The Publisher’s Advantage in the Production World

By Rachel Stockman, President, Law&Crime

Law&Crime is relatively new to the production world, but in short order has seen success of its production arm on both linear TV with shows like Court Cam on A&E, and on streaming. We are also now launching our first syndicated daily show Law&Crime Daily across the country. Our successes, however, are not just due to the increase in interest for true crime content (though that continues to grow), but through our unique advantage of being both a production and publishing company. By having a robust publishing arm, our production team is able to tap into our team of accomplished true crime reporters/journalists who serve as our own in house development team for new shows.

In addition, unlike other traditional production houses, Law&Crime has the ability to leverage its production and publishing resources to cultivate a larger audience. Initially, Law&Crime entered a crowded marketplace, but quickly defined its strategy: 1) grow our digital reach through compelling and comprehensive legal and true-crime news stories on and social channels, 2) expand the distribution of Law&Crime Network, our live trial network, which started as an OTT platform, and has now expanded to major cable providers, and 3) extend our production arm, Law&Crime Productions by partnering with other companies and platforms.

Buried With Love

Law&Crime’s growth through our different resources working together can be seen through our recent Facebook partnership, in which more than 60 million true crime fans have watched our Facebook Watch commissioned series Buried With Love, now in its second season. When Facebook first approached us with this project, they relied on our expertise to execute a short form series that would resonate with the true crime community. Facebook has since published a case study  showing the success of the series, and the traffic it drove to Law&Crime’s Facebook page, which also led to more visits on our other platforms.

As a publisher, we had real-time data through various platforms that showed our  coverage of the case against Brooke Skylar Richardson, a high school cheerleader accused of killing her newborn and the focus of Buried With Love Season 1, was resonating with viewers. We experienced high traffic on our website, across each of our social media platforms and on our OTT platforms. As a result, we used this case as the basis for Season 1 for Facebook Watch.

Through our organic social strategy, Season 1 of Buried With Love drove immense viewership, and increased our Facebook group following by twelvefold. About 9 months after launch, our Facebook page followers have grown to almost one million, and our site referral traffic from Facebook to has increased by 700%.

Our advantage as a production house is that we are on the forefront of the topic, both in terms of content, the true crime news of the day, and analytics on what people are watching. We are building our own archive of original content for our network, while also allowing us to leverage our data, our unique IP (trial footage, crime videos and interviews), and in-house expertise to develop true crime programming that resonates (and rates!).


Related Stories

09/22/20: Ellen DeGeneres addresses workplace allegations on air

Ellen DeGeneres addresses workplace allegations on air

  A Cynopsis Message From A+E NETWORKS HISTORYFALL IN… TO OUR BLOCKBUSTER AUTUMN LINEUP With A-List Talent: Oscar-Nominee LAURENCE FISHBURNEHost of a New Series: History’s Greatest Mysteries A Returning Fan-Favorite: Forged in FireNew Season Delivers Riveting Storytelling And a Reigning #1 Hit: The Curse of Oak IslandThe Top Non-Fiction Cable Series with Men Returns

09/21/20: Cynopsis Media Tech Update

internet tech

  A CYNOPSIS MESSAGE FROM PREMION PREMIONLEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING 125+ Leading TV & Media Brands, No Open ExchangesAudience Targeting Across All DMAs and GeographiesClosed-Loop Website & Location Attribution LEARN MORE AT PREMION.COM Monday September 21, 2020 President Trump has given his approval “in concept” to a […]

09/21/20: Yahoo discussed its new platforms for the NFL season

Yahoo offers new NFL view

  Monday September 21, 2020 Verizon Media is opening the doors to new ways to experience the NFL, courtesy of two new Yahoo features, entitled Watch Together and Yahoo Sports PlayAR. The first is described as a “co-viewing experience designed to innovate live events by providing fans the ability to co-watch, interact and immerse themselves […]

09/20/20: Cynopsis Jobs

hand shake

  VP, MARKETING & COMMUNICATIONSAMERICAN PUBLIC TELEVISIONBOSTON, MA Public media leader seeks VP to promote APT brands, impact, marketing strategies, diverse content & engage audiences. Min 10 yrs experience. APT is EOE. Full info HERE Sunday September 20, 2020 Two-thirds of respondents to the Nielsen Remote Workers Consumer Survey are now working […]

09/18/20: ABC cancels Stumptown, after renewing it

ABC cancels Stumptown after renewing it

  Friday September 18, 2020 Today’s PremieresApple TV+: Long Way UpCW: World’s Funniest Animals at 9pDisney+: BecomingHulu: PEN15Netflix: American Barbecue Showdown, Jurassic World: Camp Cretaceous, Ratched Peacock: WilmorePBS: Art in the Twenty-First Century at 10p Saturday’s PremieresMSNBC: American Voices With Alicia Menendez at 6p, The Week With Joshua Johnson at 8p Sunday’s Premieres CBS: 60 […]