A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV
Increase Reach and Efficiency
with Family Entertainment Television
FETV gives you access to a unique audience with low duplication
The majority of our audience does not watch networks
with similar audience compositions
Source |
 IN THE NEWS |
| An estimated 36.6 million people watched President Trump’s address to a joint session of Congress on Tuesday, according to Nielsen. That’s up from 32.2 million who tuned in for President Biden’s address last year, and 26.9 million for Biden’s first post-election address. Trump’s first talk, in 2017, drew 47.7 million viewers.
Broken down by network, Fox News had an audience of 10.7 million viewers for the address, followed by ABC (6.3 million), CBS (4.0 million), NBC (3.9 million), Fox (2.7 million), MSNBC (1.9 million), and CNN (1.9 million). |
 Tom Llamas will take over as anchor of “NBC Nightly News” when Lester Holt steps down in early summer. “Tom has the winning combination of journalistic excellence, passionate storytelling and unyielding integrity — all characteristics that have long been trademarks of ‘NBC Nightly News,’” said NBC News EVP of Programming Janelle Rodriguez. “Additionally, he’s been instrumental in growing NBC News NOW into the leading streaming news network, helping to introduce NBC News to a new generation of viewers.” Llamas, who joined NBC News in 2021 from ABC News, where he was weekend anchor for “World News Tonight,” will continue as anchor of “Top Story.” Holt will remain at NBC News in a full-time position as an anchor on “Dateline.” |
 A+E Networks has a new name: A+E Global Media. “The name A+E Global Media reflects who we are today – an innovative, multiplatform content engine that reaches audiences everywhere,” said Paul Buccieri, President & Chairman. The Company’s Ad Sales team will now be known as A+E Media Solutions, whose “singular mission,” said Toby Byrne, President, A+E Media Solutions, is “to create relationships with our brand partners and craft innovative, multiplatform campaigns to meet their needs and grow their businesses.”
ABC News has been hit hardest by layoffs underway at The Walt Disney Co. that also include the company’s entertainment networks. Close to 200 employees, or nearly 6% of staff, are impacted. At ABC News, the teams from “Nightline” and “20/20” are being consolidated; all three hours of “Good Morning America” will now fall under the purview of Simone Swink; digital and social units are merging; and data and political polling site 538 is being shut down.
Sharing video content together is a key family bonding experience, third only to mealtime and travel, according to “The Connected Family: Screentime is Bonding Time,” a report commissioned by Wildbrain from Savanta. More findings include:
• 9 in 10 parents watch content together with their child on paid SVOD platforms.
• Younger parents see the greatest value in family viewing, with 71% of Gen Z parents and 61% of Millennial parents watching content with their kids at least once a day.
• Three-quarters of parents watch content with kids on YouTube, AVOD and FAST platforms, with YouTube being twice as popular as the next closest AVOD.
• Amazon Prime, Netflix, Hulu and Disney+ rank as the top paid SVOD platforms for family viewing.
• 88% of Gen Z and Millennial parents are likely to buy products or movie tickets seen in a video game played with their kids.
• Over 70% of parents have made purchases based on integrated brands seen when watching video content or gaming with their kids. |
 |
| “Building off our research from last year, it’s striking to see in our new research just how important content-viewing and gaming time have become to families,” said Emma Witkowski, VP Media Solutions at WildBrain. “Screentime isn’t just for babysitting anymore – it has become an important bonding experience, and parents are just as engaged in what’s on the screen as their kids, presenting a unique opportunity for brands to engage audiences and generate interest.
YouTube has added a Premium Lite tier, allowing viewers to watch most videos ad-free, to its offerings for $7.99/month. But it’s not for everyone. “We’ve been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free – whether it’s gaming, comedy, cooking or learning,” said the company in a blog post. The catch: “For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan,” advises YouTube.
It’s a date: The 77th Emmy Awards have been set for Sunday, September 14 at 8p on CBS. Nominations will be announced July 15; host is TBD.
