The Four Pillars of Successful Podcasting

A good podcast starts with compelling material – but according to Tyler Moody, VP & GM, WarnerMedia Podcast Network, that’s just the beginning. To launch a successful podcast, Moody says you need:

1.   Content: In a democratized media world content is still king. Maybe more so than ever. The product you deliver to your audience has to be top quality and deliver on its promise. People are taking steps to “opt in” to your show and it must deliver a good experience whether that’s being funny, suspenseful, informative… whatever your show is about it has to be good for the audience to keep coming back.  
2.   Discovery: In older media days distribution would have been number 2, but now that podcast creators all submit their RSS feeds to the same places – Apple Podcasts, Google Podcasts, Spotify, etc.– it’s more critical than ever to have a strong marketing and promotion plan to let audiences know your content exists, why they should get it, and how they can get it.
3.   Distribution: With there being many access points for the audience to get to their favorite podcasts, ease of use still matters. Apple making their podcast app native is a huge benchmark for the industry, yet there are many people that don’t know what that little purple button does. Yes… that’s the podcast app.
4.   Sales: Assuming you want to make money with your podcast (which might not be everybody’s goal), you are going to need to have a strong sales team to capitalize on the opportunity you create with steps 1-3.  

Related Stories

Verint Expands Its Adobe Partnership for More Personalized Customer Journeys

A partnership between Verint Systems’  The Customer Engagement Company and Adobe is aimed at supporting more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel […]

Turner Mexico And Turner Columbia Turn to Parrot Analytics to Identify Consumer Behavior Trends

Turner Mexico and Turner Colombia have engaged Parrot Analytics to acquire  insights from a continuous study of consumer behavior, after Turner Colombia invited Parrot Analytics to share relevant trends for the Latin American media ecosystem at a recent meeting of the Latin American Media Advertising Council. At the meeting, Alejandro Rojas, Parrot Analytics’ Director of Applied Analytics, […]

02/24/20: Cynopsis Media Tech Update

    A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Monday February 24, 2020 Google has […]

02/24/20: Friends unscripted special confirmed at HBO Max

    Monday February 24, 2020 Tonight’s PremieresGolf: Feherty at 9pNBC: The Voice at 8p Tonight’s Finale Food Network: Girl Scout Cookie Championship at 8pFor streaming TV premieres, go here. IN THE NEWS Comcast is in “advanced talks” to acquire ad-supported streaming service Vudu from Walmart, according to the Wall Street Journal, […]

02/24/20: Monumental’s SVP Leonsis breaks down integrating the company’s divisions

    Monday February 24, 2020 Monumental Sports and Entertainment continues to look to drive innovation around the industry as an early adopter in everything from its own OTT platform (Monumental Sports Network) to esports (investing in Team Liquid) to building an integrated business between Wizards District Gaming and Monumental Basketball. However, one of their […]

CynCity

Cynsiders

Instagram