brands of the Year, CarMax and Toyota, at this celebratory breakfast awards ceremony on April 11th, 2024 at The Lighthouse, Pier 61 in NYC. Contact Albert Nassour, Executive Director of Sales, for exclusive branding opportunities!

CONTACT ALBERT NASSOUR

RATINGS

President Biden’s 2024 State of the Union address drew 32.8 million viewers across 14 networks, up 18% from last year. Nielsen reports 74% of viewers were 55 and over, 19% were A35-54 and 5% were A18-34. Fox News’ coverage of the address and the Republican response was the highest-rated program in television in viewers for the third consecutive year, averaging 5.8 million viewers and 1.0141 million in the 25-54 demo. From 8-11p, FNC delivered nearly 5 million viewers and 874,000 among A25-54.

Week three of “Tournament of Champions” propelled Food Network to rank as the #2 non-news/sports cable network, posting a 0.97 P25-54/1.07 W25-54 Live+3 rating, up +14% vs. the first two weeks for both demos as well as up +67% and +55% vs. prior six-week benchmarks respectively. To date, the season has reached more than 8 million viewers.

This Day in History
1997 – Paul McCartney was knighted.

Answer to Our Last Trivia Question
How old was Midge at the end of “The Marvelous Mrs. Maisel” (2017-23)? 73. Kudos to: Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Andy Ehlen-Grady Britton/Portland, OR

Today’s Trivia Question
Which series was set outside a town named Nowhere? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

 

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OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

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ACCOUNT REP: MPT NATIONAL CORPORATE SALES

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Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

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NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
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Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
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Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
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Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTONER ACQUISITION

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Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
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Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SR. DIRECTOR, DISTRIBUTION COUNSEL

A+E NETWORKS
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Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

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Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

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Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

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Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
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Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

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MONDAY MARCH 11
ABC: The Bachelor, Bad Romance [f]
CBS: The Neighborhood, Bob Hearts Abishola, NCIS, NCIS: Hawai’i
CW: Ride, Wild Cards
FOX: MasterChef Junior, So You Think You Can Dance
NBC: The Voice, Deal or No Deal Island
PBS: Antiques Roadshow, Antiques Roadshow, Where I Became
Telemundo: La Casa de los Famosos, El Senor de los Cielos
Univision: Tu Vida Es Mi Vida, Mujer, El Amor No Tiene Receta

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