The Cynopsis Ratings Master Class on January 25 featured experts offering a variety of perspectives on a hot topic: where the industry is now when it comes to measurement, and where it needs to go. You really had to be there – but if you couldn’t attend, here are some notable quotes: “Within the linear […]
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Unlocking the Magic of VR/AR
Last fall, Reality One teamed up with WEVR and Jon Favreau to launch the preview of Gnomes and Goblins, a virtual reality experience created by Favreau and co-produced/co-published by Reality One. R1 also recently announced an exclusive first-look deal with Sony Pictures to create virtual reality content based on their IP. Cynopsis Digital editor David Teich […]
Tips for Job Hunters
The Cynopsis Jobs listings are a great resource for job-hunters (or just job-curious) in the media industry. But once you find an opening that looks promising, what next? Ian Siegel, CEO of ZipRecruiter, has few words to the wise…. Cynopsis: What’s the biggest CV mistake you see?Ian Siegel: Typos. Typos are the worst mistake you can make in a […]
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Time is a Valuable Asset in Digital Media – And Agencies Are Throwing It Away
Scott Neslund, EVP of Client Services at Centro, contends agencies are wasting time (and money) by ignoring the need to automate all the basic tasks in media buying. Are outdated tools and tech creating job dissatisfaction in the advertising industry? In late 2015, when my company conducted a survey to take the pulse of […]
Media: The New Abnormal
Former CBS executive Jim McKairnes teaches and writes about Media. He lives in Los Angeles and Nashville. And he’s getting a little cranky. And so it comes to this: Governance by tweet. Governance, diplomacy, communication, connection. Life itself in 140 characters or less. The New Abnormal. For a new year. At last, after what […]
A Little Country Goes a Long Way at RFD-TV
Rural America’s impact on the election has raised the profile of RFD-TV which, having served rural constituents for the past 16 years, had a better handle than many on just how frustrated voters were with politics as usual. RFD-TV founder and president, Patrick Gottsch, tells Cynopsis why getting a perspective on rural life in America […]
Mariah Makes Merry for YouTube Red
YouTube Red‘s holiday special The Keys of Christmas is an example of how digital TV is pushing linear to up its game, says Justin Hochberg, CEO of Just Entertainment Studios, who created and produced the show in partnership with Endemol Shine North America – and says it’s a production that would make Santa proud. Cynopsis: […]
The Email I Never Delete
Damian Bazadona, President and Founder, Situation, interviews Cynopsis Publisher Roberta Caploe Whenever I walk into a meeting with TV folks, there’s one thing I always hear: “Did you read Cynopsis today?” Cynopsis Media’s famous email newsletters deliver aggregated content to 150,000+ TV and media executives daily. And, in a world where technology is constantly evolving, […]
Smithsonian Channel: A New Approach to History
The first episode of new Smithsonian Channel series The Lost Tapes marks the 75th anniversary of the attack on Pearl Harbor. The Lost Tapes: Pearl Harbor producer Tom Jennings, who promises “a documentary unlike any other” done about the bombing of America’s naval base, talks about taking a unique approach to historical events. Lost Tapes: […]
Jeremy Parsons on How – and Why – People Now Works
Jeremy Parsons is co-host of People.com’s daily show, People Now, covering everything from royalty to rappers to real life stories. Parsons was also the (very entertaining) host of Cynopsis’s recent Model D Awards, and he shared a few thoughts about working the celebrity beat. Cynopsis: How important is it for a (traditionally print) publication […]
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Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the...The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to...Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan....