How will President Trump’s tariffs impact the advertising industry? A recent survey conducted by IAB of 100 advertising decision-makers reports that 94% are concerned about the impact of tariffs on ad spending. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” Traditional media and social advertising are expected to see the largest budget reductions, while CTV and online video may be more resilient. |
 |
| Key takeaway: “Due to the potential impact of the recently imposed tariffs, the 2025 ad market is expected to tighten, adding to overall economic uncertainty,” says the report. “This impact will likely be most noticeable mid-year, with the retail, consumer electronics, and media sectors seeing the largest reductions. Digital channels will continue to remain a priority for advertisers adapting to economic pressures.”
Forty-six percent of surveyed US viewers prefer to stream films at home, according to research platform MX8 Labs. Here’s why:
• Convenience was the top factor for streaming at home, cited by 78% of surveyed viewers. That share was higher for several specific demographics: People with a bachelor’s degree (85%), those who live in the Midwest (86%) and viewers aged 55-64 (90%).
• The lack of crowds and/or noisy people was cited by 70% of surveyed viewers. That rises to 81% of people over 65, and 87% for those living in the Western US.
• Cost savings ranked third, noted by 62% of all respondents
Chris Cillizza has joined NewsNation as a contributor, making his debut on “On Balance with Leland Vittert.” Previously, Cillizza served as a contributor to Scripps News. |
 |
 |
|
| PRODUCTION & DEVELOPMENT |
| Jamie Foxx, along with his Foxxhole Productions, has entered into a multiyear first-look agreement with Fox Entertainment Studios calling for Foxx to serve as executive producer and content originator for scripted television programming across comedy, drama and animation. The agreement also gives FES exclusive rights to Foxx’s projects and producing services in the unscripted space. “We are ready and excited to kick-start this very promising new creative partnership with Jamie as we build on Fox’s longtime association with him,” said Fernando Szew, President and Head of Fox Entertainment Studios. “As a studio, we want to support his tremendous creativity with access to the full scope of our genres, formats and brands.”
“Nemesis,” from creator Courtney A. Kemp (“Power”), has been ordered by Netflix. The action heist series follows an expert criminal and a brilliant police detective.
Paramount+ has renewed “Criminal Minds Evolution” for season four (season 19 if you count CBS’ “Criminal Minds”), ahead of the crime drama’s season three premiere on Thursday, May 8. The 10-episode season will drop weekly on Thursdays.
Among a slew of programming announcements at A+E Global’s Upfront event on Wednesday were season two green lights for A&E’s “WWE LFG” and “WWE’s Greatest Moments,” and a renewal for “Storage Wars” in an expanded format. The HISTORY Channel’s celeb-filled slate will include new series “Secrets Declassified with David Duchovny,” “Hazardous History with Henry Winkler,” “History’s Greatest Picks with Mike Wolfe,” and “History’s Deadliest with Ving Rhames” (w/t). Big news also included a multi-series development deal with with Tyler Perry Studios and Pantheon Media Group for projects across History and A&E.
UK-based production company Honeybird Studios unveiled a new creative partnership model for content development fostering development and production of co-owned unscripted formats for cross-genre collaborations. “Given the current market, it seemed natural to expand our development pipeline with these creative collaborations to get the biggest, most innovative, noisy and entertaining content out there – much like the tried and tested co-production model for scripted,” said Lisa Chapman, Founder and CEO of Honeybird Studios.
The fifth season of yes Studios series “Fauda” is in pre-production, with an official filming start date set for the end of April 2025. The new season of the action thriller, which will be filmed in Israel as well as overseas, follows the Fauda team abroad on a private mission.
Sherry Fynbo (“Drug Lords: The Takedown”) has launched Last Word Entertainment, a production and distribution company committed to investigative storytelling. “Mafia: Most Wanted,” scheduled to premiere on Canada’s streaming platform Crave, marks Fynbo’s first project. |
| NEW & RETURNING SERIES |
| Season two of HGTV’s “Fix My Frankenhouse” premieres Wednesday, April 2 at 9p. Season one of the renovation series attracted 11.7 million viewers.
“Bullish” is set to debut on Bloomberg Media platforms in May. The documentary-style series hosted by Sonali Basak will offer an insider’s glimpse into the world of finance.
The CW shared midseason premiere dates for new series “Sherlock & Daughter” on Wednesday, April 16 at 9p; season three of “Sullivan’s Crossing” on Wednesday, May 7 at 8p; and the back half of season four of “Children Ruin Everything” on Wednesday, June 18 at 9p.
“The Grudge,” digging into the grievances between teams and sports personalities, launches Wednesday, March 26 at 10p on Vice TV.
“Forever,” a reimagining of Judy Blume’s 1975 novel, premieres Thursday, May 8 on Netflix. |
 “Cops,” TV’s longest running unscripted series, will launch season 37 on Friday, March 7 at 6p on Fox Nation. In keeping with the brand’s themed programming, the new 33-episode season will open with five new Spring Break episodes. |
Today’ Premieres
BET+: Lil Kev
BritBox: Douglas Is Cancelled
Hulu: Deli Boys
Max: Dylan’s Playtime Adventure
Netflix: Love Is Blind: Sweden: After the Altar
Prime Video: For the Win: NWSL |
| CABLE & BROADBAND JOBS
Spotlight Your Open Roles in 2025
With industry-specific engagement and targeted outreach, Cable and Broadband jobs is your solution for successful hiring. Don’t miss out – find your perfect candidate today!
Who wouldn’t want to advertise on Cynopsis most visited web page?
Start Posting Today!
Contact Carley to Get Started! |
| TECH |
| At Microsoft’s Advertising Accelerate event for advertisers, the company announced the first ad formats entirely designed with Copilot in mind. On the way are Microsoft Advertising Showroom ads enabling users to explore what they are searching for in the digital space, much like a physical showroom; dynamic filters removing the friction of typing additional questions and quickly narrowing down options that are more likely to drive conversions based on an individual’s preferences; and dynamic ad generation, using query signals to dynamically create ads in Dynamic Search ads.
Insight TV and Edge Video AI announced the launch of the Shoppable TV Web Store, commencing with INTRAVEL channel in the UK. Shoppable TV is now live, launching with QVC as its first retail partner. |
| SPORTS REPORT |
| Prime Video’s second season of NWSL coverage kicks off with the Challenge Cup on Friday, March 7 at 8p. Defending NWSL Champions Orlando Pride will host the Washington Spirit in a rematch of the 2024 championship game. Mike Watts serves as play-by-play announcer, with Lori Lindsey as analyst and Britney Eurton as sideline reporter.
All Elite Wrestling and Prime Video announced a multi-year agreement to offer AEW pay-per-view events for purchase, beginning with “AEW Revolution” this Sunday, March 9. Live coverage begins at 3:30p.
Outdoor Sportsman Group’s Outdoor Channel and Sportsman Channel are now available in DirecTV’s newly introduced MySports Extra Mini-Pack Add-on for MySports customers.
“NHL Showcase presented by Dr Simi+” will be broadcast in Spanish on Sunday, March 16 at 3:30p on Max (US) and Sky Mexico (Mexico) and feature a real-time animated data visualization of the Colorado Avalanche-Dallas Stars game on TNT and truTV. Dr Simi+, a health and wellness company in Latin America expanding into the US market, is the presenting sponsor of the program. |
| RATINGS |
| Hulu docuseries “Devil in the Family: The Fall of Ruby Franke” delivered 7.9 global viewers in its first five days of streaming, making it the biggest docuseries ever on Hulu. The show follows a “momfluencer” serving time for child abuse. |
| EXECUTIVE MOVES |
| Beacon Media Group is launching a new Integrated Agency Team management service and has appointed Allison Felts as Senior Integrated Project Manager. Felts was previously Team Lead/Senior Analyst at American Express.
Mar Vila Barcelo has joined Wattpad Webtoon Studios as Director of International Development. Barcelo was formerly a development executive at ITV Studios Iberia. |
|
This Day in History
1899 – Bayer patented aspirin.
Answer to Our Last Trivia Question
Which series’ plotline launched with a man released from prison early to attend his wife’s funeral? “American Gods” (2017-21). Kudos to: Terry Goodman-Paramount Africa/Johannesburg, South Africa; Gerry Bixenspan-TV Marketing Inc./NYC; Evan Williams-Roger Wilco Productions/New Canaan, CT; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
On “The Good Place” (2016-20), Jason was a fan of which NFL team? (Email answers to [email protected] and include your name, company and city. Answers limited to four per time zone.) |
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
|
|
